The Difficulty: Creativity, Meaning & the Hard Work of a Life

Dr. Chad Prevost
  • 5.0 (39)
  • Self-Improvement
  • Updated Weekly

The Difficulty is a podcast about creativity, meaning, and the hard choices that shape a life. Each week, writer and publisher Chad Prevost works through the questions underneath the creative process and the examined life—how we make work that matters, sit with life's difficulties instead of rushing past them, and keep going. Expect arguments, reflections, and the occasional witness to something worth seeing. Slower, more contemplative episodes land on Saturdays. It's also the voice of Crossroads Publishing Group, a press built on a single idea: books are occasions for community. If you're a creative, a thinker, a maker, or anyone navigating the difficulty of doing meaningful work—pull up a chair. chadprevost.substack.com

  1. 6d ago

    Ready, Nearly, Not Yet

    Last week I mentioned an agent who read 6,152 queries and signed two writers. This week I want to talk about the other 6,150. Every one of them got a letter—or possibly just a long and unreturned response—but one way or another the message said some version of: thank you, but this isn’t the right fit for our list. That sentence contains no information. It doesn’t tell you whether your book was almost there or nowhere close, whether to revise for a year or send it out again Tuesday. I read every manuscript that comes to my press myself, and everyone who sends pages gets one of three answers in writing, with the reasons. Ready. Nearly. Not yet. This episode is what those three words actually mean, why nobody upstream in the industry is checking readiness at all, and then the question I get at dinner parties: can’t I just edit my own book? The honest answer has a wall in it that has nothing to do with how good a writer you are. Follow The Difficulty: Subscribe at chadprevost.substack.com, or listen on Apple Podcasts or Spotify. The Difficulty is produced by Crossroads Publishing Group, a message-and-meaning press. More also at chadprevost.com. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit chadprevost.substack.com

    Ready, Nearly, Not Yet

  2. Sep 4

    Nobody Knows Anything, Except Maybe Your Editor

    In 1983 the screenwriter William Goldman wrote three words that people in Hollywood have been quoting ever since. Nobody knows anything. About twenty years later a psychologist spent two decades testing whether that's true about everything, collecting somewhere near twenty-eight thousand predictions from the experts we put on television. It did not go well for the experts. There's a second finding buried in that study that I haven't been able to stop thinking about. Crossroads Publishing Group is my press. If you're sitting on a manuscript, a proposal, or an idea you can't shake loose, take a look at crossroadspublishing.group. And if you decide it isn't for you, that's a real answer and a good one. The difficulty in life is the choice. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit chadprevost.substack.com

    Nobody Knows Anything, Except Maybe Your Editor

  3. Sep 1

    Random House Told You the Truth

    In the summer of 2022 the federal government sued to stop the biggest publisher in the world from buying the fourth biggest, and for two weeks the people who run American publishing had to explain their business under oath. Asked how publishing decides what succeeds, the CEO of Penguin Random House said this: “Everything is random in publishing. Success is random. Bestsellers are random. So that is why we are the Random House.” That isn’t a critic. It isn’t a bitter writer with a drawer full of rejections. That’s the man running the largest publishing company on earth, telling you the system doesn’t know. This is the first of a series of weeks on what’s actually happening in publishing right now, and what I think a publisher is for. Today: the real numbers, including the viral one that’s false. Why an indie musician gets romance and an indie author still gets an asterisk. And what the word hybrid actually means, which turns out to be a story about Mendel’s peas. Follow The Difficulty: Subscribe at chadprevost.substack.com, or listen on Apple Podcasts or Spotify. The Difficulty is produced by Crossroads Publishing Group, a message-and-meaning press. More at chadprevost.com. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit chadprevost.substack.com

    Random House Told You the Truth

  4. Aug 28

    Nobody Is Watching You That Closely, Especially Not Your Successes

    Forty-six and twenty-three. Then forty-eight and eight. Those four numbers come from an experiment where college students had to wear a Barry Manilow t-shirt into a room full of strangers, and I think the second pair might be the most freeing finding in social psychology. Especially if you have something finished sitting on your desk that you haven't published yet. Crossroads Publishing Group is my press. If you’re sitting on a manuscript, a proposal, or an idea you can’t shake loose, take a look at crossroadspublishing.group. And if you decide it isn’t for you, that’s a real answer and a good one. The difficulty in life is the choice. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit chadprevost.substack.com

    Nobody Is Watching You That Closely, Especially Not Your Successes

  5. Aug 24

    Two Fingers in the Book?

    Did you keep two fingers in the book? One on the page you were on, one back at the choice, so a bad ending never had to count. Guilty! I’ve never met a Choose Your Own Adventure reader who didn’t. And if you were a purist, I genuinely want to hear from you, because maybe you’re my ideal reader. This week my own interactive novel came out. The Escape Artist drops you into Lester Honeycutt, a teenager in mid-century Delaware, Ohio, who owns a pair of striped pants he considers part of his act and wants to be the greatest magician in the world. Two legends come to town on the same Saturday at eight o’clock, the escape artist and the knife thrower, and you can only see one of them. Thirty endings. Four complete life cycles. A gang, a rival magician, a hot air balloon, and one moment where you nudge your best friend up on stage to be generous and it costs you everything. Kirkus calls it “entertaining escapades bolstered by a bevy of gleefully unpredictable endings.” Play the opening free, ten minutes: https://chadprevost.com/ea The book: https://chadprevost.com/if-then-books/the-escape-artist/ Buy it anywhere, forward the receipt to chad@crossroadspublishing.group, and the full online version is yours free. Illustrations by Annabelle Tarter. Ages 14–17. Teachers, librarians, principals: I’ll come run this live in your classroom, and the room votes on every choice. Book two sessions and the second is a writing workshop where students write their own endings. Same address.Substack: Apple Podcasts: Spotify: Show page: https://crossroadspublishing.group/the-difficulty/ Personal site: https://chadprevost.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit chadprevost.substack.com

  6. Aug 22

    Every Day Is a Birthday

    Live from Home Bar with Genesis, on a Friday evening in August. I brought a poem this time. The last time we sat down together I got self-conscious about which one to read and never read any of them, and then a night or two later I had a dream: a baby left with me in an upstairs room, a baby I ignored for a while before I finally drew close and started building trust with her. Robert A. Johnson says don’t just tell a dream, walk with it. So I walked with it, and this episode is some of what came of that. Genesis talks about why creative people need frequent times of silly, and why that’s the thing that keeps you limber enough to lift something heavy later. He tells the story behind the Brothers painting hanging on the wall behind us, which is a better story than I knew. And he hands me a line I haven’t been able to put down since: every day is a birthday. The poem is “On Your Birthday,” from Mirage and Tar, my first collection in twelve years, on its way back from the printer now. Order a copy here. Follow The Difficulty: Subscribe at chadprevost.substack.com, or listen on Apple Podcasts or Spotify. The Difficulty is produced by Crossroads Publishing Group, a message-and-meaning press. More at chadprevost.com. Recorded live at Home Bar, Fourth and Market, Chattanooga. Art and conversation by Genesis. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit chadprevost.substack.com

    Every Day Is a Birthday

  7. Aug 21

    Why You Need to Hear from More Than Those Who Made It

    Almost every piece of writing advice you have ever received came from a survivor. In 1943 a statistician looked at where returning bombers had been shot and realized the military was about to armor exactly the wrong parts of the plane. This episode is about what his correction has to do with every craft book, agent story, and five-a.m. routine you've ever read, and why the most important information is the part that never made it back. Crossroads Publishing Group is my press. If you're sitting on a manuscript, a proposal, or an idea you can't shake loose, take a look at crossroadspublishing.group. And if you decide it isn't for you, that's a real answer and a good one. The difficulty in life is the choice. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit chadprevost.substack.com

    Why You Need to Hear from More Than Those Who Made It

  8. Aug 19

    The Detours Are Sacred: Chris Heuertz on Grief, Love, and the Myth of Arrival

    If you’ve spent any real time with the Enneagram, you’ve probably felt Chris Heuertz’s influence whether you knew his name or not. Chris is the author of seven books, including The Sacred Enneagram (foreword by Richard Rohr) and The Enneagram of Belonging, with an eighth on pilgrimage coming from Simon & Schuster. But the books came out of a life: nearly three decades of humanitarian work across 70 countries, years in the anti-trafficking movement, time serving alongside Mother Teresa in Calcutta. We recorded this a couple of weeks before his wedding, and I wanted it out in the world before he walks into that new life. We talk about learning to tell stories on a word processor in India, burying 700 of the women and children he served and what that does to a person, the end of a twenty-year marriage and the strange welcome into the human family on the other side of it, rewriting sloth for the Nines, what Eights actually feel under the armor, and why the detours are sacred and the arrival is a myth. The difficulty in life is the choice. Show-note links: * Chris’s site: chrisheuertz.com * The Sacred Enneagram and The Enneagram of Belonging (Bookshop.org) * Chris’s Substack: Sacred Detours * Instagram: @chrisheuertz * Subscribe to The Difficulty: chadprevost.substack.com * Listen on Apple Podcasts or Spotify. * The press where it all makes sense: crossroadspublishing.group * Chad’s site: chadprevost.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit chadprevost.substack.com

    The Detours Are Sacred: Chris Heuertz on Grief, Love, and the Myth of Arrival
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The Difficulty is a podcast about creativity, meaning, and the hard choices that shape a life. Each week, writer and publisher Chad Prevost works through the questions underneath the creative process and the examined life—how we make work that matters, sit with life's difficulties instead of rushing past them, and keep going. Expect arguments, reflections, and the occasional witness to something worth seeing. Slower, more contemplative episodes land on Saturdays. It's also the voice of Crossroads Publishing Group, a press built on a single idea: books are occasions for community. If you're a creative, a thinker, a maker, or anyone navigating the difficulty of doing meaningful work—pull up a chair. chadprevost.substack.com

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