229 episodes

This is a show only for Managed Service Providers and IT support companies. It's made in the UK, and is designed for MSPs all over the planet. Every week we have loads of very specific advice, to help you get more new clients, grow valuable MRR, and ultimately increase net profit - isn't that why we're in business? Plus a special guest, some from our world and some from outside.

Paul Green's MSP Marketing Podcast Paul Green's MSP Marketing

    • Technology
    • 4.5 • 13 Ratings

This is a show only for Managed Service Providers and IT support companies. It's made in the UK, and is designed for MSPs all over the planet. Every week we have loads of very specific advice, to help you get more new clients, grow valuable MRR, and ultimately increase net profit - isn't that why we're in business? Plus a special guest, some from our world and some from outside.

    Episode 228: Super easy customer case studies for MSPs

    Episode 228: Super easy customer case studies for MSPs

    Episode 228
    Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:


    00:00 Be more relatable in your marketing by being more human


    06:22 Are LinkedIn hashtags still relevant?


    12:34 Driving ROI from customer success stories


    Featured guest:

    Thank you to Joel Klettke, Founder of Case Study Buddy, for joining me to talk about how MSPs can use customer success stories to generate more leads and convert more prospects into clients, and how to repurpose a single case study story into a range of assets to serve different functions across the whole of your sales cycle.
    Joel Klettke is the Founder of Case Study Buddy, a boutique agency that helps clients like HubSpot and Loom capture, share, and drive ROI from customer stories. He’s also a sought-after conversion copywriter, Dad of three, and proud Canadian.
    Connect with Joel on LinkedIn:
    https://www.linkedin.com/in/joelklettke/
    Extra show notes:

    Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert:

    https://www.linkedin.com/in/paul-green-msp-marketing/
    http://mspmarketingedge.com/about/


    Connect with me on LinkedIn:

    https://www.linkedin.com/in/paul-green-msp-marketing/


    Find out about my MSP Marketing Edge service:

    https://www.mspmarketingedge.com


    Subscribe to my YouTube channel:

    https://www.youtube.com/mspmarketing


    You can join me in the MSP Marketing group on Facebook:

    https://www.facebook.com/groups/mspmarketing/


    Subscribe to this podcast using your favourite podcast provider:


    https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V


    https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351


    https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast


    https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa


    https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-Marketing-Podcast


    https://open.spotify.com/show/1Hw52ScOg5WvGaBUkaOrI7

    • 28 min
    Episode 227: MSPs: Get 408 comments on a LinkedIn post

    Episode 227: MSPs: Get 408 comments on a LinkedIn post

    Episode 227
    Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:


    00:00 Can you generate leads by literally knocking on doors?


    05:20 Achieve INSANE engagement with a 48 hour LinkedIn frenzy


    16:35 How to avoid ‘spammy’ marketing


    Featured guest:

    Thank you to Fractional CTO & CPO Mark Herschberg, for joining me to talk about his experience of being on the receiving end of spammy, untargeted ‘cold’ marketing, and for offering alternatives to MSPs to engage with their leads and prospects in a more meaningful way.
    Mark Herschberg is the author of The Career Toolkit: Essential Skills for Success That No One Taught You and creator of the Brain Bump app. From tracking criminals and terrorists on the dark web to creating marketplaces and new authentication systems, Mark has spent his career launching and developing new ventures at startups and Fortune 500s and in academia, with over a dozen patents to his name. He helped to start the Undergraduate Practice Opportunities Program, dubbed MIT’s “career success accelerator,” where he teaches annually. At MIT, he received a B.S. in physics, a B.S. in electrical engineering & computer science, and a M.Eng. in electrical engineering & computer science, focusing on cryptography. At Harvard Business School, Mark helped create a platform used to teach finance at prominent business schools. He also works with many non-profits, currently serving on the board of Plant A Million Corals. He was one of the top-ranked ballroom dancers in the country and now lives in New York City, where he is known for his social gatherings, including his annual Halloween party, as well as his diverse cufflink collection.
    Connect with Mark on LinkedIn:
    https://www.linkedin.com/in/hershey/
    Extra show notes:

    Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert:

    https://www.linkedin.com/in/paul-green-msp-marketing/
    http://mspmarketingedge.com/about/


    Find out about my MSP Marketing Edge service:

    https://www.mspmarketingedge.com


    Subscribe to my YouTube channel:

    https://www.youtube.com/mspmarketing


    You can join me in the MSP Marketing group on Facebook:

    https://www.facebook.com/groups/mspmarketing/


    Connect with me on LinkedIn:

    https://www.linkedin.com/in/paul-green-msp-marketing/


    Subscribe to this podcast using your favourite podcast provider:


    https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V


    https://podca

    • 34 min
    Episode 226: The best (and simplest) MSP client retention idea

    Episode 226: The best (and simplest) MSP client retention idea

    Episode 226
    Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:


    00:00 Is your website good enough?


    07:59 The simplest way to maximize retention


    15:07 How this MSP grew a million pound business…TWICE


    Featured guest:

    Thank you to Joe Burns, co-founder and CEO of Reformed IT, for joining me to talk about how he achieved over a million pounds in turnover in 11 years for his MSP business… then co-founded another MSP and did it all over again, this time hitting the million pound mark in just three years.
    Joe Burns, a prominent figure in the Managed IT Services (MSP) industry, is the co-founder and CEO of Reformed IT, a company renowned for providing top-tier Managed IT and Cyber Security services to businesses in the East Midlands, UK. With an impressive track record, Reformed IT, under Joe’s leadership, has grown to achieve over £1.3m in annual revenue with a dedicated team of 12 professionals since its inception in October 2019.
    Prior to establishing Reformed IT, Joe co-founded Pyranet in 2005, where he began his journey in the IT services sector. Through this venture, he gained invaluable experience and insights, learning from the challenges and triumphs of scaling and eventually exiting a successful MSP business through acquisition. This journey was not just about business growth but also about personal development and understanding the intricacies of the MSP world.
    Having gained a comprehensive experience within the MSP industry, Joe now shares many of the mistakes he made, and lessons learned with the wider community.
    Connect with Joe on LinkedIn:
    https://www.linkedin.com/in/cyber-security-speaker-joe/
    Extra show notes:

    Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert:

    https://www.linkedin.com/in/paul-green-msp-marketing/
    https://www.paulgreensmspmarketing.com/about/


    Subscribe to my YouTube channel:

    https://www.youtube.com/mspmarketing


    You can join me in the MSP Marketing group on Facebook:

    https://www.facebook.com/groups/mspmarketing/


    Find out about my MSP Marketing Edge service:

    https://www.mspmarketingedge.com


    Connect with me on LinkedIn:

    https://www.linkedin.com/in/paul-green-msp-marketing/


    Subscribe to this podcast using your favourite podcast provider:


    https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V


    https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351


    https://

    • 34 min
    Episode 225: MSPs: Send a Xmas card to prospects... in March?

    Episode 225: MSPs: Send a Xmas card to prospects... in March?

    Episode 225
    Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:


    00:00 Say goodbye to distractions


    04:54 Send your prospects a Christmas card in MARCH


    11:45 Close more deals by improving your communication with non-technical people


    Featured guest:

    Thank you to David Duffett, Speaker and Trainer at Let The Geek Speak, for joining me to talk about how to improve your communications with non-technical people (ie prospects), and help you get more deals over the line.
    David is a Geek that has been publicly Speaking and teaching for more than 20 years, from London to Los Angeles, Berlin to Beirut, Kingston to Kuala Lumpur, Mumbai to Melbourne, and many other places too! He loves communications technology and was the longest serving Worldwide Community Director for the Asterisk® project – the ‘Daddy’ of all Open Source communications projects.
    David has always been grateful to the Geeks that build the various technologies he speaks about, and he wants to give back – by helping Geeks to Speak, Nerds to be Heard and Techies to Teach!
    He is achieving this by inspiring Geeks to speak by giving speeches at conferences and Sales Kickoffs, and equipping them to do it through teaching his Geek Speaker System – 7 Power Presenting Protocols …for Nerds
    Connect with David on LinkedIn:
    https://www.linkedin.com/in/davidduffett/
    Extra show notes:

    Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert:

    https://www.linkedin.com/in/paul-green-msp-marketing/
    https://www.paulgreensmspmarketing.com/about/


    You can join me in the MSP Marketing group on Facebook:

    https://www.facebook.com/groups/mspmarketing/


    Find out about my MSP Marketing Edge service:

    https://www.mspmarketingedge.com


    Subscribe to my YouTube channel:

    https://www.youtube.com/mspmarketing


    Connect with me on LinkedIn:

    https://www.linkedin.com/in/paul-green-msp-marketing/


    Subscribe to this podcast using your favourite podcast provider:


    https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V


    https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351


    https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast


    https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20

    • 29 min
    Episode 224: Can you grow your MSP with YouTube ads?

    Episode 224: Can you grow your MSP with YouTube ads?

    Episode 224
    Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:


    00:00 Looking after yourself IS looking after your business


    08:45 A ‘no’ today isn’t a ‘no’ forever


    16:01 Could YouTube Ads help grow your MSP?


    Featured guest:

    Thank you to YouTube Ads specialist Ben Jones, for joining me to talk about how MSPs can use YouTube ads to grow their businesses.
    Benjamin is a serial entrepreneur and international keynote speaker. He’s the co-founder of Titan Marketer, which has helped a wide range of businesses generate millions of dollars in sales with YouTube Advertising. He also founded Youth In Business, which helps kids start and scale businesses that make sales in less than a week. Benjamin’s passion is enhancing youth entrepreneurship and helping businesses scale with YouTube Ads.
    Connect with Ben on LinkedIn:
    https://www.linkedin.com/in/ben09/
    Extra show notes:

    Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert:

    https://www.linkedin.com/in/paul-green-msp-marketing/
    https://www.paulgreensmspmarketing.com/about/


    Connect with me on LinkedIn:

    https://www.linkedin.com/in/paul-green-msp-marketing/


    Find out about my MSP Marketing Edge service:

    https://www.mspmarketingedge.com


    Subscribe to my YouTube channel:

    https://www.youtube.com/mspmarketing


    You can join me in the MSP Marketing group on Facebook:

    https://www.facebook.com/groups/mspmarketing/


    Subscribe to this podcast using your favourite podcast provider:


    https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V


    https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351


    https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast


    https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa


    https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-Marketing-Podcast


    https://open.spotify.com/show/1Hw52ScOg5WvGaBUkaOrI7

    • 37 min
    Episode 223: Could you buy another MSP?

    Episode 223: Could you buy another MSP?

    Episode 223
    Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:


    00:00 Could you grow your MSP business by buying another one?


    08:39 How everybody benefits from cause related marketing


    12:49 Using social proof to increase sales


    Featured guest:

    Thank you to branding & marketing strategist Chaya Glatt, for joining me to talk about how he MSPs can use social proof to improve the impact of their websites, and convert more leads into clients.
    Chaya Glatt is a brand strategist, messaging specialist and copywriter who helps high-performing businesses transform into big-league brands. She’s the creator of the MAD brand strategy formula, international speaker, and developer of Brand Authority, a training program for marketing creatives. Chaya is passionate about creating larger-than-life brands that have a strong emotional bond with their audiences. She has little to no tolerance for creative nonsense and is a strong advocate for goal-focused, data-driven branding and marketing.
    Connect with Chaya on LinkedIn:
    https://www.linkedin.com/in/chaya-glatt-copywriter/
    Extra show notes:

    Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert:

    https://www.linkedin.com/in/paul-green-msp-marketing/
    https://www.paulgreensmspmarketing.com/about/


    Find out about my MSP Marketing Edge service:

    https://www.mspmarketingedge.com


    Subscribe to my YouTube channel:

    https://www.youtube.com/mspmarketing


    You can join me in the MSP Marketing group on Facebook:

    https://www.facebook.com/groups/mspmarketing/


    Connect with me on LinkedIn:

    https://www.linkedin.com/in/paul-green-msp-marketing/


    Subscribe to this podcast using your favourite podcast provider:


    https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V


    https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351


    https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast


    https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa


    https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-Marketing-Podcast

    • 26 min

Customer Reviews

4.5 out of 5
13 Ratings

13 Ratings

Rockfish33 ,

Helping MSP’s in many ways!

If you are in the MSP space, this podcast is for you. Paul is knowledgeable, helpful and a great podcast host. He brings in guests from different places and spaces, but with valuable insights for MSP’s. Learn from each episode!!

JeffyRay35 ,

POV from a marketer

Fantastic stuff here!

As a marketer, I can tell you that Paul’s podcast is an amazing resource for MSPs. Many service-based businesses struggle to market effectively and Paul’s messages are acutely tuned to the specific needs of the MSP.

The Corporate Action Hero ,

Fun and Important podcast

I was honored to be a guest on Paul’s podcast. He is an insightful host with fun attitude that really allowed us to shares some great peak performance skills.

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