Real Business Owners

Trevor Cowley and Rick Trimmer

Trevor Cowley and Rick Trimmer are on a mission to help business owners at any level develop personally and professionally by sharing his past experience building several successful business ventures. It's his goal to convey effective techniques and strategies that any business owner can implement TODAY.

  1. 27m ago

    Create Your Identity, Change Your Life | Episode 372

    If you are ready to level up personally and professionally, go to joinrbo.com Most people don't fail because they're incapable. They fail because they've accepted limits that were never actually theirs. In this episode, Trevor Cowley and Rick Trimmer challenge one of the most destructive beliefs holding people back: "I can't." Through stories, personal experiences, and hard-earned lessons, they explain why your current circumstances don't determine your future, why adversity is required for growth, and how the identity you build ultimately dictates the results you achieve. Whether you're trying to grow your business, improve your health, or become a stronger leader, this conversation is a reminder that your greatest limitations are often the ones you've convinced yourself are true. In This Episode You'll Learn: Why your mind gives up long before your body does. The dangerous mindset behind saying, "I'm just not built that way." How your priorities—not your abilities—determine your results. Why statistics and averages don't define your potential. The importance of building an identity that refuses to quit. How adversity develops confidence and resilience. Why discomfort is the price of meaningful growth. How the stories you tell yourself shape your future. Why personal responsibility unlocks greater opportunity. How to stop limiting yourself and start living up to your potential. The life you're capable of building is almost always bigger than the one you've convinced yourself is possible.

    1h 15m

  2. Jul 7

    Why Building Alone is Costing You More Than You Think | Episode 371

    If you are ready to level up personally and professionally, go to joinrbo.com Most entrepreneurs think they need more information. The truth is, they need the right people in their corner. In this episode, Rick Trimmer shares what the Real Business Owners community is really about and why the people you surround yourself with will have a greater impact on your success than any book, podcast, or course. From accountability and mentorship to networking and meaningful relationships, Rick explains why transformation happens through proximity—not just information. He also gives an inside look at where Real Business Owners is headed, including new opportunities for members, expanded mentorship, live events, and the vision for helping entrepreneurs build stronger businesses while becoming stronger leaders. If you're looking for a community that challenges you to grow, this episode is for you. In This Episode You'll Learn: Why community is one of the greatest competitive advantages in business. The difference between consuming information and creating transformation. How accountability dramatically increases your chances of success. Why mentorship and proximity accelerate growth. The value of building relationships with entrepreneurs who have already solved the problems you're facing. The vision behind Real Business Owners and where the community is headed. New opportunities, live events, and ways to get involved with RBO. Why long-term success is built through relationships, not isolation. How surrounding yourself with high-level entrepreneurs raises your standards. Why success is rarely a solo journey.

    30 min

  3. Jun 30

    Rearranging Your Life to Match Your Ambitions | Episode 370

    If you are ready to level up personally and professionally, go to joinrbo.com Most people don't need a new strategy. They need a new conversation with themselves. In this solo episode, Trevor Cowley explores the power of internal dialogue and how the way you speak to yourself shapes your identity, your decisions, and ultimately your results. Drawing inspiration from the book Best Self, But Better, Trevor explains why lasting change doesn't come from becoming someone else—it comes from becoming a better version of who you already are. From overcoming self-doubt and imposter syndrome to building mental toughness through intentional friction, Trevor challenges entrepreneurs to stop blaming external circumstances and start mastering the one thing they can always control: themselves. If you want bigger results, it starts with changing the voice in your own head. In This Episode You'll Learn: Why your internal dialogue determines your identity and future.How your thoughts create the emotions driving your actions.The difference between having big goals and being unrealistically delusional.Why friction and discomfort are necessary for personal growth.How to stop letting negative self-talk dictate your decisions.The power of developing an internal locus of control.Why mastering yourself is the highest form of leadership.How changing your identity transforms every area of your life.Practical ways to replace destructive thought patterns with empowering ones.Why the life you want begins by looking inward instead of outward.

    35 min
  4. Why Success Doesn't Automatically Create Fulfillment | Episode 369

    Jun 23

    Why Success Doesn't Automatically Create Fulfillment | Episode 369

    If you are ready to level up personally and professionally, go to joinrbo.com Success doesn’t guarantee fulfillment. In Episode 369 of The Real Business Owners Podcast, Rick Trimmer shares his personal journey from building successful businesses and achieving financial freedom to discovering that accomplishment alone wasn’t enough. After spending years focused on growth, wealth, and creating a life of freedom—including traveling the world with his family for nearly a decade—Rick found himself searching for something deeper: purpose, connection, and a community of people committed to growth. In this candid solo episode, Rick explains why he joined Real Business Owners, how a single invitation in Hawaii changed the trajectory of his life, and why the right relationships can create opportunities that money never will. This conversation is about entrepreneurship, personal growth, purpose, community, and the realization that success is often less about what you achieve and more about who you become along the way. Because at some point, every entrepreneur has to answer a bigger question: What comes after success? Key Topics in This Episode: Why financial success doesn't automatically create fulfillment The transition from achievement-driven living to purpose-driven living How one opportunity in Hawaii changed Rick's life and perspective The power of saying "yes" before you feel ready Why community is one of the most valuable assets an entrepreneur can have How meaningful relationships create opportunities money can't buy The reason Rick chose to join Real Business Owners Why growth often requires getting around people who challenge you The importance of connection, mentorship, and accountability What entrepreneurs should focus on after reaching financial freedom

    14 min
  5. 73 Years Old, 50 Years in Business | Episode 368

    Jun 16

    73 Years Old, 50 Years in Business | Episode 368

    If you are ready to level up personally and professionally, go to joinrbo.com Success leaves clues—but only if you're willing to learn from someone who's lived through decades of wins, losses, failures, and comebacks. In Episode 368 of The Real Business Owners Podcast, Trevor Cowley and Rick Trimmer sit down with Rick’s stepfather, Kendall Prisbury, a businessman with more than 50 years of entrepreneurial experience. From losing everything and starting over to building, growing, and eventually selling a highly successful company, Kendall shares the lessons, sacrifices, mindset shifts, and hard-earned wisdom that helped him navigate decades of business ownership. This conversation goes far beyond business tactics. It’s a raw discussion about resilience, delayed gratification, leadership, personal development, financial discipline, and what success really looks like after a lifetime of building businesses. If you're an entrepreneur chasing growth, working through adversity, or questioning whether the sacrifices you're making today will be worth it tomorrow, this episode offers a perspective that only decades of experience can provide. Because success isn't built in a year—it's built through the decisions you make over a lifetime. Key Topics in This Episode: Why most businesses fail and how to avoid common entrepreneurial mistakes Lessons learned from losing everything and rebuilding from scratch The dangers of lifestyle inflation and trying to look successful The difference between persistence and stubbornness in business How leadership must evolve as a company grows Why personal development is essential for long-term success The sacrifices required before freedom and financial independence are possible Navigating difficult seasons in business and life How the definition of success changes over time The relationship between wealth, freedom, happiness, and fulfillment What 50+ years of entrepreneurship teaches about building a meaningful life

    1h 23m
  6. Getting Trapped By Your Own Success | Episode 367

    Jun 9

    Getting Trapped By Your Own Success | Episode 367

    If you are ready to level up personally and professionally, go to joinrbo.com Most entrepreneurs think their biggest problem is their business—but it’s not. In Episode 367 of The Real Business Owners Podcast, Trevor Cowley sits down with entrepreneur Rick Trimmer to break down one of the most overlooked reasons businesses stall, struggle, and fail: the owner stops evolving. Through real stories from their mastermind, practical business examples, and lessons from scaling companies, they explain why growth isn’t just about better marketing, better employees, or better systems—it’s about becoming a better leader. If your business feels stuck, this episode will force you to stop looking outward and start looking inward. Because in most cases, the ceiling of the business is the ceiling of the leader. Key Topics in This Episode: Why most entrepreneurs delay or avoid making critical decisionsHow overthinking kills momentum and slows business growthThe difference between companies that adapt and companies that disappearA real-world breakdown of turning a stagnant business into a thriving one through leadershipWhy culture issues are almost always leadership issuesHow to spot opportunities hidden inside your existing businessThe role of standards, accountability, and data in scalingWhy great leaders never stop evolvingHow to become the type of person your business can grow aroundWhy execution always beats intelligence in business

    1h 2m
  7. Building A Business That Doesn’t Need You with Rick Trimmer | Episode 366

    Jun 2

    Building A Business That Doesn’t Need You with Rick Trimmer | Episode 366

    If you are ready to level up personally and professionally, go to joinrbo.com In Episode 366 of The Real Business Owners Podcast, Trevor Cowley sits down with entrepreneur Rick Trimmer to discuss a radically different approach to entrepreneurship, wealth building, business ownership, and financial freedom. After losing everything during the 2008 recession—including his home, vehicles, and business—Rick was forced to rebuild from the ground up. But instead of chasing more revenue, bigger assets, and endless growth, he focused on something most entrepreneurs overlook: buying back his time. What followed was a complete redefinition of success. By building systems, developing leaders, and sharing ownership with key team members, Rick created businesses that could thrive without his daily involvement. The result? Nearly a decade of traveling the world with his family while his companies continued operating and growing. This episode challenges traditional ideas around control, leadership, scaling a business, and what true freedom actually looks like for entrepreneurs. Because the ultimate goal isn’t building a business that needs you forever—it’s building one that doesn’t. Key Topics in This Episode: * How losing everything during the recession led to a better business and life * The hidden cost of building a business that depends entirely on the owner * Why most entrepreneurs are chasing the wrong definition of success * The importance of delayed gratification and living below your means * How to build systems that create freedom and scalability * Why ownership creates leaders while salaries often create employees * The unconventional strategy of sharing equity to grow a business faster * How to create passive income and long-term financial freedom * Leadership, accountability, and developing people who can run the business * What it takes to build a company that gives you your life back

    1h 15m
  8. How Elite Performers Build Identity with Reed Nyffeler | Episode 365

    May 26

    How Elite Performers Build Identity with Reed Nyffeler | Episode 365

    If you are ready to level up personally and professionally, go to joinrbo.com Most people aren’t stuck because they lack opportunity—they’re stuck because they’re living on default. In Episode 365 of The Real Business Owners Podcast, Trevor Cowley sits down with entrepreneur and franchise leader Reed Nyffeler for a conversation about leadership, discipline, business growth, and building a life intentionally instead of reacting to whatever happens next. From scaling a global security company to developing leaders through intentional systems and culture, Reed breaks down what separates high-performing businesses from average ones—and why customer experience, self-leadership, and long-term thinking matter more than ever in today’s marketplace. Trevor and Reed also dive deep into how technology and AI are changing business forever, why most people never become truly valuable in the marketplace, and how discipline creates opportunities that average people never experience. This episode is about ownership, standards, leadership, and doing the work required to build something meaningful over the long term. Because success doesn’t happen by accident—it happens through intentional action repeated daily. Key Topics in This Episode: * Why most people stay stuck living reactively instead of intentionally * The connection between discipline, consistency, and opportunity * How customer experience creates long-term business growth * Why self-leadership must come before leading others * The dangerous mindset of operating on “default” * How technology and AI are reshaping modern business * Why becoming valuable is the key to creating more income and opportunity * The importance of systems, standards, and accountability in leadership * Why the process matters more than the end result * How intentional habits shape your future success

    1h 1m
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4.9
out of 5
710 Ratings

About

Trevor Cowley and Rick Trimmer are on a mission to help business owners at any level develop personally and professionally by sharing his past experience building several successful business ventures. It's his goal to convey effective techniques and strategies that any business owner can implement TODAY.

Information

  • Creator
    Trevor Cowley and Rick Trimmer
  • Years Active
    2019 - 2026
  • Episodes
    368
  • Rating
    Explicit
  • Copyright
    © Trevor Cowley and Rick Trimmer
  • Show Website
    Real Business Owners

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