Creator Upload

Tubefilter
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Everything You Need To Know About The Creator Economy Hosted by Lauren Schnipper and Josh Cohen

  1. 1d ago

    Creator "Fandom" is Changing (feat. Jim Louderback)

    Is broad creator fandom changing? In this episode, former VidCon CEO Jim Louderback (Inside the Creator Economy) joins us to break down how niche creator conventions are thriving, why teen fandom is fracturing, and what went down at Open Sauce. Plus, Lauren and Josh analyze record-breaking Q2 earnings from YouTube and Netflix, France’s brand-new social media ban for kids under 15, and YouTube’s official rollout of its new "Shows" feature. In this episode, you’ll learn: -- Why fandom is shifting from mega-conventions to hyper-focused communities -- How YouTube’s $11B+ ad revenue rivals Netflix’s entire business -- The real impact of international social media age bans on app usage -- How to use YouTube's new "Shows" feature to format episodic playlists 00:00 Statue of Liberty & World Cup Craze 01:09 World Cup Stars Explode on Social 04:38 Netflix Q2 Earnings: View Hours vs. Quality 11:31 YouTube Ads Hit Record $11 Billion 14:14 Jim Louderback Joins the Show 15:12 What is Open Sauce? 17:18 How Creator Fandom is Changing 20:20 AI, Drones & Tech at Open Sauce 22:41 VidCon Fans vs. Modern Niche Fans 23:53 France Bans Social Media for Under-15s 26:00 Is Australia’s Teen Social Ban Working? 30:35 YouTube Launches New "Shows" Feature 32:38 Instagram History Feature Request Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

    Creator "Fandom" is Changing (feat. Jim Louderback)

  2. Jul 17

    The Strategy Behind Netflix Buying Up YouTube Creators (feat. Ben Relles)

    Right now, Netflix is heavily acquiring YouTube creator content, and AI filmmaking is fundamentally changing how stories are told online. Ben Relles (founder of Make Believe and former YouTube exec) joins the Creator Upload podcast to break down these massive industry shifts and what they mean for the future of entertainment. Living with a Merman: https://drive.google.com/file/d/1Cv37Yb_9soxgOI4lTqzgu3Yjrm1AWU8K/view?usp=drivesdk Elder Boy: https://drive.google.com/file/d/1i6cCZxdS1uvUYeLYIlAE_LF8XQfzuIRg/view?usp=drivesdk 00:00 Intro 00:22 Ben Relles' Creator Economy Background 01:04 The History of Netflix Using YouTube Talent 02:28 Netflix's Massive New Creator Deals (Jay Shetty, Rhett & Link) 06:11 YouTube vs. Netflix: Revenue & Watch Time Battle 09:11 Could YouTube Originals Work Today? 13:31 The Future of Premium Brand Deals on YouTube 16:44 How Creators Are Making Legitimate Movies 20:00 Why AI Filmmaking is the Next Frontier 26:39 What is Make Believe? (Interactive AI Video) 32:49 Outro & Where to Find Ben Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

    The Strategy Behind Netflix Buying Up YouTube Creators (feat. Ben Relles)

  3. Jul 10

    And the Emmy Goes to...Creators??

    In this episode, Lauren and Josh break down YouTube's push for Emmy validation and whether creators actually need traditional Hollywood awards. Plus, they explore Netflix's new strategy to compete with YouTube by partnering with digital publishers, and Tubefilter's Sam Gutelle joins the show to discuss the massive battle for the upcoming FIFA World Cup broadcast rights. 00:00 Intro & Mariska Hargitay 01:44 Will Creators Ever Win Emmys? 02:31 Subway Takes Gets Nominated 05:47 YouTube's Push for TV Ad Dollars 08:32 The First YouTubers to Win Emmys 10:43 Netflix's Deals with Digital Publishers 12:46 Is Netflix Building an "Anti-YouTube"? 16:15 Netflix vs. YouTube: The Watch Time War 19:31 Sam Gutelle on World Cup Broadcast Rights 22:25 Why YouTube Wants Global Soccer 25:07 Improving the Live Sports Viewer Experience 26:24 Outro Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

    And the Emmy Goes to...Creators??

  4. Jul 3

    Creators & The World Cup (in our Neighborhood)

    Did you know a creator just broke YouTube's all-time concurrent viewership record? Today we explore the massive creator economy intersections happening at the 2026 World Cup, including CazéTV's record-shattering live streams. We also cover the latest platform updates, including Instagram's new "Your Algorithm" feature and WhatsApp handles. Finally, Sam Gutelle from Tubefilter joins to discuss the launch of the new Mister Rogers YouTube channel and why his slow-paced, emotional content is the exact opposite of today's typical high-retention tactics. What you'll learn: -- How traditional media is partnering with creators for live sports. -- Why platforms are suddenly giving users more algorithm control. -- The strategy behind putting Mister Rogers on YouTube Shorts. Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

    Creators & The World Cup (in our Neighborhood)

  5. Jun 26

    We Went to Cannes Lions (What You Need to Know)

    In this episode, Josh and Lauren break down the heat, the hype, and the massive industry shifts happening at the 73rd Cannes Lions International Festival of Creativity. We explore how Hollywood views the creator space, why restrictive brand briefs are officially dead, and the new tools creators need to know about. What you’ll learn: -- Why brands like PepsiCo are shifting resources to influencer management and open-ended briefs. -- The critical difference between creators, influencers, and personalities. -- Why comparing YouTube views to Nielsen television ratings is a massive mistake. -- How Facebook’s reimagined Creator Studio is using AI to separate business and creator tools. 00:00 Introduction & Cannes Heat 02:02 Is Cannes a Corporate Boondoggle? 05:31 The Rise of the Creator Track 08:12 PepsiCo's Creator Strategy Shift 12:26 Tubefilter & Comscore Roundtable 12:58 Creators vs. Influencers vs. Personalities 16:36 YouTube Views vs. Nielsen Ratings 22:31 Facebook Creator Studio Returns 26:48 Hot Ones Spinoff on Netflix Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

    We Went to Cannes Lions (What You Need to Know)

  6. Jun 19

    Fox Wants to Finance Your Next Show | Billy Parks, Head of Fox Creator Studios Joins | Ed Davidson from Cannes Lions Talks Creators 2026

    Lauren and Josh sit down with Billy Parks, EVP and Head of Fox Creator Studios, to discuss their massive new creator partnerships. Then, we head to France with Ed Davidson, Chief Growth Officer at Cannes Lions, to explore how the festival is treating creators as serious business leaders. Plus, a breakdown of Fox's massive $22 billion proposed acquisition of Roku. 00:00 Welcome to Creator Upload 01:28 Interview: Billy Parks, Head of Fox Creator Studios 02:50 Why Fox is Financing Creator IP 07:58 The First Slate of Partnered Creators 15:05 The Fox Competitive Advantage 18:22 The Business Model: Splitting IP 23:40 Interview: Ed Davidson, Cannes Lions 25:40 Cannes Creator Beach and Secret Suppers 30:05 How Brands are Going Deeper with Creators 38:32 Fox's $22 Billion Proposal to Buy Roku Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

    Fox Wants to Finance Your Next Show | Billy Parks, Head of Fox Creator Studios Joins | Ed Davidson from Cannes Lions Talks Creators 2026

  7. Jun 12

    Is YouTube Finally a True Social Network?

    YouTube is bringing back DMs, and it could completely rewrite how the algorithm pushes your content. Plus, Accenture's massive acquisition of the Whalar influencer agency to CAA's newly formed $250M fund for creator-led businesses, and Hollywood's sudden embrace of TikTok-style short-form series highlighted by a new partnership with the Sundance Institute. 00:00 The Power of Video Clipping 04:36 YouTube Brings Back DMs 07:04 Is YouTube a Social Network? 08:00 How DMs Drive the Algorithm 10:20 TikTok Partners With Sundance 12:38 Hollywood Embraces Vertical Dramas 15:46 Accenture Acquires Whalar Agency 18:38 CAA Launches $250M Creator Fund 19:56 The Social Reckoning Trailer Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

    Is YouTube Finally a True Social Network?

  8. Jun 5

    How Caleb Hammer Built a Massive Membership (feat. Hammer Media President Robert Kaliati)

    Today, we hear from Robert Kaliati, President of Hammer Media, about the highly successful launch of Hammer Elite on Uscreen. We discuss the mechanics of moving massive audiences off YouTube, the incredible difference in revenue splits (from YouTube's 30% cut to Uscreen's 5-7%), and why user retention is the ultimate metric for creator businesses. Plus, we dive into Lauren's trip to the Congressional Creators Caucus, Markiplier's self-distribution strategy for Iron Lung, and Jay Shetty's massive $100M Spotify and Netflix deal. 00:00 Introduction 01:10 The Congressional Creators Caucus 07:33 Creator Economy GDP Impact 10:14 Markiplier's Iron Lung Strategy 13:28 Creator Horror Movies Hit Theaters 18:53 Interview: Robert Kaliati 20:07 Inside the Caleb Hammer Empire 24:06 Moving Superfans Off YouTube 28:16 Building a Successful Membership Offer 30:37 Obsessing Over Retention Metrics 32:36 YouTube vs. Uscreen Revenue Splits 34:57 Is KSI Leaving the Sidemen? 36:45 Jay Shetty’s $100M Podcast Deal 38:40 Final Thoughts & Sign-Off Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

    How Caleb Hammer Built a Massive Membership (feat. Hammer Media President Robert Kaliati)
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About

Everything You Need To Know About The Creator Economy Hosted by Lauren Schnipper and Josh Cohen

Information

  • Creator
    Tubefilter
  • Years Active
    2020 - 2026
  • Episodes
    305
  • Rating
    Explicit
  • Copyright
    © Tubefilter
  • Show Website
    Creator Upload

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