The Money Sessions

Tiffany McLain

Deep, thoughtful, raw conversations with real therapists who are in the midst of leaning into raising fees and making bank – all while working with the clients they are passionate about serving.

  1. The Room Where It Happens

    FEB 9

    The Room Where It Happens

    Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator 👉🏽 leaninmakebank.com/free There's a reason your practice feels capped. There's a reason $300 per session feels theoretical instead of inevitable. And it has nothing to do with your clinical skill, your niche, or "this economy." It's this: you are not in the room. In this episode, Tiffany builds on her conversation with Sarayu and names the uncomfortable truth most therapists avoid: if you are not consistently putting yourself in spaces with people who have the resources to pay your Life First Fee, you are unconsciously choosing to stay stuck. Not because you're lazy. Not because you're bad at business. But because fear, shame, and old class conditioning are quietly running the show. In this episode, Tiffany breaks down: Why therapists instinctively avoid rooms where people can easily pay $300–$400 per session The real emotions that surface when you imagine being around wealth, power, and influence (imposter syndrome, envy, shame, fear) How "networking with struggling therapists" and outdated marketing tactics protect you from discomfort—but sabotage your income Why this is not a moral failure, but is a strategic problem The two things required to do the unimaginable (leave insurance, raise fees, step into authority): a container for regulation and integration clear, strategic steps so you know what you're doing and why Why staying out of the room doesn't just hurt your business—it harms the future of therapy itself How therapists excluding themselves from power has opened the door for AI, tech companies, and non-clinicians to define the field Why agency in your business is the gateway to real cultural impact How booking your first Life First Fee client fundamentally changes how clients experience you This episode isn't about marketing tactics. It's about agency. If therapists are not in the rooms where decisions are being made, we will be replaced, undercut, and erased. And the way back starts in your private practice. If you're ready to stop hiding, stop circling scarcity, and finally be in the room where it happens, email Tiffany at tiffany@leaninmakebank.com with the word "Room." Because your clients are not just paying for therapy. They're paying to experience agency—and it starts with you embodying it first.

    20 min
  2. Finding Herself at 40 — Sarayu Steps Into Her Life First Fee

    FEB 2

    Finding Herself at 40 — Sarayu Steps Into Her Life First Fee

    Ready to set your fee? You choose the dream, we'll do the math. 🎁 Download our FREE Fun with Fees Calculator 👉🏽 https://www.leaninmakebank.com/free In this episode, Tiffany sits down with Sarayu Meraki, a Wisconsin-based therapist who joined LIMB Academy at a powerful crossroads: turning 40, questioning everything she'd been told about success, and finally asking herself what kind of life she actually wanted. For years, Sarayu did what so many therapists do — she worked hard, followed the rules, kept her head down, and waited for things to feel "worth it." Instead, she found herself exhausted, disconnected, and quietly wondering if this was really all there was. This conversation is about identity, grief, reinvention, and what happens when you stop living by other people's timelines and start choosing yourself. In this episode, Sarayu shares: What turning 40 revealed about the life she'd been unconsciously settling for How growing up without financial modeling shaped her relationship with money and safety Why she realized she was building a practice that looked good on paper — but didn't feel good in her body The moment she stopped outsourcing her decisions and claimed her Life First Fee How redefining success changed the way she shows up as a therapist, partner, and human What it means to let go of hustle and step into intentional, values-led earning Why choosing herself didn't make her less caring — it made her more alive Resources mentioned: LIMB Academy Fun With Fees Calculator Sarayu`s email

    52 min
  3. The Most Important Question You Will Ever Ask

    JAN 26

    The Most Important Question You Will Ever Ask

    Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator 👉🏽 leaninmakebank.com/free This is the episode Tiffany herself calls one of the most important she's ever recorded. It is short. It is piercing. And for the therapist who is ready — even slightly — this episode will change your entire paradigm. Most therapists live in a constant loop of: "I can't afford it." "Who would ever pay me that?" "That's impossible for someone like me." But Tiffany shows you the real problem: You're asking the wrong questions. And your questions determine your results. This episode teaches you the single most important shift you must make to stop thinking like a scared consumer and start thinking like a Life First entrepreneur. In this episode, Tiffany reveals: Why the question "Who would ever pay me that?" keeps you stuck — and how one tiny shift unlocks possibility; How setting an "impossible goal" forces your brain into clarity and problem-solving; Why you don't know what questions to ask (and how to start asking the right ones today); The difference between "I can't afford it" and "How could I afford it?" — and why that shift alone can double your income; How to use audacious goals to uncover blind spots, expand capacity, and activate strategic thinking; Why being in a community with live feedback collapses timelines and accelerates breakthroughs. This is the episode that snaps you out of helplessness and straight into agency, strategy, and possibility. If you let it land, your life and business won't be the same. If you're ready for a paradigm shift, email Tiffany at tiffany@leaninmakebank.com with the subject line: "Paradigm Shift." She'll help you take the first step into your new reality.

    11 min
  4. Why Does Building a Practice Feel So Hard Right Now? — with Allison Puryear

    JAN 19

    Why Does Building a Practice Feel So Hard Right Now? — with Allison Puryear

    Ready to set your fee? You choose the dream, we'll do the math. 🎁 Download our FREE Fun with Fees Calculator 👉🏽 https://www.leaninmakebank.com/free In this episode, Tiffany sits down with the incomparable Allison Puryear, founder of Abundance Practice Building and one of the original voices in the therapist–business space. Allison has been helping therapists build sustainable, ethical, full private practices for over a decade — long before Instagram therapists, "passive income," or big therapy tech took over the landscape. Allison and Tiffany pull back the curtain on what's actually happening in the industry right now. If you've been wondering: "Why is filling my practice harder than it used to be?" "Why am I doing everything 'right' but suddenly not getting clients?" "Is something wrong with ME?" …this conversation is your antidote. This episode is part industry truth-telling, part strategy session, and part intimate behind-the-scenes between two long-time colleagues who've seen the full arc of private practice — pre-pandemic, boom times, and now. In this episode, Allison shares: The actual timeline of how private practice has changed from 2014 → 2025 (and why it feels harder now) Why the pandemic created a false "new normal" for filling practices The impact of Big Therapy Tech (VC-backed platforms) on referrals — and why therapists can't out-market them online The real reason therapists feel more discouraged and hopeless today How to market effectively in 2025 — even with tech giants owning the SEO game The truth about group practice and online courses — and why most therapists skip the step that would make them the most money with the least chaos Why self-trust, consistency, and community matter more now than ever   Resources mentioned: LIMB Academy Fun With Fees Calculator Abundance Practica Instagram Abundance Practice Website

    50 min
  5. How Long Does a Life-First Practice Actually Take?

    JAN 12

    How Long Does a Life-First Practice Actually Take?

    Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator 👉🏽 leaninmakebank.com/free Every therapist wants to know: "Okay, but how long will it actually take for me to get to a Life First Fee?" You want to know how long until you can stop drowning in insurance, stop resenting your caseload, stop working like hell for bread-crumb money… and finally have a practice where you work your ideal number of weekly clients — while earning the income you actually need to live. And Tiffany's answer is the one therapists don't want to hear — but need to: There is no timeline. And also… the timeline doesn't matter. In this episode, Tiffany dismantles the fantasy that someone else can predict your speed. She walks you through why some therapists hit their Life First Fee in 30 days, while others take 4 months, 9 months, or 4 years — and why every version is worth it. She also uses a powerful cave metaphor to illustrate exactly why the journey is different for every therapist — and why what happens inside the cave is actually what transforms you. In this episode, Tiffany reveals: Why the question "How long will it take?" is rooted in scarcity, fear, and disbelief; What hundreds of LIM data points show about how long it takes to book a Life First Fee client; Why therapists like Sarah doubled their revenue and bought a house in four months — and why that's not the point; How your "lion," your "tin foil," and your "pitfall" shape your exact timeline; Why the journey itself is what creates the confidence, self-trust, and skill set you use for the rest of your career; Why 2 years of transformation is a blink compared to spending 20 more years undercharging and burning out. This episode will snap you out of your timeline obsession and into the truth: the work is worth it, no matter how long it takes. If you're ready to walk into the cave — even if you're scared — email Tiffany at tiffany@leaninmakebank.com with the word "Cave." She'll take the first step with you.

    18 min
  6. Doubled Her Income in 4 Months & Bought Her First House — with Sara Rader, LPCC

    JAN 5

    Doubled Her Income in 4 Months & Bought Her First House — with Sara Rader, LPCC

    Ready to set your fee? You choose the dream, we'll do the math. 🎁 Download our FREE Fun with Fees Calculator 👉🏽 https://www.leaninmakebank.com/free In this episode, Tiffany talks with Sara Rader, LPCC, a maternal mental health and trauma specialist who transformed her practice — and her entire life — in just four months inside LIMB Academy. Sara didn't hustle. She didn't add more clients. She didn't work more hours. Instead, she got brutally honest about her money stories, her faith conditioning, her sliding scale patterns, and the quiet anxiety that had been running her practice behind the scenes. The result? She nearly doubled her private practice income while seeing the same number of clients — AND bought her family's first home. This episode is packed with grounded wisdom, spiritual depth, and a level of honesty most therapists never say out loud… but every therapist needs to hear.   In this episode, Sara shares: Why she always felt anxious about money despite "looking successful" on paper How she realized her entire practice was a sliding scale — even though she thought she had a "full fee" The moment she decided to stop spiritualizing self-sacrifice and start honoring her worth What it was like raising her fee with all her existing clients The faith-based fears she had to confront about being seen as greedy or judged by her community How charging $200/session changed her parenting, her presence, and her clinical work Why her nervous system finally calmed once she committed to her life-first fee And how she hit a massive financial milestone without burnout, panic, or hustle Resources mentioned: LIMB Academy Fun With Fees Calculator  Sara`s Website

    51 min
  7. This Is How AI Replaces You in 2026

    12/29/2025

    This Is How AI Replaces You in 2026

    Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator 👉🏽 leaninmakebank.com/free If your marketing stopped working… If your phone stopped ringing… If you're on insurance panels and still can't fill your practice… You are not imagining it. And you are not doing anything wrong. The ground has shifted under our industry — and almost no one is telling therapists the truth about what's actually happening. In this episode, Tiffany names the uncomfortable reality: what worked in 2019–2022 will not save your practice in 2026. And if you keep playing by the old rules, you are actively positioning yourself to be replaced by big tech and AI. This is not fear-mongering. This is a wake-up call. In this episode, Tiffany breaks down: Why SEO, Psychology Today, and "just niche down" stopped working — and why that's not your fault How the pandemic cracked the industry wide open and invited big tech to scale therapy at your expense Why undercharging and insurance dependency are not just personal problems — they are industry-level threats How therapists unknowingly trained tech companies to replace them by agreeing to speed, volume, and one-size-fits-all care Why worksheet therapy and checkbox models are the exact conditions AI needs to take over What AI cannot replace — and what you must do to protect your authority, your income, and your impact Why charging your Life First Fee is no longer optional if you want therapy to survive as a profession This episode is not about panic. It's about choice. As we move into 2026, therapists will go one of two ways: Invisible, interchangeable, and replaced Or visible, authoritative, and shaping the future of mental health There is no middle ground anymore. If you are ready to step into authority, protect the future of therapy, and get paid for the impact you make, email Tiffany at tiffany@leaninmakebank.com with the subject line "I'm Ready." Because AI can't replace real therapy. But it will replace therapists who refuse to value themselves. And 2026 belongs to the ones who step the f**k up.

    18 min
4.9
out of 5
95 Ratings

About

Deep, thoughtful, raw conversations with real therapists who are in the midst of leaning into raising fees and making bank – all while working with the clients they are passionate about serving.

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