Beauty and the Biz

Catherine Maley, MBA
  • 5.0 (25)
  • Marketing
  • Updated Biweekly

Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80's. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians. With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups. From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success. With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others. Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level. Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.

  1. 3d ago

    He Left the Partnership and Here's Why — Samuel E. Salcedo, MD

    📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️  ➡️ He Left the Partnership and Here's Why — Samuel Salcedo, MD, a private practice plastic surgeon in Corona, CA. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. He Left the Partnership and Here's Why — Starting a private practice is not just a business decision. It is a mindset shift. First, when you enter the marketplace after training, joining a mature practice is typical. However, realizing your long-term vision no longer aligns with the practice often happens later. Therefore, you have to make the difficult decision to start over. Next, you must build something of your own. Ultimately, "He Left the Partnership. Here's Why." is the perfect theme for this topic. Specifically, that is exactly what my recent "Beauty and the Biz Podcast" guest accomplished. Thus, Dr. Samuel Salcedo, a board-certified plastic and reconstructive surgeon, founded The Plastics Doc & Med Spa in Corona, California. Naturally, he shares what it was really like to transition into private practice. Additionally, he discusses the lessons learned along the way. Furthermore, he explains what he would do differently today. He Left the Partnership and Here's Why — Samuel Salcedo, MD, a private practice plastic surgeon in Corona, CA. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. He Left the Partnership and Here's Why — Starting a private practice is not just a business decision. It is a mindset shift. First, when you enter the marketplace after training, joining a mature practice is typical. However, realizing your long-term vision no longer aligns with the practice often happens later. Therefore, you have to make the difficult decision to start over. Next, you must build something of your own. Ultimately, "He Left the Partnership. Here's Why." is the perfect theme for this topic. Specifically, that is exactly what my recent "Beauty and the Biz Podcast" guest accomplished. Thus, Dr. Samuel Salcedo, a board-certified plastic and reconstructive surgeon, founded The Plastics Doc & Med Spa in Corona, California. Naturally, he shares what it was really like to transition into private practice. Additionally, he discusses the lessons learned along the way. Furthermore, he explains what he would do differently today. P.S. if you are serious about growing your practice, do not rely on trial and error. Instead, my new "Beauty and the Biz Practice Growth Playbook" (LINK: booksale.catherinemaley.com) distills the best business, marketing and leadership lessons. Specifically, I learned these from interviewing more than 175 top plastic surgeons. Truly, it is like having their collective wisdom on your bookshelf. Resources for Plastic Surgeons: 📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ 🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su 🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6 Enjoy, Catherine Maley, MBA Author, Consultant and Host of "Beauty and the Biz" 🔄 LET'S CONNECT: 📸 Instagram: https://bit.ly/4aVlqZn 🤝 LinkedIn: https://bit.ly/4anhDny Visit Dr. Salcedo's website https://theplasticsdoc.com/ #BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley

    He Left the Partnership and Here's Why — Samuel E. Salcedo, MD

  2. Jul 10

    25 Years in Solo Practice and Still Going Strong — Victor S. Ferrari, MD

    📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️  ➡️ Victor Ferrari, MD, talks about what it takes to still be going strong after 25 successful years in solo practice. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. 25 Years in Solo Practice and Still Going Strong — Dr. Victor Ferrari shares the simple systems that helped him build a steady, reputable cosmetic practice. Specifically, Dr. Victor Ferrari is a board-certified plastic surgeon. Additionally, he is the founder of Premier Plastic Surgery Center and Premier Spa in Charlotte, North Carolina. Furthermore, he has been in private practice for more than 25 years. Consequently, he has a strong reputation in his community. Currently, in this week's "Beauty and the Biz" podcast, Dr. Ferrari shares his secrets. Explicitly, he explains what it really takes to build a long-standing solo cosmetic practice. Importantly, he did this without chasing every shiny object. Interestingly, he would also be open to bringing in an associate surgeon. Ultimately, this would keep his surgical OR busy. Moreover, it would expand capacity and create more long-term leverage. Notably, what stood out to me was his intentional focus on the fundamentals: First, he chose a location across from a hospital to give patients confidence. Next, he built a facility designed for growth that includes room for another surgeon. Additionally, he added ancillary services that naturally feed surgical consults. Furthermore, he respects the patient's time with longer consults and minimal waiting. Finally, he created office protocols so patient concerns are answered quickly. Also, Dr. Ferrari talks about the business lessons he learned the hard way. For instance, trying to do everything himself became exhausting. Moreover, a dedicated patient care coordinator changed his conversion numbers dramatically. Undoubtedly, this "Beauty and the Biz" episode is good for any surgeon. Specifically, it is ideal for those who want a solid, reputable practice. Consequently, that practice keeps growing without chaos. P.S. Admittedly, you might be thinking about your own growth, staffing, or succession. Likewise, you might want to better leverage what you have already built. Fortunately, a Practice Performance Audit will help identify the hidden opportunities. Indeed, these opportunities are sitting inside your practice. Therefore, book your Practice Performance Audit today. Resources for Plastic Surgeons: 📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ 🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su 🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6 Enjoy, Catherine Maley, MBA Author, Consultant and Host of "Beauty and the Biz" 🔄 LET'S CONNECT: 📸 Instagram: https://bit.ly/4aVlqZn 🤝 LinkedIn: https://bit.ly/4anhDny Visit Dr. Ferrari's website https://www.natural-lookingresults.com/ #BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley

    25 Years in Solo Practice and Still Going Strong — Victor S. Ferrari, MD

  3. Jul 3

    Private Practice Is Not a Straight Line — James Rough, MD

    📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️  ➡️ James Rough, MD, shares his journey into private practice and how it is not always a straight line to become successful. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Private Practice Is Not a Straight Line — the business lessons behind building a boutique plastic surgery practice. First, this week on "Beauty and the Biz," I talk with Dr. James Rough. Indeed, he is a board-certified plastic and reconstructive surgeon in private practice in Tucson, Arizona. Admittedly, Dr. Rough has an interesting story. After all, he didn't just jump straight into a solo cosmetic practice with everything figured out. Initially, he started at the VA. Next, he built his surgical experience. Then, he joined another practice. Consequently, he learned what worked and what didn't. Eventually, he used those lessons to build his own boutique-style practice. Truly, I appreciated his honesty about the journey. Occasionally, you make a decision that looks good on paper. However, you realize later it wasn't the right long-term fit. Similarly, a difficult partnership still teaches you invaluable lessons. Furthermore, COVID, market shifts, competition or staffing force you to rethink what you are building and why. Thus, in this episode of "Beauty and the Biz," we discuss several topics: For instance, we talk about transitioning from reconstruction to a cosmetic private practice. Also, we cover the pros and cons of joining another surgeon first. Additionally, we explore what he learned from a challenging partnership. Moreover, we discuss why he still values breast reconstruction. Finally, we detail how he built a more concierge, relationship-driven practice. Ultimately, if you are building, rebuilding or rethinking your private practice model, this episode provides a real-world look at what that journey can actually look like. Meanwhile, one of the biggest reasons cosmetic patients become unhappy is because they do not feel understood. Consequently, that is why I wrote my first book, "Your Aesthetic Practice / What Your Patients Are Saying." Naturally, it gives you and your team an inside look at how cosmetic patients really think, feel and make decisions. As a result, you can connect with them faster. Furthermore, you can earn their trust. Ultimately, you can create a better patient experience from consultation through post-op.  Fortunately, it is free. Therefore, you simply cover the shipping and handling. Finally, click here to get your copy. Resources for Plastic Surgeons: 📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ 🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su 🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6 Enjoy, Catherine Maley, MBA Author, Consultant and Host of "Beauty and the Biz" 🔄 LET'S CONNECT: 📸 Instagram: https://bit.ly/4aVlqZn 🤝 LinkedIn: https://bit.ly/4anhDny Visit Catherine Maley, MBA's website https://www.catherinemaley.com/ #BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley

    Private Practice Is Not a Straight Line — James Rough, MD

  4. Jun 26

    What 175 Plastic Surgeons Told Me About Success — Catherine Maley, MBA

    📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️  ➡️ Catherine Maley, MBA — Here's what 175 plastic surgeons told me about the business success of their practices. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. What 175 Plastic Surgeons Told Me About Success — The same patterns kept showing up after hundreds of interviews. In fact, the latest "Beauty and the Biz Podcast" episode shares critical patterns from years of interviewing surgeons. Specifically, these insights reveal what worked, what failed and what they wish they had known earlier. Furthermore, you will hear wisdom from top experts like Dr. Rod Rohrich and Dr. Mike Nayak. Likewise, Dr. Jerry Chidester and Dr. Raymond Lee share how their experiences shaped my new book. Geometry aside, "The Plastic Surgery Practice Growth Playbook" stems directly from these powerful lessons. Therefore, this episode is highly valuable if you want to separate thriving practices from struggling ones. Consequently, this episode is worth a listen if your practice feels busy but not necessarily better. Resources for Plastic Surgeons: 📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ 🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su 🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6 Enjoy, Catherine Maley, MBA Author, Consultant and Host of "Beauty and the Biz" 🔄 LET'S CONNECT: 📸 Instagram: https://bit.ly/4aVlqZn 🤝 LinkedIn: https://bit.ly/4anhDny Visit Catherine Maley, MBA's website https://www.catherinemaley.com/ #BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley

    What 175 Plastic Surgeons Told Me About Success — Catherine Maley, MBA

  5. Jun 19

    Getting Out of Your Own Way — T. Gerald O'Daniel, MD

    📕 Get Catherine's New Book: Plastic Surgery Practice Pearls 📅 Schedule a Practice Performance Audit ⬇️⬇️⬇️ T Gerald O'Daniel, MD, explains how getting out of your own way can be the greatest benefit to the success of your practice. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Getting Out of Your Own Way — How to build a practice with loyal staff, strong systems and fewer distractions. First, Dr. T. Gerald O'Daniel is a double board-certified plastic and facial plastic surgeon. Specifically, he has practiced in Louisville, Kentucky, for 35 years. Indeed, he is known internationally for his face and neck lifting work. However, his business acumen stood out in this "Beauty and the Biz" episode. Particularly, he explained how he built the practice behind his reputation. Ultimately, a great practice is not built on surgical skill alone. Consequently, Dr. O'Daniel openly discussed several vital topics. Initially, he explained why staff longevity matters more than most surgeons realize. Next, he revealed how he uses a CEO and CFO. Additionally, he relies on metrics reviews to stay informed without micromanaging. Furthermore, he discussed why mixing insurance and cosmetic cultures creates major problems. Also, he shared his honest take on private equity. Hence, he explained why the deal is rarely what it looks like. Undoubtedly, my favorite part was his comment about his biggest challenge. Namely, he mentioned getting out of his own way. Truly, that is a pearl every surgeon should hear. Indeed, your practice can only grow so far if every decision must run through you. Similarly, every staff issue and number cannot rely entirely on your input. Therefore, listen to this episode of "Beauty and the Biz" today. Finally, hear how Dr. O'Daniel thinks about culture, control, metrics and growth. P.S. Importantly, keep in mind the surgeon is only half of the conversion equation. Conversely, the other half is your coordinator. Specifically, it matters how well she represents you once the patient leaves the consult room. Consequently, this reality is why I created the Converting Academy. Here, I personally train your coordinator to guide patients to a confident decision. Thus, you can book more surgery and stop letting good leads slip away. Accordingly, reply to this email if you want to talk about it first. https://bit.ly/4emvDPF   Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting Academy Retain Patients with KiSS Loyalty Club Cosmetic Practice Vault Library Schedule Your Practice Growth Strategy Review   ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Catherine Maley, MBA: Everybody that's going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It's guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I've gleaned over the years into one playbook of the most successful practices and what they do to win. Go to www.CosmeticPracticeVault.com and let's grow your cosmetic revenue."  Visit Dr. O'Daniel's website  #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons

    Getting Out of Your Own Way — T. Gerald O'Daniel, MD

  6. Jun 12

    Building, Then Rebuilding a Practice — Ruslan Zhuravsky, DO

    📕 Get Catherine's New Book: Plastic Surgery Practice Pearls 📅 Schedule a Practice Performance Audit ⬇️⬇️⬇️ Ruslan Zhuravsky, DO, shares his journey on building an operating suite private practice, with plans on then rebuilding from the ground up. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Building, then rebuilding a practice — What it really takes to uproot a successful practice and start again. Specifically, on this week's "Beauty and the Biz," I interviewed Dr. Ruslan Zhuravsky. Previously, this facial plastic surgeon in Miami immigrated from Ukraine at age 6. Subsequently, he grew up in Brooklyn and trained in facial plastics. Furthermore, he built his reputation in New Jersey. Ultimately, he made the bold decision to relocate his practice to Miami. Undeniably, that move was not easy. Admittedly, he had roots, patients and momentum in New Jersey. However, he also knew he ultimately wanted to build his life and his practice in Miami. Consequently, he went for it. Accordingly, in this "Beauty and the Biz" episode, Dr. Z talks about several key topics: First, he discusses starting over in Miami while still needing to pay the bills. Second, he highlights working alongside his wife to build a true family business. Third, he explains why surgical training is only the beginning. Finally, he outlines the difference between dabbling and truly committing. Truly, this is a great episode for any surgeon who wants the freedom of private practice. Moreover, it requires understanding that success demands focus, sacrifice and grit. Additionally, keep in mind that the surgeon is only half the story when patients decide to move forward. Meanwhile, the other half is your patient coordinator. Furthermore, she is representing you on the phone, building trust, answering objections and guiding consultations to booked surgery. Therefore, I created the Converting Academy to personally train your coordinator. Ultimately, she will learn to convert more of your inquiries and consultations into revenue. Currently, I am offering Special Summer Conversion Pricing right now. Check out the Special Summer Conversion Pricing at: https://bit.ly/4emvDPF Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting Academy Retain Patients with KiSS Loyalty Club Cosmetic Practice Vault Library Schedule Your Practice Growth Strategy Review   ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Catherine Maley, MBA: Everybody that's going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care.   "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It's guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I've gleaned over the years into one playbook of the most successful practices and what they do to win. Go to www.CosmeticPracticeVault.com and let's grow your cosmetic revenue."  Visit Dr. Zhuravsky's website  #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons

    Building, Then Rebuilding a Practice — Ruslan Zhuravsky, DO

  7. Jun 5

    When the Surgeon Becomes the Bottleneck — Richard J. Brown, MD

    📕 Get Catherine's New Book: Plastic Surgery Practice Pearls 📅 Schedule a Practice Performance Audit ⬇️⬇️⬇️ Richard J. Brown, MD, shares from his experience on when the surgeon becomes the bottleneck in managing the practice. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. When the Surgeon Becomes the Bottleneck How this plastic surgeon learned to delegate without losing control. Consequently, my latest "Beauty and the Biz" guest is Dr. Richard Brown, a board-certified plastic and reconstructive surgeon and founder of Brown Plastic Surgery in Scottsdale, Arizona. Moreover, Dr. Brown built his solo practice from the ground up after taking over for a retiring surgeon. Additionally, in this episode, he gets very candid about what it really takes to grow. Specifically, he discusses the challenges when you are the surgeon, owner, leader, producer, and visionary. Furthermore, we talked about the business side surgeons were never trained for, which includes several key components. First, we explore why the business side of practice is often the hardest part. Second, we compare the difference between an office manager and a COO. Third, we explain why every visionary surgeon needs a "who" to help execute the "how." Fourth, we share how to step out of daily staff drama without disconnecting from the team. Fifth, we reveal the expensive lesson he learned when he took his eye off the numbers. Ultimately, this is a great episode for any surgeon who wants to grow but knows they cannot keep managing every staff issue, idea, and fire on their own. REMINDER: Obviously, every consult that does not book is lost revenue. Therefore, that is why I created Converting Academy. For instance, I personally train and coach your coordinator one-on-one. Consequently, she knows how to lead the consultation, handle objections, follow up with confidence, and convert more patients to surgery.   Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting Academy Retain Patients with KiSS Loyalty Club Cosmetic Practice Vault Library Schedule Your Practice Growth Strategy Review   ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Catherine Maley, MBA: Everybody that's going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. Visit Dr. Brown's website "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It's guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I've gleaned over the years into one playbook of the most successful practices and what they do to win. Go to www.CosmeticPracticeVault.com and let's grow your cosmetic revenue."     #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons

    When the Surgeon Becomes the Bottleneck — Richard J. Brown, MD

  8. May 29

    Solo Practice to 51,000 Sq. Ft. — in 2.5 Years — Christopher J. Micallef, DO

    📕 Get Catherine's New Book: Plastic Surgery Practice Pearls 📅 Schedule a Practice Performance Audit ⬇️⬇️⬇️ Christopher Micallef, DO, shares how he grew from solo practice to 51,000 sq. ft. in only 2.5 years in Texas. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Solo Practice to 51,000 Sq. Ft. — in 2.5 Years 3 providers, 16 staff, zero lead conflict. Here's his model. First, my latest "Beauty and the Biz" guest is Dr. Christopher Micallef. Indeed, he is a board-certified plastic surgeon in San Antonio. Furthermore, he has built something truly impressive. Specifically, he grew from a solo practice to a multi-provider aesthetic business. Moreover, he achieved this growth in just a short amount of time. Currently, his multi-provider aesthetic business includes the following elements: First, a facial plastic surgeon joined the team. Second, an internal medicine physician came on board. Third, the clinic offers injectors, lasers and wellness services. Fourth, the practice employs 16 team members and keeps growing. However, what stood out the most was his mindset. Ultimately, Dr. Micallef credits much of his success to his military background. Fundamentally, systems, consistency, accountability and leadership are not optional. Frankly, that discipline clearly shows in his work. Thus, in this "Beauty and the Biz" episode, we discuss the following topics: First, we explore how he scaled quickly without chaos. Next, we uncover why patient experience is his true differentiator instead of price. Then, we review the hiring mistakes he wishes he avoided early on. Meanwhile, we discuss how to get every staff member aligned around the same patient journey. Finally, we explain why consistency in leadership is non-negotiable. Emphatically, he emphasized his focus is equally on systems, staff experience and procedures. Therefore, that is how you prevent growth leaks from happening. Assuredly, if you are building, scaling or trying to create a stronger culture in your practice, this episode is worth your time. Incidentally, the practices winning today are not always the best surgeons. Instead, they are often the best operators. Consequently, I talk about this concept in more detail in my brand-new book. Now, you can read "The Plastic Surgery Practice Growth Playbook." Finally, get your copy today.   Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting Academy Retain Patients with KiSS Loyalty Club Cosmetic Practice Vault Library Schedule Your Practice Growth Strategy Review   ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Catherine Maley, MBA: Everybody that's going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. Visit Dr. Micallef's website "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It's guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I've gleaned over the years into one playbook of the most successful practices and what they do to win. Go to www.CosmeticPracticeVault.com and let's grow your cosmetic revenue."     #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons

    Solo Practice to 51,000 Sq. Ft. — in 2.5 Years — Christopher J. Micallef, DO
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5
out of 5
25 Ratings

About

Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80's. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians. With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups. From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success. With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others. Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level. Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.

Information

  • Creator
    Catherine Maley, MBA
  • Years Active
    2019 - 2026
  • Episodes
    370
  • Rating
    Clean
  • Copyright
    © Copyright Catherine Maley, MBA
  • Show Website
    Beauty and the Biz

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