Creator Upload

Tubefilter
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Everything You Need To Know About The Creator Economy Hosted by Lauren Schnipper and Josh Cohen

  1. Kidslop, Creator TV, and the Woes of the Creator Middle Class

    4D AGO

    Kidslop, Creator TV, and the Woes of the Creator Middle Class

    Today: a new era of "creator TV" and the rising trend of short-form "kidslop" content. Lauren and Josh Cohen break down Spotter's new pitch to media buyers, and dive into a new report from the Influencer Marketing Factory revealing the harsh realities of the creator middle class. Plus, Tubefilter's Sam Gutelle joins the show to explain the wild world of "kidslop" content -- IP soup, Roblox inspiration, and why Brazilian funk music is dominating the Gen Alpha algorithm. Finally, the hosts discuss Instagram's controversial new AI shopping feature and National Geographic's new creator cohort. What you’ll learn: -- How Spotter is defining the new "Creator TV" -- The staggering stats behind creator earnings in 2026 -- Why "kidslop" channels are getting billions of views on Shorts -- Why creators are angry about Instagram's "Shop the Look" test 00:00 Introduction & IRL encounters 00:52 Spotter Showcase & Creator TV 03:17 The stats behind Creator TV 06:52 How Spotter connects creators & brands 11:07 2026 Creator Economy Report 13:17 The truth about the creator middle class 17:51 Sam Gutelle explains "kidslop" 20:57 Funk music & the Gen Alpha algorithm 23:31 Opportunities for IP holders 27:48 Instagram's controversial AI shopping test 30:22 NatGeo's new creator cohort Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

    32 min
  2. We Went to SoCom 2026 (and Saw the Future of Social Shopping)

    FEB 27

    We Went to SoCom 2026 (and Saw the Future of Social Shopping)

    Discover the future of social commerce directly from the experts at LTK, YouTube Shopping, and Gap Inc. Live from SoCom in sunny Venice, Lauren and Josh break down the shift from relevance to revenue in the creator economy. In this episode, we explore why follower counts are losing their weight, how affiliate marketing is evolving, and the ways legacy brands integrate social platforms into retail experiences. What you'll learn: -- Why social followers and subscribers don't matter anymore. -- How LTK's new brand platform is democratizing creator marketing. -- The massive impact of YouTube Shopping timestamps and auto-tagging. -- Gap Inc.'s omnichannel approach to capturing consumer demand. 00:00 Intro: Live from SoCom 05:13 Interview: Amber Venz Box (LTK) 09:08 Why Followers Don't Matter Anymore 16:41 Democratizing the Creator Ecosystem 20:26 AI Chatbots and Trust in Creators 25:46 Interview: Lauren Celinski (YouTube Shopping) 28:25 Maximizing YouTube Shopping Features 36:05 Interview: Damon Berger (Gap Inc.) 38:59 Gap’s Social Commerce Strategy 44:50 Final Thoughts and Outro Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

    47 min
  3. The $22 Billion Live Shopping Spree (feat. Armand Wilson, VP at Whatnot)

    FEB 20

    The $22 Billion Live Shopping Spree (feat. Armand Wilson, VP at Whatnot)

    Is live shopping the future of e-commerce? We sit down with Whatnot's VP of Categories and Expansion, Armand Wilson, to find out. You can see Whatnot's 2026 State of Live Selling Report here. We dive into the $10 billion live shopping phenomenon, exploring how the app generated over $8 billion in gross merchandise value in 2025. Plus, we break down the watershed social media addiction trial involving Meta and Google, and discuss Apple's huge move into video podcasts. What you’ll learn: -- How 1 in 8 Whatnot sellers are now operating on the platform full-time. -- The surprising details from Mark Zuckerberg's testimony regarding Instagram's age limits. -- Why Apple is finally bringing a video experience to its native podcast app. -- The latest on Snap creator subscriptions and Night's massive $70 million funding round. 00:00 Welcome & SoCom 04:08 The Live Shopping Boom 07:55 Why Buyers Love Whatnot 11:55 Full-Time Whatnot Sellers 14:30 $8 Billion in Gross Sales 17:37 The Community of Commerce 20:03 The Future of Live Shopping 22:23 Meta & Google Addiction Trial 28:30 TikTok & Snap Settle Out 32:44 Apple Launches Video Podcasts 38:00 Snap Creator Subscriptions 39:15 OpenAI Hires Charles Porch 40:02 Night Raises $70 Million Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

    41 min
  4. This YouTube Channel just bought a Cable Network | Law & Crime President Rachel Stockman

    FEB 13

    This YouTube Channel just bought a Cable Network | Law & Crime President Rachel Stockman

    In a historic creator economy move, a digital-first company has acquired a legacy cable network. We sit down with Rachel Stockman, President of Law & Crime, to break down their massive acquisition of Court TV and what it means for the future of media. What we cover in this episode: -- Why Law & Crime bought their biggest rival (and how they buried the hatchet). -- The strategy behind unlocking 3,000+ trials from the archives. -- Adam Mosseri’s testimony on social media addiction and his “TV show” comparison. -- New data: Why 120-minute videos are out-earning shorter content. -- MrBeast’s move into financial services. 00:00 Intro & The “Fake” Sky 01:04 Why 120-Minute Videos Earn More 02:06 Law & Crime Buys Court TV 03:24 Digital Media Flips the Script 04:52 Keeping the Brands Separate 05:52 The YouTube-First Strategy 07:07 From Rivals to Partners 09:21 Unlocking the Trial Archives 11:42 Social Media Addiction Lawsuits 12:48 Mosseri: “It’s Like a TV Show” 15:37 Meta’s New Navy SEAL Motto 16:24 The Global Push for Bans 17:11 Safety Ratings for Social Apps 18:59 MrBeast’s Financial Move 19:32 Outro Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

    20 min

  5. FEB 6

    YouTube's $60 Billion Haul and Iron Lung's Hollywood Chokehold

    In this episode, we break down YouTube’s massive $60 billion revenue reveal and what it signals for the future of the creator economy. Plus, we dive into Markiplier’s Iron Lung shocking the box office. Plus, why Google and certain TV measurement agencies are quarreling. Tune in for: -- The $60 Billion Stat: Breaking down YouTube’s first-ever total revenue report. -- Markiplier vs. Hollywood: How Iron Lung pulled $18M+ on a $3M budget. -- TV Ratings Drama: Why Google sent a cease-and-desist to a major ratings agency. -- Big Creator Deals: Inside Dhar Mann’s Old Navy series and Salish Matter’s Netflix partnership. 00:00 Intro and Weather Chat 02:26 YouTube’s Massive $60 Billion Year 05:52 Why Shorts Ads Are Booming 10:28 The Google vs. TV Ratings Fight 15:16 Markiplier’s Historic Box Office Win 19:05 Can Any Creator Do This? 23:03 Dhar Mann’s Old Navy Deal 25:25 Salish Matter Heads to Netflix 26:45 Final Thoughts Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

    27 min
  6. Dhar Mann had a Crazy Week (feat. his Chief Strategy Officer, Ross Habif)

    JAN 30

    Dhar Mann had a Crazy Week (feat. his Chief Strategy Officer, Ross Habif)

    It might be the biggest week in Dhar Mann’s history. From signing a massive 40-film deal with Fox to partnering with the NFL as their Chief Kindness Officer, Dhar Mann is rewriting the rules of the creator economy. In this episode, we sit down with Ross Habif, Chief Strategy Officer at Dhar Mann Studios, to break down exactly how these deals happened and what they mean for the future of vertical cinema. We also cover the other massive headlines from the week including the sale of TikTok’s US operations to Oracle, Khaby Lame's exit, and how creators are taking over off Broadway. What we cover: -- The "Crazy Week" Explained: Inside the 40-film deal with Fox & Holywater. -- NFL x Dhar Mann: What a "Chief Kindness Officer" actually does. -- Strategy Deep Dive: Why Dhar Mann chose Fox -- TikTok’s New Owner: What the Oracle sale means for your algorithm. -- The Creator (on) Stage: Madison Weaver on bringing creators to Broadway. 00:00 Intro: Super Bowl Plans & Football Banter 01:20 MrBeast x Salesforce: The "Build in Public" Super Bowl Ad 03:59 The Evolution of "Making Of" Content (Project Greenlight to YouTube) 07:47 Breaking: TikTok US Operations Sold to Oracle 10:53 What Beijing Still Controls (Algorithms & Ads) 11:52 Is the New "US TikTok" Suppressing Content? 17:00 Google & Meta Go on Trial for Child Safety 18:25 Interview: Ross Habif (Dhar Mann Studios) 18:43 Inside the 40-Film Deal with Fox & Holywater 24:44 Retaining 100% Creative Autonomy 25:04 Dhar Mann: The NFL's "Chief Kindness Officer" 26:47 Interview: Madison Weaver (The Creator Society) 27:25 From TikTok to Off-Broadway: The Story of "11 to Midnight" 34:11 Khaby Lame's $975 Million Business Move Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

    38 min
  7. Fixated’s $50 Million Creator Management Masterplan (feat. Zach Katz & Jason Wilhelm)

    JAN 23

    Fixated’s $50 Million Creator Management Masterplan (feat. Zach Katz & Jason Wilhelm)

    Lauren and Josh sit down with Fixated co-founders Zach Katz and Jason Wilhelm to break down their massive $50 million raise from Eldridge. They discuss why the traditional management model is broken, how they are applying music industry tactics to creator content, and their recent acquisition of Ellify. Plus, we look at the latest earnings from Netflix and why they finally admit YouTube is their biggest competitor. What you’ll learn: -- The Netflix vs. YouTube War: Why Ted Sarandos is finally taking YouTube seriously as a "first screen" competitor. -- The Fixated Strategy: How Zach and Jason convinced Todd Boehly to invest $50 million -- Content vs. Brand Deals: Why management needs to help creators build hits, not just sell ads. -- From Creator to Exec: Jason Wilhelm’s advice on pivoting from on-camera talent to business mogul. -- Creator News: Highlights from the Slow Ventures event and Neil Mohan’s letter to creators, featuring "slop." Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

    48 min
  8. Meet the CEO Closing the Billion Dollar Creator Money Gap (Arthur Leopold, Agentio)

    JAN 16

    Meet the CEO Closing the Billion Dollar Creator Money Gap (Arthur Leopold, Agentio)

    Interview starts at 10:48. Check out The Ultimate 2026 YouTube Creator Marketing Playbook here. In this episode, Lauren and Josh break down the "carcinization" of media (why Disney and others are turning into TikTok) and discuss YouTube’s strict new parental controls. Then, Arthur Leopold, CEO of Agentio, joins us to reveal The Ultimate 2026 YouTube Creator Marketing Playbook. He explains how they are automating creator integrations to finally unlock massive paid media budgets. What you’ll learn: -- Why everything is evolving into vertical video -- How Agentio automates buying creator ads like Facebook ads -- Why micro creators often convert better than macro stars -- How the gap between influencer budgets and paid media budgets is closing -- Kai Cenat's "retirement" -- Fixated's acquisition of the world's largest Roblox creator rep firm 00:00 Introduction 00:25 The Carcinization of Media 02:13 Disney & Others Copy TikTok 06:38 YouTube’s New Parental Controls 10:48 Arthur Leopold & Agentio 12:01 Automating Creator Ad Buys 15:25 The Impact of Long-Term Deals 18:25 Why YouTube Ads Last Longer 20:02 Micro vs. Macro Creators 23:14 Unlocking Paid Media Budgets 28:30 Fixated Acquires Ellify 32:00 Kai Cenat "Quits" the Grind 33:40 Golden Globes & Final Thoughts Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

    36 min
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About

Everything You Need To Know About The Creator Economy Hosted by Lauren Schnipper and Josh Cohen

Information

  • Creator
    Tubefilter
  • Years Active
    2020 - 2026
  • Episodes
    287
  • Rating
    Explicit
  • Copyright
    © Tubefilter
  • Show Website
    Creator Upload

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