Serve Scale Soar®

Brandi Mowles
  • 5.0 (136)
  • Marketing
  • Updated Weekly

Serve Scale Soar is the podcast for women building a 1:1 service-based business whether you’re starting a side hustle, replacing your full-time income, or scaling to consistent $10K+ months without burning out or building an agency. Hosted by Brandi Mowles, a multi-million-dollar service business owner and strategist, this show breaks down what actually works now to attract premium clients, price your services confidently, and build a business that supports your life not the other way around. Each episode delivers practical, strategy-first conversations  Landing and retaining high-quality 1:1 clientsScaling income without working more hoursPricing, packaging, and positioning your expertiseMoving from “doer” to strategic partnerMarketing that converts without chasing trendsBuilding predictable revenue with services not launchesNavigating side hustle → full-time transitionsCreating freedom, flexibility, and sustainability as a woman business owner You’ll hear honest conversations, real-world strategies, and guest interviews with women who are actively building and scaling service businesses, not hype, not hustle culture, and not overnight success stories. If you’re a freelancer, consultant, strategist, ad manager, VA, OBM, or service provider who wants to grow smarter, earn more, and build a business that actually fits your life  this podcast is for you. 🎧 New episodes weekly.

  1. 14h ago

    How to Make Your First Hire Count (Behind the Scenes With My Right-Hand Woman, Janessa)

    Have you ever wondered what it's like to work with the same person for seven years? Most service providers can't name a client who's stayed that long. Today I'm bringing on the person who runs Brandi Mowles LLC behind the scenes: Janessa. She started out transcribing my YouTube videos (back when I thought I'd be a YouTube star), and now she runs payments, retention, the inbox, our emails, and our launches. Our Strategist Society members submitted their questions at our live event, and we answered every one. No sugarcoating, y'all. In this episode, you'll learn: The 2 interview questions I've asked every hire for seven years (and the answer that means "do not hire")Why Janessa has never been paid hourly, and how many hours she actually works (18 to 30 a week)The rinse-and-repeat yearly calendar that makes our business predictableWhy she went from contractor to W-2 and back again (and what I broke after my first million)The end-of-day check-in that made her invisible work visibleJanessa's #1 hiring tip, plus the tool I forgot we even pay forWhy I'm more dependent on her than she is on me, and what every business owner should learn from thatMentioned in this episode: Strategist Society: thestrategistsociety.comConversions for Clients: conversionsforclients.comTools: Notion, Scribe, HighLevel (FG Funnels), Stripe, Airtable, SlackFollow me on Instagram: @brandimowlesReady to scale past $10K months? Building a team that actually lets you work less starts with knowing how your business runs. Inside Strategist Society, we help service providers scale to $10K, $20K, and $30K months with strategist-level systems and a business that doesn't depend on you doing everything. Loved this episode? Screenshot it, share it to your stories, and tag me @brandimowles. And if you're one of our students, go tell Janessa thank you! Now go do the dang thing. Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

  2. Oct 20

    From $800 Months to a $20K Month in 9 Months: How Emma Scaled Her Ads Management Business

    Welcome, welcome, welcome, y'all. These are my favorite episodes. It's not me jabbering on about something you should do in your business. It's the real story of someone who is out there doing the dang thing. Meet Emma. She's a Brit living in Florida, a mom of two little girls, and a former child protection manager who had zero marketing background when she started running ads. Back in December, she got on a call with me and opened with, "I don't think I'm ready." She had one paying client and about $800 a month coming in. Nine months later, she booked a $20,000 month and has a waiting list of clients with deposits paid and contracts signed. We get into exactly how that happened, the hard season she walked through along the way, and what she'd say to you if you're sitting on the fence right now. In this episode, you'll learn: Why coming from a career that has nothing to do with marketing won't stop you from scaling an ads management businessWhat to do after you've invested in a course that left you wanting more (and when the course isn't the problem)Why it can be easier to grow from almost zero than from $15K monthsThe one thing Emma credits for her growth "without a shadow of a doubt," and how she kept it going when life got loudWhy the clients who "came out of nowhere" didn't come out of nowhereWhat we found when we tracked Voxer check-ins against business growth inside Strategist Society last yearHow Emma changed her own discovery calls so they feel like a conversation instead of a pitch Mentioned in this episode: Strategist Society: thestrategistsociety.comConversions for Clients: conversionsforclients.comFollow Brandi on Instagram: @brandimowles Ready to scale past $10K months? If you've been stuck in your business and you want to hit those $5K, $10K, $15K, and $20K months like Emma did, head to thestrategistsociety.com and book a call with me. It's no stress. We're going to find out if I can support you. If I can, I'll share what that looks like. If I can't yet, I'll tell you, and I'll give you resources to use until you're ready. Loved this episode? Screenshot it, share it to your stories, and tag me @brandimowles so I can cheer you on. And tell me which part of Emma's story hit home for you. Now go do the dang thing. Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

  3. Oct 6

    Black Friday Marketing Strategy for Service Providers: What to Do With Your Clients Right Now with Andy Franco

    If your Black Friday plan starts on November 1st, you're already behind. And so are your clients. Every year I watch it happen. Clients wait until November, everything gets rushed, and things aren't done well because nobody planned for it. Or worse, they skip it entirely because they think Black Friday is only for e-commerce. That couldn't be further from the truth. So I brought on Andy Franco, one of our Strategist Society members, who has been in digital marketing for 23-plus years and has clients who make 30% of their yearly revenue in November. We are total marketing nerds in this one, y'all, and it's one of our longer episodes for a reason. In this episode, you'll learn: Why you have "11 months to prepare for Black Friday" and what to focus on between now and the promoThe exact message to send every client this week, and what to ask when they say noWhy Black Friday is for your warm audience, not cold traffic (and why Advantage+ gets turned off)What makes a Black Friday offer a "wow," including options for clients who refuse to discountThe four-day vs. eight-day sale, the six email schedule, and why Cyber Monday is the bigger buying dayThe minimum ad budget Andy and I both landed on without talking about it firstHow to run a Black Friday offer for your own service business without giving away all your timeAndy's bonus tip: branded search campaigns on GoogleMentioned in this episode: Strategist Society: https://thestrategistsociety.comConversions for Clients: https://conversionsforclients.comAndy's Black Friday Revenue Calculator: https://blackfriday.andyfranco.com/Connect with Andy Franco: https://andyfranco.com/Follow Brandi on Instagram: https://instagram.com/brandimowlesReady to scale past $10K months? Andy ran his agency for 11 years on 100% referrals, and he'll tell you himself it was feast or famine. Strategist Society is where he finally started marketing his own business with the same energy he gives his clients. If you're ready to be the strategist and not the button pusher, come join us at https://thestrategistsociety.com. Loved this episode? Screenshot it, share it to your stories, and tag me @brandimowles so I can see your Black Friday plan. Now go do the dang thing. Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

  4. Sep 29

    The 10 Most Downloaded Episodes of All Time (and the 4 Lessons They All Teach)

    Out of 300 episodes of this podcast, the number-one most downloaded episode of all time has nothing to do with running ads. It has nothing to do with landing clients. And honestly, y’all, when I pulled the numbers, it surprised me a little. This is episode 300. Holy bananas. Seven years, 300 episodes, and I’m a little emotional about it. So to celebrate, Janessa pulled the 10 most downloaded episodes of all time, and I’m counting them down from 10 to 1 with the biggest lessons from each one in about two minutes. Some of these I recorded five or six years ago, so I’ll tell you what’s changed since then (LinkedIn has doubled, we switched from Dubsado to HoneyBook, AI exists now) and what hasn’t. And stick around for the end, because when I laid all 10 side by side, they’re teaching the same four lessons over and over. Think of this as the greatest hits. In this episode, you’ll learn: Why LinkedIn is even more relevant now than when I recorded episode 106, and the connection-limit update you need to knowThe two things I want you to take from the bankruptcy episode, plus what’s happened in the eight years since (over $150K in student loans paid off, two houses, eight countries, debt-free)Julie’s three things to have in place before you hire, and why your first hire might not be in your business at allThe five pricing personas, and which one is costing you the mostWhy onboarding starts the moment someone lands on your scheduling page, not when they signHow to find 100 local businesses to reach out to, even in a small town, using my Four B’sThe four time tips I still use with two kids and homeschoolingThe 10 lessons from scaling to $1 million, including 24 Instagram posts and no websiteThe DM strategy that works the numbers: 100 touchpoints a month, questions instead of statementsMel Abraham’s business machine and money machine, and how one conversation changed our financesThe four lessons every top episode teaches about scaling a service-based businessThe full countdown: #10: Attract High-Paying Clients on LinkedIn (Episode 106)#9: From Bankruptcy to Building Our Dream Home (Episode 135)#8: Hiring Success with Julie Calcote (Episode 140)#7: What’s Your Pricing Persona? (Episode 129)#6: Steal My 3 Phase Onboarding Process (Episode 71)#5: The Local Advantage: Finding High-Paying Clients in Your Own Backyard (Episode 245)#4: Finding Time To Do It All (Episode 133)#3: 10 Lessons I Learned Scaling to $1 Million (Episode 122)#2: Consistent Client Flow with Social Selling (Episode 246)#1: Building Wealth as a Service Provider with Mel Abraham (Episode 115)Mentioned in this episode: Confident Ad Manager Bootcamp, October 5-8HoneyBook (our discount link)Predictable Clients WorkshopBuilding Your Money Machine by Mel AbrahamConversions for ClientsStrategist SocietyRead the full blog postWhich episode impacted you most? Send me a DM on Instagram at @brandimowles and tell me which one changed something in your business or life. I might just share it. Just getting started? If you want to become an ad manager or land your first clients, head to conversionsforclients.com and get signed up for the Confident Ad Manager Bootcamp so you can see what it actually looks like to find clients and what the heck ad managers do. Ready to scale past $10K months? If you’re already past $3K to $5K months and you’re looking for $10K, $15K, $20K, even $40K months working less than 25 hours a week, apply for a call at thestrategistsociety.com. We’ll talk through what’s going on in your business, your goals, and where you want to go heading into 2027. Loved this episode? Three hundred episodes doesn’t happen without you. If the show has been worth your time, leave a star rating on Spotify or a review on Apple Podcasts, and tag @brandimowles on Instagram so I can say thank you. Now go do the dang thing. Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

  5. Sep 15

    What to Charge as a New Ad Manager: The Real Numbers (No Guessing, No Working for Free)

    Someone popped into Brandi’s inbox this morning and asked, “What’s the biggest mistake beginners make when they’re trying to get their first client?” The answer: working for free or undercharging, because you think a low price is what finally gets somebody to say yes. It isn’t. It’s the exact thing keeping you from getting hired. In this episode, Brandi gives you real numbers, no guessing, no “whatever you think she’ll say yes to.” In this episode, you’ll learn: Why two students pitched $500 to $750 for a full year with no clients, then landed clients within 45 days after raising to $1,500The dentist test that explains exactly what a lowball price signals to your prospectThe actual going rate for a brand new ad manager with zero experience, and where it came fromThe math on 5 to 7 clients at $1,500 versus needing 20 clients at $500 to hit the same $10K monthThe risk reversal method: the only time you go under $1,500, and the hard floor you never crossWhat to charge if you’re coming from corporate, an agency, or white labelingThe exact script for when a prospect asks about your experienceWhy hourly pricing has built-in punishment for getting good at your jobMentioned in this episode: Confident Ad Manager Bootcamp (October, last one of the year, four days of free content plus two bonus trainings on the watch page): https://confidentadmanager.comConversions for Clients, for early-stage service providers landing their first clients: https://conversionsforclients.comStrategist Society, apply for a spot: https://thestrategistsociety.comNot All Clients Are Created Equal: The Champagne Client Matrix https://brandimowles.com/278How Much Time Does It Take To Run a Freelance Ad Management Business? https://brandimowles.com/297Follow Brandi on Instagram: https://instagram.com/brandimowlesReady to scale past $10K months? If you already have a business, you’re doing around $4,000 a month, and you are completely capped out on hours, that’s a different conversation than pricing your first client. Head to https://thestrategistsociety.com and apply for a spot. Let’s get on a call and look at where your hours are actually going. If Brandi can help, you’ll talk about it. If she can’t, you’ll still walk away with a game plan and clear next steps. Loved this episode? Leave a review on Apple or hit the stars on Spotify. It takes one minute, and it tells Brandi to keep doing the dang thing for another 300 episodes. Then come tell her which number you’re raising over on Instagram @brandimowles. Now go do the dang thing. Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

  6. Sep 8

    From Social Media Manager to Ads Manager: How Katie Went From $2K to $12K Months Working 15 Hours a Week

    Katie's best month ever as a social media manager was $10,000. It took 40 hours a week, posting six days a week at specific times for each client, and it almost never happened twice. Then her clients started cutting costs, and she started getting let go. "It's nothing you did." If that sentence has ever landed in your inbox, y'all, this episode is your sign. Six months into Strategist Society, Katie has eight ad clients, works about 15 hours a week, and is on track for over $12,000 in September. She is also a homeschooling mom of three boys with a travel baseball schedule. Her life did not get smaller. Her business got smarter. In this episode, you'll learn: Why Katie lost an entire year to consumption mode after joining Conversions for Clients, and the exact question to ask yourself so you do not do the same thingThe messaging fix that took her from 1 conversation per 30 messages to 1 per 5, and the three replies she got the same day she changed itWhy it took roughly 90 days of daily touchpoints before her first discovery call, and the 45 to 60 day marketing timeline behind thatHow she manages eight ad clients in 15 hours a week while homeschooling three boysWhat actually happens on a business analysis call, and why Katie never felt pressured on itThe one daily habit she credits above every strategy for propelling her business forwardWhy members who Vox me at least once a week 2X to 10X their businessMentioned in this episode: Free boot camp and Conversions for Clients: conversionsforclients.comStrategist Society application: thestrategistsociety.comThe Predictable Clients workshop (inside the programs)DM me the word PIVOT on Instagram @brandimowles for the lightning version of Katie's story and where I would start if I were youReady to scale past $10K months? If you already have a service business and what you actually need is accountability, current training, and a room of people scaling to $10,000 months, Strategist Society is probably your place. We track our members' activity every single week, we have the income growth stats, and we have the retention numbers to back it up. Head to thestrategistsociety.com, fill out an application, and if we think you are a good fit we will be in touch to get you on a business analysis call just like Katie's. Loved this episode? Screenshot it, share it to your stories, and tag me @brandimowles. Send it to the friend who is drowning in daily posting for clients and does not know there is another way yet. Now go do the dang thing. Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

  7. Sep 1

    How Much Time Does It Take to Run a Freelance Ad Management Business?

    Have you ever wondered how long it actually takes to run a freelance ad management business? Maybe you already have one and you are working your little booty off, opening your bank account thinking, “Holy bananas, I am not making enough money for how much I am working.” Maybe you are making good money and feel weird because you are not working enough, so you start inventing work. Or maybe you have not started yet and you are trying to figure out if you even have the hours. In this episode, Brandi answers the time question with actual numbers. Not “it depends.” Real hours, broken down by stage, plus where those hours belong so you stop pouring time into things that have never landed anyone a client. In this episode, you will learn: Why four hours a week is enough when you are just starting a freelance ad management business, and how those hours split between education, list building, and marketing minutesThe 40 to 60 minute Monday list-of-25 process and why a visual timer keeps it from eating your whole dayWhy 30 minutes a day of marketing minutes is the one thing that never changes at any stageThe four hours per week per client breakdown (1 hour reporting, 1 hour creative, 1 hour copy, 1 hour campaign setup and monitoring) and why that is the ceiling, not the targetWhen your time per client should drop way below four hours, and the red flags that mean you need to fix your processWhy onboarding is the most expensive thing in your calendar and how retention is a time strategyHow a Strategist Society member is doing $40,000 months working 30 to 35 hours a week, and how Brandi runs a million-dollar-a-year business in under 25Mentioned in this episode: Free live bootcamp (October): brandimowles.com/bootcampStrategist Society applications: thestrategistsociety.comDM Brandi the words TIME MANAGEMENT on Instagram @brandimowles if you want a full series on time managementThe Invisible Time Thief: Context Switching and Productivity: brandimowles.com/199The Conversions for Clients training: Creating Reports Clients Actually Want (available in Conversions For Clients)Ready to scale past $10K months? If you already have an ad management business and you are looking for more support and one-on-one coaching from Brandi, head to thestrategistsociety.com and apply for a spot. We will let you know when one opens and hop on a call to find out exactly where you are stuck. That is where you go if you want to make big girl money while getting your clients ridiculously good results and living a freedom-filled life. Loved this episode? Screenshot it, share it to your stories, and tag @brandimowles. And if the podcast has given you value, leave a quick review on Apple or drop some stars on Spotify. It is the biggest, kindest gift you can give a podcaster, and I appreciate every single one. Now go do the dang thing. Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

  8. Aug 18

    She Made $65K in 2 Hours a Day (With a Full-Time Job) | Student Spotlight with Michael Singletary

    Michael made $65,000 last year working 15 to 20 hours a week, after she clocked out of her full-time job. She is not quitting that job. The benefits are good, she loves the work, and I have never once told her she should leave. What she built is a full-time income on part-time hours, and she did it with an ugly proposal and five marketing minutes a day. In this Student Spotlight, Michael walks through the whole thing: the "expensive jobby" she was running before she learned ads, the exact 45-day mark when clients started booking, the two-hour order of operations she runs every weeknight, and the moment she realized she was underpricing because she kept telling herself "this isn't my money." If you have been using your job as the reason you cannot start, y'all, this episode takes that excuse right off the table. In this episode, you'll learn: The 45-day marketing minutes rule, and why Michael's first client landed almost exactly on scheduleWhy five marketing minutes a day beats fifteen (she tried fifteen first, and it did not stick)The exact 4-step order she runs her two hours in, and why most people do it backwardsHow to plan your week for the RESULT instead of the to-do listWhy the ugly proposal and ugly Work With Me page never cost her a single client in two yearsThe reason consuming more information keeps you safe but keeps you brokeWhat it took to raise her prices when her brain kept saying "this isn't my money, it's someone else's"Why referrals are wonderful but are never a strategy (she lived through the dip)Mentioned in this episode: Strategist Society: thestrategistsociety.comFree training, the three elements of a successful freelance ad management business: brandimowles.com/100kConversions for Clients: conversionsforclients.comThe 2020 income report episodes (the $250K to $1.2 million documentation Michael credits as the reason she started) brandimowles.com/incomeReady to scale past $10K months? Strategist Society is where Michael gets the one-on-one Voxer support, the private podcast, and the strategy feedback that turned her side income into a full-time income. We only accept a few people each month when we have spots, and this quarter is filling up. Head to thestrategistsociety.com and apply for a call. We will look at your situation, figure out how I can support you, and if it is a fit, I will tell you. If it is not, I will tell you that too. No obligation either way. Just getting started? Grab the free training at brandimowles.com/100k and learn how to run ads, build systems, and price your services inside Conversions for Clients. Loved this episode? Screenshot it, share it on your stories, and tag @brandimowles. Send it to the friend who keeps saying she would start a business if she did not have a job. She needs Michael's numbers. Now go do the dang thing. Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

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5
out of 5
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About

Serve Scale Soar is the podcast for women building a 1:1 service-based business whether you’re starting a side hustle, replacing your full-time income, or scaling to consistent $10K+ months without burning out or building an agency. Hosted by Brandi Mowles, a multi-million-dollar service business owner and strategist, this show breaks down what actually works now to attract premium clients, price your services confidently, and build a business that supports your life not the other way around. Each episode delivers practical, strategy-first conversations  Landing and retaining high-quality 1:1 clientsScaling income without working more hoursPricing, packaging, and positioning your expertiseMoving from “doer” to strategic partnerMarketing that converts without chasing trendsBuilding predictable revenue with services not launchesNavigating side hustle → full-time transitionsCreating freedom, flexibility, and sustainability as a woman business owner You’ll hear honest conversations, real-world strategies, and guest interviews with women who are actively building and scaling service businesses, not hype, not hustle culture, and not overnight success stories. If you’re a freelancer, consultant, strategist, ad manager, VA, OBM, or service provider who wants to grow smarter, earn more, and build a business that actually fits your life  this podcast is for you. 🎧 New episodes weekly.

Information

  • Creator
    Brandi Mowles
  • Years Active
    2019 - 2026
  • Episodes
    303
  • Rating
    Explicit
  • Copyright
    © 2026 Serve Scale Soar®
  • Show Website
    Serve Scale Soar®

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