Built by Business: Amazon FBA, E-Commerce, Brand Building

Andy Isom | Amazon FBA Seller & Agency Founder
  • 5.0 (772)
  • Entrepreneurship
  • Weekly

Welcome to Built by Business — the Amazon FBA and E-Commerce podcast for brand builders, operators, and sellers who know this game isn't easy, but they were made for it. I'm Andy Isom — Amazon seller, ecom brand owner, and founder of the Weavos agency — sharing real-world strategy from inside the trenches of building profitable brands. You're going to learn about selling on Amazon FBA, E-Commerce strategies and marketing, entrepreneurship, and online business. Whether you're launching your first product or managing a 7-figure catalog, this show is here to help you grow without burning out — with the mindset, strategy, and systems that actually move the needle. Expect short, punchy episodes with no fluff — just insights from what we're seeing inside real client accounts, what's shifting on Amazon, and what it actually takes to build something that lasts. 📩 Want a free audit of your Amazon brand? DM me "audit" on Instagram or LinkedIn @theandyisom, or hit the link in the show notes.

  1. 17h ago

    #534 - The Big Brand's Customers Are Closer to Leaving Than You Think

    The brand that's been on page one for five years with 40,000 reviews isn't as safe as it looks. A lot of those customers aren't loyal. They're fed up, and they just haven't had anything new to switch to yet. In this episode, I take three things everybody was talking about this week and pull the business lesson out of each one: the first College Football Playoff rankings, the midterms, and the Brewers winning the World Series. One is about a small room reading the market wrong, one is about what people do when they're fed up, and one is about how you win when the other guy has way more money than you. In this episode: The first playoff rankings: 13 people in a room, Alabama at 5 with two losses, and Tennessee at 13 after beating them by three scores two weeks ago Ohio State at 12 and out of the field, and the committee chair saying on live TV they never compared them head to head with Indiana, who's in the top four Why I don't think the committee is dumb, I think it's a small room, and how the same thing happens when you and your team all agree the product, the price and the brand are ready The fix: put it in front of 50 real buyers and run the small test before you get romantic about it The midterms: about 9 out of 10 people worried about gas, diesel and grocery prices, and about 3 out of 4 calling the war a major factor Why I'm not picking a side, and why I think this was a country that was fed up, not one falling in love with something new Why how big a brand is and how loyal its customers are aren't the same thing, and why you should read the winner's last 100 reviews before you decide a category is locked up The Brewers: a payroll around $146 million, 19th out of 30 teams, sweeping a $412 million roster on the way to their first World Series How they built it: 103 wins, 11-2 in the postseason, and a 26-man roster with 8 guys they drafted, 14 from trades and one real free agent signing The question to ask next time you've got a chunk of money to spend: is this a free agent signing or a draft pick? If you want me to look at your Amazon account, go to www.weavos.io and put in an ASIN for an instant report. All my content and resources: www.andyisom.com

  2. 17h ago ·  Bonus

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  3. Nov 3

    #533 - We Tested Lower Prices for Six Months. Our Share Still Fell From 26% to 17%.

    Everyone says lower the price and you'll sell more. We tested it for six months on a home-goods brand we manage, and our slice of the sales still fell from 26% to 17%. In this episode, I walk through what a $3 cut on a $38 product really costs you, and why you'd need about 27% more sales just to make the same profit. Then I go through what actually happened from March to August, the one number the data came down to, and what we're doing for Black Friday instead of trying to be the cheapest. In this episode: The $3 cut math: $12 profit per sale drops to about $9.50, so every 100 sales at $38 needs about 127 at $35 just to break even Why an 8% price cut needs 27% more sales, and why our data showed a $3 cut only brings in about 9 to 10% more The Oct 28 holiday pricing report that said go back to full price, my pushback, and why it isn't backwards March to August on a group of 19 listings: competitors at about $23, our lowest profitable price at about $28, and the $5 gap no price cut closes June at $25 to $27 vs September and October at about $37: about the same units a week, at about $12 more each Holiday 2025 at $37.97 with no deal, still holding 24 to 30% of the units against a competitor's Prime deals at $23.99 to $25.49 Why cheaper gets more people to buy per click, but the ads earn less on every click The product where price was never the problem: out of stock 58 to 93% of the last 90 days J.C. Penney in 2012: everyday low prices, sales down about a quarter, $985 million, and why people buy a discount, not a low price The Black Friday plan: Nov 19 through Nov 30 at $27.97 with the $37.97 was-price on the listing, and winning on trust and reviews instead of being the cheapest If you want me to look at your Amazon account, go to www.weavos.io and put in an ASIN for an instant report. All my content and resources: www.andyisom.com

  4. Oct 28

    #532 - Amazon Shut Us Down Right as We Turned the Corner

    After four years of losses, this brand was finally turning the corner. Sales were climbing every month. Then Amazon shut us down. When I took over Feat Clothing, I thought I was walking into a massive opportunity. It turned out to be the biggest challenge I've ever taken on. In this episode, I'm recording from my truck for the first time in 532 episodes to tell you the full story since I last talked about it in February. I cover 10,000 units, 300 SKUs, almost no marketing budget, months of delays getting onto Amazon, and a shutdown right when it started working. I break down what went wrong, what finally worked, and the two lessons I'm taking from it. In this episode: Why I'm recording from my Toyota Tacoma (the acoustics are great) Where we left off in February: stepping in as contract CEO, cutting costs and turning off Meta ads The positioning problem: premium prices on basics, with no brand name behind them 10,000 units and 300 SKUs to sell through on almost zero marketing budget Why getting live on Amazon took months, not weeks Spending $1,000 a month on ads across 300 SKUs, and why we narrowed it to a handful Switching to fall products: hoodies, joggers and long sleeves Sales climbing from $1K to $2K, $3K and $4K a month since going live in August Then Amazon shut us down: the INFORM Consumers Act check, and almost two weeks at zero Back online: weekly sales up five weeks in a row, ACoS from 300% to 130% to 85%, organic share up to 47% The lessons: never give up, and find the right position for your products If you want me to look at your Amazon account, go to www.weavos.io and put in an ASIN for an instant report. All my content and resources: www.andyisom.com

  5. Oct 21

    #531 - Most Amazon Sellers Have Never Tested Their Main Image

    Most Amazon sellers have never tested their main image. Not once. This week I launched a main image split test, kicked field goals with my boys, and let AI fix the stuff that used to eat my whole afternoon. In this episode, I'm sharing a more behind-the-scenes look at a real week: College GameDay in Provo with my two boys, and what working inside my Weavos operating system actually looks like day to day. I get into why AI isn't a "run my business and walk away" button, how I fix things without knowing how to code, and how I built and launched new main images as an Amazon experiment in about an hour. In this episode: Why this podcast is just as much for me as it is for you College GameDay in Provo with my boys, 17 years after my first one Going deep on Claude Code, and why I've been posting less on Instagram AI is not hands-off: reviewing data, arguing with Claude and making the decisions myself One click from decision to execution, with client updates sent to Slack Fixing broken things with zero coding knowledge: "Why is this not working?" Why we decided our main images could be better, and studying top competitors Building new main images in about an hour and launching a split test in Manage Your Experiments What used to take a graphic designer and 10 days of back and forth Why the people who dive into AI now will have a big advantage over the next 6 to 12 months If you want me to look at your Amazon account, go to www.weavos.io (put in an ASIN for an instant report) or email andy@weavos.io. All my content and resources: www.andyisom.com

  6. Oct 16

    #530 - I Disappeared for 8 Months. Here's What I Built.

    Built by Business is BACK! My last episode went out February 23rd, almost eight months ago, and I've had a fire burning to get back on the mic. In this episode, I catch you up on everything: a summer of boating content, doubling my Instagram following just by being me, and landing brand partnerships I honestly thought I had no shot at. Then I get into what's had me up until 2 a.m.: two AI operating systems I've built with Claude Code. One runs my personal life. The other, Weavos OS, runs my Amazon agency, and it's the reason I now want fewer clients, not more. In this episode: Why the podcast went quiet, and why it's back Making content for fun again, and doubling to about 74K followers on Instagram Shoot your shot: how a pair of budget sunglasses turned into a brand partnership The dark side of content: chasing views, and learning to say no Amazon Accelerate and getting serious about AI Learning Claude Code from zero: 20 hours of lessons before my first session Isom OS: one system for every inbox, the family calendar and personal finances Weavos OS: SmartScout, Helium 10, AdLabs, Nova Data and Keepa in one agency system BRIN on Amazon: 133 listings, a storefront and 530 edited images in a few days Why I want five clients max, and one or two openings in January If you're a founder doing $50K+/month and want me to look at your Amazon account, go to www.weavos.io (put in an ASIN for an instant report) or email andy@weavos.io. All my content and resources: www.andyisom.com

  7. Feb 23

    #529 - We are underway with Feat… Here's what I'm doing next

    We are approaching spring time! Which means new brand launches, new lawn mowers, and a renewed energy as we head into Q2 of 2026!!!   In today's episode, I share some BTS of what we've been working on, the new launch that's coming and how many SKUs we're starting with, how to make sure you're finding the right supplier and a very important topic...   There is VALUE in VOLUME.   Take a listen!   All my content and resources found at: www.andyisom.com

  8. Feb 10

    #528 - My BIG moves in 2026. Welcome to feat clothing!

    It's been a crazy start to 2026 to say the least! My content has taken a dramatic shift but I'm having a lot of fun with it.   I have some BIG news that's been months in the works, but it's all coming to the forefront this year in 2026.    In today's episode I share my content journey, the 3 big brands I'm excited for in 2026, and how I'm getting back to making content creation fun again.   As always you can find my stuff at www.andyisom.com

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About

Welcome to Built by Business — the Amazon FBA and E-Commerce podcast for brand builders, operators, and sellers who know this game isn't easy, but they were made for it. I'm Andy Isom — Amazon seller, ecom brand owner, and founder of the Weavos agency — sharing real-world strategy from inside the trenches of building profitable brands. You're going to learn about selling on Amazon FBA, E-Commerce strategies and marketing, entrepreneurship, and online business. Whether you're launching your first product or managing a 7-figure catalog, this show is here to help you grow without burning out — with the mindset, strategy, and systems that actually move the needle. Expect short, punchy episodes with no fluff — just insights from what we're seeing inside real client accounts, what's shifting on Amazon, and what it actually takes to build something that lasts. 📩 Want a free audit of your Amazon brand? DM me "audit" on Instagram or LinkedIn @theandyisom, or hit the link in the show notes.

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