Beauty and the Biz

Catherine Maley, MBA
  • 5.0 (26)
  • Marketing
  • Updated Weekly

Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80's. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians. With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups. From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success. With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others. Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level. Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.

  1. 4d ago

    Would You Buy a Retiring Surgeon's Practice? — Jonathan Kaplan, MD

    📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️  ➡️  Dr. Kaplan tracked what happened after he took over a San Francisco practice. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Jonathan Kaplan, MD, shares his journey and answers the question, "Would You Buy a Retiring Surgeon's Practice?" To begin with, if a retiring plastic surgeon offered to sell you their practice, what would you actually be buying? Specifically, Dr. Jonathan Kaplan faced that exact question. Moreover, this board-certified plastic surgeon moved from Baton Rouge to San Francisco to purchase a clinic. Initially, the practice featured an established location, injectable patients and an accredited operating room. Subsequently, they settled on a selling price of $191,000. However, Dr. Kaplan did not assume the retiring surgeon's patients would become his patients. Then, five years later, he checked the numbers. Surprisingly, only 6.8% of the previous surgeon's patients had returned to see him at least once. Nevertheless, Dr. Kaplan calculated a 312% return on his investment. Ultimately, the "Would You Buy a Retiring Surgeon's Practice?" episode reveals exactly why the deal worked. Indeed, the lesson is in the details: First, the operating room was an asset he could use immediately. Additionally, he could collect facility fees along with his professional fees. Finally, the seller priced the practice around its nonsurgical revenue without assuming the surgical patients would transfer. Furthermore, Kaplan explains what he would question if a surgeon were buying a practice today. Particularly, he would scrutinize one priced largely on goodwill. Unquestionably, buying a practice is one way to grow faster. Consequently, knowing the real assets and returning patient metrics is very useful. Therefore, this knowledge helps whether you are buying, selling or building your own clinic. P.S. Incidentally, are you thinking about buying a practice or adding a new profit center? Also, my new book, "Beauty and the Biz Practice Growth Playbook," helps you assess your current services. Additionally, it helps you consider new revenue opportunities. Finally, you can get your copy here.   Resources for Plastic Surgeons: 📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ 🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su 🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6 Enjoy, Catherine Maley, MBA Author, Consultant and Host of "Beauty and the Biz" 🔄 LET'S CONNECT: 📸 Instagram: https://bit.ly/4aVlqZn 🤝 LinkedIn: https://bit.ly/4anhDny   Visit Dr. Kaplan's Website #BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley

    Would You Buy a Retiring Surgeon's Practice? — Jonathan Kaplan, MD

  2. Sep 25

    How to Build a Stable Team — Christopher C. Jeffries, MD

    📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️  ➡️  Interestingly, one of his best leadership strategies has nothing to do with compensation. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Christopher Jeffries, MD, who has a medical spa and surgical practice in Michigan, explains how to build a stable team. Certainly, Dr. Christopher Jeffries is a board-certified plastic and reconstructive surgeon. Additionally, he built a healthy two-location practice and med spa in Traverse, Michigan. However, he did not accomplish this success alone. Specifically, one concept stood out during this "How to build a stable team" "podcast" interview. Namely, he develops good people rather than expecting fully developed hires. For instance, his practice manager is a perfect case study. First, she started working at the front desk. Next, she moved into a medical assistant role. Then, she learned different areas of the practice. Eventually, she became his practice manager. Furthermore, Dr. Jeffries made an interesting point about her career path. Otherwise, she probably would have left if they kept her in the original job. Instead, they consistently gave her new opportunities to grow. Truly, that is an important lesson right now. Currently, good employees are extremely difficult to find and keep. Undoubtedly, retaining your best people is not always about paying them more money. Rather, it involves recognizing their full potential. Also, it requires giving them a clear path to advance. Therefore, take another look at your current staff. Ideally, do this before looking outside your practice for your next great team member. Indeed, you might already employ an exceptional worker. Basically, they just need a bigger opportunity to shine. Ultimately, building a great practice means building a great team. Moreover, top doctors share their best lessons in "The Plastic Surgery Practice Growth Playbook". Consequently, they discuss hiring, developing and keeping the right people. Finally, you can get your copy here. Resources for Plastic Surgeons: 📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ 🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su 🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6 Enjoy, Catherine Maley, MBA Author, Consultant and Host of "Beauty and the Biz" 🔄 LET'S CONNECT: 📸 Instagram: https://bit.ly/4aVlqZn 🤝 LinkedIn: https://bit.ly/4anhDny   Visit Dr. Jeffries' Website #BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley

    How to Build a Stable Team — Christopher C. Jeffries, MD

  3. Sep 18

    He Went 100% Cosmetic in 2 Years — Ravi Somayazula, DO

    📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️  ➡️  Initially, he reduced the insurance volume first, and then he built the practice he actually wanted. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Ravi Somayazula, DO explains how at his Houston, TX plastic surgery practice, he went 100% cosmetic in 2 years. First, Dr. Ravi Somayazula finished his plastic surgery fellowship with a perfectly reasonable plan. Specifically, he wanted to operate, work hard and eventually build a cosmetic practice in Houston. Next, his wife asked how he planned to make that happen. Unsurprisingly, his answer was simple. Basically, he was a fellowship-trained plastic surgeon. Therefore, the cosmetic patients would surely come. However, her response was blunt. Explicitly, she stated, "You're an idiot." Ultimately, that conversation became a turning point. Instead, Dr. Ravi reduced his insurance volume to make room to build. Consequently, he stopped dividing his attention among reconstructive surgery, hand surgery and his desired cosmetic work. Amazingly, within two years, his practice went from 100% reconstructive to 100% cosmetic. Indeed, "He Went 100% Cosmetic in 2 Years" as discussed in this "audiocast". Currently, he operates from his 25,000-square-foot building. Notably, this facility includes: First, "Body by Ravi Plastic Surgery and Associates" operates here. Secondly, "RISE Med Spa" is located inside. Additionally, a two-operating-room accredited surgery center provides surgical space. Finally, there is space for additional surgeons and complementary medical tenants. Specifically, we talk about the focus, financial patience and leadership required to make that transition. Moreover, we discuss why a busy solo surgeon can become trapped by success. Similarly, we explore what it takes to build something larger than one operating schedule. Next, discover which work Dr. Ravi had to let go of first. Subsequently, the practice he wanted could successfully replace it. Interestingly, one of his biggest growth lessons was not about surgery or advertising. Rather, it was learning to become a better leader. Ultimately, he learned to hire people with an ownership mentality. Additionally, Dr. Ravi's experience is one of many examples of practice growth. Therefore, successful surgeons clearly think differently. Recently, I collected the most useful lessons from 175 surgeon interviews. Consequently, you can find these insights in my new book, "Plastic Surgery Practice Growth Playbook." Finally, you can get your copy here. Resources for Plastic Surgeons: 📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ 🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su 🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6 Enjoy, Catherine Maley, MBA Author, Consultant and Host of "Beauty and the Biz" 🔄 LET'S CONNECT: 📸 Instagram: https://bit.ly/4aVlqZn 🤝 LinkedIn: https://bit.ly/4anhDny   Visit Dr. Somayazula's Website #BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley

    He Went 100% Cosmetic in 2 Years — Ravi Somayazula, DO

  4. Sep 11

    2 Locations in 5 Years — Here's How She Did It — Stephenie Poris, M

    📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️  ➡️  Stephenie Poris, MD, explains how she built 2 locations in 5 years and here's a detailed account on how she did it. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Initially, Dr. Stephanie Poris went straight from fellowship into private practice. Subsequently, she learned the business as she grew. Admittedly, many surgeons consider themselves poor businesspeople. However, this "Beauty and the Biz Podcast" guest rejected that limiting belief. Specifically, Dr. Stephanie Poris is a board-certified plastic surgeon. Currently, she operates a private practice in Orlando and Winter Park, Florida. Previously, she went directly from fellowship into private practice five years ago. Today, she has two locations. Additionally, she manages a thriving med spa and a growing team. Furthermore, she owns an in-house operating facility. Nevertheless, her journey interested me the most. Initially, Poris lacked a large management team. Instead, she acted as the surgeon, owner and manager for four years. Also, she served as the IT person and handled everything in between. Consequently, this forced her to learn essential skills. First, she learned where the money was going. Next, she figured out practice operations. Then, she discovered how to hire and manage staff. Afterward, she evaluated risk. Ultimately, she recognized when to delegate. Then, an unusual opportunity arose. Consequently, she doubled her staff and space almost overnight. Additionally, she gained an operating room. Unquestionably, such rapid growth brings risk. Moreover, it increases overhead and creates new headaches. Accordingly, we discuss everything in this week's "Beauty and the Biz Podcast." Undoubtedly, you will relate to this episode. Specifically, this applies if you want to grow without losing control of your practice. Importantly, Poris noted that surgeons are well-prepared for business leadership. Indeed, they are better prepared than they realize. Absolutely, I agree with her observation. Finally, I built a quick calculator for surgeons. Specifically, you can see the value of three additional monthly surgeries. Therefore, calculate your potential revenue here:   Resources for Plastic Surgeons: 📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ 🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su 🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6 Enjoy, Catherine Maley, MBA Author, Consultant and Host of "Beauty and the Biz" 🔄 LET'S CONNECT: 📸 Instagram: https://bit.ly/4aVlqZn 🤝 LinkedIn: https://bit.ly/4anhDny   Visit Dr. Poris' Website #BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley

    2 Locations in 5 Years — Here's How She Did It — Stephenie Poris, M

  5. Sep 4

    Specialization + Reputation = New Patients — Peter Capizzi, MD

    📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️  ➡️  Peter Capizzi, MD, a double board-certified plastic surgeon, explains how specialization + reputation = new patients. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. How becoming known for something specific can strengthen your authority, visibility and patient demand. First, Dr. Peter Capizzi is a board-certified plastic surgeon. Currently, he operates a private practice in Charlotte, North Carolina. Notably, he has worked there for more than 20 years. Previously, someone gave him a valuable piece of advice. Essentially, this advice helped shape his current practice. Specifically, he learned to get really good at one thing. Instead, Dr. Capizzi narrowed his professional focus. Ultimately, breast surgery became a major part of his identity. Consequently, his reputation grew around this specialty. Undoubtedly, that specialization did something important. Furthermore, it made his expertise clear to prospective patients. Specifically, they easily understood his primary focus. However, expertise alone was never enough. Therefore, Dr. Capizzi spent years building his brand. Presently, his practice boasts a 4.8 rating from 649 online reviews. Additionally, he has decades of social proof. Moreover, he makes a six-figure marketing investment. Incidentally, hundreds of overwhelmingly positive reviews look great. Surprisingly, an occasional imperfect review makes them more believable. Truly, that offers a useful reminder for plastic surgeons. Often, many doctors still try to be everything to everybody. Conversely, growth comes from doing the exact opposite. First, you must narrow the message. Next, you must build authority around it. Then, you should consistently focus right there. Now, imagine a prospective patient saw your name today. Realistically, could they immediately tell your known specialty? Otherwise, your positioning might work against your marketing. Ultimately, you must remember that "Specialization + Reputation = New Patients." Finally, you might feel unsure about your current positioning. Alternatively, it helps or limits your overall growth. Therefore, you should reserve a Practice Performance Audit. Accordingly, we will identify your biggest practice opportunities. Reserve yours today.   Resources for Plastic Surgeons: 📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ 🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su 🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6 Enjoy, Catherine Maley, MBA Author, Consultant and Host of "Beauty and the Biz" 🔄 LET'S CONNECT: 📸 Instagram: https://bit.ly/4aVlqZn 🤝 LinkedIn: https://bit.ly/4anhDny     Visit Dr. Capizzi's Website #BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley

    Specialization + Reputation = New Patients — Peter Capizzi, MD

  6. Aug 28

    Would a Second Surgeon Grow Your Practice or Complicate it? — Jonathan Pontell, MD

    📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️  ➡️  Jonathan Pontell, MD answers the question of would a second plastic surgeon grow your practice or complicate it. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Jonathan Pontell, MD shares how he moved from solo surgeon to equal partnership without forcing the fit. First, most plastic surgeons are attracted to the idea of adding another surgeon for three compelling reasons. Namely, these reasons include increasing practice revenue and securing trusted coverage for patients when they are away. Furthermore, doctors want to build a more valuable practice they can eventually sell and exit profitably. Consequently, how do you know you chose the right surgeon? Additionally, how do you position two surgeons? Next, who gets the leads? Ultimately, what happens when their experience and pricing are different? Today, this week on "Beauty and the Biz," I talk with Dr. Jonathan Pontell. Specifically, he is a facial plastic surgeon who has practiced in Philadelphia's Main Line area for more than two decades. Previously, he spent roughly two years looking for the right associate. Therefore, he took a much more thoughtful approach instead of rushing into a partnership. Presently, we talk about several key topics on "Beauty and the Biz." First, we discuss why shared values mattered more than simply filling the position. Second, we explore why his associate spent a year as an employee before becoming an equal partner. Third, we reveal why a second price point captures patients who previously walked away. Fourth, we highlight the benefit of being able to leave the practice knowing patient care is covered. Undoubtedly, you might be thinking about adding a surgeon, growing beyond yourself or creating more freedom without giving up control. Thus, you should listen to this episode of "Beauty and the Biz." Interestingly, the smartest part of this model may be that the second surgeon did not simply add capacity. Rather, she gave prospective patients another reason to stay inside the practice. PS: Currently, are you thinking about adding another surgeon? However, before you commit to the added salary, overhead and complexity, let's look at whether your practice is truly ready. Specifically, we will evaluate how to structure it for growth, profitability and your eventual exit. Finally, reserve your Practice Performance Audit today.   Resources for Plastic Surgeons: 📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ 🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su 🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6 Enjoy, Catherine Maley, MBA Author, Consultant and Host of "Beauty and the Biz" 🔄 LET'S CONNECT: 📸 Instagram: https://bit.ly/4aVlqZn 🤝 LinkedIn: https://bit.ly/4anhDny     Visit Dr. Pontell's Website #BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley

    Would a Second Surgeon Grow Your Practice or Complicate it? — Jonathan Pontell, MD

  7. Aug 25

    Growth Assets: The Leverage Your Practice is Missing — Catherine Maley, MBA

    📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️  ➡️ Catherine Maley, MBA, talks about growth assets and how they are the leverage that your surgical practice is missing. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. This is where the real leverage in your practice begins. First, how much value are you getting from every lead and patient? Admittedly, you already paid to attract them. Actually, getting the lead is only the beginning. Furthermore, the real leverage happens when you turn that opportunity into something lasting. Consequently, it keeps producing for you in the following ways: First, a happy patient returns for additional services. Next, a referral brings you another qualified patient. Additionally, a five-star review influences hundreds of prospective patients. Also, a patient story becomes website, email and social media content. Finally, a database continues generating revenue instead of collecting dust. Undoubtedly, I call these growth assets. Moreover, you can build the right systems around them. Therefore, they keep working long after the original marketing dollars are spent. Indeed, that is what I discuss in this week's new "Beauty and the Biz" episode. Clearly, the primary focus is "Growth Assets: The Leverage Your Practice is Missing." Next, I will show you where practices overlook growth. Surprisingly, this growth is already sitting right in front of them. Also, you will learn how to get more from your current efforts. Lastly, consider where your practice could get more return from the leads, patients and reputation you already have. Ultimately, let us find out if you do not know. Finally, reserve your Practice Performance Audit today. Resources for Plastic Surgeons: 📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ 🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su 🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6 Enjoy, Catherine Maley, MBA Author, Consultant and Host of "Beauty and the Biz" 🔄 LET'S CONNECT: 📸 Instagram: https://bit.ly/4aVlqZn 🤝 LinkedIn: https://bit.ly/4anhDny   #BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley

    Growth Assets: The Leverage Your Practice is Missing — Catherine Maley, MBA

  8. Aug 14

    Extremely Lean Start to Multiple Locations — Anthony Admire, MD

    📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️  ➡️  Anthony Admire, MD, explains his extremely lean start and then growing to multiple plastic surgery practice locations. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Extremely lean start to multiple locations. Specifically, learn how to grow from one employee to multiple locations and a multi-specialty surgery center. First, Dr. Anthony Admire is a board-certified plastic surgeon. Additionally, he is the founder of AdmireMD Plastic Surgery and AdmireMD Skin & Wellness Clinic. Specifically, these clinics are located in Scottsdale and Arcadia, Arizona. Currently, his operation includes two locations. Furthermore, he owns full-service aesthetic and wellness clinics. Moreover, he operates a 16,000-square-foot multispecialty surgery center. However, that is not how he started. Initially, Dr. Admire opened his private practice with minimal resources. Namely, he had one employee and two treatment rooms. Additionally, he operated in less than 1,000 square feet. Plus, he had no Instagram or dedicated marketing team. Likewise, he avoided business loans. Instead, he answered the phones and responded to inquiries himself. Furthermore, he removed sutures and handled his own marketing. Therefore, his advice to younger surgeons is simple. Ultimately, you must stay lean. Now, tune in to this week's "Beauty and the Biz" podcast. Accordingly, Dr. Admire shares his strategic evolution. Gradually, he moved away from doing nearly every type of plastic surgery. Eventually, he built a highly focused and sophisticated aesthetic practice. Specifically, you will hear his growth strategies on "Beauty and the Biz". First, he transitioned from an exhausting university position into private practice. Next, he expanded without starting with an expensive office. Then, he built a multispecialty ambulatory surgery center. Later, he brought in strategic partners. Additionally, he learned to track profit and loss statements. Similarly, he mastered tracking the cost of goods, provider compensation, and patient acquisition. Thus, do not add more space or overhead yet. Rather, listen to how Dr. Admire built his foundation first on the "Beauty and the Biz" podcast. Consequently, he expanded only when the practice could support it. Ultimately, Dr. Admire built strategically by understanding his numbers. Furthermore, he controlled expenses and focused on growth. Similarly, your Practice Performance Audit gives you that same objective view of your practice. Consequently, you can stop guessing and make smarter decisions.   Resources for Plastic Surgeons: 📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ 🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su 🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6 Enjoy, Catherine Maley, MBA Author, Consultant and Host of "Beauty and the Biz" 🔄 LET'S CONNECT: 📸 Instagram: https://bit.ly/4aVlqZn 🤝 LinkedIn: https://bit.ly/4anhDny   Visit Dr. Admire's Website #BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley

    Extremely Lean Start to Multiple Locations — Anthony Admire, MD
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5
out of 5
26 Ratings

About

Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80's. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians. With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups. From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success. With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others. Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level. Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.

Information

  • Creator
    Catherine Maley, MBA
  • Years Active
    2019 - 2026
  • Episodes
    381
  • Rating
    Clean
  • Copyright
    © Copyright Catherine Maley, MBA
  • Show Website
    Beauty and the Biz

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