The Localist with Carrie Rollwagen

Carrie Rollwagen
  • 5.0 (28)
  • Entrepreneurship
  • Updated Biweekly

The Localist is a conversation with local makers and independent entrepreneurs. Local business advocate Carrie Rollwagen invites mom-and-pops, freelancers, side hustlers and start up founders to talk staffing, funding, hiring, inspiring — and everything in between.

  1. Writing with AI: What Works, What Doesn't and How to Use It | Janna Stevens

    5d ago

    Writing with AI: What Works, What Doesn't and How to Use It | Janna Stevens

    AI can give you words. But it can't give you judgment. This episode is a live recording from Localist Lab, the free monthly marketing event series for small business owners in Birmingham. Janna Stevens, Communications Director at Infomedia, takes the stage to walk a live audience through writing with AI. Janna is a career writer. She has spent years honing grammar, voice and style. She talks about what AI is actually good at, where it falls short, and how to use it without losing your voice. Janna covers where AI helps: beating blank page paralysis, drafting structured writing, repurposing content, editing for length, grammar checks, document summarization, research and brainstorming. She also covers where it falls short: average output, flattening your voice, not knowing your audience, sameness across the internet, and the iteration loop that often takes longer than just writing it yourself. Then she shares practical tips for getting better AI output, including building richer prompts, asking AI to critique instead of create, and deleting the first paragraph almost every time. If you've been wondering how to use AI for your small business writing without sounding like everyone else, this is a clear and honest guide from a writer who is using it every day. ___________________________________ Mentioned in This Episode Claude (AI assistant) Claude Cowork ChatGPT Google Gemini NotebookLM Pam Darden's SEO for the AI Era talk at Localist Lab Luke Richey email marketing episode of The Localist Uptick Marketing Tempo Websites Infomedia Studios _______________________________________________________________________________ Thanks to Our Sponsor, Infomedia The Localist is sponsored by Infomedia, a Birmingham-based web and digital marketing company that helps small businesses get big results online. Contact Infomedia: https://infomedia.com/contact ________________________________________________________________________________ Join Us at Localist Lab Localist Lab is our free live marketing event series for small business owners, held on the third Thursday of most months at Saturn in Avondale. Each session features practical strategies you can use right away, plus free tacos and coffee. See upcoming events and register https://infomedia.com/events ________________________________________________________________________________ Subscribe to Carrie's Newsletter Get more small business insights, resources and behind-the-scenes updates from Carrie delivered straight to your inbox. Sign up for the newsletter: https://gmail.us20.list-manage.com/subscribe?u=9c59a060684d71f12f6e495fc&id=98cd3122b9

    46 min
  2. Can You Build the App You've Always Wanted? | Dan Atchison of Tend+

    Jun 23

    Can You Build the App You've Always Wanted? | Dan Atchison of Tend+

    What if the app you have been wishing existed could actually be built by you, even if you don't know how to code? In this episode of The Localist, Carrie Rollwagen sits down with Dan Atchison, the creator of Tend+, an iOS app that helps you tend to the relationships already in your phone. You download the app, pick the people you want to keep in touch with, set how often you want to connect, and Tend+ prompts you when it is time to reach out. Carrie has been using it for months. Here's the twist. Dan is not a developer. He vibe coded the entire app himself, starting over Christmas break when he got bored. Dan talks about how he went from idea to App Store, what tools he used, what he learned the hard way, and why every small business owner should know what vibe coding can and cannot do. Dan and Carrie also talk about what Tend+ is really about. Why proximity used to do the work in our relationships and how that has changed. Why we should tend to people instead of managing them. Why the cost of delivery is directly tied to the value of the message. If you have an app idea, or you just want to be a better friend, this conversation has something for you Watch the Full Episode on YouTube ____________________________________________________________________________________ Mentioned in This Episode Tend+ on the Apple App Store Tend+ website Highlands College Claude (AI assistant) Claude Code Anthropic Famous.ai Base44 Lovable Supabase Netlify Vercel GitHub Hattie O'Hara episode of The Localist Dan's Substack: Truth and Wonder _______________________________________________________________________________ Thanks to Our Sponsor, Infomedia The Localist is sponsored by Infomedia, a Birmingham-based web and digital marketing company that helps small businesses get big results online. Contact Infomedia: https://infomedia.com/contact ________________________________________________________________________________ Join Us at Localist Lab Localist Lab is our free live marketing event series for small business owners, held on the third Thursday of most months at Saturn in Avondale. Each session features practical strategies you can use right away, plus free tacos and coffee. See upcoming events and register https://infomedia.com/events ________________________________________________________________________________ Subscribe to Carrie's Newsletter Get more small business insights, resources and behind-the-scenes updates from Carrie delivered straight to your inbox. Sign up for the newsletter: https://gmail.us20.list-manage.com/subscribe?u=9c59a060684d71f12f6e495fc&id=98cd3122b9

    51 min

  3. Jun 16

    Is Email the Marketing Hack You've Been Missing? | Luke Richey of Uptick Marketing

    Email is one of the cheapest and most direct ways to talk to your customers. So why are so many small business owners still ignoring it? In this episode of The Localist, Carrie Rollwagen sits down with Luke Richey, Director of Content Marketing at Uptick Marketing. Luke and Carrie are both writers, and they both know that good writing can sell services in a way most other marketing simply cannot. They take a deep dive into newsletter email marketing, what it really does for a small business, and why most owners are sleeping on it. Luke and Carrie talk about why newsletters build loyalty better than social media, why your email list is yours in a way your Instagram followers will never be, whether to send from a person or a brand, how to find your voice, why your subject line is the most important sentence you will write, when to use Substack and when not to, what to do with 25 subscribers, and how to keep going when people unsubscribe. If you have a small business and you have been wondering if email marketing is worth it, this episode is a clear and honest guide to getting started. Watch the Full Episode on YouTube ____________________________________________________________________________________ Mentioned in This Episode   Carrie's free newsletter and good stuff folder Uptick Marketing Infomedia Mailchimp Constant Contact Substack HubSpot Zapier Canva Marketing Made Simple by Donald Miller StoryBrand   _______________________________________________________________________________ Thanks to Our Sponsor, Infomedia The Localist is sponsored by Infomedia, a Birmingham-based web and digital marketing company that helps small businesses get big results online. Contact Infomedia: https://infomedia.com/contact ________________________________________________________________________________ Join Us at Localist Lab Localist Lab is our free live marketing event series for small business owners, held on the third Thursday of most months at Saturn in Avondale. Each session features practical strategies you can use right away, plus free tacos and coffee. See upcoming events and register https://infomedia.com/events ________________________________________________________________________________ Subscribe to Carrie's Newsletter Get more small business insights, resources and behind-the-scenes updates from Carrie delivered straight to your inbox. Sign up for the newsletter: https://gmail.us20.list-manage.com/subscribe?u=9c59a060684d71f12f6e495fc&id=98cd3122b9

    59 min
  4. The Bookstore Dream Is Real (and the Margins Are Terrible) | Kristen Iskandrian of Thank You Books

    Jun 9

    The Bookstore Dream Is Real (and the Margins Are Terrible) | Kristen Iskandrian of Thank You Books

    What does it really take to open a bookstore, survive a pandemic in your first year, and then expand twice in six years? In this episode of The Localist, Carrie Rollwagen sits down with Kristen Iskandrian, co-owner of Thank You Books in Birmingham's Crestwood neighborhood. Thank You Books opened in December 2019, just months before COVID closed everything down. Six years later, they are expanding for the second time and doubling their footprint. Kristen talks about why retail leases matter more than most people realize, how Thank You Books learned what worked by listening to their customers, and why the book business is one of the hardest small businesses to run. They get into sideline items, signed first edition subscriptions, why bookstore margins are so thin, how to host author events that actually pull a crowd, and what it really means to build community around a store. Carrie spent years in bookselling before The Localist. She was co-founder of Church Street Coffee and Books and managed Jonathan Benton Bookseller. This conversation goes deep into the business, the dream and the reality of running an independent bookstore. Watch the full episode on YouTube ____________________________________________________________________________________ Mentioned in This Episode  Thank You Books Shop Thank You Books merch at MAKE Birmingham Thank You Books First Edition Subscription Thank You Books on Libro.fm Thank You Books on Bookshop.org MAKE Birmingham (local goods sold at Thank You Books) Hannah Mills (local maker featured at Thank You Books) Crestwood Pharmacy Red Bike Coffee Urban Suburban (Crestwood) Total Joint (Jimmy from Crestwood) Church Street Coffee and Books (Carrie's old shop) Parnassus Books (Nashville) Ingram (book distributor) Paz & Associates Bookselling Bootcamp Co.Starters small business class (Birmingham) Alabama Booksmith Little Professor Book Center Bookmarked Birmingham American Booksellers Association Indie Bookstore Day Winter Institute Birmingham Mountain Radio Square Books (Oxford) Bookshop.org Libro.fm _______________________________________________________________________________ Thanks to Our Sponsor, Infomedia The Localist is sponsored by Infomedia, a Birmingham-based web and digital marketing company that helps small businesses get big results online. Contact Infomedia: https://infomedia.com/contact ________________________________________________________________________________ Join Us at Localist Lab Localist Lab is our free live marketing event series for small business owners, held on the third Thursday of most months at Saturn in Avondale. Each session features practical strategies you can use right away, plus free tacos and coffee. See upcoming events and register https://infomedia.com/events ________________________________________________________________________________ Subscribe to Carrie's Newsletter Get more small business insights, resources and behind-the-scenes updates from Carrie delivered straight to your inbox. Sign up for the newsletter: https://gmail.us20.list-manage.com/subscribe?u=9c59a060684d71f12f6e495fc&id=98cd3122b9

    1h 8m

  5. Jun 2

    A Practical Guide to Part-Time Help: From Virtual Assistants to AI Tools

    What if a few hours of part-time help would change your week? This episode is a live recording from Localist Lab, the free monthly marketing event series for small business owners in Birmingham. Carrie Rollwagen takes the speaker seat this time to walk a live audience through how she hired a virtual assistant, what she actually has her VA do, and where AI tools fit into the mix. Carrie covers what a virtual assistant is, how to find one, how to budget for one, and what to do before they start. She shares the documents she made for her VA, the tools they use together, and the kinds of work she does and does not hand off. She also walks through how she uses AI for tasks like building decks, transcribing meetings, organizing her desktop, and turning one podcast into a dozen reels. If you are a small business owner who keeps thinking you cannot afford help, this episode is a clear and honest look at what part-time help actually looks like in practice. Watch on YouTube ____________________________________________________________________________________ Mentioned in This Episode Virtual Savvy Time Tailored OnePass (password manager) LastPass (password manager) Calendly Otter.ai (voice memo transcription) Carrie's Turn One Post into Ten talk Ohm Jiu Jitsu (Russell Marbut) Alabama Twisters _______________________________________________________________________________ Thanks to Our Sponsor, Infomedia The Localist is sponsored by Infomedia, a Birmingham-based web and digital marketing company that helps small businesses get big results online. Contact Infomedia: https://infomedia.com/contact ________________________________________________________________________________ Join Us at Localist Lab Localist Lab is our free live marketing event series for small business owners, held on the third Thursday of most months at Saturn in Avondale. Each session features practical strategies you can use right away, plus free tacos and coffee. See upcoming events and register https://infomedia.com/events ________________________________________________________________________________ Subscribe to Carrie's Newsletter Get more small business insights, resources and behind-the-scenes updates from Carrie delivered straight to your inbox. Sign up for the newsletter: https://gmail.us20.list-manage.com/subscribe?u=9c59a060684d71f12f6e495fc&id=98cd3122b9

    41 min
  6. Growing a Business Without Losing What Makes It Special | Golden Age Wine

    May 26

    Growing a Business Without Losing What Makes It Special | Golden Age Wine

    Growing a Business Without Losing What Makes It Special | Golden Age Wine In this episode of The Localist, Carrie Rollwagen sits down with Brandon Loper and Trent Stewart, co-owners of Golden Age Wine in Birmingham. Last time Brandon and Trent were on the podcast, it was during the pandemic. A lot has changed since then. They still have their original Mountain Brook location, but they also have Golden Age Wine Garden downtown, a national wine club and their own importing company called Vins de Lieu. Brandon and Trent talk about why they chose to scale through importing instead of opening more locations, how they think about pop-ups with local chefs, what makes Birmingham's small business community so supportive, why they hire for hospitality first and wine knowledge second, and how they keep both shops feeling personal even as the business grows. If you own a small business and you have ever wondered what it looks like to grow without losing what makes you special, this conversation is full of honest answers. Watch the Full Episode on YouTube ____________________________________________________________________________________ Mentioned in This Episode Golden Age Wine website Golden Age Wine Club signup Brandon and Trent's first Localist episode (2021) Paramount (Brian) Bandit Patisserie Chez Fonfon Salud David Baker Architects June Coffee Erin Merhar (pizza pop-up) Harper Snell (Golden Age photography and marketing) Rob Culpepper (photographer) _______________________________________________________________________________ Thanks to Our Sponsor, Infomedia The Localist is sponsored by Infomedia, a Birmingham-based web and digital marketing company that helps small businesses get big results online. Contact Infomedia: https://infomedia.com/contact ________________________________________________________________________________ Join Us at Localist Lab Localist Lab is our free live marketing event series for small business owners, held on the third Thursday of most months at Saturn in Avondale. Each session features practical strategies you can use right away, plus free tacos and coffee. See upcoming events and register https://infomedia.com/events ________________________________________________________________________________ Subscribe to Carrie's Newsletter Get more small business insights, resources and behind-the-scenes updates from Carrie delivered straight to your inbox. Sign up for the newsletter: https://gmail.us20.list-manage.com/subscribe?u=9c59a060684d71f12f6e495fc&id=98cd3122b9

    57 min
  7. Is Your Website Losing You Customers without Your Knowing It? | Pam Darden of Infomedia

    May 19

    Is Your Website Losing You Customers without Your Knowing It? | Pam Darden of Infomedia

    Your website traffic might be down. But that doesn't mean your business is. In this episode of The Localist, Carrie Rollwagen sits down with Pam Darden, VP of Accounts and Revenue at Infomedia, to answer real audience questions about small business websites in the age of AI. Pam has worked with small business clients for over 10 years. She knows what actually works, and what is quietly costing you customers. They cover why you still need a website even if traffic has dropped, how AI is pulling information about your business from places you never thought to check, what to put on your site so AI includes you in the conversation, how to track sales when analytics no longer tell the full story, and whether vibe coding is ever a good idea for a small business. If you have a website and are not sure if it is working, this episode will show you exactly where to look.  🎥  Watch the Full Episode on YouTube   Mentioned in This Episode Infomedia Infomedia contact page Pam's SEO for the AI Era talk at Localist Lab Laine White influencer marketing episode of The Localist Hattie O'Hara episode of The Localist Google Business Profile HubSpot (CRM example) Salesforce (CRM example) Tempo Websites   Thanks to Our Sponsor, Infomedia The Localist is sponsored by Infomedia, a Birmingham-based web strategy company that helps small businesses get big results online. Contact Infomedia   Join Us at Localist Lab Localist Lab is our free live marketing event series for small business owners, held on the third Thursday of most months at Saturn in Avondale. Each session features practical strategies you can use right away, plus free tacos and coffee. See upcoming events and register   Subscribe to Carrie's Newsletter Get more small business insights, resources, and behind-the-scenes updates from Carrie delivered straight to your inbox. Sign up for the newsletter

    55 min
  8. Building a Third Place through Tea Service | Cierra Lober of Cha House

    May 12

    Building a Third Place through Tea Service | Cierra Lober of Cha House

    What if the reason you opened a business had nothing to do with profit? In this episode of The Localist, Carrie Rollwagen sits down with Cierra Lober, founder of Cha House, a community hub centered around a tea house in Avondale, Birmingham. Cierra did not set out to open a tea shop. She set out to build a community center, and she chose tea as the method — specifically the traditional Chinese practice of Gong Fu Cha, where small pots of loose-leaf tea are steeped again and again, slowing you down and making you present with the people around you. Cierra talks about why she started Cha House, how five years of pop-up events led her to a brick-and-mortar space next to Beloved Community Church in Avondale, what it felt like to have four strangers volunteer to work for free because they wanted the space to survive, how she manages a seven-day-a-week event calendar, what she has learned about training staff for a community-first business, and what it actually takes to build a real third place in Birmingham. Whether you are running a traditional business, a mission-driven business or just someone who wonders what it would look like to build something around community first, this episode is warm, honest and full of ideas.  🎥 Watch the Full Episode on YouTube ______________________________________________________________________________________________ Mentioned in This Episode Cha House Birmingham: https://www.chahousebham.com Cha House event request form: https://www.chahousebham.com/events Burdock Book Collective (shares space with Cha House): https://www.instagram.com/burdockbookcollective Being Tea Chicago (Cierra's tea teachers): https://www.beingtea.com The Craft Room episode of The Localist: https://carrierollwagen.com/podcast-episodes/how-the-craft-room-turns-creativity-into-community-blakely-oconnor/ Beloved Community Church Avondale (Cha House landlord):http://www.belovedcommunitychurch.org/ Alabama Arise (nonprofit that held private event at Cha House: https://alarise.org/ Autism Spectrum Society of Birmingham (monthly meetup at Cha House): https://autism-alabama.org/ ______________________________________________________________________________________________  📢 Thanks to Our Sponsor, Infomedia The Localist is sponsored by Infomedia, a Birmingham-based web and digital marketing company that helps small businesses get big results online. Contact Infomedia: https://infomedia.com/contact ______________________________________________________________________________________________ Join Us at Localist Lab Localist Lab is our free live marketing event series for small business owners, held on the third Thursday of most months at Saturn in Avondale. Each session features practical strategies you can use right away, plus free tacos and coffee. See upcoming events and register

    1 hr
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5
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28 Ratings

About

The Localist is a conversation with local makers and independent entrepreneurs. Local business advocate Carrie Rollwagen invites mom-and-pops, freelancers, side hustlers and start up founders to talk staffing, funding, hiring, inspiring — and everything in between.

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