Read Between the Wines Podcast

Pierre Ferland
Read Between the Wines Podcast

Read Between the Wines Podcast is not really a podcast, it’s a repository of stories from the wine world. It is focused on the narratives behind the winemakers rather than wine scoring. Founded and hosted by Vino-enthusiast Pierre Ferland, it offers a different and refreshing concept in wine exploration. Each episode offers a unique perspective on vineyard’s tales, much like each vintage brings its own profile and personality to a blend. Some conversations will delve into winemaking techniques, while others will explore initiatives to preserve biodiversity and find solutions to combat climate change. From a consumer perspective, we are intrigued by how wine scoring has dominated the industry, leaving many enthusiasts perplexed by its intricacies yet still relying on a solitary number for their selections. We understand and respect the fact that a generous score can help move a few bottles and we won’t hold it against any wineries, but from a vintner and a winemaker perspective, we pose a pivotal question: what legacy do you wish to imprint upon your clientele? A numerical rating, or the compelling tale of your craft? Think about it. What score would you give to the “Mona Lisa” or “The Starry Night” from Van Gogh? About “Composition 8” from Kandinsky or “The Creation of Adam” by Michelangelo. It’s very subjective indeed and so is Pinot Noir from Burgundy, Cabernet Sauvignon from Australia and Riesling from Germany.

  1. 6 DAYS AGO

    E69 - Water & Wines · Sanna Yamit Viitaoja-Malmberg · Sweden

    For Episode 69, we’re, of course, staying in the world of wine, but we’re casting a wider net. What happens when a wine-loving sommelier finds herself stuck at home during a global pandemic? If you’re Sanna Yamit Viitaoja-Malmberg, you don’t just pass the time with jigsaw puzzles—you turn them into a global business. In this episode, we uncork the fascinating story behind Water & Wines, the wine-themed puzzle company that took the world by storm. What started as a way to stay mentally engaged while recovering from severe COVID soon became a runaway success, with thousands of puzzles flying off the shelves in just weeks. Yamit takes us through the journey—from an idea sketched on a kitchen table to a brand now selling in over 40 countries. We also delve into why Water & Wines puzzles feel so different (spoiler: obsessive attention to detail), the importance of play in wine education, and how sustainability is at the heart of their business. Oh, and if you've ever wondered whether Italy or France reigns supreme in the puzzle world, we’ve got the answer. So, pour yourself a glass, grab a puzzle piece (or two), and join us for a delightful conversation that proves wine and playfulness are the perfect match.     For more information about our Podcast, visit us on the web:  https://readbetweenthewinespodcast.com  Follow us on Instagram:  https://www.instagram.com/betweenthewinesmedia  Connect with us on LinkedIn:  https://www.linkedin.com/company/read-between-the-wines

    46 min
  2. JAN 10

    E67 - Col d'Orcia, Brunello di Montalcino, Italy

    For Episode 67, get ready to uncork a truly special episode of Read Between the Wines! Host Pierre Ferland sits down with the charming and insightful Santiago Marone Cinzano of Col d’Orcia, a 10th-generation winemaker with a story as rich and complex as the Brunello di Montalcino his family has perfected for centuries. Santiago spills the secrets of transforming Col d’Orcia into Tuscany’s largest organic winery—a “biological oasis” where tradition meets innovation. From their meticulous organic practices to the unique Val d’Orcia terroir, this episode dives deep into what makes Col d’Orcia a beacon of sustainability and quality. But here’s the twist: patience isn’t just a virtue—it’s practically a religion at Col d’Orcia. Santiago reveals La Filosofia della Pazienza (the philosophy of patience), a mindset that turns waiting into an art form, proving that the best things in life—like a perfectly aged Brunello—are worth the wait. Whether you’re a Brunello aficionado or simply love a great story, this episode is an absolute treat. Tune in and let Santiago’s passion for wine inspire your next pour! Finally, we offer bonus material - over 30 minutes of conversation with Santiago exclusively on our website. For more information about our Podcast, visit us on the web: https://readbetweenthewinespodcast.com   Follow us on Instagram: https://www.instagram.com/betweenthewinesmedia   Connect with us on LinkedIn: https://www.linkedin.com/company/read-between-the-wines

    1h 8m
  3. 12/13/2024

    E66 - Dog Point Vineyard, New Zealand

    For Episode 66, Read Between the Wines ventures to New Zealand, uncovering the story of Dog Point Vineyard in Marlborough with General Manager Matt Sutherland. As the son of the winery’s founders, Margaret and Ivan Sutherland, Matt grew up immersed in the family business before carving his own path in wine management and sales across New Zealand, Australia, and London. Returning home, Matt brought a global perspective to Dog Point, helping to cement its reputation as a pioneer in organic and sustainable winemaking. In this episode, Matt delves into Dog Point’s unique approach, from handpicking fruit to crafting wines with low intervention techniques. He shares the journey of converting their vineyards to certified organic practices, explaining how soil health, biodiversity, and a deep respect for the land underpin their philosophy. Listeners will discover how Dog Point’s terroir, a combination of hillside blocks and clay-laden soils, contributes to the elegance and complexity of their Sauvignon Blanc, Chardonnay, and Pinot Noir. The conversation also explores New Zealand’s wine industry, its rapid rise to prominence, and the distinctive profiles of Marlborough wines. Matt reflects on the challenges of modern winemaking, shifting consumer demands, and Dog Point’s commitment to creating wines that cellar beautifully and tell a story of place and tradition.   For more information about our Podcast, visit us on the web:  https://readbetweenthewinespodcast.com  Follow us on Instagram:  https://www.instagram.com/betweenthewinesmedia  Connect with us on LinkedIn:  https://www.linkedin.com/company/read-between-the-wines

    1h 14m
  4. 12/05/2024

    E65 - Flat Rock Cellars, Canada

    For Episode 65 of Read Between the Wines, we dive into the heart of Ontario’s Niagara Escarpment to explore Flat Rock Cellars, a winery celebrated for its unique terroir, sustainable practices, and boundary-pushing winemaking. Joining us is Ed Madronich, Flat Rock’s passionate and visionary President, who shares the story behind the winery’s name—born from the limestone rocks unearthed during vineyard preparation—and its commitment to producing wines that authentically reflect the land. This episode uncovers the distinctive features of the Twenty Mile Bench, from its deep limestone soils to its latitude, which rivals Burgundy and Bordeaux. Ed offers fascinating insights into how these factors, combined with Flat Rock’s innovative and sustainable approach, enable the creation of award-winning wines like their Twisted blend and Rieslings, which have garnered international acclaim. Listeners will learn about Flat Rock’s dedication to breaking down barriers in the wine world, championing education and accessibility over pretension. We also delve into their experimental projects, such as "Project Nature Nurture," which explores how fermentation techniques shape wine profiles. Ed's deep respect for tradition, paired with his drive for innovation, ensures Flat Rock remains a leader in showcasing the potential of Canadian wine. Whether you're a wine geek or a casual enthusiast, this episode offers something truly special.   For more information about our Podcast, visit us on the web:  https://readbetweenthewinespodcast.com  Follow us on Instagram:  https://www.instagram.com/betweenthewinesmedia  Connect with us on LinkedIn:  https://www.linkedin.com/company/read-between-the-wines

    1h 4m
  5. 11/27/2024

    E64 - Wine Enthusiast · Marshall Tilden, USA

    For Episode 64, we turn our attention to the critical but often overlooked topic of wine storage. Host Pierre Ferland is joined by Marshall Tilden III, head of Wine Enthusiast's wine storage division, for an enlightening discussion on how proper storage can preserve and enhance the wine experience. Drawing on decades of expertise, Marshall shares invaluable insights into the factors that influence wine aging, including temperature, humidity, light, and vibration. This podcast underscores how Read Between the Wines is solidifying its position as a pivotal force in the global wine media landscape. By forging a close and exclusive collaboration with Wine Enthusiast—one of the most esteemed wine publications worldwide—the podcast demonstrates its ability to bring together influential voices in the industry. This unique partnership highlights Read Between the Wines’ unwavering commitment to elevating wine storytelling and cementing its role as a trusted leader in wine media. The episode offers practical advice for everyone, from casual wine enthusiasts to serious collectors, covering storage solutions ranging from compact countertop units to bespoke wine cellars. Marshall emphasises the importance of selecting the right storage setup to protect not only your everyday bottles but also those rare, special wines saved for unforgettable occasions. Alongside expert recommendations, Marshall recounts a personal anecdote about a treasured Barolo ruined by inadequate storage, illustrating the risks of neglecting proper care. Listeners will also gain clarity on common misconceptions about wine storage, learn to identify the "enemies" of wine, and discover solutions tailored to various lifestyles and budgets. Whether you’re storing six bottles or six hundred, this episode promises to be an engaging and informative guide to protecting and enjoying your wine collection. For more information about our Podcast, visit us on the web:  https://readbetweenthewinespodcast.com  Follow us on Instagram:  https://www.instagram.com/betweenthewinesmedia  Connect with us on LinkedIn:  https://www.linkedin.com/company/read-between-the-wines

    1 hr
  6. 10/24/2024

    E62 - Wiston Estate, Sussex, England

    For Episode 62, we’re heading to England to explore the country’s booming wine industry. Our guests are Kirsty Goring, co-owner and Brand Director, along with the brilliant winemaker Marcus Rayner-Ward, from Wiston Estate in Sussex, England. Owned by Kirsty and her husband, Rick Goring, Wiston Estate is more than just a winery—it’s a fully functioning farm, home to a restaurant called Chalk, and even offers several properties for rent. Their sparkling wines are so exceptional, they could make even the finest Champagne producers rethink their craft. When most of us think of England, we imagine shepherd’s pie, fish & chips, tea, and a cracking G&T. But now, wine—especially sparkling wine—deserves a spot on that list. While this may feel new to some, it’s actually more of a revival. Winemaking in England dates back to the Roman era, and English wines thrived in the Middle Ages. However, the industry declined in the 18th and 19th centuries due to climate shifts and the rise of imported French wines. Come explore the English countryside with us. Sussex is stunning this time of year, and this is precisely where the bubbles part away with Champagne… For more information about our Podcast, visit us on the web:  https://readbetweenthewinespodcast.com  Follow us on Instagram:  https://www.instagram.com/betweenthewinesmedia  Connect with us on LinkedIn:  https://www.linkedin.com/company/read-between-the-wines

    1h 14m
  7. 10/10/2024

    E61 - La Cave Garibaldi · Estelle Burgan, France

    For Episode 61, we bring you a special conversation with Estelle Burgan from La Cave Garibaldi. Estelle and her husband Eric run a unique boutique in France that specializes in promoting and selling Italian wines, but their passion doesn’t stop there. They also curate bespoke wine tours in Italy, guiding travellers through the country's hidden gems and lesser-known regions. This isn’t your typical tourist experience—Estelle and Eric focus on authentic, intimate journeys that connect visitors with local winemakers, artisans, and breathtaking off-the-beaten-path destinations. In this episode, Estelle shares the story behind La Cave Garibaldi and her unexpected journey from French wine expert to an ambassador for Italian wines. She discusses the importance of building genuine relationships with winemakers and the joy of uncovering Italy’s diverse viticultural landscapes, from the hills of Umbria to the coastlines of Liguria. We also explore the challenges and rewards of running a wine business as a couple and why they prioritize stories over statistics when choosing wines. If you’re dreaming of a wine-fueled Italian adventure or simply curious about what makes Italian wines so captivating, this episode is tailor-made for you. Tune in and get inspired! For more information about our Podcast, visit us on the web:  https://readbetweenthewinespodcast.com  Follow us on Instagram:  https://www.instagram.com/betweenthewinesmedia  Connect with us on LinkedIn:  https://www.linkedin.com/company/read-between-the-wines

    46 min

Ratings & Reviews

5
out of 5
5 Ratings

About

Read Between the Wines Podcast is not really a podcast, it’s a repository of stories from the wine world. It is focused on the narratives behind the winemakers rather than wine scoring. Founded and hosted by Vino-enthusiast Pierre Ferland, it offers a different and refreshing concept in wine exploration. Each episode offers a unique perspective on vineyard’s tales, much like each vintage brings its own profile and personality to a blend. Some conversations will delve into winemaking techniques, while others will explore initiatives to preserve biodiversity and find solutions to combat climate change. From a consumer perspective, we are intrigued by how wine scoring has dominated the industry, leaving many enthusiasts perplexed by its intricacies yet still relying on a solitary number for their selections. We understand and respect the fact that a generous score can help move a few bottles and we won’t hold it against any wineries, but from a vintner and a winemaker perspective, we pose a pivotal question: what legacy do you wish to imprint upon your clientele? A numerical rating, or the compelling tale of your craft? Think about it. What score would you give to the “Mona Lisa” or “The Starry Night” from Van Gogh? About “Composition 8” from Kandinsky or “The Creation of Adam” by Michelangelo. It’s very subjective indeed and so is Pinot Noir from Burgundy, Cabernet Sauvignon from Australia and Riesling from Germany.

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