“Be willing to fail, own it, pivot, and try the next thing. Because you’re going to win more than you fail.” – Michael Wilson Welcome to episode 241 of The CUInsight Experience podcast with your hosts, Randy Smith, co-founder of CUInsight, and Jill Nowacki, co-founder, president and CEO of Zealyst. This episode is sponsored by Trellance. Trellance is a leading technology partner for credit unions, delivering innovative technology solutions to help credit unions achieve more. With a comprehensive suite of analytics, cloud and talent solutions, the Trellance team ensures credit unions increase efficiency, manage risk, and improve member experience. Learn more at Trellence.com! In this 2026 season, Jill and I will have conversations centered around leadership, credit unions, and living our best lives. We will have some of the most respected leaders from around credit unions who we are grateful to call friends join us in the discussion from time to time too. For this episode, we are happy to be joined by Michael Wilson, President & CEO of Members 1st Federal Credit Union in Pennsylvania. He joins us for this episode to help us take on what it means to “see around corners” as a leader. After all, none of us can predict the future, but some leaders really seem to have a knack for recognizing when something is changing, separating meaningful signals from noise, and getting their organizations ready before everyone else catches up, and Michael brings a truly fascinating perspective to the conversation. Coming from a marketing background and now leading a large credit union, Mike has embraced technology, AI, and new approaches to growth while remaining focused on something that he personally considers non-negotiable: bringing people along for the ride. We talk about how he filters through all those “squirrels” running around in the industry, determines which emerging trends deserve attention, and creates a safe environment for experimentation. The three of us also get into the very real friction that can build up inside an organization. Mike shares how Members 1st went from having 479 systems to identifying and automating more than 500 processes that associates themselves said were slowing them down. For Michael, making work easier isn't simply an exercise of efficiency; it gives people more time to do the work that matters. Then, we get into why Mike believes that AI governance needs to be an enterprise responsibility rather than something handed off to the CIO. He discusses how his credit union built an AI sandbox and even how AI avatars became part of a board strategic planning retreat. More importantly, we explore why “just because you can doesn't mean you should” is such an important principle when experimenting with new technology. Finally, we discuss curiosity, the importance of being willing to say, “I was wrong,” and what leaders can do to leave their credit unions stronger than they found them. This is truly a conversation about looking forward without losing sight of the people and purpose that make the journey worthwhile, so we hope that you enjoy our conversation with Michael Wilson! Find the full show notes on cuinsight.com. Connect with Michael: Michael Wilson, President & CEO of Members 1st Federal Credit Union members1st.org Michael: Central Penn Business Journal Members 1st Federal Credit Union: LinkedIn | Facebook | Instagram | X Subscribe on: Apple Podcasts and Spotify Books mentioned on The CUInsight Experience podcast: Book List Show notes from this episode: Sponsor: Trellance Place mentioned: Philadelphia, PA Shout-out: Federal Reserve Banks Shout-out: Salesforce Shout-out: Jack Henry Place mentioned: Africa Shout-out: Becky Smith Shout-out: APG Federal Credit Union Shout-out: NCUA Shout-out: Eric Bush Shout-out: Facebook Shout-out: LinkedIn Song mentioned: “No Diggity” by Blackstreet Previous guests mentioned in this episode: Kelly Botti (#238) & John Bratsakis (#214) In This Episode: [2:50] - Mike believes that disciplined leaders need to separate meaningful innovation from hype while bringing their workforce along safely. [5:08] - Hear how Mike balances outside perspectives with industry experience, using governance and security to encourage experimentation. [7:17] - Members 1st builds culture collaboratively, using input from employees to automate more than 500 tedious processes. [9:50] - Reducing workplace friction is important because, like consumers, employees have little tolerance for unnecessarily difficult systems. [11:13] - Mike reflects on Members 1st having replaced fragmented systems and poor governance to create greater efficiency and better data. [14:55] - Mike reveals how shared goals have changed leadership incentives, fostering collaboration and helping the credit union accomplish more quickly. [18:30] - Mike encourages disciplined AI adoption that prioritizes governance, ROI, and regulatory considerations over hype. [20:02] - Hear about how a governance framework and AI officer enable Members 1st to experiment safely prior to deployment. [22:08] - AI avatars have enhanced strategic planning, but Mike highlights disciplined use cases over technology for technology’s sake. [24:32] - Beginning with governance enabled Members 1st to quantify AI’s benefits while freeing underwriters for deeper analysis. [26:15] - Associate-driven ideas guide technology decisions, whereas critical thinking remains essential with AI’s growing influence. [29:27] - Mike demonstrates AI’s inability to replace critical thinking, accurate analysis, and responsible governance. [32:24] - Transparency about goals, results, and setbacks builds trust and makes organizational change easier! [34:10] - Mike advocates for restoring industry-wide collaboration while urging CEOs to understand AI, regulation, and vendor risks. [34:10] - Mike believes that vendor transparency should be mandatory, with shared frameworks helping credit unions adopt AI responsibly and efficiently. [37:49] - Hear how a strong leadership team balances calculated risk with entrepreneurship while staying curious and challenging complacency. [40:02] - Mike believes that stablecoins are underestimated, prompting his credit union to develop a responsible strategy. [43:45] - New leaders need to embrace transparency and calculated risks, while experienced leaders must invest in developing successors. Send us Fan Mail