Cubicle to CEO

Ellen Yin

We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.

  1. 1d ago

    357. An Easy No, Then an Easy Yes: Inside the Mid-7-Figure Sale of Smart Passive Income (After Rejecting Two 8-Figure VC Offers)

    Special Xero offer: Get 90% off for 6 months using this link: ⁠https://referrals.xero.com/cubicle⁠  Terms & Conditions apply. Run a business that takes appointments? Use code 'CEO' at ⁠https://glossgenius.com/cubicletoceo⁠ for 50% off your first two months of a premium plan. This is a free preview of a paid episode (58 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Questions about our premium podcast subscription? Send us a DM ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo In the truest example of a win-win, today’s case study highlights a seller and the buyer both convinced they got the better end of the deal. Pat Flynn spent 18 years building Smart Passive Income and turned down two separate eight-figure offers before selling SPI in a mid-seven-figure deal earlier this year to email strategist Liz Wilcox, the Fresh Princess of Email Marketing. This dual POV conversation gives you an honest look at the emotional side of M&A, as well as the juicy transaction details: the financing structure, Liz's down payment, and why she switched the terms just weeks before signing. Pat weighs in on why offers from venture capital were an easy no, Liz reveals how she grew community activity 400% in the six months between closing and this public announcement. This is a lesson in how the right successor wins over the highest bid when the founder truly cares about protecting what they’ve spent 18 years building. Connect with Pat: http://www.patflynn.com/ https://deeppocketmonster.com/ https://www.youtube.com/@deeppocketmonster Connect with Liz: http://www.smartpassiveincome.com/ https://lizwilcox.com If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠our premium feed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for case-study style interviews every Monday.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

    357. An Easy No, Then an Easy Yes: Inside the Mid-7-Figure Sale of Smart Passive Income (After Rejecting Two 8-Figure VC Offers)
  2. 6d ago

    Bonus: How To Plan Good Timing & When To Implement What (The Astrostrategic Data Your Business is Missing)

    Is it good timing luck or strategy? If you’ve ever wondered why the same tactics land some months and stall in others, Sheri Moise reveals there's an entire data layer you’re missing in making strategic decisions.  After 25 years in CPG sales and marketing, Sheri now works as a Marketing and Planning Strategist certified in Business Astrology, using what she calls AstroStrategic data to help founders spot when conditions actually favor getting noticed, connecting with buyers, and selling.  In this bonus episode, Sheri breaks down what AstroStrategic data actually is, walks through her three-part Discover, Decide, Deliver framework, and explains what her monthly market intelligence report gives founders that a standard content calendar can't. Strategy tells you what to do. Sheri’s monthly market intelligence report tells you when it's most likely to work. Connect with Sheri: ⁠⁠⁠Website: https://sherimoise.com Substack: https://sherimoise.substack.com LinkedIn: https://www.linkedin.com/in/sherimoise/ Instagram: https://www.instagram.com/sherimoise/ Freebie Fest (Sheri's "Buyer Intel Month Ahead 'Horoscope' for Marketing"): https://www.cubicletoceo.co/freebiefest Loving our bonus content and want more Cubicle to CEO in your ears? Join us every Monday on our subscriber-only premium feed for case study–style interviews with successful entrepreneurs debriefing their real-time growth experiments and results. Subscribe to get insider access to what's actually been working for businesses in the last 3-18 months: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠our premium feed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for case-study style interviews every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

    Bonus: How To Plan Good Timing & When To Implement What (The Astrostrategic Data Your Business is Missing)
  3. Sep 7

    356. What Makes A Business Ready to Sell? The 12-Year Path to a 7-Figure Agency Exit

    Special Xero offer: Get 90% off for 6 months using this link: https://referrals.xero.com/cubicle  Terms & Conditions apply. Run a business that takes appointments? Use code 'CEO' at https://glossgenius.com/cubicletoceo for 50% off your first two months of a premium plan. This is a free preview of a paid episode (46 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Questions about our premium podcast subscription? Send us a DM ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo What does it take to sell a company you spent your entire twenties building? Courtney Spritzer, along with co-founder Stephanie Cartin, sold their award-winning social media & influencer agency Socialfly in a 7-figure deal in 2024. The pair now run Entreprenista as co-CEOs, their second venture together. Continuing our acquisition series, Courtney walks us through the full 12-year path to exiting her first company: the buyers who came knocking as early as 2014, why she and Stephanie weren't ready to sell then, and how they spent years building infrastructure so the agency could run without them. Preparing to sell isn't a separate project from running the company. It's work that founders should start before a buyer is even at the table. Connect with Courtney: https://entreprenista.com Join the community: https://www.entreprenista.com/tel-start IG: @courtspritzer If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠our premium feed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for case-study style interviews every Monday.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

    356. What Makes A Business Ready to Sell? The 12-Year Path to a 7-Figure Agency Exit
  4. Sep 2

    Bonus. 3 Networking Secrets: The Psychology of Getting Remembered & Referred

    Most entrepreneurs treat networking as a numbers game, collecting contacts and hoping something sticks. Drawing from three decades of leadership experience, Kareen Mills helps leaders understand the human behaviors behind trust, reputation, and influence. With a background as a former bank VP and now a serial entrepreneur and angel investor, Kareen is the founder and CEO of Friendsgiving Live®, the world's largest Friendsgiving event for women. In this bonus episode, Kareen unpacks the psychology behind why some people get remembered, recommended, and referred while others get forgotten, and why more outreach only widens that gap. The biggest mistake founders make is assuming they just need more contacts, but there are three things every entrepreneur can do this week to more effectively leverage relationships into revenue.  Connect with Kareen: ⁠Friendsgiving Live: https://friendsgivinglive.com/ Pitch Framework - Less Networking, More Referrals: https://multiply.samcart.com/products/morereferrals Website: https://kareenmills.com/ LinkedIn: https://www.linkedin.com/in/kareenmills Instagram: https://www.instagram.com/kareenmills Sugar Mommy™ Podcast: https://www.youtube.com/@sugarmommypodcast Loving our bonus content and want more Cubicle to CEO in your ears? Join us every Monday on our subscriber-only premium feed for case study–style interviews with successful entrepreneurs debriefing their real-time growth experiments and results. Subscribe to get insider access to what's actually been working for businesses in the last 3-18 months: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠our premium feed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for case-study style interviews every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

    Bonus. 3 Networking Secrets: The Psychology of Getting Remembered & Referred
  5. Aug 31

    355. She Sold Her Company for 8-Figures and Still Runs It (By Choice)

    Run a business that takes appointments? Use code 'CEO' at ⁠https://glossgenius.com/cubicletoceo⁠ for 50% off your first two months of a premium plan. This is a free preview of a paid episode (53 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Questions about our premium podcast subscription? Send us a DM ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo ⁠ What does it look like to sell your company and keep the CEO seat? After eight years self-funding and running Parker Management, Lindsay Nead sold her talent agency to legacy production company, Propagate Content, in an eight-figure deal. Lindsay breaks down the full process: 12 strategic conversations, a final number that nearly doubled her target, and a combo deal of cash up front, earnout, and equity she shared with her leadership team. She also explains how Parker has seen a 30% year over year growth since the acquisition. All of this is impressive, but the biggest takeaway from this case study is that the strongest position in any acquisition isn't the highest bid on the table. It's walking in without needing to take one. Connect with Lindsay: https://parkertalentmanagement.com/ Subscribe to The Founder Edit: https://founderedit.substack.com/ IG: @lindsaynead IG: @parkermanagement https://www.linkedin.com/company/parkermanagement/ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠our premium feed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for case-study style interviews every Monday.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

    355. She Sold Her Company for 8-Figures and Still Runs It (By Choice)
  6. Aug 26

    Bonus: The Hidden Culprit Capping Your Revenue (From a Trauma-Informed Clinical Psychologist)

    You can do everything right in your business and still stall at the same level, and Farya Barlas says the reason usually has nothing to do with your strategy. A Chartered Psychologist and trauma expert with 23 years of clinical experience, Farya hosts the From Trauma to CEO podcast and created The Method™, the first framework to bring clinical, trauma-informed psychology into business growth. In this bonus episode, Farya breaks down why the ceiling high-achievers keep hitting is a pattern problem trained by survival responses, and how traditional coaching strategy and accountability only create better coping tools for the pattern rather than fixing the underlying problem. She also demystifies why founders who don’t identify with experiencing traumatic events or being “traumatized” can still be negatively impacted. Listen in to reveal the hidden patterns preventing you from scaling past your ceiling. Connect with Farya: https://www.faryabarlas.com https://www.instagram.com/faryabarlas.psychologist/ Loving our bonus content and want more Cubicle to CEO in your ears? Join us every Monday on our subscriber-only premium feed for case study–style interviews with successful entrepreneurs debriefing their real-time growth experiments and results. Subscribe to get insider access to what's actually been working for businesses in the last 3-18 months: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠our premium feed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for case-study style interviews every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

    Bonus: The Hidden Culprit Capping Your Revenue (From a Trauma-Informed Clinical Psychologist)
  7. Aug 24

    354. The 90-Day Exit: Buying and Selling a Six Figure Business, Told From Both Sides of the Table

    Run a business that takes appointments? Use code 'CEO' at https://glossgenius.com/cubicletoceo for 50% off your first two months of a premium plan. This is a free preview of a paid episode (50 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Questions about our premium podcast subscription? Send us a DM ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo Most acquisition stories only give you one side of the deal. Today’s case study shares the POV of both buyer and seller. Julie Ball built Sparkle Hustle Grow, a subscription box for women entrepreneurs, and sold it in a 90-day deal. Carol Gavhane bought SHG in 2022 and eventually rebranded as Arrivée this year, a quarterly box built on the belief that rest is a strategy, not a reward. In this kickoff to our acquisition series, Julie shares how her business wasn't built to sell, so she spent months trimming the fat and building SOPs before listing with a business broker. The valuation ran 2 to 3X annual profit, and Carol bought at list price plus an inventory addendum, financed through a traditional bank loan rather than an SBA loan. Julie and Carol share how they worked together to create a win-win deal and what the other side of the sale looks like, four years later. Connect with Julie: https://mrsjulieball.com https://www.linkedin.com/in/julieball https://www.instagram.com/mrsjulieball Connect with Carol: https://arriveebox.com/ https://www.instagram.com/arriveebox https://www.facebook.com/arriveebox If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠our premium feed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for case-study style interviews every Monday.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

    354. The 90-Day Exit: Buying and Selling a Six Figure Business, Told From Both Sides of the Table
  8. Aug 19

    Bonus: How to Win Black Friday Without Discounting Your Offers

    Most business owners write off Black Friday because they assume it means offering heavy discounts their margins can't absorb. However, Stephanie Paradiso calls Q4 "spendy season" and argues the opposite: some of her clients earn 50% of their annual revenue in these months, without relying on discounts. Stephanie is a certified marketing strategist and founder of Inspired Social Collective, a creative agency built on studying what big brands do and adapting it for small businesses. In this bonus episode, Stephanie breaks down how every business type can capitalize on “spendy season,” why October is the month to float a low-risk "micro offer" before Black Friday, and the underrated buyback strategies to implement in January that turn holiday buyers into repeat customers. Connect with Steph Paradiso: https://www.instagram.com/inspiredsocialco/ https://www.instagram.com/stephparadiso/ ⁠⁠⁠⁠⁠https://inspiredsocialco.myflodesk.com/h1sw2nbe3b Loving our bonus content and want more Cubicle to CEO in your ears? Join us every Monday on our subscriber-only premium feed for case study–style interviews with successful entrepreneurs debriefing their real-time growth experiments and results. Subscribe to get insider access to what's actually been working for businesses in the last 3-18 months: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠our premium feed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for case-study style interviews every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

    Bonus: How to Win Black Friday Without Discounting Your Offers
5
out of 5
568 Ratings

About

We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.

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