All Things MSP

Justin Esgar and Eric Anthony

Join hosts Justin Esgar and Eric Anthony as they discuss weekly the many facets of the IT services business and have some fun along the way. There will also be a steady flow of guests to provide their unique insights into the topic of the week.

  1. IT Nation Special: Top-Down Cybersecurity Sales & AI as Abundant Interns | EP 141

    6D AGO

    IT Nation Special: Top-Down Cybersecurity Sales & AI as Abundant Interns | EP 141

    In this special double-feature episode recorded live at IT Nation Connect in Orlando, we dive into two critical strategies for modern MSPs: rethinking how you sell cybersecurity and redefining how you use AI.First, host Justin Esgar sits down with Adam Anderson, CEO of Threat Captain. Adam challenges the traditional "bottom-up" sales approach where MSPs try to convince technical points of contact to buy security. Instead, he advocates for a "top-down" strategy, using financial impact data to build trust with business owners and C-suite leadership. Adam explains how shifting the conversation from "endpoints" to "risk tolerance" can get you a seat at the table and overcome budget objections before they even happen.Next, producer Eric Anthony interviews Mark Ralls, President of Auvik. Mark shares his unique philosophy on Artificial Intelligence, viewing AI not as a replacement for technicians, but as "abundant interns"—capable of infinite work but requiring verification. They discuss Auvik’s new SaaS management capabilities, the challenge of "Shadow GenAI," and how smart alert suppression is reducing noise by up to 75% for partners.Show LinksThreat Captain: https://threatcaptain.com/Adam Anderson on LinkedIn: https://www.linkedin.com/in/adamandersonceo/Auvik: https://www.auvik.com/Mark Ralls on LinkedIn: https://www.linkedin.com/in/rallsmark/Justin Esgar on LinkedIn: https://www.linkedin.com/in/justinesgar/Eric Anthony on LinkedIn: https://www.linkedin.com/in/esanthony/Connect with All Things MSPFacebook Group: https://www.facebook.com/groups/allthingsmspLinkedIn Company Page: https://www.linkedin.com/company/allthingsmsp/YouTube Channel: https://www.youtube.com/@AllThingsMSPThank you to our SponsorGozynta: atmsp.link/gozyntaEasyDMARC: atmsp.link/easydmarcNodeware: atmsp.link/nodewareHelpt: atmsp.link/helptCompliance Scorecard: atmsp.link/compliancescorecardMovebot: atmsp.link/movebot

    24 min
  2. Off Menu: MSP Edition – Building the Ultimate IT Business Meal - Happy Thanksgiving | EP140

    NOV 27

    Off Menu: MSP Edition – Building the Ultimate IT Business Meal - Happy Thanksgiving | EP140

    Welcome to a very special, slightly hungry, and arguably chaotic episode of the All Things MSP podcast! This week, Justin Esgar and Eric Anthony go solo to bring you a crossover event nobody asked for but everyone needs: Off Menu: MSP Edition.Inspired by the hit podcast with Ed Gamble and James Acaster, your hosts enter the dream restaurant to select their perfect "MSP Meal." But instead of starters and desserts, we are talking about the perfect tech stack and the tools that would make up their fantasy Managed Service Provider.From the "water for the table" (the essential tools you can't live without) to the "main course" (the core service offering), Justin and Eric debate, argue, and laugh their way through building a business from a menu of infinite possibilities. Will they choose a legacy RMM or a cloud-native starter? Is the "dessert" a massive exit or a perfect work-life balance?Grab a snack, pull up a chair at the Dream Restaurant, and join us for this special game show episode.A massive thank you to our premier sponsors who keep this show on the menu:Gozynta: atmsp.link/gozyntaEasyDMARC: atmsp.link/easydmarcNodeware: atmsp.link/nodewareHelpt: atmsp.link/helptCompliance Scorecard: atmsp.link/compliancescorecardMovebot: atmsp.link/movebotConnect with your Hosts:Justin Esgar: LinkedIn | Virtua ComputersEric Anthony: LinkedInJoin the Community:Facebook Group: facebook.com/groups/allthingsmspLinkedIn: linkedin.com/company/allthingsmsp/YouTube: youtube.com/@AllThingsMSP

    38 min
  3. Growth Lessons from the Edge of Your Comfort Zone with Justin Esgar | EP139

    NOV 18

    Growth Lessons from the Edge of Your Comfort Zone with Justin Esgar | EP139

    Welcome to a special episode of the All Things MSP podcast! This is a live recording of host Justin Esgar's presentation, "Scared? Do it Anyway! Growth Lessons from the Edge of your Comfort Zone," delivered at IT Nation Connect Global.Justin challenges the conventional wisdom of waiting until you’re "ready," arguing that your comfort zone is likely the single biggest threat to your future success. Through personal anecdotes—including losing $20,000 on a hotel block for his first conference and selling only one copy of an app he spent $80,000 developing —Justin drives home the point that action builds clarity, and confidence comes from doing, not waiting.He introduces the practical Three Stage Stretch Model for intentionally pushing past fear without being reckless:1 - Spot the Stretch: Identify opportunities that excite you but also make you sweat.2 - Reframe the Fear: Ask, "Will this help me grow?" instead of "Am I ready?".3 - Say Yes Strategically: Use micro action plans to test the waters and build momentum.Whether you’re an MSP, a vendor, or a leader, this episode will help you see fear not as a red flag, but as a highlighter pointing to a potential breakthrough. Justin encourages you to commit to your next stretch move, emphasizing that fear does not equal failure. He also offers an anecdote about a consultant who was afraid to raise rates, but retained 99.98% of clients and got compliments on the new pricing!Find Justin Esgar online:Justin Esgar (Host/CEO, Virtua Computers): https://www.linkedin.com/in/justinesgar/Connect with the All Things MSP Community:Facebook Group (6,000+ members): https://www.facebook.com/groups/allthingsmsp LinkedIn: https://www.linkedin.com/company/allthingsmsp/YouTube: https://www.youtube.com/@AllThingsMSPListen to the full podcast here:Apple Podcasts: https://atmsp.link/applepodcastsSpotify: https://atmsp.link/spotifyAudible: https://atmsp.link/audibleWatch on YouTube: https://atmsp.link/YTpodcast

    26 min
  4. Uncomfortable Growth: Why MSPs Must Take Small Steps to Scale | EP138

    NOV 11

    Uncomfortable Growth: Why MSPs Must Take Small Steps to Scale | EP138

    This week on the All Things MSP podcast, hosts Justin Esgar and Eric Anthony dive deep into the essential, yet often uncomfortable, topic of getting yourself out there to grow your Managed Service Provider business. Following their time at IT Nation, Justin shares the tactics he uses to secure speaking engagements, panel spots, and private meetings with high-level industry people.For MSP owners, especially those who identify as introverts, the episode provides actionable steps on how to move from hiding behind a keyboard to making crucial, in-person connections. Justin emphasizes that landing these opportunities—whether it’s a speaking gig or a private meeting at a conference like Unify—isn’t about luck, but about being direct and specific in your asks. Learn why asking for a concise 15 minutes of someone's time is much more effective than a vague request.Eric and Justin also discuss the critical role of understanding your "why" and your potential customer’s "why". They stress the importance of meeting customers where they are—whether that’s via email, phone, or even text—and the non-replicable energy of face-to-face meetings in a post-pandemic world for closing deals and building rapport. The hosts encourage listeners to start with small, uncomfortable steps—like cold calls or even a five-second cold shower challenge—to build up the resilience needed for bigger challenges like public speaking. They stress that the worst outcome of putting yourself out there is far from catastrophic, and preparation is key to overcoming fear. Ultimately, growth happens when you stretch yourself and do things you haven't done before.Connect with the Hosts:Justin Esgar (Host of the All Things/MSP podcast, Owner/CEO of Virtua Computers):LinkedIn: https://www.linkedin.com/in/justinesgar/Eric Anthony (Founder and Producer of the All Things/MSP podcast):LinkedIn: https://www.linkedin.com/in/esanthony/Listen to the All Things MSP Podcast:Apple Podcasts: https://atmsp.link/applepodcastsSpotify: https://atmsp.link/spotifyAudible: https://atmsp.link/audibleYouTube: https://atmsp.link/YTpodcastJoin the All Things MSP Community:Facebook Group: https://www.facebook.com/groups/allthingsmspLinkedIn: https://www.linkedin.com/company/allthingsmsp/YouTube: https://www.youtube.com/@AllThingsMSPA Big Thank You to Our Premier Sponsors:Gozynta (atmsp.link/gozynta): Making operating an MSP suck less.EasyDMARC (atmsp.link/easydmarc): Level up your email domain security and turn DMARC into a revenue stream.Nodeware (atmsp.link/nodeware)Helpt (atmsp.link/helpt)Compliance Scorecard (atmsp.link/compliancescorecard)Movebot (atmsp.link/movebot)

    34 min
  5. Right-of-Boom: Trevor Hardy's Guide to communication during an client Incident | EP137

    NOV 4

    Right-of-Boom: Trevor Hardy's Guide to communication during an client Incident | EP137

    In this critical episode, Hosts Justin Esgar and Eric Anthony sit down with Trevor Hardy, the "Cyber Cowboy," Founder and Head Nerd of NEXTGen Tech LLC, to dive deep into a topic often overlooked in the heat of a crisis: client communication during an IT incident.Trevor introduces his powerful concept, the "Right-of-Boom Mindset," which challenges MSPs to shift their focus from the immediate event to the recovery and resilience that follows. This episode isn't just about RTO and RPO; it's about RCE—Resilient Client Enablement. Learn why transparency and honesty are non-negotiable, and how saying "I don't know" can actually build more trust than trying to be a superhero.Discover:- Why setting communication expectations with your clients is the most important pre-incident tool you have.- The difference between a reactive (Left-of-Boom) and a resilient (Right-of-Boom) business posture.- The essential information to share—and what to absolutely withhold—when a client's business is on fire.- How to build a trusted relationship so strong that a security incident becomes a test of resilience, not a moment of potential separation.Don't let your technical prowess be overshadowed by poor communication. Tune in to master the art of talking to your clients when it matters most.Guest Links:* Trevor Hardy (NEXTGen IT): https://www.linkedin.com/in/trevor-hardy-b3b7b859/Host Links:* Justin Esgar (Host): https://www.linkedin.com/in/justinesgar/* Eric Anthony (Producer/Founder): https://www.linkedin.com/in/esanthony/Thank you to our Premier Sponsors! Your support makes the All Things/MSP Podcast possible. Please check them out:* Gozynta: atmsp.link/gozynta* EasyDMARC: atmsp.link/easydmarc* Nodeware: atmsp.link/nodeware* Helpt: atmsp.link/helpt* Compliance Scorecard: atmsp.link/compliancescorecard* Movebot: atmsp.link/movebotConnect with the All Things/MSP Community:* Facebook Group: https://www.facebook.com/groups/allthingsmsp* LinkedIn Page: https://www.linkedin.com/company/allthingsmsp/* YouTube Channel: https://www.youtube.com/@AllThingsMSPListen to the Podcast on Your Favorite Platform:* Apple Podcasts: https://atmsp.link/applepodcasts* Spotify: https://atmsp.link/spotify* Audible: https://atmsp.link/audible* YouTube: https://atmsp.link/YTpodcast

    36 min
  6. Don't Finger Point! MSP Response & Vendor Downtime After the AWS Disaster | EP136

    OCT 28

    Don't Finger Point! MSP Response & Vendor Downtime After the AWS Disaster | EP136

    Welcome to the All Things MSP Podcast, Episode 136!In this episode, Justin Esgar (Owner/CEO of Virtua Computers) and producer Eric Anthony dissect a major event that shook the tech world this past week: the massive Amazon AWS/DNS failure. The hosts analyze the outage, discussing the resulting memes (like the viral Ryan Gosling smoking on a bench) and the lingering problems that stretched for days. The core discussion is not about the technical breakdown, but the MSP’s crucial role as the trusted IT advisor during a crisis.Key takeaways for MSP owners include:Communication is Key: Why it's the MSP's responsibility to proactively inform customers about vendor-side outages, even if the MSP has no control over the service.The Contract Clause: An essential reminder to review clauses in your service agreement regarding vendor downtime and communication protocols.The "No Finger Pointing" Rule: The importance of maintaining a positive outlook and not blaming the vendor (even AWS itself). This approach helps position the MSP as the solution and the steady hand, monitoring the situation and reporting updates.This is a must-listen for any MSP looking to sharpen their crisis communication plan and strengthen client trust.Join the Conversation & CommunityThe All Things MSP Podcast started as a vibrant Facebook Group and now supports over 6,000 members! We encourage you to join the community for continuous learning, networking, and support:Facebook Group: https://www.facebook.com/groups/allthingsmspLinkedIn Page: https://www.linkedin.com/company/allthingsmsp/YouTube Channel: https://www.youtube.com/@AllThingsMSPYour Hosts:Justin Esgar (Host, Owner/CEO of Virtua Computers): https://www.linkedin.com/in/justinesgar/Eric Anthony (Founder and Producer): https://www.linkedin.com/in/esanthony/Thank You to Our Premier SponsorsThis episode is made possible by our fantastic sponsors. Please check them out and support the companies that support the MSP community!Gozynta: atmsp.link/gozyntaEasyDMARC: atmsp.link/easydmarcNodeware: atmsp.link/nodewareHelpt: atmsp.link/helptCompliance Scorecard: atmsp.link/compliancescorecardMovebot: atmsp.link/movebot

    30 min
  7. TRUST BUT VERIFY: The MSP Lesson on Documentation, API Keys, and Auditing | EP135

    OCT 21

    TRUST BUT VERIFY: The MSP Lesson on Documentation, API Keys, and Auditing | EP135

    This week, hosts Justin Esgar and Eric Anthony pull back the curtain on a recent crisis within Justin's company that highlights a universal MSP challenge: the dangerous intersection of trust, poor documentation, and automated billing.Justin shares a raw, real-time story about discovering that custom API calls, built by a former programmer to connect HaloPSA with third-party resellers, had failed to update for months. This led to the company being shorted $60–$70 per month on a single customer — a problem likely compounding across multiple clients.The hosts dive deep into the operational fallout: spending three hours trying to locate undocumented API keys and wrestling with missing configuration data. The discussion naturally evolves into the broader need for MSPs to implement a "trust but verify" culture. They stress that relying on a single employee’s assurance without operational or financial controls is a fatal flaw.You'll also hear another cautionary tale: how a computer recycled four years ago suddenly reappeared and re-enrolled in their systems from China, exposing a critical gap in their hardware off-boarding process. This is a must-listen for any MSP owner, manager, or technician who wants to learn how to:Mitigate risk when relying on proprietary API integrations. - Establish controls to monitor for automation or vendor breakages. - Implement documentation SOPs (Standard Operating Procedures) to capture critical business logic, even for internal projects. - Watch the full episode on YouTube here: https://atmsp.link/YTpodcast Listen on your favorite platform: - Apple Podcasts: https://atmsp.link/applepodcasts - Spotify: https://atmsp.link/spotify - Audible: https://atmsp.link/audibleConnect with the Hosts:Justin Esgar (Host, Owner/CEO of Virtua Computers): https://www.linkedin.com/in/justinesgar/Eric Anthony (Founder and Producer): https://www.linkedin.com/in/esanthony/Join the All Things MSP Community: - Facebook Group: https://www.facebook.com/groups/allthingsmsp - LinkedIn Page: https://www.linkedin.com/company/allthingsmsp/ - YouTube Channel: https://www.youtube.com/@AllThingsMSPA huge thank you to our Premier Sponsors: - Gozynta: atmsp.link/gozynta - EasyDMARC: atmsp.link/easydmarc - Nodeware: atmsp.link/nodeware - Helpt: atmsp.link/helpt - Compliance Scorecard: atmsp.link/compliancescorecard - Movebot: atmsp.link/movebotThe All Things MSP podcast is a Biz POW LLC production.

    38 min
  8. MSPs: Stop Overthinking and Start Creating Content! | EP134

    OCT 14

    MSPs: Stop Overthinking and Start Creating Content! | EP134

    Welcome to Episode 134 of the All Things MSP Podcast with hosts Justin Esgar and Eric Anthony!This week, Justin and Eric dive straight into the rapidly evolving world of AI video generation, specifically the viral new tool, Sora. They kick off the episode by sharing their own hilarious and slightly unsettling experiences with generating AI videos of themselves—highlighting how the technology, while impressive, still has a long way to go, especially with voice and realism. Justin mentions his AI-generated doppelgänger looks "on death's door," providing a great, visual reason to check out the video version!The conversation quickly shifts to the high-level events and travel that define the MSP circuit. Justin, fresh off a trip to DataCon, shares his excitement about upcoming speaking engagements at ASMC (Automation, Security, and Management Conference) and the massive ConnectWise IT Nation event, encouraging listeners to connect with him on the road.A key focus of this episode is the value of content creation for MSPs. Justin and Eric stress the importance of consistently generating short videos, whether they're "fails" or successes, and posting them to the All Things MSP Facebook Group. This initiative isn't just for laughs; it's about building a learning environment, practicing your on-camera skills, and showcasing your personality. They emphasize that the community is a supportive, judgment-free zone where MSPs can learn from each other's attempts.Finally, Eric wraps up the episode with a call to action for the All Things MSP community, reminding listeners that the group started on Facebook and now supports over 6,000 members, with active pages on LinkedIn and YouTube.Check Out the AI Video Fails and More:Watch the full episode on YouTube: https://atmsp.link/YTpodcastConnect with the Hosts:Justin Esgar (Host): https://www.linkedin.com/in/justinesgar/Eric Anthony (Producer): https://www.linkedin.com/in/esanthony/Join the All Things MSP Community:Facebook Group: https://www.facebook.com/groups/allthingsmspLinkedIn Page: https://www.linkedin.com/company/allthingsmsp/YouTube Channel: https://www.youtube.com/@AllThingsMSPListen to the Podcast:Apple Podcasts: https://atmsp.link/applepodcastsSpotify: https://atmsp.link/spotifyAudible: https://atmsp.link/audibleA Big Thank You to Our Sponsors:Gozynta (https://atmsp.link/gozynta)EasyDMARC (https://atmsp.link/easydmarc)

    32 min
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5
out of 5
17 Ratings

About

Join hosts Justin Esgar and Eric Anthony as they discuss weekly the many facets of the IT services business and have some fun along the way. There will also be a steady flow of guests to provide their unique insights into the topic of the week.

Information

  • Creator
    Justin Esgar and Eric Anthony
  • Years Active
    2023 - 2025
  • Episodes
    141
  • Rating
    Clean

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