Social media has changed—a lot. And if you're still approaching it the same way you did a few years ago, you may be putting in a whole lot of effort without seeing much return. On today's episode of Empowering Women in Real Estate® – The Podcast, I'm joined by Alyssa Stalker, Head of Member Education at Coffee & Contracts, for a behind-the-scenes look at what's actually working on social media right now. With more than 6,000 real estate agents using Coffee & Contracts, Alyssa and her team have a unique view into what agents are doing, where they're struggling, and what's getting results. And one of their biggest findings? The challenge isn't necessarily knowing what to post anymore—it's knowing how to turn your content into actual business. We're talking about why raw, real content is outperforming overly polished content, the rise of "comfort content," why your audience probably doesn't want another real estate educational post, and how AI can help you find and refine your voice without replacing it. We also dig into something I think a lot of agents need to hear: more content, more templates, and more ideas aren't necessarily the answer. Without strategy and intention behind what you're doing, more can simply create more overwhelm. If social media has been feeling harder, noisier, or less effective lately, this conversation will help you think differently about how you're showing up—and hopefully take a little pressure off in the process. You can listen to Episode 422, "What's Working Right Now on Social Media with Alyssa Stalker of Coffee & Contracts," on your favorite podcast app. If you want to learn more about using Coffee & Contracts, click here: https://get.coffeecontracts.com/6uzjk3fj8c3m Join Alyssa and I for a FREE Empowering Women in Real Estate® Growth Session on this topic coming up on September 17, 2026 at 1 pm EST! Use this link to register: https://bit.ly/EWREGrowthSession Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook. https://www.facebook.com/groups/empoweringwomeninrealestate We are 42,000 members strong and we want you to join us! And if you want to follow me on Instagram, that's where I'm having the most fun right now. https://www.instagram.com/karen.w.cooper/ Tickets are now available for our 6th Annual Empowering Women in Real Estate® Conference! The conference is on September 29-30 at the Crowne Plaza Hotel in Dulles, Virginia. You can get all the details and get your tickets here: https://bit.ly/EWREConference