ProjectME with Tiffany Carter – Entrepreneurship & Millionaire Mindset

Tiffany Carter
  • 4.9 (1.8K)
  • Entrepreneurship
  • Updated Semiweekly

You landed in the perfect place, if you want to make more money, and enjoy doing it! Join your multi-millionaire female entrepreneur host, Tiffany Carter, as she shares success, marketing, business, and wealth-building, tips, strategies, and stories in her unique educationally edgy style. Tiffany keeps it real and takes the mystery out of making BIG money. This former NBC and CBS TV journalist interviews incredible people, with amazing stories and action-worthy advice. She uses a live format, giving people the experience of a live talk show, in an always available and replayable podcast. Are you ready to put yourself first and create your Most Exceptional life? Subscribe and press play. If you enjoy listening, we would love for you to write a 5-star review of our show. Uplifting reviews help people find our show amongst the sea of podcasts. Thank you! For daily wealth, wisdom, and inspiration (plus awesome freebies and giveaways!) follow Tiffany: INSTAGRAM: @projectme_with_tiffany TikTok: @projectmewithtiffany WATCH ON YOUTUBE: www.youtube.com/@ProjectMETV

  1. 15h ago

    What If It Doesn't Work? The Vulnerability Hangover After Betting on Yourself

    Light It Up Live > ***Tickets on Sale NOW** There's a part of betting on yourself that doesn't get talked about nearly enough: what happens after you make the bold decision, but before you have any evidence that it was the right one.   You launched the offer, made the investment, raised the price, announced the goal, started the business, or finally put yourself out there. You expected to feel empowered afterward. Instead, you're questioning everything you were certain about days ago and wondering whether you completely overestimated yourself.   That's the vulnerability hangover, and it can hit hard when you're making a major identity shift. Your brain doesn't have the outcome yet, so it starts searching for evidence. You check the numbers more frequently. You analyze people's reactions. You compare your results to someone else's. Before long, "I don't know how this is going to turn out yet" becomes "I think I made a mistake."   This is where fear of failure becomes especially convincing because it can start sounding like logic, intuition, or even good business strategy. In this episode, I'm breaking down what happens when you're caught in that uncomfortable space between making the decision and getting the evidence, why being seen trying can feel so vulnerable, and what to do before self-doubt convinces you to abandon something that hasn't had enough time to work.     RESOURCES MENTIONED:   🔥 LIGHT IT UP Live (October 6th-8th)  In one-time-only live online event, I will show you how to get 1000s of the right eyes on your business, become unforgettable in your industry, and communicate what you do in a way that makes the right people want to buy from you on repeat. Grab your ticket to Light It Up HERE   LOCK IN NEXT LEVEL by pairing this with THE POSSE, leverage my brand-new Gift of Gab series + your personal Profitable Content Specialist GABBY, I break down per type of content how to create each one, so you don't just get views, you get SALES. See the details + reviews >> JOIN HERE   {End of Summer/Early Fall Applications-CLOSING SOON} Exclusive 2-Month Private Customized Business Coaching Program: APPLY HERE (both established and new entrepreneurs use the same application) *serious applicants only    CONNECT WITH TIFF: Tiffany on Instagram @projectme_with_tiffany  Tiffany on TikTok @projectme_with_tiffany Tiffany on YouTube: ProjectME TV Tiffany's FREE Email Community: JOIN HERE > The Secret Posse Digest   We're getting into: >Why a vulnerability hangover can make yesterday's courage feel like today's bad decision >What happens psychologically when you take a big risk and don't receive immediate validation >Why your brain starts collecting evidence against a decision you previously felt certain about >How fear of failure can disguise itself as strategy and convince you to change the plan prematurely >Why being seen trying can feel more threatening than privately dreaming about what you want >The connection between identity shifts, uncertainty, and the urge to retreat to what feels familiar How to distinguish "this isn't working" from "I don't have enough evidence yet" >Why lowering the goal can sometimes be an attempt to escape the discomfort of possibly not reaching it   One of the most important ideas I want you to take from this episode is that the hardest part of betting on yourself isn't always taking the risk. It's surviving the space between the decision and the evidence.    If you want to become exponentially more powerful at communicating what you do, creating content people actually pay attention to, and talking about your offers in a way that makes the right people want to buy, come experience Light It Up with me.

    What If It Doesn't Work? The Vulnerability Hangover After Betting on Yourself

  2. 5d ago

    My 7-Figure Online Launch Formula: What I'm Doing Differently This Time {PART 1}

    What does it actually take to create a 7-figure online launch in today's market? I'm about to show you in real time.  Tickets for Light It Up are officially open, which means my next major online launch has begun. And instead of waiting until it's over to give you a perfectly packaged case study of what worked, I'm taking you behind the scenes while I'm actually living it.  This is Part One of my 7-Figure Online Launch Formula series, where I'll be sharing the strategy, marketing decisions, numbers, wins, disappointments, pivots, and vulnerable moments that normally get edited out of the success story.  Because there's a big difference between teaching an online launch strategy once you know the outcome and showing you the decisions being made when the outcome is still unknown.  RESOURCES MENTIONED:  🔥 LIGHT IT UP Live (October 6th-8th)   In one-time-only live online event, I will show you how to get more of the right eyes on your business, become unforgettable in your market, and communicate what you do in a way that makes the right people want to buy from you on repeat. Grab your ticket to Light It Up HERE  LOCK IN NEXT LEVEL BY pairing this with THE POSSE, leverage my brand-new Gift of Gab series + your personal Profitable Content Specialist GABBY, I break down per type of content how to create each one, so you don't just get views, you get SALES. See the details + reviews >> JOIN HERE  {End of Summer/Early Fall Applications-CLOSING SOON} Exclusive 2-Month Private Customized Business Coaching Program: APPLY HERE (both established and new entrepreneurs use the same application) *serious applicants only   CONNECT WITH TIFF:  Tiffany on Instagram @projectme_with_tiffany   Tiffany on TikTok @projectme_with_tiffany  Tiffany on YouTube: ProjectME TV  Tiffany's FREE Email Community: JOIN HERE > The Secret Posse Digest  In this first installment, I'm sharing what I'm doing differently with this launch, where we are in the process right now, and something entrepreneurs don't talk about nearly enough.The urge to do more.  The temptation to make early sales numbers mean something they don't.  The impulse to change your content, messaging, emails, or launch strategy because your nervous system wants certainty NOW.  And why one of the most important skills in a successful online launch is knowing the difference between responding to real data and reacting to your own anxiety.  In this episode, I'm taking you behind the scenes of:  • The 7-Figure Launch Formula I'm using to structure this online launch  • What I'm intentionally doing differently this time  • What this first phase of the Light It Up launch actually looks like  • The mental and emotional shit that starts happening when your offer is officially for sale  • Why doing MORE isn't always the answer when you want more sales  • How I separate useful launch data from emotional reactions to incomplete data  • What I'm focusing on instead of trying to control the outcome  Over the course of this launch, I'm pulling back the curtain on the entire process so you can see what building a 7-figure online launch actually looks like while it's happening, not after the story has been cleaned up for Instagram.  And yes, that means I'm bringing you the great stuff and the shit I'd probably rather not tell you.  If you want to become exponentially more powerful at communicating what you do, creating content people actually pay attention to, and talking about your offers in a way that makes the right people want to buy, come experience Light It Up with me.

    My 7-Figure Online Launch Formula: What I'm Doing Differently This Time {PART 1}

  3. Sep 8

    When Your New Identity Wants More but Your Old Identity Wants Safety

    You know you want more, so why do you keep talking yourself out of the very things that could change your life?    One minute you're certain. The next, fear takes over and you're questioning everything. This identity ping-pong can happen when the version of you craving expansion collides with the version of you that still associates the familiar with safety.    In this episode, we're talking about what happens psychologically during a major identity shift and quantum jump, why fear can get louder right before meaningful change, and how to recognize when subconscious protection is disguising itself as logic.    RESOURCES MENTIONED:    🔥 LIGHT IT UP Live (October 6th-8th)   In one-time-only live online event, I will show you how to get more of the right eyes on your business, become unforgettable in your market, and communicate what you do in a way that makes the right people want to buy from you on repeat. Grab your ticket to Light It Up HERE    JOIN THE POSSE with my brand-new Gift of Gab series + your personal Profitable Content Specialist GABBY I break down per type of content how to create each one, so you don't just get views, you get SALES. See the details + reviews >> JOIN HERE    {End of Summer/Early Fall Applications-CLOSING SOON} Exclusive 2-Month Private Customized Business Coaching Program: APPLY HERE (both established and new entrepreneurs use the same application) *serious applicants only     CONNECT WITH TIFF:  Tiffany on Instagram @projectme_with_tiffany   Tiffany on TikTok @projectme_with_tiffany  Tiffany on YouTube: ProjectME TV  Tiffany's FREE Email Community: JOIN HERE > The Secret Posse Digest    You'll hear:  • Why you can want something badly and still pull away from it
  • How your old identity uses fear and overthinking to keep you safe
  • Why identity shifts can trigger unexpected grief
  • The difference between discernment and fear demanding certainty
  • Why more success and visibility can activate old protective patterns

    When Your New Identity Wants More but Your Old Identity Wants Safety

  4. Sep 3

    The Virgo Diaries: What Two Entrepreneur Besties REALLY Say About Money, Business + Life w/ Guest Co-Host Regina Lawrence

    What do two successful entrepreneur best friends REALLY say to each other about money, business, success, and life? I'm joined by entrepreneur Regina Lawrence for an unfiltered conversation about the advice we normally only give each other.    We're yapping about:  -The business + money lessons we had to learn the hard way  - What success actually looks and feels like behind the scenes  - Our most unpopular opinions about entrepreneurship, money + personal growth  - The boundaries and standards that become non-negotiable as you evolve  - Relationships, friendships, ambition + building a life you actually want The life advice we wish someone had given us years ago    RESOURCES MENTIONED:    JOIN THE POSSE with my brand-new Gift of Gab series + The GABLAB AI Playbook, where I break down per type of content how to create each one, so you don't just get views, you get SALES. See all of the community reviews and details >> JOIN HERE    {End of Summer/Early Fall Applications-CLOSING SOON} Exclusive 2-Month Private Customized Business Coaching Program: APPLY HERE (both established and new entrepreneurs use the same application) *serious applicants only     CONNECT WITH TIFF:  Tiffany on Instagram @projectme_with_tiffany   Tiffany on TikTok @projectme_with_tiffany  Tiffany on YouTube: ProjectME TV  Tiffany's FREE Email Community: JOIN HERE > The Secret Posse Digest    CONNECT WITH REGINA LAWRENCE:     Her Social Media Agency: allthethingssocial.com    Tiktok: @thatbreathyb    Instagram: @reginaalawrence
    Consider this your invitation to eavesdrop on two entrepreneur besties who have built multiple businesses, lived through plenty of plot twists, and have no interest in giving you the polished answer.    Whether you're an entrepreneur, business owner, fellow Virgo, or simply navigating your next chapter, expect plenty of laughs, hard-earned wisdom + a few opinions that may shock you.

    The Virgo Diaries: What Two Entrepreneur Besties REALLY Say About Money, Business + Life w/ Guest Co-Host Regina Lawrence

  5. Sep 1

    If I Had 4 Months to Completely Change My Business, I'd Do THIS

    If your business feels stagnant, you're struggling to get it off the ground, or you're simply not where you thought you'd be by now, four months is enough time to change the trajectory.  In this episode, I'm breaking down exactly what I would do if I had September through December to start, grow, or completely turn around a business before 2027.  RESOURCES MENTIONED:  JOIN THE POSSE with my brand-new Gift of Gab series + The GABLAB AI Playbook, where I break down per type of content how to create each one, so you don't just get views, you get SALES. See all of the community reviews and details - JOIN HERE  End of Summer Applications-CLOSING SOON - Exclusive 2-Month Private Customized Business Coaching Program: APPLY HERE (both established and new entrepreneurs use the same application) *serious applicants only   CONNECT WITH TIFF:  Tiffany on Instagram @projectme_with_tiffany   Tiffany on TikTok @projectme_with_tiffany  Tiffany on YouTube: ProjectME TV  Tiffany's FREE Email Community: JOIN HERE - The Secret Posse Digest    We're talking about:  - What I would stop wasting time on immediately  - Where I would focus my time, money, and energy for the greatest business growth  - Why consuming more information and constantly changing strategies can keep you stagnant  - The income-generating skills I would prioritize over chasing the latest marketing trends  - What I would get exceptionally good at before to make more money online  - How to create momentum when your business isn't growing as quickly as you expected  Whether you're starting an online business, trying to grow an existing business, struggling to generate consistent clients and sales, or wondering why your business growth has stalled, this episode will help you identify what actually deserves your attention during the final four months of 2026.

    If I Had 4 Months to Completely Change My Business, I'd Do THIS

  6. Aug 27

    The Stress Your Body Never Let Go Of: How to Release Stored Trauma with Liz Tenuto, The Workout Witch

    What if the stress you thought you dealt with mentally…your body never actually let go of?  I'm sitting down with Liz Tenuto, aka The Workout Witch, to talk about what happens when years of stress and unresolved trauma continue showing up in your body, and what you can actually DO about it. Liz is the author of When the Body Speaks: How Somatic Healing Sets You Free, and her work has helped bring somatic exercises, nervous system regulation and releasing stored stress and trauma into the mainstream.   RESOURCES MENTIONED:  JOIN THE POSSE with my brand-new Gift of Gab series + The GABLAB AI Playbook, where I break down per type of content how to create each one, so you don't just get views, you get SALES. See all of the community reviews and details >> JOIN HERE  {End of Summer Applications-CLOSING SOON} Exclusive 2-Month Private Customized Business Coaching Program: APPLY HERE (both established and new entrepreneurs use the same application) *serious applicants only     CONNECT WITH TIFF:  Tiffany on Instagram @projectme_with_tiffany   Tiffany on TikTok @projectme_with_tiffany  Tiffany on YouTube: ProjectME TV  Tiffany's FREE Email Community: JOIN HERE > The Secret Posse Digest  CONNECT WITH LIZ:
   Get her programs + App: The Workout Witch  Get her book: HERE   All Socials @TheWorkoutWitch    We get into: >How stress + trauma can continue showing up physically long after the experience is over  >The surprising ways your body tells you it's been living in survival mode  >What somatic healing actually is and why movement can help  >Why mindset work alone may not change every physical stress response  >Simple ways to work with your body and nervous system when stress hits in REAL TIME  >How to start releasing years of accumulated tension + stored stress from your body  If you've ever wondered why you still feel stressed when nothing is technically wrong, how trauma affects the body, or how somatic exercises can help release stored stress, this conversation will completely change the way you think about what your body has been trying to tell you.

    The Stress Your Body Never Let Go Of: How to Release Stored Trauma with Liz Tenuto, The Workout Witch

  7. Aug 25

    How to Turn Your Video Views Into SALES Without Giving People the ICK

    You can get thousands, hundreds of thousands, even millions of video views and still make almost no money from your content.    Because getting people to watch your videos and getting the right people to BUY from you are two completely different skill sets.    In this episode, I'm breaking down how to create profitable content that turns social media views into clients and sales without sounding pushy, overly salesy, scripted, or like every other AI-generated piece of content on the internet.    We're talking buyer psychology, content conversion, messaging, hooks, calls to action, and how to strategically sell through your videos in a way that feels natural to you AND your audience. Because in 2026, getting attention is only part of the equation. The real skill is knowing what to do with that attention once you have it. Current content-marketing conversations are increasingly focused on that exact gap: turning views into clicks, buyers and revenue while maintaining a recognizable human brand voice in an AI-saturated market    RESOURCES MENTIONED:    {End of Summer Applications-CLOSING SOON} Exclusive 2-Month Private Customized Business Coaching Program: APPLY HERE (both established and new entrepreneurs use the same application) *serious applicants only     **CELEBRATING 7-YEAR ANNIVERSARY OF THE POSSE with my brand-new Gift of Gab series, where I break down per type of content how to create each one, so you don't just get views, you get SALES  AAAAAAND introducing Gab Lab AI, your personal AI Content Director, Gabby trained on my proprietary profitable-content formulas, emotional sales techniques, top-converting hook formulas and methodology. >> JOIN HERE (*select the 6-month option to get Gab Lab AI)    CONNECT WITH TIFF:  Tiffany on Instagram @projectme_with_tiffany   Tiffany on TikTok @projectme_with_tiffany  Tiffany on YouTube: ProjectME TV  Tiffany's FREE Email Community: JOIN HERE > The Secret Posse Digest    In this episode, you'll learn:  🔥 Why more views, followers and engagement don't automatically equal more sales  🔥 How to create video content that attracts buyers, not just viewers  🔥 The buyer psychology that moves someone from "I like this person" to "I WANT what they're selling"  🔥 How to talk about your offers without giving people the ICK or turning every video into a sales pitch  🔥 Why your hooks need to do more than stop the scroll if you want your content to make money  🔥 How to use AI for content creation without losing your voice, personality or the emotional connection that makes people want to buy from YOU  🔥 The difference between creating more content and creating profitable content    PLUS: Something BIG is happening inside The PO$$E. 🔥  I'm officially unveiling the completely rebranded PO$$E Community AND introducing GabLab AI, your personal AI Content Director trained on my proprietary profitable-content formulas, emotional sales techniques, top-converting hook formulas and methodology.    Gabby helps you create hooks, video scripts, captions, content plans, images + more while saving you at least 50% of the time you're currently spending creating content.    If you're done creating content just to feed the algorithm and want to start creating content designed to get you clients + sales, come join us.   GET INSIDE THE PO$$E + MEET GABLAB AI    It's time to stop posting for views and start creating content that f*****g PAYS YOU.

    How to Turn Your Video Views Into SALES Without Giving People the ICK

  8. Aug 18

    The "Everything Is Going to Shit" Crash Out: How I Handle It in Real Time

    What do you do when everything seems to go wrong at once, and you have absolutely no idea how it's all going to work out?    I was supposed to release a completely different episode today. It was already recorded. Everything was planned. Then I woke up to some major f*****g b******t...followed almost immediately by more b******t.    So I scrapped the plan and hit record while I was still in it.  This isn't an episode about resilience from the other side, when everything has worked out and you can package the experience into a beautiful lesson. I'm taking you behind the scenes of how I handle stress, uncertainty, business setbacks and unexpected life problems in REAL TIME, before I know the outcome.    Because when multiple things go wrong at once, your brain loves to take individual problems and turn them into one giant story:  Everything is falling apart.    RESOURCES MENTIONED:    {End of Summer Applications-CLOSING SOON} Exclusive 2-Month Private Customized Business Coaching Program: APPLY HERE (both established and new entrepreneurs use the same application) *serious applicants only     JOIN THE POSSE with my brand-new Gift of Gab series, where I break down per type of content how to create each one, so you don't just get views, you get SALES. You will be trained how to use my proprietary profitable-content formulas and emotional sales techniques to your own business >> JOIN HERE    CONNECT WITH TIFF:  Tiffany on Instagram @projectme_with_tiffany   Tiffany on TikTok @projectme_with_tiffany  Tiffany on YouTube: ProjectME TV  Tiffany's FREE Email Community: JOIN HERE > The Secret Posse Digest    In this episode, I'm sharing:  🔥 What I do when business + life problems start piling up at the same time  🔥 How I stop myself from turning one difficult situation into "everything is going wrong"  🔥 How to separate what's ACTUALLY happening from the catastrophic story your brain is creating about it  🔥 Why I don't force myself into positive thinking, gratitude or trying to immediately find the "lesson"  🔥 How I manage the urge to react, fix everything and make major decisions when I'm stressed  🔥 What emotional resilience actually looks like when you're an entrepreneur carrying a lot of responsibility  🔥 The question I come back to when I can't control the circumstances: Who am I going to BE while this is happening?    If you're navigating a hard season, dealing with uncertainty, feeling overwhelmed by business or life, or wondering how to stop spiraling when everything seems to hit at once, this episode is for you.    You don't have to know how everything is going to work out today.  You don't have to pretend what you're dealing with doesn't suck.  You just have to stop making what's happening RIGHT NOW mean that everything is falling apart.

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About

You landed in the perfect place, if you want to make more money, and enjoy doing it! Join your multi-millionaire female entrepreneur host, Tiffany Carter, as she shares success, marketing, business, and wealth-building, tips, strategies, and stories in her unique educationally edgy style. Tiffany keeps it real and takes the mystery out of making BIG money. This former NBC and CBS TV journalist interviews incredible people, with amazing stories and action-worthy advice. She uses a live format, giving people the experience of a live talk show, in an always available and replayable podcast. Are you ready to put yourself first and create your Most Exceptional life? Subscribe and press play. If you enjoy listening, we would love for you to write a 5-star review of our show. Uplifting reviews help people find our show amongst the sea of podcasts. Thank you! For daily wealth, wisdom, and inspiration (plus awesome freebies and giveaways!) follow Tiffany: INSTAGRAM: @projectme_with_tiffany TikTok: @projectmewithtiffany WATCH ON YOUTUBE: www.youtube.com/@ProjectMETV

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