Destination Marketing Podcast

Brand Revolt
  • 4.8 (54)
  • Places & Travel
  • Updated Weekly

The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do and how to do it. Subscribe today if you’re a tourism marketer and want to perfect your craft.

  1. 1d ago

    442: How Discover Long Island Built a Community-First Marketing Strategy with Allison Brown

    In this episode, Adam Stoker sits down with Allison Brown of Discover Long Island to explore how a destination with 126 unique communities shifted from outbound tourism marketing to community-first advocacy. Allison shares the strategy behind Lily, their mobile activation truck, their award-winning Long Island Tea Podcast, and how they're using owned media to connect with residents just as intentionally as visitors. She also covers their sports marketing blueprint from the Ryder Cup to the US Open. If your DMO is struggling to build real community buy-in, this one's for you. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

    50 min

  2. Jun 16

    441: Stop Letting Other Destinations Own Your Story with Adam Geller

    Adam Geller manages tourism for Page, Arizona — a city where Horseshoe Bend and Lake Powell are globally iconic but most visitors don't even make it up the hill to town. In this episode, he shares how he turned that challenge into a strategy: building an interactive Grand Circle map that made Page the authoritative center of one of the world's most famous road trip circuits, launching gamified Bandwango passports to extend visitor stays, and creating hyper-specific historical content that out-ranks AI and drives organic traffic for free. Adam Stoker also opens with a case for why sports tourism is one of the biggest missed opportunities in destination marketing — and why it's really a collaboration problem, not a sports problem. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

    43 min

  3. Jun 9

    440: A Special Episode of Destination Discourse: Live from DI MarCom 2026

    In this special live episode of Destination Discourse, recorded on stage at the Destinations International Marketing and Communications Summit in Cleveland, Ohio, Adam Stoker and Stuart Butler tackle the questions the industry keeps dancing around: Why does a DMO actually exist, who is its primary customer, and if funding disappeared tomorrow, who would fight to bring it back? With live audience polling and real-time debate from DMO leaders across the country, the conversation cuts through the industry's tendency toward polite agreement and confronts an uncomfortable truth — as AI begins to disintermediate destination websites and reshape the entire travel research funnel, DMOs that have built their value proposition around web traffic alone may be sitting on a house of cards. It's one of the most candid conversations in destination marketing you'll hear this year. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

    53 min

  4. Jun 2

    439: Why DMOs Must Stop Capturing Demand and Start Creating It with Megan Buchbinder

    Megan Buchbinder, Director of Marketing at Wilmington and Beaches CVB, joins Adam to challenge how DMOs measure value, why Google Ads may be doing more harm than good, and how she redesigned her agency RFP process from scratch — and actually made it fun. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

    48 min

  5. May 26

    438: How to Build a Video Strategy That Actually Tells Your Destination's Story with Jesse Salazar

    Jesse Salazar, Video Production Manager at Visit Lodi, joins Adam to talk about why storytelling instinct matters more than gear, the case for in-house video production, and Visit Lodi's new partner video co-op program. Adam opens with a challenge to DMOs: if locals drive 50%+ of visitation through visiting friends and relatives, why aren't we treating them like a priority audience? Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

    39 min

  6. May 19

    437: The PR Strategy Keeping Las Vegas on Top with Molly Castano

    Adam Stoker sits down with Molly Castano, VP of Public Relations and Communications at the Las Vegas Convention and Visitors Authority, for a candid conversation about what it takes to keep 150,000 hotel rooms full and the world's most-watched tourism brand on top. Molly shares how her team navigated a brutal summer news cycle, the unexpected strategy that flipped traditional media training on its head, and why Vegas treats every announcement — from the Michelin Guide to the Super Bowl — as a chance to outdo itself. The conversation also explores the rise of earned media in the AI era, why trust is moving from institutions to individuals, and the one piece of advice every PR pro should hear: be "clearer, not louder." Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

    45 min

  7. May 12

    436: Why Your Podcast Is No Longer Just a Podcast with Matt Henson

    The rules of owned content just flipped — short-form clips aren't driving traffic to your show anymore, they ARE the show. In this episode, Adam Stoker is joined by Brand Revolt's video and content lead Matt Henson to unpack why every podcast is really a "show" now, and how to structure episodes around five distinct interests instead of one long conversation. Matt also pulls back the curtain on Visit Myrtle Beach's new stakeholder series, Myrtle Moments: Faces and Places — including the "environmental audio" approach and why one episode now fuels weeks of social. Plus: AI in video production, the future of point-and-shoot, and Matt's move from Wrangell, Alaska to Utah. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

    42 min

  8. May 5

    435: AI Strategy and Meal Madness with Aaron Jumper

    In episode 435, host Adam Stoker explores the critical intersection of AI strategy and creative community activation with Aaron Jumper from Visit Cumberland Valley. The conversation begins with a deep dive into the 2026 AI landscape, specifically why providing deep "contextual intelligence" to tools like Claude is the defining factor in shifting from a marketing tactician to a true strategist. Aaron then reveals the blueprint behind "Meal Madness," a viral, bracket-style restaurant tournament that has transformed the local dining scene and provided a repeatable model for aggregating destination assets to capture maximum attention. Together, they discuss how these modern tools and tournament-style tactics allow DMOs to drive tangible results for local stakeholders, proving that in the attention economy, your only limit is your creativity. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

    41 min
See All (442)

4.8
out of 5
54 Ratings

About

The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do and how to do it. Subscribe today if you’re a tourism marketer and want to perfect your craft.

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