The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Andréa Jones
  • 4.9 (85)
  • Marketing
  • Updated Weekly

Welcome to the Mindful Marketing Podcast (formerly the Savvy Social Podcast) with your host, Andréa Jones. Tune in every week as we redefine marketing playbooks to break free from what we should do so that we can scroll less, connect more, and grow together.

  1. 2d ago

    People Love Your Content... So Why Aren't They Buying?

    If you're creating content consistently but it's not leading to clients, this video is for you. One of the biggest marketing mistakes I see isn't bad content. It's businesses that have no clear path from "I just found you" to "I want to work with you." In this episode, I break down: Why content isn't your entire marketing strategyHow to build a client path instead of chasing more postsThe difference between content, funnels, and your marketing ecosystemSimple ways to audit your website, emails, and social mediaWhy people aren't taking the next step (even if they love your content) Whether you're a coach, consultant, service provider, or small business owner, you'll leave with practical ideas to make your marketing work together instead of feeling like disconnected pieces. 🎁 Grab my free Do Less, Market Better Kit: https://onlinedrea.com/kit 🎙️ Listen to the Mindful Marketing Podcast every week for simpler, smarter marketing strategies that fit your real life.

  2. Jul 14

    Why the Yap on Camera Challenge Is Everywhere

    In this episode of the Mindful Marketing Podcast, I’m breaking down the marketing strategy behind the Yap on Camera challenge, why imperfect talking head videos are having such a big moment, and why so many smart, capable business owners struggle to explain what they do once the camera turns on. I’m your host, Andréa Jones, and I have a lot of thoughts about what this challenge gets right. For context, I have not personally taken the program, so this is not a review. I’m looking at the positioning, the structure, the audience response, and the bigger content shift happening online right now. Inside the episode, I cover: → Why the specificity of the Yap on Camera offer makes it easier to sell → How a defined challenge creates accountability beyond a list of prompts → Why audiences are responding to more human and less polished video content → How AI-generated content has increased the value of real personality and lived experience → Why participants naturally become part of the challenge’s marketing engine → What business owners can learn from the offer’s reported multimillion-dollar launches → When a 40-day content experiment could help you communicate more clearly → How daily posting can create a new capacity problem → The questions to consider before committing to a visibility challenge → A simpler seven-video experiment you can try without rearranging your entire life around Instagram FREE RESOURCE: DO LESS, MARKET BETTER Build a simpler marketing system around your real capacity, your strongest ideas, and the offers you actually want to sell. → Get the Do Less, Market Better Kit: https://onlinedrea.com/kit LISTEN TO THE MINDFUL MARKETING PODCAST Tune in as we rethink traditional marketing playbooks, scroll less, connect more, and build businesses that support our actual lives. → Listen and learn more: https://onlinedrea.com/podcast EXPLORE ONLINEDREA → Join the Mindful Marketing Lab: https://onlinedrea.com/lab → Explore all offers and resources: https://onlinedrea.com/everything CONNECT WITH ANDRÉA Website: https://onlinedrea.com Instagram: https://instagram.com/onlinedrea LinkedIn: https://linkedin.com/in/onlinedrea TikTok: https://tiktok.com/@onlinedrea Threads: https://threads.net/@onlinedrea ABOUT ANDRÉA JONES Andréa Jones is a mindful marketing strategist, educator, and host of the Mindful Marketing Podcast. She helps busy business owners build simpler, smarter marketing systems that lead somewhere without requiring them to live online or turn content creation into another full-time job. #YapOnCamera #ContentMarketing #TalkingHeadVideos #VideoMarketing #MarketingStrategy #ContentCreation #PersonalBrand #SmallBusinessMarketing #MindfulMarketing

  3. Jul 8

    Why I'm Going All-In on YouTube

    I'm going all-in on YouTube, and in this episode, I'm sharing why this platform is becoming a bigger part of my content strategy. I talk about what makes YouTube different from quick-scroll social media, how I'm thinking about long-form video, and why building a searchable content library feels like a more sustainable move for the way I want to market right now. YouTube has been sitting in the background of my marketing for a while, but lately, I've been rethinking what role it should play in the bigger picture. In this episode, I'm sharing why I'm going all-in on YouTube and what that decision means for my content strategy moving forward. This isn't about chasing another platform or adding more work just because everyone says video matters. It's about looking at how people discover, trust, and learn from businesses online, and choosing a platform that can support that for the long haul. I talk about the difference between content that disappears quickly and content that can keep working after you publish it, why YouTube feels different from social media feeds, and how I'm thinking about sustainability, discoverability, and depth in this next season of marketing. You'll hear: Why YouTube is becoming a bigger part of my marketing strategyHow long-form video supports deeper trust with your audienceWhy searchable content can feel more sustainable than always chasing the feedWhat I'm considering as I shift more energy into videoHow to think about platform decisions through your own capacity and goalsIf you've been wondering whether YouTube belongs in your marketing mix, or if you're tired of creating content that feels gone the second you post it, this episode will help you think through the opportunity with more clarity. This Episode is Sponsored By Riverside If you're recording a podcast, interviews, or any kind of video content, Riverside is what I use to get high-quality audio and video without the tech headaches. Use my link to try Riverside: https://onlinedrea.com/riverside Links and Resources Watch on YouTube: https://www.youtube.com/onlinedrea Connect with me on Instagram: https://www.instagram.com/onlinedrea/

  4. Jun 11

    Social Media Is Doing a Lot. Here’s What Actually Matters.

    Ever open Instagram, TikTok, LinkedIn, or YouTube and suddenly feel like your entire marketing strategy needs to be thrown into the sun? Same. Social media is doing a lot right now. Carousels are dead. Carousels are back. AI is the future. AI is ruining everything. Post daily. Post less. Be everywhere. Pick one platform. Use trends. Don’t use trends. It’s a lot. In this episode, Andréa breaks down why social media feels so overwhelming right now and what business owners actually need to focus on instead of chasing every update, trend, and hot take. You’ll learn why most marketing advice feels stressful even when it isn’t technically wrong, how to filter advice through your own capacity and goals, and the five things that still matter no matter what the platforms are doing. In this episode, we talk about: 💛 Why social media feels louder, not necessarily harder 💛 How to stop treating every piece of advice like a must-do 💛 Why clarity makes your brand easier to remember 💛 What consistency actually means when you have a real life 💛 How relationships still drive the best marketing moments 💛 Why your content needs a clear path to your offers 💛 How to use AI without outsourcing your judgment 💛 What deserves less of your energy right now Andréa also shares examples from brands like Liquid Death, Duolingo, Aldi, Glossier, Stanley, e.l.f. Cosmetics, Dove, and Klarna to show how clarity, consistency, community, offers, and decision-making show up in real marketing. If your marketing has been feeling heavy, scattered, or like one giant group project where everyone has different goals, this episode is your reset. Links Mentioned: Join the Social Media Day Summit: onlinedrea.com/smd Grab the AI in Marketing Audio Series: onlinedrea.com/ai Join The Mindful Marketing Lab: onlinedrea.com/lab Listen to the Mindful Marketing Podcast: onlinedrea.com/podcast

  5. May 28

    Podcast Guesting That Actually Builds Your Business with Alex Sanfilippo

    Podcast guesting can be a powerful way to build trust, reach new audiences, and grow your business. But getting invited onto the right shows takes more than sending a generic pitch and hoping someone says yes. In this episode, I’m joined by Alex Sanfilippo, founder of PodMatch, to talk about how business owners can approach podcast guesting with more intention. Alex shares what makes a podcast pitch stand out, why choosing the right shows matters more than chasing the biggest audiences, and how to prepare for an interview that genuinely serves the listener. We also get into the part many business owners miss: what happens after the interview. Alex shares how to create a clear call to action, turn each appearance into an evergreen marketing asset, and build meaningful relationships with podcast hosts over time. We talk about: Why podcasts build trust differently than quick-scroll contentHow to decide which shows are a strong fit for your businessThe pitch elements that help you sound like a real humanWhat successful podcast guests do before the interview beginsHow to mention your business without making the conversation feel salesyThe importance of choosing one clear next step for listenersWays to reuse podcast interviews through content and relationship-buildingHow Alex manages connections from more than 700 podcast appearancesWhether you’re preparing for your first guest interview or ready to make podcast guesting a more intentional part of your marketing, this conversation will help you approach the opportunity with clarity and confidence. About Alex SanfilippoAlex Sanfilippo is the founder of PodMatch, a platform that connects podcast hosts with podcast guests. After appearing on more than 700 podcasts, Alex has developed a practical approach to finding the right shows, pitching thoughtfully, preparing well, and turning podcast conversations into long-term business opportunities. This Episode is Sponsored By RiversideIf you’re recording a podcast, interviews, or any kind of video content, Riverside is what I use to get high-quality audio and video without the tech headaches.  Try it here: https://onlinedrea.com/riverside Links and ResourcesGet Alex’s free resource: Nine ideas to help you improve as a podcast guest: podmatch.com/free Join me for Social Media Day: If social media is doing the absolute most right now, join me for the third annual Social Media Day Summit, happening live and free on June 30. It’s a reset for busy business owners who want a smarter, more sustainable marketing strategy. onlinedrea.com/SMD

  6. May 19

    Pinterest in 2026: Cold Traffic, AI Slop, and Smarter Search with Kate Ahl

    Pinterest has changed a lot over the years, and if you still think of it as the place where people save wedding inspo and recipes, it may be time for a little refresh. In this episode, I’m joined by Kate Ahl of Simple Pin Media to talk about what’s actually working on Pinterest in 2026. We get into why Pinterest is still one of the best platforms for cold traffic, how users are searching and saving content right now, and what business owners need to know before adding Pinterest to their marketing strategy. Kate breaks down why Pinterest is a slower-moving platform, what metrics matter most, and how to think about images, keywords, video, and ads without turning this into a full-time job. Bless. We also talk about the AI situation on Pinterest, including AI-generated images, Pinterest’s AI labels and filters, and how AI is being used more thoughtfully inside ad tools and product visuals. Plus, Kate shares how she’s using AI in her own agency while still protecting the human strategy, creative judgment, and experience that make her work valuable. In this episode, we talk about: Why Pinterest is a strong cold traffic platform in 2026 How Pinterest users behave differently from Instagram and TikTok users The two Pinterest metrics Kate recommends watching closely What makes a strong Pinterest image today How often business owners should actually be pinning Where keywords matter on Pinterest The current role of video on Pinterest How Pinterest is handling AI-generated content What to know about Pinterest ads and Performance Plus How Kate is marketing her own business through Google, YouTube, Pinterest, email, and podcasting What marketers can learn from choosing the platforms that match their energy Kate’s quick action step is a good one: open the Pinterest app on your phone and use it like an actual person. Notice what catches your attention, what annoys you, what makes you click, and what makes you immediately back away from a website because there are approximately 175 pop-ups trying to ruin your day. Because yes, sometimes the best marketing research is remembering that real humans are on the other side of the screen.

  7. May 12

    What the No Pressure Post Party Taught Me

    I went into April wanting one thing in particular: more engagement. Not more pressure. Not more posting just to say I posted. I wanted to get out of autopilot, pay closer attention to what was actually connecting, and see what I could learn by creating inside a smaller, more intentional container. I’m breaking down what worked, what flopped, what surprised me, and what the data confirmed. I’m also talking about the energetic side of the experiment, because the truth is, content does not happen in a vacuum. Life, capacity, creativity, travel, stress, and real human energy all affect how we show up online. In this episode, I talk about: what I was actually trying to measure in this experimentwhy short-form video stayed my preferencewhat happened when I dropped the day numbers from the challengethe kinds of content that performed bestwhy “just post more” is not a strategyhow energy and real life affected the experimentwhat I’m keeping, what I’m dropping, and what I’m still testing And if this hits a little close to home, come join us inside the Mindful Marketing Lab for my class Imperfect Motion: How to Experiment Without Spiraling. Inside the session, we’re talking about how to test ideas with more intention, less pressure, and way fewer unnecessary identity crises. Join the Lab: onlinedrea.com/lab

  8. Apr 29

    My AI Rules Have Changed: A 2026 Update for Business Owners

    AI has changed a lot in the past year… and so have my thoughts on it. In this episode, I’m sharing my 2026 perspective on AI in marketing—what I’m using more, what I’m using way less, and why I think business owners need to stop outsourcing their voice, strategy, and judgment to tools that are really, really good at sounding confident… while also sometimes making things up. We’re talking about: AI as a shortcut (not a strategy)Why your standards need to get higher as AI gets betterWhere AI actually saves time—and where it quietly makes things worseWhy your voice matters more now than everAnd how to use AI inside a mindful marketing approach without turning your content into robot soup If you’ve been feeling a little “wait… is this helping or hurting?” about AI lately, this one’s for you. ✨ Free AI Audio Series + ChatGPT Starter Pack Short, practical episodes on how I actually use AI in my business (without sounding like a robot) You’ll learn: How I write captions with AI (without the cringe)My “vibe check” editing processWhat I don’t use AI for—and whyHow I turn testimonials into better copy 👉 Grab it here: onlinedrea.com/ai 🎧 This Episode is Sponsored By Riverside If you’re recording a podcast, interviews, or any kind of video content, Riverside is what I use to get high-quality audio and video without the tech headaches. 👉 Try it here: onlinedrea.com/riverside

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4.9
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About

Welcome to the Mindful Marketing Podcast (formerly the Savvy Social Podcast) with your host, Andréa Jones. Tune in every week as we redefine marketing playbooks to break free from what we should do so that we can scroll less, connect more, and grow together.

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