To The Point - Home Services VIP Room Podcast

RYNO Strategic Solutions
  • 4.9 (215)
  • Marketing
  • Updated Weekly

The Home Services podcast that gets to the point, with solutions to help your service company grow. Our focus is to help HVAC, Plumbing, Electrical, Roofing, etc. companies learn how to grow their companies with marketing & operational solutions.

  1. 4d ago

    Why This $14M HVAC Company Is Still Independent After 73 Years | Bobby Ring

    What does it take to build a home services company that lasts for more than seven decades? In this episode of To The Point Home Services VIP Room, we sit down with Bobby Ring, President and CEO of Meyer & Depew Co., to talk about the incredible 73-year history behind the company and how a family-owned HVAC business has continued to evolve through multiple generations. Bobby shares how Meyer & Depew grew from a small commercial-focused company into a thriving $14M HVAC business, the lessons he learned working alongside his father, and what he is doing differently as his own son becomes part of the next generation of leadership. We also dive into the challenges of working with family, empowering the next generation of leaders, building a culture that lasts, and why Bobby believes contractors need to get really good at their core business before expanding into additional trades. From failed attempts at adding electrical to deciding whether to eventually sell the business or pass it down, Bobby gives an honest look at the decisions that come with leading an independent home services company. Plus, the guys discuss why a $10M to $20M business should not be undervalued, the impact of joining Nexstar, how to improve closing rates, and one of the biggest problems in the home services industry: contractors not understanding the true value of what they provide. If you're building a family business, leading an independent company, or trying to grow your home services business without losing what made it special in the first place, this episode is for you. Timestamps: 00:00 Welcome to the VIP Room 03:00 Meet Bobby Ring and Meyer & Depew Co. 06:00 The 73-year history of the business 12:00 Bobby’s journey from employee to owner 16:00 Working with family and preparing the next generation 21:00 How to build a culture that lasts 26:00 Empowering leaders and letting go of control 30:00 Generations of comfort and trust 34:00 Marketing a 73-year-old HVAC brand 38:00 Why Meyer & Depew hasn’t added another trade 43:00 Why bigger isn’t always better in home services 46:00 Joining Nexstar and getting better at HVAC 49:00 What’s broken in the home services industry 52:00 Understanding pricing, margin, and the true cost of doing business 55:00 Staying independent or selling the business Thank you to our sponsors! Basic Capital: https://basiccapital.com/tothepoint Avoca.ai: https://avoca.ai/r/tothepoint Yelp: https://business.yelp.com/homeservicevip Sales Ask: https://www.salesask.com/  Send It! Email Marketing: https://www.withsendit.com/ Can’t Stop The Growth: https://cantstopthegrowth.com

  2. Aug 25

    Why They Left a National Brand to Build Their Own Plumbing Business

    Lacey Peevey, VP of WeCo Rooter, joins Chris Yano, Chad Peterman, and Aaron Gaynor in the VIP Room to share how she and her husband John went from operating under a national plumbing brand to building an independent company of their own. After joining the business in 2017, Lacey and John helped grow the operation to nearly $7M. But when the time came to renew their agreement with the national brand, they made the decision to go out on their own. Lacey breaks down what it took to fully rebrand the company into WeCo Rooter, why they were willing to take a step back to build something they could truly own, and how the business is now approaching $6M while continuing to build momentum. The conversation also covers customer service, building trust, training technicians, pricing, growing the average ticket ethically, and the challenges of scaling a plumbing and drain business toward $10M. Plus, Lacey shares what she believes is broken in home services, from customer service and licensing to continuing education and staying up to date with new technology. Timestamps00:00 – Intro & Meet Lacey Peevey 02:00 – How Lacey and John Got Into the Business 05:00 – Joining a National Plumbing Brand in 2017 08:00 – Growing the Business Toward $7M 11:00 – Why They Decided to Go Independent 15:00 – Leaving the National Brand the Right Way 19:00 – The Challenges of a Full Rebrand 23:00 – Building the WeCo Rooter Brand 27:00 – Growing Back Toward $6M 31:00 – Customer Service & Building Trust 35:00 – Training Technicians Beyond Technical Skills 39:00 – Ethical Pricing & Growing Average Ticket 43:00 – Scaling WeCo Rooter Toward $10M 47:00 – Building Relationships & Finding the Right Training 50:00 – What’s Broken in Home Services? 53:00 – Final Thoughts & What’s Next for WeCo Rooter Thank you to our sponsors! Basic Capital: https://basiccapital.com/tothepoint Avoca.ai: https://avoca.ai/r/tothepoint Yelp: https://business.yelp.com/homeservicevip Sales Ask: https://www.salesask.com/  Send It! Email Marketing: https://www.withsendit.com/ Can’t Stop The Growth: https://cantstopthegrowth.com Contractor Commerce: https://www.contractorcommerce.com

  3. Aug 18

    $62M & Growing: The Strategy Behind this Multi-Trade company in Indiana.

    Jack Hope, Owner of Hope Plumbing, Heating & Air Conditioning, joins the VIP Room to break down the journey from a small plumbing company to a business that did roughly $62M in 2025 and is pacing toward $75M. Jack shares how he and his partner started Hope Plumbing, the pivotal role Nexstar played in helping them build systems and scale, and why they spent years focusing almost exclusively on plumbing before expanding into HVAC and, more recently, electrical. The conversation dives into the strategy behind dominating specific neighborhoods, why old-school tactics like door-to-door canvassing still work, how to know when it's time to add another trade, and why Jack believes having the right people in the right positions becomes the biggest growth lever once you reach scale. He also shares his most underrated and overrated KPIs, why he believes average ticket can be overrated, and the importance of building trust with customers instead of simply maximizing every individual call. Timestamps00:00 – Intro & Meet Jack Hope 03:30 – Building Hope Plumbing From the Ground Up 07:00 – The Early Days & Learning From Mistakes 11:00 – The Nexstar Turning Point 15:00 – How Hope Took Over Its First Market 19:00 – Why Door-to-Door Canvassing Still Works 23:00 – “Win One Zip Code at a Time” 27:00 – Why They Stayed Focused on Plumbing 31:00 – Going From $2M to $60M+ in Plumbing 35:00 – Adding HVAC Through Acquisition 39:00 – Why Electrical May Be Easier Than HVAC 43:00 – The Opportunity in the Electrical Market 46:00 – What’s Broken in Home Services? 48:00 – The Health of the Trades Workforce 50:00 – Jack’s Rapid-Fire Growth Questions 51:00 – Best Growth Lever Under $10M vs. Over $50M 53:00 – Most Overrated & Underrated KPIs 55:00 – Jack’s Advice for Growing Home Services Businesses 56:30 – Final Thoughts & Outro Thank you to our sponsors! Basic Capital: https://basiccapital.com/tothepoint Avoca.ai: https://avoca.ai/r/tothepoint Yelp: https://business.yelp.com/homeservicevip Sales Ask: https://www.salesask.com/  Send It! Email Marketing: https://www.withsendit.com/ Can’t Stop The Growth: https://cantstopthegrowth.com

  4. Aug 11

    From $10/Hour Tech to CEO of a $20M Home Services Business | Patrick Somers

    Patrick Somers, President & CEO of General Air Conditioning & Plumbing, joins the VIP Room alongside special guest co-host Moe Abbas (CEO of Sales Ask). Patrick’s journey is one of the most unique in home services. He started as an entry-level maintenance technician making $10/hour and worked his way up through leadership before eventually buying and leading the same company. In this episode, Patrick breaks down what it really takes to scale a business, earn buy-in as a young leader, and build a high-performing culture. The conversation also dives into operating in a seasonal market, maximizing every opportunity inside the home, and how top companies are using training, systems, and AI to improve performance. If you’re looking to grow your business, develop leaders, and get more out of your team, this episode is packed with real-world insights. Timestamps: 00:00 Intro & guest introductions 03:15 Overview of General Air Conditioning & Plumbing ($17M → pacing $20M) 06:10 Patrick’s journey: from $10/hour tech to leadership 11:45 Rapid promotions & earning team buy-in as a young leader 17:30 Buying the business & structuring the deal 22:10 Operating in a seasonal market (Coachella Valley dynamics) 27:05 Maximizing opportunities inside the home 31:40 Training techs to think like sales professionals 36:20 Cross-selling between trades (HVAC, plumbing, electrical) 40:45 Using AI & call tracking to improve performance 46:10 Coaching, role play, and improving close rates 50:30 Leadership philosophy, culture, and alignment 54:10 This or That segment 56:00 Outro Thank you to our sponsors! Basic Capital: https://basiccapital.com/tothepoint Avoca.ai: https://avoca.ai/r/tothepoint Yelp: https://business.yelp.com/homeservicevip Sales Ask: https://www.salesask.com/  Send It! Email Marketing: https://www.withsendit.com/ Can’t Stop The Growth: https://cantstopthegrowth.com

  5. Aug 4

    How a Third-Generation Home Services Business Is Scaling to $35M

    What does it take to lead the next generation of a home services business that's been around for nearly 70 years? In this episode of the To The Point Home Services VIP Room, Chris Yano, Chad Peterman, and Aaron Gaynor sit down with Ben Nalty, General Manager of Environment Masters, to talk about growing a third-generation family business, scaling across multiple trades, and stepping into the leadership role of a company his grandfather helped build. Ben shares how he went from working around the business as a teenager to running HVAC service and eventually becoming General Manager. He breaks down Environment Masters' evolution from a business heavily focused on commercial construction into a residential service company across HVAC, plumbing, and electrical, and how the company has grown from roughly $25M to pacing $35M. The conversation also dives into what it's like working alongside his father, navigating succession in a multi-generational business, and the decision to partner with Redwood Services. Ben explains what that partnership has changed, from stronger accountability and coaching to improving memberships, conversion rates, average tickets, and cross-trade opportunities. Later, Ben turns the questions back on Chad and Aaron to get their advice on two challenges he's working through right now: generating more cross-trade opportunities and finding better ways to market and communicate with customers. Chad shares the cross-selling system that generated 900 additional appointments and roughly $1M in revenue in six months, while Aaron breaks down how contractors can build stronger brand messaging instead of relying solely on offers and lead generation. It's a conversation about family business, leadership, growth, cross-selling, marketing, and what it takes to carry a decades-old company into its next chapter. TIMESTAMPS00:00 – Intro 02:45 – Meet Ben Nalty & Environment Masters 05:30 – Nearly 70 Years & Three Generations in Home Services 08:30 – Growing Up in the Family Business 11:30 – Ben’s Path to Running the Company 15:00 – Transitioning From Commercial to Residential Service 18:30 – Adding Plumbing & Electrical 21:30 – Taking Over Day-to-Day Operations From His Dad 25:00 – The Father-Son Dynamic in a Family Business 28:00 – Why Environment Masters Partnered With Redwood Services 32:00 – Navigating Private Equity as a Family Business 35:30 – What Changed After the Redwood Partnership 39:00 – Scaling From $25M Toward $35M 42:00 – Improving Memberships, Conversion Rates & Average Tickets 45:00 – Creating More Cross-Trade Opportunities 48:00 – Chad’s Cross-Selling Strategy That Generated $1M 51:00 – Marketing Beyond Just Buying Leads 53:30 – Final Takeaways Thank you to our sponsors! Basic Capital: https://basiccapital.com/tothepoint Avoca.ai: https://avoca.ai/r/tothepoint Yelp: https://business.yelp.com/homeservicevip Sales Ask: https://www.salesask.com/  Send It! Email Marketing: https://www.withsendit.com/ Can’t Stop The Growth: https://cantstopthegrowth.com

  6. Jul 28

    How He Built a $35M Business With 56% Gross Margins & 21% EBITDA in Under 8 Years | Helmi Ben Flah

    What does it take to build a $35M home services business in just eight years? In this episode of the To The Point Home Services VIP Room, Chris Yano, Chad Peterman, and Aaron Gaynor sit down with Helmi Ben Flah, Owner of Guaranteed Service, to break down the systems, accountability, and relentless execution behind his rapid growth. Helmi shares his journey from software engineer to home services entrepreneur and how Guaranteed Service has scaled across HVAC, plumbing, and electrical since launching in 2018. He explains why his company doesn't rely solely on inbound demand, how they use customer data and AI to create outbound opportunities, and how technicians across different trades work together to generate more calls from the customers they already have. The conversation also dives into the operating principles behind the growth: tracking leading indicators instead of waiting for revenue numbers, measuring nearly everything in the business, building accountability into the culture, and learning proven systems from other successful operators and actually executing them. Later, Helmi opens up about one of the biggest challenges facing home services today: employee retention. He also shares what he'd do differently if he were starting over, before turning the tables on Chad and Aaron to ask what it really takes to scale from $50M toward $100M. TIMESTAMPS: 00:00 – Intro 02:00 – Meet Helmi Ben Flah & Guaranteed Service 04:00 – From Software Engineer to Home Services Entrepreneur 06:00 – The Growth From $4.6M to $35M 09:00 – Execution, Accountability & Training 12:00 – Building an Outbound Machine 16:00 – Using AI & Customer Data to Generate More Calls 20:00 – Leading Indicators vs. Lagging Indicators 23:00 – Cross-Selling Between HVAC, Plumbing & Electrical 28:00 – Getting Technicians to Generate Multi-Trade Opportunities 32:00 – Building One Culture Across Multiple Trades 36:00 – Scaling Culture as the Company Grows 39:00 – What Redwood Services Changed in the Business 43:00 – Why Execution Beats Perfection 46:00 – What's Broken in Home Services? 49:00 – The Employee Retention Problem 52:00 – What Helmi Would Do Differently Starting Over 54:00 – How Do You Scale From $50M to $100M? 56:30 – Final Takeaways Basic Capital: https://basiccapital.com/tothepoint Avoca.ai: https://avoca.ai/r/tothepoint Yelp: https://business.yelp.com/homeservicevip Sales Ask: https://www.salesask.com/  Send It! Email Marketing: https://www.withsendit.com/ Can’t Stop The Growth: https://cantstopthegrowth.com

  7. Jul 21

    The Reality of Scaling a $20M Multi-Trade Home Services Business | Isaac Turpin

    What does it really take to build and manage a $20M multi-trade home services business? In this episode of the To The Point Home Services VIP Room, Chris Yano, Aaron Gaynor, and Chad Peterman sit down with Isaac Turpin, CEO and Co-Founder of True Corp, to break down the opportunities and challenges that come with scaling across multiple trades. Isaac shares how True Corp grew across restoration, remodeling, plumbing, HVAC, roofing, and aluminum, and why managing multiple brands, CRMs, teams, and service lines can quickly become complicated. The conversation gets into slowing down top-line growth to protect profitability, navigating a changing lead environment, cross-selling between trades, building a membership program, structuring plumbing teams, technician pay, and deciding whether your business should go wider or deeper. Isaac also flips the conversation and asks Chris, Aaron, and Chad what they've learned from scaling their own home service businesses, including how to evaluate your market, build a membership base, structure departments, and create sustainable growth. 00:00 – Intro 02:00 – Meet Isaac Turpin & the True Corp Business Model 05:30 – Building a Business During the 2008 Housing Crash 08:00 – Centralizing Multiple Trades Under One Company 11:00 – The Challenges of Running a Multi-Trade Business 14:00 – Why More Revenue Isn't Always Better 17:00 – When the Leads Suddenly Stop Coming 21:00 – Cross-Selling Between Trades 24:00 – Building a Multi-Trade Membership Program 27:00 – How Cross-Selling Generated $1M in Revenue 31:00 – Getting More Revenue From Your Existing Customer Base 34:00 – How to Structure a Plumbing Team for Scale 39:00 – Sales Techs vs. Install Crews 42:00 – Technician Pay Structures & Incentives 45:00 – Should You Focus on One Trade or Go Multi-Trade? 48:00 – The Hidden Complexity of Scaling Multiple Trades 51:00 – Advice for Scaling Plumbing & HVAC 54:00 – Final Takeaways Thank you to our Sponsors! Basic Capital: https://basiccapital.com/tothepoint Avoca.ai: https://avoca.ai/r/tothepoint Yelp: https://business.yelp.com/homeservicevip Sales Ask: https://www.salesask.com/  Chiirp: https://chiirp.com/ Send It! Email Marketing: https://www.withsendit.com/ Can’t Stop The Growth: https://cantstopthegrowth.com

  8. Jul 14

    From $6/Hour to Building a $30M Home Services Business

    From a $6/hour plumber to leading a nearly $30 million home services company, Rich Bogda has built Service Professionals into one of New Jersey's most respected HVAC, plumbing, and electrical businesses. In this episode of the To The Point Home Services VIP Room, Chris Yano, Chad Peterman, Aaron Gaynor, and special guest co-host Abdul Al-Asaad (Basic Capital) sit down with Rich to discuss: Building a family-owned business over 30+ yearsTransitioning leadership to the next generationKnowing when owners need to get out of the wayDeveloping young leaders while keeping experienced employees engagedRecruiting and retaining top talentUsing AI to improve operationsCreating a company culture people don't want to leaveWhy technical training is becoming the industry's biggest challengeWhether you're running a $2M company or scaling toward $30M+, this episode is packed with practical leadership lessons from someone who's lived every stage of the journey. 00:00 - Intro 04:18 - Meet Rich Bogda & Special Guest Abdul Al-Asaad 08:12 - From a $6/Hour Plumber to Building a $30M Business 14:45 - The Leadership Changes That Fueled Growth 21:18 - Why Young Leaders Are Changing the Company 29:10 - AI, Innovation & The Future of Home Services 35:42 - Retaining Employees & Building Long-Term Wealth 44:30 - What's Wrong With the Home Services Industry? 52:35 - Final Thoughts Thank you to our Sponsors! Basic Capital: https://basiccapital.com/tothepoint Avoca.ai: https://avoca.ai/r/tothepoint Yelp: https://business.yelp.com/homeservicevip Sales Ask: https://www.salesask.com/  Chiirp: https://chiirp.com/ Send It! Email Marketing: https://www.withsendit.com/ Can’t Stop The Growth: https://cantstopthegrowth.com

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The Home Services podcast that gets to the point, with solutions to help your service company grow. Our focus is to help HVAC, Plumbing, Electrical, Roofing, etc. companies learn how to grow their companies with marketing & operational solutions.

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