Estate Agency X Podcast - Rethinking Agency Agency Since 2017

Iceberg Digital
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This is the podcast for estate agency owners ready to challenge the status quo. Hosted by Mark Burgess (CEO of Iceberg Digital, featured in Forbes, Sky, and global stages) and Rob Brady (Elite Performance Coach and TEDx speaker), the Estate Agency X Podcast delivers real conversations for those rethinking how they run their agency. Whether you’ve been in the industry for years or are questioning the traditional model, this show is for you. Every episode brings sharp insights from top-performing agents, entrepreneurs, and innovative business leaders. No fluff. No filler. Just straight-talking, actionable ideas on leadership, marketing, performance, mindset and transformation. Recognised as the UK’s No.1 estate agency podcast and ranked globally in the top business shows, Estate Agency X is delivered to over 55,000 listeners each episode, leaders who don’t follow trends, they set them. If you believe estate agency can be more purposeful, modern, and human, start here.

  1. FEB 13

    Breaking the Barrier Before the Doorbell (with Nigel and Luke Wharrad)

    Send a text Most valuations start cold. In “Breaking the Barrier Before the Doorbell,” Nigel Wharrad and his son Luke explain how Town & City win instructions before they even arrive. From ignoring video marketing to landing instructions from a single 60-second clip, this episode explores how visibility builds trust before the valuation appointment. They also discuss: The shift from listing everything to selective growthWhy AI in estate agency should remove admin, not empathyHow brand clarity reduces portal dependencyAnd what modern independent agency leadership requiresIf you’re an estate agency owner rethinking growth, marketing or AI, this conversation will sharpen your thinking. Listen now and lead differently. Leading Estate Agents of the World Launching in 2026 Guided by integrity and excellence, we bring together the world’s most trusted estate agents to elevate the industry. We champion leadership, innovation and collaboration, shaping a future where property is led with purpose and confidence. https://estateagencyx.co.uk/leadingestateagentsoftheworld

    1h 5m

  2. JAN 30

    Rebuilding an Agency the Right Way (With Patrick French)

    Send us a text Rebuilding isn’t about starting again. It’s about stripping back what never worked and leading with clarity. In this episode of the Estate Agency X Podcast, Patrick French from Lloyds Estate Agents shares the unfiltered reality of building, breaking, and rebuilding an estate agency. From the grind of East London lettings to a franchise implosion that tested trust, and the hard leadership decisions required to survive the 2008 financial crash. Patrick explains why scaling headcount isn’t the same as building resilience, how cutting roles protected margin, and why property management became the cash-flow foundation that kept the business alive. We also explore the difference between being busy and being effective and how rebuilding sales through brand, video, tech and proof (not hope) changed everything. This is a grounded masterclass in leadership, margin, and building an agency designed to last. Business Accelerator from Estate Agency X is built for the agents who refuse to stand still. A year of strategic workshops, expert-led learning and practical implementation designed to sharpen your brand, elevate your systems, strengthen your leadership, and grow your business with intention. Applications for the 2026 cohort are nearly full, with only one space remaining for a business ready to take that step www.estateagencyx.co.uk

    58 min

  3. JAN 16

    Why the Iceberg AI Summit Matters for Estate Agents (with Mark Burgess & Rob Brady)

    Send us a text The estate agency landscape is shifting and this episode explains why. We break down why the Iceberg AI Summit on 6 February matters, what an AI operating system actually looks like in practice, and how tools like Predict and AI Scouts are already driving instructions and market appraisals. You’ll hear how Iceberg has moved beyond the “CRM company” label, why the evolution from Uzair 1.0 to 2.5 is a turning point, and how clean, connected data fuels better nurture, smarter marketing, and stronger pipelines. We also preview the 2026 roadmap, including the “Impossible Edition,” and explain why community and peer learning are essential to making AI stick. 🎟️ Tickets are limited — click here to join Business Accelerator from Estate Agency X is built for the agents who refuse to stand still. A year of strategic workshops, expert-led learning and practical implementation designed to sharpen your brand, elevate your systems, strengthen your leadership, and grow your business with intention. Applications for the 2026 cohort are nearly full, with only one space remaining for a business ready to take that step www.estateagencyx.co.uk

    26 min

  4. JAN 2

    Building a Business That Doesn’t Rely on You | EAX 10 Live World Class Agency Panel ( With Holly Boylan, Dave Gibbons, Daren Cope, Sarah Driscoll

    Send us a text Freedom isn’t stepping away. It’s building something that works without you. Part 3 recorded live at EAX 10 'Lead Without Limits', Mark Burgess and Rob Brady host, this world-class panel brings together four leaders at different stages of the ownership knowledge journey to share what actually happens when you stop being the bottleneck. Holly Boylan, Dave Gibbons, Daren Cope, and Sarah Driscoll speak candidly about delegation, leadership and the uncomfortable identity shift from operator to owner. From agencies that still rely on the founder day-to-day to businesses that grow without them present, this conversation goes beyond theory and into lived experience. This episode dives into: • Identifying the work that keeps you trapped • Redesigning roles so one person owns the outcome • Hiring for solutions, not seats • Systems that protect standards without you • Letting go without losing control or culture The conversation closes on a reality many owners avoid: freedom can feel empty if you don’t plan what comes next. True leadership isn’t absence, it’s focusing on vision, markets and the few decisions only you should make. If you’re an independent agent or agency owner who wants scale without burnout, this episode is essential listening. 🎧 Listen now and ask yourself: what’s the first responsibility you need to let go of? Business Accelerator from Estate Agency X is built for the agents who refuse to stand still. A year of strategic workshops, expert-led learning and practical implementation designed to sharpen your brand, elevate your systems, strengthen your leadership, and grow your business with intention. Applications for the 2026 cohort are nearly full, with only one space remaining for a business ready to take that step www.estateagencyx.co.uk

    49 min

  5. 12/19/2025

    Culture That Drives Performance | EAX 10 Live World Class Agency Panel ( With Abigail Grey, Katie Cromwell, Chris Ellis, Shane Harris & Matt Giggs)

    Send us a text When culture is strong, the numbers follow. Recorded live at EAX 10 'Lead Without Limits', Rob Brady hosts a world-class panel of independent agency owners who go beyond theory and share what actually drives performance in today’s market. Abigail Grey, Katie Cromwell, Chris Ellis, Shane Harris and Matt Giggs unpack the leadership rituals that make values real, from recognition that changes behaviour to coaching that unlocks performance at every level. They speak candidly about toxic hires, tough decisions, and why waiting too long to act costs morale, clients, and cash. This episode dives into: • Turning values into daily behaviours • Recognition systems that build belief • When (and how) to remove the wrong person • Structure that replaces chaos with clarity • Leading through shifting markets without losing your soul The conversation closes with a hard truth every owner must face: you can’t do everything and lead well. Stepping fully into the CEO role is what unlocks scale, resilience, and long-term performance. If you’re an independent agent or agency owner building something that lasts, this episode is essential listening. 🎧 Listen now and ask yourself: which value will you make visible next week? Business Accelerator from Estate Agency X is built for the agents who refuse to stand still. A year of strategic workshops, expert-led learning and practical implementation designed to sharpen your brand, elevate your systems, strengthen your leadership, and grow your business with intention. Applications for the 2026 cohort are nearly full, with only one space remaining for a business ready to take that step. If you want more information, hit the link and discover whether this is y

    45 min

  6. 12/05/2025

    From £140k to £700k | The Keystone Story (EAX 10 Live Interview with Ben Roberts)

    Send us a text This is Part 1 of our three-episode EAX10 Special Series. If you missed EAX10, this live interview brings you straight into the room. Rob Brady sits down with Keystone Director Ben Roberts to explore how a small £140k agency became a £700k+ market leader and the mindset shifts that made it possible. Instead of a highlight reel, Ben shares the real turning points: the reset that changed everything, the moment clarity arrived, and the decisions that helped Keystone step into premium positioning. If you're an agent or owner who feels stuck in the day-to-day or wants a fresh direction, this conversation sets the tone for the entire series. Watch or listen now to get the insights that shaped the room at EAX10. Business Accelerator from Estate Agency X is built for the agents who refuse to stand still. A year of strategic workshops, expert-led learning and practical implementation designed to sharpen your brand, elevate your systems, strengthen your leadership, and grow your business with intention. Applications for the 2026 cohort are nearly full, with only one space remaining for a business ready to take that step. If you want more information, hit the link and discover whether this is y

    31 min

  7. 11/21/2025

    Building A Human-Centered Estate Agency With Rob Webb

    Send us a text What does survival really look like in estate agency? In this episode, Kinetic Estate Agents director Rob Webb shares his journey from corporate pressure to building a culture-first independent agency that prioritises autonomy, wellbeing, and real results over ego. Rob reveals what 2008 taught him about stock, pricing, and honesty, why he left the corporate machine, and how Kinetic built a team that stayed because the culture worked—not because targets dictated it. He also opens up about a mental health crisis that forced him to rebuild his life and leadership. We dig into community impact, modernising with tech and AI, and staying relevant when the market swings hard. A must-listen for leaders who believe culture is operational, not optional. 👉 Hit play and subscribe for grounded agency insights. Sponsors of this podcast, Iceberg Digital are setting the standard in a world full of PropTech noise and AI buzzwords.  With AI prospecting that finds listings before your competitors, marketing that wins instructions by putting your brand front and centre and a CRM that transforms how your team works, this isn’t just another tool, it's what leading estate agents use to stay ahead.  www.iceberg-digital.co.uk

    50 min

  8. 11/07/2025

    Why Gut-Feel Recruitment Is Costing You Growth with Josh Rayner

    Send us a text Hiring on gut instinct is costing estate agents time, money, and growth. In this episode of The Estate Agency X Podcast, Josh Rayner — Founder of Rayner Personnel and Inside Talent, shares how a culture-first, AI-powered approach to recruitment helps agencies hire people who perform, stay and scale. Discover how to move from desperate hiring to a system built on planning, profiling, and psychometrics. Josh explains how to define a real culture that candidates can feel, not wallpaper values that mean nothing in the branch. You’ll learn how to use AI tools and DISC-style assessments to shortlist the right people, build progression paths that retain talent, and future-proof recruitment as new regulations raise the cost of bad hires. 🎧 Listen now to turn your recruitment from a fire drill into a true competitive edge. Sponsors of this podcast, Iceberg Digital are setting the standard in a world full of PropTech noise and AI buzzwords.  With AI prospecting that finds listings before your competitors, marketing that wins instructions by putting your brand front and centre and a CRM that transforms how your team works, this isn’t just another tool, it's what leading estate agents use to stay ahead.  www.iceberg-digital.co.uk

    40 min
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About

This is the podcast for estate agency owners ready to challenge the status quo. Hosted by Mark Burgess (CEO of Iceberg Digital, featured in Forbes, Sky, and global stages) and Rob Brady (Elite Performance Coach and TEDx speaker), the Estate Agency X Podcast delivers real conversations for those rethinking how they run their agency. Whether you’ve been in the industry for years or are questioning the traditional model, this show is for you. Every episode brings sharp insights from top-performing agents, entrepreneurs, and innovative business leaders. No fluff. No filler. Just straight-talking, actionable ideas on leadership, marketing, performance, mindset and transformation. Recognised as the UK’s No.1 estate agency podcast and ranked globally in the top business shows, Estate Agency X is delivered to over 55,000 listeners each episode, leaders who don’t follow trends, they set them. If you believe estate agency can be more purposeful, modern, and human, start here.

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