The Launch Lounge Podcast

Salome Schillack
  • 4.9 (50)
  • Entrepreneurship
  • Updated Weekly

Discover top tips & practical advice for building a wildly profitable business sharing your ideas and knowledge with the world. Get the online marketing, advertising, and business strategies you need, all wrapped up with a healthy dose of inspiration and fun. After 10 years of being the advertising secret sauce to the who's-who of the online courses industry, your host Salome Schillack reveals what it really takes to turn your ideas into a thriving online business. Salome shares all the insights she wishes she had when she was juggling a job, a side hustle, and raising two kids. Tune in and expect to learn and laugh with Salome as she helps you turn your knowledge into a profitable online product that can impact millions. Ready to build a business that offers you complete freedom? This is your podcast!

  1. 6d ago

    373. Instagram Trial Reels Build Your Audience Faster

    Posting regularly on Instagram but struggling to reach new people? Trial reels might be the most underused tool on the platform right now — and in this episode I'm sharing exactly how I've been using them to reach strangers, test hooks, and turn winning content into ads that grow my audience every single day. 🚀 Trial reels are Instagram reels shown only to people who have never heard of you. That makes them the perfect low-risk testing ground for new messaging angles and creative ideas before you spend a cent on ads. I'll walk you through what they are, the difference between content for your existing followers and content designed for complete strangers, three plug-and-play hook templates you can use this week, and how to take a winning reel and turn it into a profile visit ad that brings new followers on autopilot. And just so we're clear — I made more than a million dollars online before I had 3,000 Instagram followers. This isn't about becoming an influencer. It's about using smart tools to get the right people into your world faster. "Trial reels are your get-out-of-jail-free card if you've ever felt stuck with your Instagram growth." 🔥 In This Episode: Discover what trial reels are and how to switch them on before you post Learn the difference between "living room content" for followers and "soapbox content" for strangers Steal three hook templates you can use this week to start testing what connects Find out which metrics actually matter — and what each one is telling you about your content See how a winning trial reel becomes a profile visit ad that grows your audience without you lifting a finger ✨ Stuck guessing which part of your business actually needs fixing next? Take the free 2-minute Freedom Formula quiz and find out exactly which of the 5 pillars is holding back your growth — no more throwing content at the wall hoping something sticks. Take the quiz at thelaunchlounge.com/quiz 💫   💚 💚 💚  Salome   Get full show notes here Follow The Launch Lounge on Instagram.

  2. Sep 22

    372. Raise Your Prices. Keep Your Clients. Here's How.

    You want to raise your prices — but what if people stop buying? Before you change the number, there's something far more important you need to change first. And if you skip it, you'll end up like the coach I watched double his price, then quietly email his list six months later to announce he was going back down. 🚀 In this episode I break down what actually has to happen before a price increase lands — the positioning, the perceived value, the messaging, and the financial buffer that lets you test a new price without panic. I'll share the story of the friend I stopped from lowering her price at a mastermind, the client who spent twelve months rebuilding her entire offer before touching her price tag, and why the incremental pricing strategy that worked for my agency never translates directly to courses and coaching. Because the most important thing to understand about pricing is this: when your audience tells you they want your program but can't quite afford it, that is not a sign to lower your price. It's a buying signal. "A student for whom it's a stretch is often your best student. Charging more and getting fewer students is not a threat. It's an opportunity." 🔥 In This Episode: Discover why raising your price without repositioning your offer almost always backfires Find out what happened when a prominent Australian coach doubled his price overnight — and the email that followed Learn the final sale strategy that builds your cash reserves before you test a new price point Understand why "I can't afford it" from your audience is actually a buying signal Walk away with three clear questions to ask before every price increase ✨ Stuck guessing which part of your business actually needs fixing next? Take the free 2-minute Freedom Formula quiz and find out exactly which of the 5 pillars is holding back your growth — no more throwing content at the wall hoping something sticks. Take the quiz at thelaunchlounge.com/quiz 💫   💚 💚 💚  Salome   Get full show notes here Follow The Launch Lounge on Instagram.

  3. Sep 15

    371. Why Nobody's Seeing Your Content (And the Simple Fix)

    If you're posting consistently and your audience still isn't growing, you probably don't need better content. You need to become more memorable. 🚀 The people building cult-like followings online aren't smarter, louder, or posting more. They're doing seven very specific things differently. And after more than a decade working behind the scenes with six and seven-figure course creators and coaches, I've seen this pattern play out over and over. In this episode I walk you through all seven moves — from repeating your core belief until your audience says your own lines back to you, to ditching the industry lingo that's quietly filtering out your ideal clients, to why my Ugg boots and semi-disabled dog are a genuine part of my content strategy. Because the magnetic brands aren't the most polished ones. They're the ones that feel the most real. "The ones who build a following people actually stick around for aren't posting more than anyone else. They're just saying something the rest of their industry is too careful to say." 🔥 In This Episode: Discover why you don't have a content problem or an algorithm problem — and what's actually keeping you forgettable Learn the contrarian move that instantly separates you from everyone else in your niche Find out why your industry lingo might be filtering out the exact people you want to reach Understand why polished highlight reels don't build trust anymore — and what does See how to build a system people remember instead of a pile of tips they forget ✨ Stuck guessing which part of your business actually needs fixing next? Take the free 2-minute Freedom Formula quiz and find out exactly which of the 5 pillars is holding back your growth — no more throwing content at the wall hoping something sticks. Take the quiz at thelaunchlounge.com/quiz 💫   💚 💚 💚  Salome   Get full show notes here Follow The Launch Lounge on Instagram.

  4. Sep 8

    370. Use AI to Turn Sales Call Notes Into a Better Offer

    You already have a secret weapon that could double your sales in your next launch. It's sitting in your sales call transcripts, your post-launch surveys, your non-buyer feedback — and most people never mine it. 🚀 In this episode I share the exact AI prompts I use to turn that raw data into a clear, actionable offer improvement plan — including the ones I ran on my own Ads Foundations survey that led me to completely rethink how I deliver live support. Because the difference between an offer that converts and one that gets crickets almost always comes down to listening. Not to what you think they need. To what they're actually saying they want. I'll walk you through why "it's the money" is rarely the real objection, what happened when one of my clients realised she was only addressing a deal-breaking concern once in a webinar and nowhere else, and how to use two strategic follow-up prompts to reposition your offer and turn your top objections into conversion copy. 🔥 In This Episode: Discover the one thing that makes the difference between a great sales experience and a terrible one Steal the exact AI prompt that turns sales data into a clear offer breakdown — objections, language patterns, gaps, and quick wins Find out why non-buyers saying "it's the money" is rarely the full story (and how to dig deeper) Use the two follow-up prompts that reposition your offer strategically and write your objection-handling copy for you Get the ready-made Claude skill or ChatGPT version completely free — just send an email ✨ Tired of getting leads who never buy? Ads don't make you money — sales do. Learn how to install a hot buyer engine in your business in my live Ads Foundations cohort, kicking off September 23rd. Limited spots, hands-on learning. Join the waitlist at thelaunchlounge.com/waitlist 💫   💚 💚 💚  Salome   Get full show notes here Follow The Launch Lounge on Instagram.

  5. Sep 1

    369. The $5 Per Day Ad That Gets Instagram Followers

    Are your $5 a day ads getting tons of engagement but barely any new followers? You're not alone — and it's not your budget, it's your setup. 🚀 Salome has taught the $5 a day engagement ad strategy since 2018, but she recently made one small change that completely shifted what these ads do. Instead of optimising for likes and views, she's optimising for a specific action that sends cold strangers straight to her profile — and turns a real percentage of them into followers and email subscribers. In this episode she walks through exactly which posts work for this (and which don't), how to target the right cold audience without Meta's Advantage+ picking the wrong people, and the one metric that actually tells you if it's working. She also shares the post that racked up huge views but almost no followers — proof that engagement numbers alone can be a total trap. "Don't just keep an ad on because it's getting a lot of people to your profile — look at how many of them are actually following, and double down on the ones doing that." 🔥 In This Episode: Discover the exact optimisation setting that turns a normal engagement ad into a follower magnet Learn how to choose the right post using the hook, dog whistle, and takeaway-content test Steal the trial reels trick for testing hooks on a cold audience before spending a cent Find out the real metric to track — not visits, but the percentage that actually follow ✨ Tired of your business demanding all your time and giving you none of it back? Freedom Club is a six-month group coaching container built to fix exactly that — consistent income, real impact, and the freedom to actually live your life. Only 7 spots left, applications close Wednesday. Apply at thelaunchlounge.com/freedom 💫    💚 💚 💚  Salome   Get full show notes here Follow The Launch Lounge on Instagram.

  6. Aug 25

    368. How to Add 100 Leads to Your List in the Next 30 Days

    If you're posting every single day and your list still isn't growing, going viral was never the missing piece. This week I'm sharing three ways to add 100 new people to your email list in the next 30 days, no big following or ad budget required. One of them added 200 leads to my own list in a single week for about $200. I also tell you the story of Michael Stelzner admitting his old strategies had stopped working, and exactly what changed when he started using hooks again, which happens to be the perfect example of the three-part content system I teach every one of my students. Building a hot audience was never just one thing. It's a system, and once you see the three pieces, you'll never look at your content calendar the same way again. "Once you start building your email list, you don't care about going viral anymore." 🔥 In This Episode: Discover the three types of content every list-building strategy needs, and why posting only promos is quietly killing your growth Learn what happened when a well-known industry leader started using hooks and gimmicks again after years of resisting them Steal the simple system for borrowing other people's audiences, no big partnership required Find out how a $200 paid collab brought in 200 email leads in a single week ✨ Tired of your business demanding all your time and giving you none of it back? Freedom Club is a six-month group coaching container built to fix exactly that — consistent income, real impact, and the freedom to actually live your life. Only 7 spots left, applications close Wednesday. Apply at thelaunchlounge.com/freedom 💫    💚 💚 💚  Salome Get full show notes here Follow The Launch Lounge on Instagram.

  7. Aug 18

    367. The One Decision That Changes Your Next 12 Months

    If your business looks roughly the same 12 months from now as it does today, how would that feel? There's a decision you're making right now — or avoiding making — that matters more than any new funnel or piece of content, and this episode is about seeing it clearly before the year runs out on you. I'm doing an honest look-back at where my business was exactly 12 months ago, what I set out to achieve, and what actually happened. Some of it worked. A lot of it didn't — the mentorship program that never fed into the agency the way I planned, the YouTube channel I'm still not consistent on. But some of it worked in ways I almost forgot to notice: an email open rate that climbed from 19% to over 40%, paying myself a consistent salary, bringing on a full-time hire again after years of not being ready to. And underneath all of it is the one decision that actually separates the version of you who's still stuck from the one who gets where she wants to go. That decision isn't a strategy. It's a belief — and it's simpler, and harder, than anything I could teach you in a framework. "What if you believed that everything you need to get where you want to be is already inside you right now?" 🔥 In This Episode: Discover why doing your 12-month look-back right now beats waiting until December Learn the real difference between a goal and a dream — and why "I hope" quietly sabotages your results Hear the honest wins and losses from Salome's own last 12 months, no filter Find out the one decision that shapes your next 12 months more than any funnel or piece of content ✨ Stuck watching sales dry up the moment you stop posting? Join me live and free for 10X Your Sales Without Hiring a Team on Wednesday, August 19th, and get the Seen-to-Sold System™ — a simple way to turn the content you're already making into predictable buyers, even on sick-kid weeks and school holidays. Save your seat at thelaunchlounge.com/class 💫   💚 💚 💚  Salome Get full show notes here Follow The Launch Lounge on Instagram.

  8. Aug 11

    366. Why Those Who Scale Fastest Never Do It Alone

    If you know exactly what to do in your business and still can't get yourself to do it, I don't think that's a willpower problem — I think it's an isolation problem. And today I'm telling you why. 🚀 I'm breaking down the specific shift that separates the businesses that scale fast from the ones that stay stuck circling the same plan year after year, because I've been guilty of it myself — I made the exact same plan for my business in 2021, 2023, and 2025, and only actually implemented it once someone else was holding me to it. Along the way I'm sharing the swim squad that's gotten me into a freezing pool at 5am for seven winters, the mastermind pricing conversation that changed my income in eighteen months, and the very unglamorous night I cried over a WordPress site I couldn't figure out. There are five real, specific ways that building alone is costing you right now — and none of them are about how hard you're working. "The system is built to break your habits, and no amount of willpower fixes a structural problem." 🔥 In This Episode: Discover why procrastination is an emotional regulation problem, not a time management one Learn why you genuinely cannot see the label from inside your own bottle Find out why "accountability" backfires for some people, and what actually works instead Understand the difference between being kind and being nice as a business owner ✨ Stuck watching sales dry up the moment you stop posting? Join me live and free for 10X Your Sales Without Hiring a Team on Wednesday, August 19th, and get the Seen-to-Sold System™ — a simple way to turn the content you're already making into predictable buyers, even on sick-kid weeks and school holidays. Save your seat at thelaunchlounge.com/class 💫   💚 💚 💚  Salome Get full show notes here Follow The Launch Lounge on Instagram.

See All (100)

4.9
out of 5
50 Ratings

About

Discover top tips & practical advice for building a wildly profitable business sharing your ideas and knowledge with the world. Get the online marketing, advertising, and business strategies you need, all wrapped up with a healthy dose of inspiration and fun. After 10 years of being the advertising secret sauce to the who's-who of the online courses industry, your host Salome Schillack reveals what it really takes to turn your ideas into a thriving online business. Salome shares all the insights she wishes she had when she was juggling a job, a side hustle, and raising two kids. Tune in and expect to learn and laugh with Salome as she helps you turn your knowledge into a profitable online product that can impact millions. Ready to build a business that offers you complete freedom? This is your podcast!

Information

  • Creator
    Salome Schillack
  • Years Active
    2019 - 2026
  • Episodes
    100
  • Rating
    Explicit
  • Copyright
    © Shine & Succeed Pty Ltd
  • Show Website
    The Launch Lounge Podcast

You Might Also Like