Destination Marketing Podcast

Brand Revolt
  • 4.8 (53)
  • PLACES & TRAVEL
  • UPDATED WEEKLY

The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do and how to do it. Subscribe today if you’re a tourism marketer and want to perfect your craft.

  1. 4D AGO

    430: Why Your Podcast Might Be More Important Than Your Website with Robb Wells

    In this episode, Robb Wells explains why Visit Beaufort shifted its focus from a traditional website to a video-first podcast strategy. He shares how "challenger" destinations can outmaneuver larger competitors by taking calculated risks on owned storytelling rather than just renting an audience through traditional ads. Robb dives into the "New Chapter" of the Inner Coastal Podcast, detailing how video vignettes now fuel their entire social media ecosystem. He also discusses the tactical shift in his team—prioritizing videographers and creators—to transform the DMO into a modern media house that prioritizes authenticity over polished commercials. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

    49 min

  2. MAR 24

    429: How Utah Valley Built a Social Media Powerhouse with Bethany Bee

    Digital content specialist Bethany Bee from Explore Utah Valley joins Adam to share how a modern DMO can thrive on social media without a huge team or high‑end production. Bethany walks through her journey from teenage photographer to government communicator to tourism marketer, and how that background shaped her creator‑driven, test‑and‑learn approach. She explains why follower count matters less than ever, how trial reels and rapid experimentation fuel growth, and why low‑production, high‑creativity content consistently outperforms polished videos. Bethany also breaks down how she built a grassroots “UGC army” of local creators, why influencer pay transparency matters, and how DMOs can rethink partnerships to stretch their resources further. It’s a lively, practical conversation for any destination looking to modernize its social strategy and tap into the creator economy. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

    39 min

  3. MAR 17

    428: Behind the Scenes of the Destination Marketing Podcast with Leena Atout

    In this episode of the Destination Marketing Podcast, host Adam Stoker steps behind the scenes to interview the show's own producer, Leena Atout. Leena shares her journey from being a journalism student at UNLV to becoming a multifaceted strategist and producer, highlighting how she leverages AI tools like Gemini and Descript to streamline production without losing the essential "human touch." The conversation explores the shifting landscape of marketing, the importance of curiosity in hosting, and practical tips for creating high-value content. From sharing travel stories about the Seven Wonders of the World to discussing the professional advantages of being an "oldest daughter," Leena provides a unique perspective on what it takes to evolve from a tactical editor into a strategic marketer. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

    35 min

  4. MAR 10

    427: How San Juan County Navigates Controversy with Allison Yamamoto Sparks

    In this episode, host Adam Stoker sits down with Allison Yamamoto Sparks, the Director of San Juan County Tourism, to discuss the complexities of managing a destination the size of New Jersey with only 15,000 residents. Allison shares her 17-year journey through leadership shifts and how she brokered rare, fast-tracked collaborations with federal agencies to protect Utah’s "Canyon Country". Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

    41 min

  5. MAR 6

    426: Bonus Episode - NAFDMA Presentation

    In this special episode of the Destination Marketing Podcast, Adam Stoker shares a keynote from the NAFDMA Agritourism Convention focused on the growing role agritourism plays in the visitor economy. Adam discusses why building relationships with local Destination Marketing Organizations can open doors to funding, partnerships, and greater visibility. He also breaks down how modern marketing has shifted toward earning attention and trust through authentic content and community building—offering practical insights for agritourism operators and destination marketers alike. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

    43 min

  6. MAR 3

    425: Destination Discourse, Live at SC GovCon — A Special Episode

    This live episode of the Destination Marketing Podcast features a special crossover session with Destination Discourse, recorded in front of a live audience at the South Carolina Governor’s Conference (SC Gov Con). Hosts Adam Stoker and Stuart Butler ditch the PowerPoints for a candid, interactive discussion about the "uncomfortable truths" facing the tourism industry today. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

    1h 6m

  7. FEB 24

    424: Navigating the New Normal of Tourism with Rafat Ali

    In this episode, Adam Stoker sits down with Rafat Ali, CEO and Founder of Skift, for a high-level reality check on the state of travel. If you’ve been waiting for the world to "get back to normal," Rafat has news: the volatility of the last few years isn't a phase—it is the new permanent baseline. Whether discussing the rise of AI or the importance of showcasing local creative energy over traditional "sun and sand" ads, Rafat’s message is clear: you can outsource your tactics, but you can never outsource your vision. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

    59 min

  8. FEB 17

    423: How AI Transformed Colby‘s Career with Colby Remund

    In this episode, Adam Stoker and his business partner Colby Remund discuss the evolution of Tourism IQ into the industry’s ultimate resource for career progression. Colby shares how he leveraged AI "vibe coding" to rebuild the platform, introducing major new features like the Industry Event Calendar, launched in partnership with One West, and the Destination Marketing Agent, an AI tool that puts years of marketing expertise at your fingertips. They explore the resiliency required to navigate a decade of industry shifts and explain how Tourism IQ provides a dedicated, noise-free space for marketers to find jobs, events, and the strategic support needed to level up. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

    51 min
See All (430)

4.8
out of 5
53 Ratings

About

The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do and how to do it. Subscribe today if you’re a tourism marketer and want to perfect your craft.

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