Cubicle to CEO

Ellen Yin
  • 5.0 (566)
  • Entrepreneurship
  • Updated Semiweekly

We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.

  1. Bonus: To Spend or Not To Spend? How To Evaluate Your Expenses + The Questions Every Business Owner Should Ask Before A Big Financial Decision

    1d ago

    Bonus: To Spend or Not To Spend? How To Evaluate Your Expenses + The Questions Every Business Owner Should Ask Before A Big Financial Decision

    Is your next business expense an investment or a mistake? The answer is always nuanced, but the right questions can help you make wiser spending decisions that actually align with your ROI expectations and overarching business goals.  With nearly 20 years of experience across multiple sectors of the financial industry (banking, lending, and now financial planning and investment/wealth management), founder of independent adviser Divergent Financial Advisory Services, Alicia Martinez knows exactly how to navigate those tough spending decisions that move your business forward while protecting your budget. Back as a returning guest on our show, she goes meta in today’s episode by walking us through her own decision tree and how she evaluated a recent marketing expense of her own (our offer, Instant Influence).  What questions did she ask in the consideration process? How is she defining and tracking success? How can business owners effectively evaluate a financial commitment when the outcome isn't guaranteed? This is the episode to tune into before you make your next big purchase for your business.  Connect with Alicia: ⁠https://difiadvisory.com ⁠https://www.instagram.com/difiadvisory ⁠https://www.facebook.com/DiFiAdvisory/ https://www.linkedin.com/company/difiadvisory/ Check out Alicia's freebie & 27 other free resources available for download in our Freebie Fest: https://cubicletoceo.co/freebiefest Our last episode with Alicia: Apple Podcasts: https://podcasts.apple.com/us/podcast/cubicle-to-ceo/id1470966370?i=1000712399762 Spotify: https://open.spotify.com/episode/44nj7IVLPBcz3eTIXdqGPZ?si=wAu98ZqyRtWywBXSzkF7ag Loving our bonus content and want more Cubicle to CEO in your ears? Join us every Monday on our subscriber-only premium feed for case study–style interviews with successful entrepreneurs debriefing their real-time growth experiments and results. Subscribe to get insider access to what's actually been working for businesses in the last 3-18 months:  ⁠cubicletoceo.co/podcast⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to ⁠our premium feed⁠ for case-study style interviews every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

    41 min
  2. 342. 6 Time-Saving Boundaries You’ll Want To Borrow

    3d ago

    342. 6 Time-Saving Boundaries You’ll Want To Borrow

    This is a free preview of a paid episode (40 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Questions about our premium podcast subscription? Send us a DM ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo This week, Ellen gets behind the mic for a solo episode sharing 6 of her best time-saving boundaries she’s implemented in her business in recent years (plus a bonus boundary contributed by a premium subscriber!) Borrow these tips, scripts, and practices for your own business! Bonus tip contributed by Chandani Patel of Clarity Print Co. If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠our premium feed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for case-study style interviews every Monday.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

    7 min
  3. Bonus: How to Stop Being the Bottleneck in Your Business

    May 27

    Bonus: How to Stop Being the Bottleneck in Your Business

    Success on the outside doesn't always match what's happening behind the scenes. Nata Salvatori is a Freedom-First Leadership & Scaling Coach, host of The Accidental CEO® podcast, and creator of the R.E.T.U.R.N. Framework: helping high-capacity founders exit over-responsibility and build businesses that don't depend on them to function. In this episode, she breaks down the invisible load high-achieving women carry that nobody sees, what it really costs to be the glue in your business, and how to stop being the bottleneck.  Connect with Nata: The CEO Confidential Waitlist: https://accidentalceo.myflodesk.com/ceoconfidential CEO Capacity Audit Quiz: https://www.tryinteract.com/share/quiz/69406257520071b3d67558b4 Instagram: https://www.instagram.com/accidentalceo.co Loving our bonus content and want more Cubicle to CEO in your ears? Join us every Monday on our subscriber-only premium feed for case study–style interviews with successful entrepreneurs debriefing their real-time growth experiments and results. Subscribe to get insider access to what's actually been working for businesses in the last 3-18 months: ⁠⁠⁠⁠cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to ⁠⁠⁠⁠⁠⁠our premium feed⁠⁠⁠⁠⁠⁠ for case-study style interviews every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

    31 min
  4. 341. The “Pods” Team Structure That Pulled Her Out of The Day-to-Day & Doubled Revenue (Without Increasing Hours or Headcount)

    May 25

    341. The “Pods” Team Structure That Pulled Her Out of The Day-to-Day & Doubled Revenue (Without Increasing Hours or Headcount)

    This is a free preview of a paid episode (52 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Questions about our premium podcast subscription? Send us a DM ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo What if you could double revenue within 2 years without growing your team headcount or increasing hours? Ann Lopez—founder of Miami-based Studio 790, one of the fastest-growing women-owned design firms in the country—proves it’s possible (while working 15 hours/week less). In today's case study, Ann breaks down the org restructure that placed her team in pods and pulled her out of the day-to-day execution and decision making. Connect with Ann: https://www.studio790.com/ https://www.annlopezliving.com/ LinkedIn: https://www.linkedin.com/in/ann-lopez-3165722b/ IG: @studio790interiordesign IG: @annlopezliving If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠our premium feed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for case-study style interviews every Monday.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

    19 min
  5. 340. Cutting Her Service Menu In Half Gave Her 40 Hours a Week Back (and 2-3X'd Average Client Revenue)

    May 18

    340. Cutting Her Service Menu In Half Gave Her 40 Hours a Week Back (and 2-3X'd Average Client Revenue)

    This is a free preview of a paid episode (44 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Questions about our premium podcast subscription? Send us a DM ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo In the last two years, KJ Blattenbauer intentionally dismantled and rebuilt her PR business after realizing it was overserviced, underleveraged, and capped by her own time. She was booked and visible, but revenue only grew when she took on more work. KJ is a two-time bestselling author and founder of Hearsay PR, where she's spent nearly three decades helping founders become the person everyone is talking about. In today’s case study, she walks us through her exact service restructure, including cutting more than half her service menu and resetting pricing around outcomes instead of deliverables. These changes increased her average client revenue by 2–3x while significantly reducing her work time by 40 hours per week. Connect with KJ: Turn visibility into authority with KJ's book, Pitchworthy: https://www.hearsaypr.com/buy-my-book www.hearsaypr.com  IG: @kjblattenbauer www.linkedin.com/in/kjblattenbauer   If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠our premium feed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for case-study style interviews every Monday.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

    21 min
  6. Bonus: Before You Spend Another Dollar on FB/IG Ads, Listen to This

    May 13

    Bonus: Before You Spend Another Dollar on FB/IG Ads, Listen to This

    Have you tried running ads and watched your budget disappear with nothing to show for it? Claire Pelletreau has seen this time and time again, and she's on a mission to make sure you never waste another dollar in the Zuckerberg machine. A Facebook and Instagram ads expert and conversion optimization strategist, and the host of the Get Paid Podcast, Claire is known for making ads actually make sense without the jargon or an expensive agency eating your margins. In this episode, she breaks down exactly when you're ready to start running ads, what to run first, how much to actually budget, and what's working right now — including why ads are genuinely easier to get results from than they used to be. Connect with Claire: ⁠⁠⁠⁠⁠1 Simples Ad : https://clairepells.com/ceo Website: clairepells.com Get Paid Podcast: https://pod.link/1005195731/ ⁠Instagram: https://www.instagram.com/clairepells/ Loving our bonus content and want more Cubicle to CEO in your ears? Join us every Monday on our subscriber-only premium feed for case study–style interviews with successful entrepreneurs debriefing their real-time growth experiments and results. Subscribe to get insider access to what's actually been working for businesses in the last 3-18 months: ⁠⁠⁠cubicletoceo.co/podcast⁠⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to ⁠⁠⁠⁠⁠our premium feed⁠⁠⁠⁠⁠ for case-study style interviews every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

    32 min
  7. 339. Systemizing To Six Figures: Increasing Average Earnings From $23 to $303/hr On a 9-Hour Work Week

    May 11

    339. Systemizing To Six Figures: Increasing Average Earnings From $23 to $303/hr On a 9-Hour Work Week

    This is a free preview of a paid episode (43 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Questions about our premium podcast subscription? Send us a DM ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo Just in time for summer, we’re kicking off our series on working less! Over the past seven years, email marketer and agency founder Kieryn Wang grew her hourly rate by 1,300% while cutting her workweek down to under 10 hours, averaging multiple six figures a year in the process. In today's case study, Kieryn breaks down how she’s steadily reducing her hours year over year while simultaneously raising her hourly earnings from ALLMOST, the boutique email marketing agency she founded nearly a decade ago. Her simple process for tracking her time and performance data to continuously optimize what’s working is especially fascinating (and easy to borrow!) Connect with Kieryn: Join The Conversion Club: itsallmost.com/the-conversion-club-founder Use code CEO for $30 off! Download the Inbox-to-Revenue Toolkit: https://www.itsallmost.com/cubicletoceo https://www.itsallmost.com IG: ⁠@itsallmost IG Post about time tracking: https://www.instagram.com/p/DYA6ZnBDVYS/?img_index=1 If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠our premium feed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for case-study style interviews every Monday.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

    20 min
  8. 338. Press, Pitches, and What's Actually Moving the Needle | PR Expert Roundtable

    May 4

    338. Press, Pitches, and What's Actually Moving the Needle | PR Expert Roundtable

    This is a free preview of a paid episode (57 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Questions about our premium podcast subscription? Send us a DM ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo ⁠ The rules of PR are being rewritten, and most founders haven't gotten the memo yet. This roundtable pulls together Lydia Bagarozza and Bridget Aileen Sicsko of Visibility on Purpose, Caitlin Copple of Full Swing PR, and Gloria Chou of Small Business PR to get honest about the state of PR in 2026. What's the most valuable press a brand can land right now? Which outlets look impressive but don't actually convert? How is AI changing who gets discovered and who gets ignored? They get into all of it, including what most founders completely miss after finally landing a feature. Connect with Caitlin: Take the Visibility Scorecard: https://fullswingpr.typeform.com/visibilityscore https://fullswingpr.com/ linkedin.com/company/fullswingpr/ IG: @fullswingpr IG: @caitlin_copple linkedin.com/in/caitlincopple Caitlin's email: caitlin@fullswingpr.com Connect with Visibility on Purpose: https://www.visibilityonpurpose.com/ IG: @visibilityonpurpose https://www.youtube.com/@visibilityonpurpose Connect with Gloria: Get Gloria's Free On-Demand Training: www.gloriachoupr.com/masterclass IG: @gloriachoupr DM her 'ELLEN' for a free resource! If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠our premium feed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for case-study style interviews every Monday.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

    22 min
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5
out of 5
566 Ratings

About

We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.

Information

  • Creator
    Ellen Yin
  • Years Active
    2019 - 2026
  • Episodes
    439
  • Rating
    Clean
  • Copyright
    © Copyright Ellen Yin Media LLC
  • Show Website
    Cubicle to CEO

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