The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners

Jackie Murphy
  • 4.9 (60)
  • Marketing
  • Updated Weekly

Welcome to The Studio CEO, the only podcast that empowers yoga and Pilates teachers and studio owners to step confidently into their roles as CEOs. If you're ready to take your business seriously, show up with passion, and scale your studio to new heights without burning out, you're in the right place. I’m your host, Jackie Murphy, an award-winning, certified business coach with 12+ years in the yoga industry I’ve seen firsthand what it takes to turn your passion into a powerful, scalable business. Join me as we dive into strategies, insights, and real-world advice to help you grow your revenue, build a thriving team, and create a business that serves you as much as you serve your clients. It's time to embrace your CEO mindset and make more money without working more.

  1. 9h ago

    The 3 Content Types That Turn Warm Leads Into Clients

    Send Jackie A Message! If your emails are only telling people when your next class is… they’re probably not working. Most yoga and Pilates studio owners think they’re nurturing their audience when they send a weekly newsletter. But logistics like schedules and price updates don’t build belief—and belief is what actually turns warm leads into paying clients. In this episode of The Studio CEO, Jackie Murphy shares the three content types that bridge the gap between “interested” and “invested,” helping you turn subscribers into students, class-takers into members, and clients into lifers. What You’ll Learn in This Episode: Why nurture content works (and why logistics emails fall flat)The psychology behind why warm leads need belief, not just informationPractical examples of nurture content you can create right nowHow to shift your emails from “nice to know” → “necessary to read”3 content types to start sending this week:Behind-the-scenes belief buildingYour unique point of view (POV)Story-based content (yours + your clients’)Your audience is already warm. They’ve signed up, they’re curious, and they want change. But until you show them why it matters and help them believe transformation is possible, they won’t take the leap. When you stop sending logistics and start sending belief-driven content, your nurture emails stop being ignored—and start creating conversions. The next time you sit down to write an email, ask yourself: "Am I just informing—or am I inspiring?" Because your subscribers don’t need more information. They need transformation. And it starts with content that helps them believe it’s possible. Work with Jackie Murphy Say Hi on Instagram @studioceoofficialJoin The Studio CEO Program: https://www.jackiegmurphy.com/studioceo-newThe Studio CEO Ads Agency: https://www.jackiegmurphy.com/agencyFree Workshop Your Next 100 Students Free Workshop: https://www.jackiegmurphy.com/next100og

  2. Oct 20

    Opening a Yoga Studio and hitting $5k months with Tarah Mancl

    Send Jackie A Message! Welcome to Opening a Yoga Studio and hitting $5k months with Tarah Mancl. Tarah Mancl is the owner of  The Wellness Barn Studio. She is a 200- Registered Yoga Teacher, Board Certified Health Coach for private clients and group classes, a member of the American Association of Drugless Practitioners, small business owner, a Coaching Circle Coach at The Institute of Integrative Nutrition, Yoga Journal Conference Assistant, and BEST of all, a Mom to three amazing kids!  Tarah takes a holistic approach to Yoga and Health Coaching that includes nutrition, physical activity and movement, stress reduction and mindfulness, and strengthening of the mind + body connection. Her wellness approach is more than just being free from an illness it is a holistic process of change and growth from the inside out! In this client interview we cover: – Leaving a 'safe' job to follow her passion – Trusting anxiety for a reason – Finding an authentic offer  – Opening a studio – Showing up and making decisions like a CEO – Marrying health coaching and yoga together – Learning how to put yourself out there and stick with it Website: www.thewellnessbarnstudio.com Instagram: The Wellness Barn Studio or TMANCL Work with Jackie Murphy Say Hi on Instagram @studioceoofficialJoin The Studio CEO Program: https://www.jackiegmurphy.com/studioceo-newThe Studio CEO Ads Agency: https://www.jackiegmurphy.com/agencyFree Workshop Your Next 100 Students Free Workshop: https://www.jackiegmurphy.com/next100og

  3. Oct 13

    The Productive Routine I Use to Grow My Business

    Send Jackie A Message! This is The Productive Routine I Use to Grow My Business. What You'll Learn in This Episode: How the prefrontal cortex influences daily planning and helps beat procrastinationThe art of mindful scheduling and aligning daily actions with your bigger goalsWhy planning your day (the night before or weekly) clears mental clutter and reduces decision fatigueHow to prioritize tasks, self-care, and client relationships in your routineWhy tackling small, consistent tasks prevents overwhelming backlogsHow to build a routine that stays flexible and stable through chaos — think toddlers or unexpected life eventsHow personal workouts can recharge your energy and release stuck emotionsHow to turn transitional periods into opportunities for growth Work with Jackie Murphy Say Hi on Instagram @studioceoofficialJoin The Studio CEO Program: https://www.jackiegmurphy.com/studioceo-newThe Studio CEO Ads Agency: https://www.jackiegmurphy.com/agencyFree Workshop Your Next 100 Students Free Workshop: https://www.jackiegmurphy.com/next100og

  4. Oct 6

    Name Your Offer

    Send Jackie A Message! Today we are going to Name Your Offer. It can be tough for yoga teachers and studio owners to come up with the perfect name for their offerings. It's understandable that they may spend a lot of time and money trying to get it just right. You want to attract more students.  In this episode I give you tips that will help you name your offer within ten minutes.  You will learn: - Strategies for naming your offer - The importance of naming your offer clearly Work with Jackie Murphy Say Hi on Instagram @studioceoofficialJoin The Studio CEO Program: https://www.jackiegmurphy.com/studioceo-newThe Studio CEO Ads Agency: https://www.jackiegmurphy.com/agencyFree Workshop Your Next 100 Students Free Workshop: https://www.jackiegmurphy.com/next100og

  5. Sep 29

    Create A Profitable Yoga Business in One Hour A Day

    Send Jackie A Message! In this episode, I teach you how to Create A Profitable Yoga Business in One Hour A Day. In today’s episode, we'll cover: Why you might think just doing more is the answer.  How to stop overworking and create your business in one hour a day. How working one hour a day will improve your marketing and selling. This episode addresses my former program, The Profitable Yoga Boss Group. My newest program, The Studio CEO has replaced that program and you can find more information here: https://www.jackiegmurphy.com/studioceo-new Work with Jackie Murphy Say Hi on Instagram @studioceoofficialJoin The Studio CEO Program: https://www.jackiegmurphy.com/studioceo-newThe Studio CEO Ads Agency: https://www.jackiegmurphy.com/agencyFree Workshop Your Next 100 Students Free Workshop: https://www.jackiegmurphy.com/next100og

  6. Sep 22

    5 Key Parts Of Marketing Your Yoga Business

    Send Jackie A Message! Today we're addressing the 5 Key Parts Of Marketing Your Yoga Business. Yoga teachers know that marketing is essential for their yoga business to thrive.  But marketing is more than just posting on a social media channel or emailing a newsletter.  Instead of searching for marketing ‘tactics’, you must learn how to market a business of any size. In this episode, I discuss the 5 key marketing parts you must have for your marketing to be intentional and effective.  IN THIS EPISODE, YOU’LL LEARN:  -What two marketing mistakes do most yoga teachers and studio owners make?  -The five key parts of a marketing strategy that will help you build a sustainable, profitable business.  Work with Jackie Murphy Say Hi on Instagram @studioceoofficialJoin The Studio CEO Program: https://www.jackiegmurphy.com/studioceo-newThe Studio CEO Ads Agency: https://www.jackiegmurphy.com/agencyFree Workshop Your Next 100 Students Free Workshop: https://www.jackiegmurphy.com/next100og

  7. Sep 15

    Make Your After Class Announcement Effective

    Send Jackie A Message! In this episode, I teach you exactly what you should be doing in your after class announcements. This will apply to you, whether you're teaching group Asana classes, a Meditation Teacher or a Studio Owner. Here's why I'm so passionate about this: In my first year teaching yoga full-time, I drove 40,000 miles in one city, teaching class after class — and that year, I only made $15k. Why? Because I didn't have the business skills I needed to make sure the time I spent teaching turned into more revenue. I didn't have anyone telling me "You need marketing and selling skills, and you need to create an irresistible offer." I was just hoping my after class announcement would make people want to do a Private Session with me, or join a Retreat with me. But just saying the logistics of your next offer out loud will not generate revenue. When you do these announcements right, your students will rave about their experience at your studio or in your class, they'll refer more people to you, and your sales will increase! IN THIS EPISODE, YOU'LL LEARN: How to differentiate delivering from sellingWhat most Yoga businesses do wrong hereWhy the Bystander Effect keeps people from jumping on your after class announcementExactly what you need to make a clear, well-crafted offerHow many logistics to include in your announcement (hint: zero) Work with Jackie Murphy Say Hi on Instagram @studioceoofficialJoin The Studio CEO Program: https://www.jackiegmurphy.com/studioceo-newThe Studio CEO Ads Agency: https://www.jackiegmurphy.com/agencyFree Workshop Your Next 100 Students Free Workshop: https://www.jackiegmurphy.com/next100og

  8. Sep 8

    What I Did to My Business Before I Went on Maternity Leave

    Send Jackie A Message! Most studio owners do not have a time problem. They have a dependency problem, and those two things have completely different solutions. In this episode, Jackie Murphy walks through what she did to her business before her third maternity leave. She pulled herself out early, on purpose, so she could watch what broke while she was still there to fix it. You do not plan for your absence. You rehearse it. She breaks down the five places she had to work: team (why she stopped hiring people who execute and started hiring people who build the system), decisions (handing off the call, not just the task), client delivery (building a bench instead of being the product), marketing (what keeps running when you stop), and money (funding a paid three month leave instead of chasing a bigger revenue number). If you have ever answered a sub text from a pool chair on vacation, this one is for you. Your version of this deadline just has not landed on the calendar yet. TIMESTAMPED OUTLINE [00:00] Why Jackie left her business before her leave started[02:00] What happens to the podcast during maternity leave[04:02] Why this matters even if you are not having a baby[06:08] Time problem or dependency problem: how to tell[07:43] Doing the job vs. building the system[11:00] Doubling the team and hiring builders instead of doers[14:20] Handing off decisions, not just tasks: the decision ladder[16:16] Client delivery: build a bench instead of being the product[19:52] Why marketing came fourth on the list[21:56] The money: funding a paid three month leave[25:02] The leadership work underneath all of it KEY TAKEAWAYS ✓ You do not plan for your absence. You rehearse it while you are still there to fix what breaks.  ✓ Efficiency fixes a time problem. Only a different business fixes a dependency problem.  ✓ Someone who executes gives you labor. Someone who documents while they execute gives you an asset.  ✓ Handing off the task is not the same as handing off the decision. Write the decision ladder.  ✓ If your marketing stops when you stop, you do not have a marketing system. You have a task you perform.  ✓ A paid leave is a different goal than a bigger revenue year, and it takes a different plan. PULL QUOTES "I wanted to know what would break while I was still here to fix it." "You do not have a time problem. You have a dependency problem." "One of those is labor. The other one is an asset." "Do not just document the task. Document the decisions." "The standard was not keep things running. The standard was keep clients growing." "Sometimes bigger revenue is not the goal. A paid maternity leave is the goal." FAQs How do I prepare my studio business for maternity leave? Start early and remove yourself before you have to. Hand off decisions, document systems, and staff the gaps while you are still there to fix what breaks. What is the difference between a time problem and a dependency problem? A time problem means you need to get more done in the hours you have. A dependency problem means the business cannot run without you. Efficiency fixes one. Team and systems fix the other. Should I hire someone to do the work or build the system? Hire the person who documents how the work gets done while she does it. She costs more and is harder to find, and she is the one who makes the business less dependent on any one person. What is a decision ladder? A one page document listing which decisions your team makes alone, which they bring to you, and which only you make. It stops the constant questions. Can a studio run without the owner teaching or coaching? Yes, when results come from the business you built rather than your personal presence. Build a pipeline of people who deliver as well as you or better. What should my marketing do while I am away? Keep awareness marketing running to find new people and nurture marketing running to serve the people already in your world. What you do today shows up in 90 days. Work with Jackie Murphy Say Hi on Instagram @studioceoofficialJoin The Studio CEO Program: https://www.jackiegmurphy.com/studioceo-newThe Studio CEO Ads Agency: https://www.jackiegmurphy.com/agencyFree Workshop Your Next 100 Students Free Workshop: https://www.jackiegmurphy.com/next100og

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About

Welcome to The Studio CEO, the only podcast that empowers yoga and Pilates teachers and studio owners to step confidently into their roles as CEOs. If you're ready to take your business seriously, show up with passion, and scale your studio to new heights without burning out, you're in the right place. I’m your host, Jackie Murphy, an award-winning, certified business coach with 12+ years in the yoga industry I’ve seen firsthand what it takes to turn your passion into a powerful, scalable business. Join me as we dive into strategies, insights, and real-world advice to help you grow your revenue, build a thriving team, and create a business that serves you as much as you serve your clients. It's time to embrace your CEO mindset and make more money without working more.

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