The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Andréa Jones
  • 4.9 (85)
  • Marketing
  • Updated Weekly

Welcome to the Mindful Marketing Podcast (formerly the Savvy Social Podcast) with your host, Andréa Jones. Tune in every week as we redefine marketing playbooks to break free from what we should do so that we can scroll less, connect more, and grow together.

  1. 5d ago

    Your Black Friday Sale Is Not the First Thing You Should Plan

    It’s easy to start planning a Black Friday promotion by asking one question: What should I discount? But before you make the coupon code, you need to know what the campaign is actually supposed to accomplish. I’m walking through how to plan your Black Friday campaign from the business goal out, including how to choose an offer that fits your capacity, think beyond immediate revenue, and prepare your audience before the sale ever goes live. You’ll learn: Why your campaign goal should come before the discountHow to choose an offer your business can realistically deliverWhen a bonus, bundle, or added support may work better than lowering the priceWhat your audience needs to understand before they’re ready to buyHow to map out the warm-up, invitation, reminder, and follow-up stages of your campaign A Black Friday campaign doesn’t have to be a one-off revenue push. The goal is to create something that makes sense for your business now and gives customers a clear next step afterwards. Plan your holiday campaignsI’ve refreshed my Holiday Planning Guide with key dates for 2026 and 2027, campaign planning support and resources to help you build your promotions through the end of the year. Get the guide: https://onlinedrea.com/holiday

  2. Aug 27

    Why You’re Getting Engagement but Not Clients

    Your content is getting likes, comments and shares. People are paying attention. So… where are the clients? Before you create more content or redo your entire strategy, it’s time to figure out where the connection between engagement and revenue is breaking down. In this episode, I’m walking you through the most common reasons your content can perform well without creating inquiries or sales. You’ll learn how to tell whether you’re attracting potential buyers, how your offer connects to the conversation and what people need before they’re ready to take the next step. We’ll explore: Why broad educational content can attract peers and beginners instead of potential clientsHow to build your content backward from the offerWhat a useful call to action needs to communicateHow an unclear offer or clunky checkout can quietly cost you salesWhere nurturing fits when someone likes your work but needs more time I’ll also guide you through a conversion-path audit. You’ll choose one strong piece of content and trace what happens from the moment someone sees it through the final purchase or inquiry step. Once you find the first unclear or broken part of that path, you’ll know what deserves your attention. No frantic content overhaul required. If you’re already showing up but your marketing isn’t creating consistent clients and income, join us inside the Mindful Marketing Lab. You’ll get ongoing strategy support, monthly live trainings and weekly co-working sessions designed to help your marketing contribute to real business growth. Join the Mindful Marketing Lab: https://onlinedrea.com/lab

  3. Aug 11

    Your Marketing Metrics Are Trying to Tell You Something

    There are approximately 17 bajillion marketing metrics you could track. Views. Reach. Clicks. Saves. Opens. Watch time. Conversion rates. Revenue. Replies. Subscribers. Stare at all of them long enough and congratulations: you now have another full-time job called “checking your analytics and feeling weird about it.” In this episode of the Mindful Marketing Podcast, I’m sharing a simpler way to understand your marketing numbers without letting every low-performing post ruin your afternoon. Because a post with two likes could still bring in a client. Meanwhile, one with six million views might do very little for your business. Ask me how I know. 😅 We’ll walk through the five stages of a healthy marketing ecosystem: Visibility: Are new people discovering you?Trust: Are they spending time with your content and getting to know you?Intent: Are they clicking, asking questions, or taking the next step?Conversion: Are they becoming customers or clients?Retention: Are they returning, renewing, and recommending you?You’ll also learn how to choose four or five useful metrics for your business, hold a monthly “data date,” and diagnose which part of your marketing needs attention. We’re also accounting for the metric most dashboards conveniently leave out: your energy. In this episode:Why visible engagement only tells you part of the storyThe difference between attention and buying intentWhat my six-million-view post actually did for my businessWhy some audiences save quietly instead of commenting publiclyHow to match your metrics to the purpose of your contentWhat conversion can look like for product, service, and local businessesHow YouTube became one of my strongest trust-building channelsThe four metrics I recommend reviewing each monthHow to work backward from revenue when diagnosing a marketing problemWhy your marketing system needs to fit the way you naturally communicateHow to include your time and energy when deciding whether a strategy is worth continuingYour numbers are information. When you know which ones matter, they can help you make clearer decisions and build a business that supports your actual life. Resources mentionedGet the free Do Less, Market Better Kit: https://onlinedrea.com/kit Inside, you’ll find the Energy Budget Tracker to help you compare the results of your marketing activities with the time and energy they require. Join the Mindful Marketing Lab: https://onlinedrea.com/lab Join me for a monthly Data Date on YouTube: https://youtube.com/onlinedrea Explore Metricool: https://onlinedrea.com/metricool If this episode helped you look at your numbers differently, follow the Mindful Marketing Podcast and leave a rating or review on Apple Podcasts or Spotify. Your support helps more busy business owners find a simpler, smarter way to market.

  4. Aug 5

    ChatGPT Keeps Recommending Me. Here’s Why I Think It’s Happening

    ChatGPT has been recommending my business, and referrals from it have been showing up in my website data for months. So I wanted to know: what does AI actually understand about OnlineDrea? In this episode, I break down the branding signals that may help ChatGPT connect my name with mindful marketing, sustainable social media strategy, and simpler marketing systems for busy people. There is no secret hack here. No guaranteed formula. No stuffing your website with keywords until the robots fall in love with you. What I do have is a recognizable public brand built through consistent messaging, a large body of public work, and third-party sources that describe my expertise. That clarity helps people understand what I do and gives AI tools better information to work with. IN THIS EPISODE • Connecting your personal and business names • Creating distinctive brand language • Why a body of public work matters • How interviews, media features, and speaking pages reinforce your positioning • Where to repeat your message • How to audit what your business is known for YOUR BRAND AUDIT Ask: “What are the first three things you associate with my business?” Review your homepage, About page, social profiles, podcast or YouTube description, recent content, interviews, and speaker bios. Search your name in an incognito browser using your business name, main topic, podcast, speaker, and interview. Look for outdated bios, retired offers, broken links, and descriptions that no longer match your work. Then update one public touchpoint. One. We are not rebuilding the whole internet before dinner. Try: [Your name] helps [specific audience] achieve [specific result] through [your approach or expertise]. Mine:Andréa Jones helps busy business owners build simpler marketing systems that connect their content to clients and income. BUILD YOUR BRAND BOOK WITH AI A useful brand book goes deeper than colors and fonts. It documents your positioning, audience, point of view, messaging, offers, signature phrases, content pillars, and voice. Join me live August 13, 2026, at 11:00 a.m. Eastern for this 90-minute workshop. Live attendees can also join Get It Done Week from August 17–21. Replay available afterward. WORKSHOP https://onlinedrea.circle.so/brand-book FREE KIT https://onlinedrea.com/kit/ AI TOOLS ChatGPT: https://chatgpt.com/ Claude: https://claude.ai/ Gemini: https://gemini.google.com/ Perplexity: https://www.perplexity.ai/ PEOPLE MENTIONED Jasmine Star: https://jasminestar.com/ Elise Darma: https://elisedarma.com/ Natasha Samuel: https://shinewithnatasha.com/ Myleik Teele: https://myleik.com/

  5. Jul 21

    People Love Your Content... So Why Aren't They Buying?

    If you're creating content consistently but it's not leading to clients, this video is for you. One of the biggest marketing mistakes I see isn't bad content. It's businesses that have no clear path from "I just found you" to "I want to work with you." In this episode, I break down: Why content isn't your entire marketing strategyHow to build a client path instead of chasing more postsThe difference between content, funnels, and your marketing ecosystemSimple ways to audit your website, emails, and social mediaWhy people aren't taking the next step (even if they love your content) Whether you're a coach, consultant, service provider, or small business owner, you'll leave with practical ideas to make your marketing work together instead of feeling like disconnected pieces. 🎁 Grab my free Do Less, Market Better Kit: https://onlinedrea.com/kit 🎙️ Listen to the Mindful Marketing Podcast every week for simpler, smarter marketing strategies that fit your real life.

  6. Jul 14

    Why the Yap on Camera Challenge Is Everywhere

    In this episode of the Mindful Marketing Podcast, I’m breaking down the marketing strategy behind the Yap on Camera challenge, why imperfect talking head videos are having such a big moment, and why so many smart, capable business owners struggle to explain what they do once the camera turns on. I’m your host, Andréa Jones, and I have a lot of thoughts about what this challenge gets right. For context, I have not personally taken the program, so this is not a review. I’m looking at the positioning, the structure, the audience response, and the bigger content shift happening online right now. Inside the episode, I cover: → Why the specificity of the Yap on Camera offer makes it easier to sell → How a defined challenge creates accountability beyond a list of prompts → Why audiences are responding to more human and less polished video content → How AI-generated content has increased the value of real personality and lived experience → Why participants naturally become part of the challenge’s marketing engine → What business owners can learn from the offer’s reported multimillion-dollar launches → When a 40-day content experiment could help you communicate more clearly → How daily posting can create a new capacity problem → The questions to consider before committing to a visibility challenge → A simpler seven-video experiment you can try without rearranging your entire life around Instagram FREE RESOURCE: DO LESS, MARKET BETTER Build a simpler marketing system around your real capacity, your strongest ideas, and the offers you actually want to sell. → Get the Do Less, Market Better Kit: https://onlinedrea.com/kit LISTEN TO THE MINDFUL MARKETING PODCAST Tune in as we rethink traditional marketing playbooks, scroll less, connect more, and build businesses that support our actual lives. → Listen and learn more: https://onlinedrea.com/podcast EXPLORE ONLINEDREA → Join the Mindful Marketing Lab: https://onlinedrea.com/lab → Explore all offers and resources: https://onlinedrea.com/everything CONNECT WITH ANDRÉA Website: https://onlinedrea.com Instagram: https://instagram.com/onlinedrea LinkedIn: https://linkedin.com/in/onlinedrea TikTok: https://tiktok.com/@onlinedrea Threads: https://threads.net/@onlinedrea ABOUT ANDRÉA JONES Andréa Jones is a mindful marketing strategist, educator, and host of the Mindful Marketing Podcast. She helps busy business owners build simpler, smarter marketing systems that lead somewhere without requiring them to live online or turn content creation into another full-time job. #YapOnCamera #ContentMarketing #TalkingHeadVideos #VideoMarketing #MarketingStrategy #ContentCreation #PersonalBrand #SmallBusinessMarketing #MindfulMarketing

  7. Jul 8

    Why I'm Going All-In on YouTube

    I'm going all-in on YouTube, and in this episode, I'm sharing why this platform is becoming a bigger part of my content strategy. I talk about what makes YouTube different from quick-scroll social media, how I'm thinking about long-form video, and why building a searchable content library feels like a more sustainable move for the way I want to market right now. YouTube has been sitting in the background of my marketing for a while, but lately, I've been rethinking what role it should play in the bigger picture. In this episode, I'm sharing why I'm going all-in on YouTube and what that decision means for my content strategy moving forward. This isn't about chasing another platform or adding more work just because everyone says video matters. It's about looking at how people discover, trust, and learn from businesses online, and choosing a platform that can support that for the long haul. I talk about the difference between content that disappears quickly and content that can keep working after you publish it, why YouTube feels different from social media feeds, and how I'm thinking about sustainability, discoverability, and depth in this next season of marketing. You'll hear: Why YouTube is becoming a bigger part of my marketing strategyHow long-form video supports deeper trust with your audienceWhy searchable content can feel more sustainable than always chasing the feedWhat I'm considering as I shift more energy into videoHow to think about platform decisions through your own capacity and goalsIf you've been wondering whether YouTube belongs in your marketing mix, or if you're tired of creating content that feels gone the second you post it, this episode will help you think through the opportunity with more clarity. This Episode is Sponsored By Riverside If you're recording a podcast, interviews, or any kind of video content, Riverside is what I use to get high-quality audio and video without the tech headaches. Use my link to try Riverside: https://onlinedrea.com/riverside Links and Resources Watch on YouTube: https://www.youtube.com/onlinedrea Connect with me on Instagram: https://www.instagram.com/onlinedrea/

  8. Jun 11

    Social Media Is Doing a Lot. Here’s What Actually Matters.

    Ever open Instagram, TikTok, LinkedIn, or YouTube and suddenly feel like your entire marketing strategy needs to be thrown into the sun? Same. Social media is doing a lot right now. Carousels are dead. Carousels are back. AI is the future. AI is ruining everything. Post daily. Post less. Be everywhere. Pick one platform. Use trends. Don’t use trends. It’s a lot. In this episode, Andréa breaks down why social media feels so overwhelming right now and what business owners actually need to focus on instead of chasing every update, trend, and hot take. You’ll learn why most marketing advice feels stressful even when it isn’t technically wrong, how to filter advice through your own capacity and goals, and the five things that still matter no matter what the platforms are doing. In this episode, we talk about: 💛 Why social media feels louder, not necessarily harder 💛 How to stop treating every piece of advice like a must-do 💛 Why clarity makes your brand easier to remember 💛 What consistency actually means when you have a real life 💛 How relationships still drive the best marketing moments 💛 Why your content needs a clear path to your offers 💛 How to use AI without outsourcing your judgment 💛 What deserves less of your energy right now Andréa also shares examples from brands like Liquid Death, Duolingo, Aldi, Glossier, Stanley, e.l.f. Cosmetics, Dove, and Klarna to show how clarity, consistency, community, offers, and decision-making show up in real marketing. If your marketing has been feeling heavy, scattered, or like one giant group project where everyone has different goals, this episode is your reset. Links Mentioned: Join the Social Media Day Summit: onlinedrea.com/smd Grab the AI in Marketing Audio Series: onlinedrea.com/ai Join The Mindful Marketing Lab: onlinedrea.com/lab Listen to the Mindful Marketing Podcast: onlinedrea.com/podcast

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4.9
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About

Welcome to the Mindful Marketing Podcast (formerly the Savvy Social Podcast) with your host, Andréa Jones. Tune in every week as we redefine marketing playbooks to break free from what we should do so that we can scroll less, connect more, and grow together.

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