18 episodes

Content Matters, where digital content and marketing pros talk shop. Tech may be changing fast, but great content is timeless. Get inside tips, trends, and practical know-how from the top minds in the digital content industry. Sponsored by Ingeniux, the uniquely agile content management platform.

Content Matters Ingeniux

    • Business
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Content Matters, where digital content and marketing pros talk shop. Tech may be changing fast, but great content is timeless. Get inside tips, trends, and practical know-how from the top minds in the digital content industry. Sponsored by Ingeniux, the uniquely agile content management platform.

    Ethics & Digital Content. A Conversation with Jim Edmunds, Ingeniux CEO & Founder

    Ethics & Digital Content. A Conversation with Jim Edmunds, Ingeniux CEO & Founder

    In this episode of the Content Matters podcast, we're tackling the topic of ethics and digital content. How can we as tech providers advocate for better ethics and standards over profits? The Facebook boycott, Stop Hate for Profit that's happening this month, is a clear sign that things need to change and that businesses, whether they're B2B, B2C, or whatever, and if they're technology businesses or otherwise, have an opportunity to help drive that change. Our guest to discuss the role of tech providers in fostering a more respectful discourse is Jim Edmunds, CEO and founder of Ingeniux, the sponsor of the Content Matters podcast. 

    • 25 min
    Kris Laird Explains the Content & Technology Behind Sales Engagement

    Kris Laird Explains the Content & Technology Behind Sales Engagement

    Kris Laird is the Director of Sales Development at Ingeniux. He's helping the company build a modern sales process that leverages new strategies and technologies that build relationships with prospects and customers. Prior to Ingeniux, he worked for Outreach, a sales engagement solution, and another 18 as a music educator.

    We talked to Kris about a new way to engage prospects that involve content, intent, a strong relationship with marketing, and more. If you are a marketer who wants to understand how Sales work, listen to this podcast. And if you are in Sales and want to understand how to grow and improve your skills and sales processes, listen to Kris.

    Enjoy!

    • 58 min
    Yoav Schwartz Talks About the Technology Behind Content Experiences

    Yoav Schwartz Talks About the Technology Behind Content Experiences

    CEO and co-founder of Uberflip, Yoav Schwartz joined us on the Content Matters Podcast to talk about the technology behind content-driven experiences. We discussed the shift in buying power to the CMO, the difference between content experience platforms and content management platforms, the opportunities and challenges that too much data (or not enough) bring to marketing and much more. 

    • 36 min
    Tom Treanor Talks Customer Data Platforms and CX

    Tom Treanor Talks Customer Data Platforms and CX

    Tom Treanor is the Global Head of Marketing at Arm Treasure Data, a customer data platform (CDP) provider. Treanor joined us on the Content Matters podcast to talk about CDPs including how they work, how they help improve customer experience, their relationship with CRMs, and much more. He also shared his views on marketing today and in the future and provides great advice for getting started with a CDP implementation.

    • 25 min
    Randy Frisch on Renewing Focus on Great Content Experiences

    Randy Frisch on Renewing Focus on Great Content Experiences

    Randy Frisch is the co-founder and CMO of Uberflip, a content experience platform. He joined us on the podcast to talk about marketing during the COVID-19 pandemic - how it has and hasn't changed, and how we need to rethink how we use content to engage, inform and influence customers. We also talked about what the "new normal" for marketing will look like as we slowly emerge out of pandemic and try to get back to business as usual.

    • 36 min
    Ian Truscott Talks Content Management and Building ART

    Ian Truscott Talks Content Management and Building ART

    Ian Truscott is the Founder and Strategy Director of Appropingo, a consultancy that helps organizations design and implement better marketing strategies. Truscott has been a CMO/VP Marketing for a number of technology companies and was a content management analyst for the Gilbane Group. With all this experience, Truscott understands a lot about marketing strategies and marketing tech, including content management. 

    In this podcast, we talked about the content management industry and the goal of creating omnichannel experiences, how organizations can create ART - awareness, revenue, and trust, and much more.

    • 32 min

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