Breaking B2B - SaaS Marketing and B2B Marketing Podcast

Sam Dunning
  • 4.8 (23)
  • Marketing
  • Updated Biweekly

Break free from sh*t SaaS and b2b marketing. Join 1000s of legends tuning in weekly. No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners. And solo episodes with specific strategies you can apply to your SaaS or b2b business today. Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more. Try the daily newsletter and apply to work with us: https://www.breakingb2b.com/ Topics covered: SaaS marketing, b2b marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)

  1. 9h ago

    #500 My $4,000,000 B2B Content Strategy (Full Breakdown)

    → Book a call to grow your revenue with AI SEO: https://www.breakingb2b.com/book-a-call → Grab the free "90 days to revenue" AI SEO playbook: http://breakingb2b.com/playbook   Episode #500 - We're still here; 500 episodes later! Thanks so much to all listeners to the pod, it's been a wild ride, thanks for being there with us! 🥳. This week, regular contributor Samu Kovács is here with Sam to go over the full content strategy that got Breaking B2B up to $4M p/y. We cover AI SEO, LinkedIn, YouTube, organic + paid ads, and crucially, how they all contribute towards a virtuous circle of growth.    Here we go, let's get stuck in > 👉 The 3-channel system driving $4M/year in inbound👉 How to mine sales calls to find your "money prompts" for AI-search👉 What content actually gets cited by ChatGPT & Claude (& how to out-rank it)👉 The LinkedIn posting + paid amplification combo to land booked calls👉 How to convert 1 YouTube vid into a full content flywheel👉 Why taking a bet on an influencer partnerships can earn huge trust    Check out our links for more high value content:   👉 Our Website  https://www.breakingb2b.com/ 👉 LinkedIn https://www.linkedin.com/in/samdunning/ 👉 Breaking B2B podcast (top 2.5% b2b marketing show) >  https://www.breakingb2b.com/blog 👉 Daily newsletter (Grab my 90 days to revenue from B2B/SaaS SEO playbook) > https://www.breakingb2b.com/newsletter   If you enjoyed this content, do please subscribe to my channel!

  2. Sep 8

    #499 If You Only Watch One SaaS SEO Video, Make It This

    → Book a call to grow your revenue with AI SEO: https://www.breakingb2b.com/book-a-call → Grab the free "90 days to revenue" AI SEO playbook: http://breakingb2b.com/playbook   Episode #499 - We're knocking on the door of our 500th epsiode & Sam still has the pedal down & a tank full of gas! Are you ready for > Sam highlighting the fact that most SaaS companies think their SEO is working because traffic's up + Google rankings look awesome, but something is wrong if demos aren't showing up.  Sam explains why, laying out his "5 Levels of SaaS SEO" pinpointing exactly where your B2B could be stuck and how to get going again. Remember that ranking #1 with Google means almost zero to ChatGPT, which pulls answers from content. We end with one gut-check question to find out if your SEO is working right now....  Let's get in to it, what level are you now? 👉 Level 1 > Invisible: You don't rank. 🛠️ The Fix: list 10 real buyer searches to see who' you need to beat.  👉 Level 2 > Traffic: You are climbing but the demos aren't coming. 🛠️ The Fix:  Target low-volume "money keywords".  👉 Level 3 > Google-Only: You rank, demos trickle in but AI never recommends you. 🛠️ The Fix: Get cited and named on influential sites.  👉 Level 4 > Occasional Mention: AI mentions you sometimes, but only via other content. 🛠️ The Fix: Answer questions in the first 50 words of your content.  👉 Level 5 > Your are the Default Recommendation: You show up everywhere, every time - You've won!  👉 Bonus Killer Question: If you stopped ads + outbound, what would happen?   Check out our links for more high value content:   👉 Our Website  https://www.breakingb2b.com/ 👉 LinkedIn https://www.linkedin.com/in/samdunning/ 👉 Breaking B2B podcast (top 2.5% b2b marketing show) >  https://www.breakingb2b.com/blog 👉 Daily newsletter (Grab my 90 days to revenue from B2B/SaaS SEO playbook) > https://www.breakingb2b.com/newsletter   If you enjoyed this content, do please subscribe to my channel!

  3. Aug 27

    #498 Copy This AI SEO Strategy, It Will Blow Up Your SaaS

    → Wanna use SEO to generate revenue?  Book a call here  https://www.breakingb2b.com/book-a-call   Episode #498 - This week, Sam gives you the exact 3-page AI SEO framework to flip your SaaS into a demo-generating machine! Sam shares the actual strategy behind a real client win that went from cold outbound, to 26+ inbound demos a month. Plus, Sam shows exactly how to get your brand actually recommended by ChatGPT. So, if you're planning to build or market a SaaS product in the future (or have one ready right now) this is the blueprint for you!   Here we go, get ready for: 👉 How to get cold outbound to 26+ inbound demos/month (in 30 days). 👉 Why less pages can work better for your SaaS 👉 How to get recommended by AI (& not just ranked on Google) 👉 Why you shouldn't neglect your Backlinks 👉 Driving leads without top of funnel Articles   Check out our links for more high value content:   👉 Our Website  https://www.breakingb2b.com/ 👉 LinkedIn https://www.linkedin.com/in/samdunning/ 👉 Breaking B2B podcast (top 2.5% b2b marketing show) >  https://www.breakingb2b.com/blog 👉 Daily newsletter (Grab my 90 days to revenue from B2B/SaaS SEO playbook) > https://www.breakingb2b.com/newsletter   If you enjoyed this content, do please subscribe to my channel!

  4. Aug 20

    #497 Cold Calling is DEAD. Here's What Works in 2026!

    → Wanna use SEO to generate revenue?  Book a call here  https://www.breakingb2b.com/book-a-call   Episode #497 -  In this episode, Sam maps out his own founder's journey - from grinding out B2B SaaS cold calls solo, to building a compounding content and SEO engine that now drives $300k/month in bootstrapped revenue. Sam details how & why cold calling can't scale as a standalone strategy anymore and lays out the specific inbound system he has used to get to where BB2B is today!    Here's what you get with this one: 👉  How to use SEO/AEO, LinkedIn, podcast, and YouTube  👉  Targeted VPs of Marketing, CMOs, and Heads of Demand 👉  Landing retainer clients via cold outbound to keep you afloat at the early stage 👉  Why cold calling consumes time for just a handful of real convos 👉  Why SEO + AEO (Google + ChatGPT/Perplexity) became the foundation of BB2B 👉  Sam's "money keywords" strategy of high-intent searches    Check out our links for more high value content:   👉 Our Website  https://www.breakingb2b.com/ 👉 LinkedIn https://www.linkedin.com/in/samdunning/ 👉 Breaking B2B podcast (top 2.5% b2b marketing show) >  https://www.breakingb2b.com/blog 👉 Daily newsletter (Grab my 90 days to revenue from B2B/SaaS SEO playbook) > https://www.breakingb2b.com/newsletter   If you enjoyed this content, do please subscribe to my channel!

  5. Aug 13

    #496 A $10M SaaS AI SEO Strategy (Steal It!)

    → Wanna use SEO to generate revenue?  Book a call here  https://www.breakingb2b.com/book-a-call   Episode #496 - Sam gives you the full SEO / AI-Search strategy his team are using to propel Adam Robinson's new SaaS (MoltSets), from zero to $10 million right now! You'll get access to all 3 articles from the proven plan that's already taken RB2B to Rank #1 on  Google + ChatGPT. So yes, this stuff works!   Here's what you get: 👉  Join Sam on his mission to rapidly scale MoltSets from zero to ten million ARR! 👉  How to use AI Search to boost SaaS demos in just 30 days 👉  Why you should focus on a niche segment of In-Market customers 👉  Why SaaS SEO FAILS when you use generic / broad Keywords   Check out our links for more high value content:   👉 Our Website  https://www.breakingb2b.com/ 👉 LinkedIn https://www.linkedin.com/in/samdunning/ 👉 Breaking B2B podcast (top 2.5% b2b marketing show) >  https://www.breakingb2b.com/blog 👉 Daily newsletter (Grab my 90 days to revenue from B2B/SaaS SEO playbook) > https://www.breakingb2b.com/newsletter   If you enjoyed this content, do please subscribe to my channel!

  6. Aug 7

    #495 SaaS Marketer’s Guide to Success in 2026

    → Wanna use SEO to generate revenue?  Book a call here  https://www.breakingb2b.com/book-a-call Episode #495 - Sam sits down (well, stands up actually!) with Aimen Chouchane, a marketing leader who's joined 4x different B2B tech companies as their very first marketing hire. We dig into the common mistakes founders make, the trap so many fall into chasing LinkedIn's AI hype, and why a strong support network matters far more than people often think.   Here's what you get on this one:   👉 The founders share their GTM strategies 👉 Marketing + Sales: 1 Team with 1 Dream! 👉 How to set (realistic) marketing expectations  👉 Sam & Aimen reveal a surprising SEO strategy that beats paid-ads 👉 Learn how to run a Marketing Team with Claude (in 5 Mins) 👉 Accountability + Data Tools   Reach out to Aimen > https://uk.linkedin.com/in/aimenchouchane https://intelexvision.com/   Check out our links for more high value content:   👉 Our Website  https://www.breakingb2b.com/ 👉 LinkedIn https://www.linkedin.com/in/samdunning/ 👉 Breaking B2B podcast (top 2.5% b2b marketing show) >  https://www.breakingb2b.com/blog 👉 Daily newsletter (Grab my 90 days to revenue from B2B/SaaS SEO playbook) > https://www.breakingb2b.com/newsletter   If you enjoyed this content, do please subscribe to my channel!

  7. Jul 28

    #494 AI SEO for SaaS: How to Rank #1 on LLMs (ChatGPT, Claude, Perplexity, Etc.)

    → Wanna use SEO to generate revenue? : Book a call here  https://www.breakingb2b.com/book-a-call Episode #494 and this week Sam presents the full AI SEO system he uses to rank SaaS businesses in ChatGPT, Claude and Perplexity. There's a huge amount here for you and Sam really gets into the detail with this one! - Ready to learn how to get AI SEO to work for your B2B?, then hit play now!   Sam give you:    👉 How to gain SaaS visibility with detailed prompts  👉 Boosting LLM Growth using Targeted FAQs 👉 Money keyword research, listicles, competitor alternative pages. 👉  Technical SEO, backlinks + brand mentions. 👉 Why your software may not be making the cut with your dream customers. 👉 What you need to know about missed leads   Check out our links for more high value content:   👉 Our Website  https://www.breakingb2b.com/ 👉 LinkedIn https://www.linkedin.com/in/samdunning/ 👉 Breaking B2B podcast (top 2.5% b2b marketing show) >  https://www.breakingb2b.com/blog 👉 Daily newsletter (Grab my 90 days to revenue from B2B/SaaS SEO playbook) > https://www.breakingb2b.com/newsletter   If you enjoyed this content, do please subscribe to my channel!

  8. Jul 20

    #493 CRAZY SaaS Marketing Strategies That Print Demos in 2026

    → Wanna use SEO to generate revenue? : Book a call here  https://www.breakingb2b.com/book-a-call In this podcast, Sam chats to Alex Mann from Lunos.ai about why so much of SaaS marketing is BORING. Don't be boring > Learn how to be remembered, trusted & then chosen by your dream prospects!   Alex spills the beans on:    👉 How to break the status quo in Sales + Marketing 👉 Why confidence is the key to creativity 👉 Why startups should experiment wherever possible 👉 Fearing change & differentiating Marketing in a hyper crowded market   Check out our links for more high value content:   👉 Our Website  https://www.breakingb2b.com/ 👉 LinkedIn https://www.linkedin.com/in/samdunning/ 👉 Breaking B2B podcast (top 2.5% b2b marketing show) >  https://www.breakingb2b.com/blog 👉 Daily newsletter (Grab my 90 days to revenue from B2B/SaaS SEO playbook) > https://www.breakingb2b.com/newsletter   → Reach out to Alex: LinkedIn https://www.linkedin.com/in/alextmann https://www.lunos.ai/ → Alex @ Lunos.AI https://www.lunos.ai/   If you enjoyed this content, do please subscribe to my channel!

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4.8
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23 Ratings

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Break free from sh*t SaaS and b2b marketing. Join 1000s of legends tuning in weekly. No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners. And solo episodes with specific strategies you can apply to your SaaS or b2b business today. Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more. Try the daily newsletter and apply to work with us: https://www.breakingb2b.com/ Topics covered: SaaS marketing, b2b marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)

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