Beyond the Wrench

Jay Goninen
  • 4.7 (26)
  • Automotive
  • Updated Weekly

How can automotive and diesel shops run a better business and be more profitable? How can we make the aftermarket and dealerships more attractive to younger generations? Each week, Jay Goninen, VP of Industry Advancement at ASE, will sit down with shop owners, technicians, instructors, and professionals in the automotive and diesel industries to have them share their stories and insights. We’ll dive deep into what’s going on in shops and dealerships and what we can do to help drive the industry forward.The Beyond the Wrench Podcast is powered by ASE.

  1. 23h ago ·  Video

    The 3-Day Work Week Redefining Fixed Ops

    Brooke English Guy, General Manager of Coastal Chevrolet Cadillac and Coastal Nissan in Pawleys Island, SC, breaks down how a third-generation family dealership built a culture technicians actually want to stay in. In this episode, she covers how a compressed 3-day work week reshaped technician recruitment and retention, why she hires for humility, hunger, and people skills over experience, and how she grew past early imposter syndrome to thrive in the car business.  Watch the video recording Quick note—you may notice some video lag in this episode due to technical difficulties. Thanks for bearing with us, and enjoy! About the Episode Host: Jay Goninen, ASE, jgoninen@ase.comGuest: Brooke English Guy, Coastal Chevrolet Cadillac and Coastal Nissan, brooke@coastalsaves.com Links & Resources Get notified of new episodes --> Join our email list Join the ASE Connects Community ASE Connects brings shops, dealerships, and schools together in one structured network to strengthen the technician pipeline. By making it easier to connect, collaborate, and support students through job shadows, internships, and classroom engagement, ASE Connects helps schools build stronger programs and helps shops develop a more consistent, local source of future technicians. Learn more: ASE Connects Memberships for Shops & DealersASE Connects Memberships for Schools (Free!) Connect with us on social: FacebookInstagramXLinkedInYouTubeTikTok

  2. Jul 22 ·  Video

    ASE Acquires WrenchWay

    Dave Johnson, President and CEO of ASE, sits down with WrenchWay co-founders Jay Goninen and Mark Wilson to break down the news: WrenchWay is officially part of the ASE family. In this episode, they cover why the deal made sense for both sides, what's changing (and staying the same) with the brand and product, and answer some of the questions they've been getting recently—including whether Beyond the Wrench is sticking around. Watch the video recording About the Episode Host: Jay Goninen, WrenchWay, jayg@wrenchway.comGuests: Dave Johnson, ASE, djohnson@ase.com; Mark Wilson, WrenchWay, mark@wrenchway.com Links & Resources Get notified of new episodes --> Join our email listDepartment of Labor & ASE Education Foundation Initiative: Apprenticeship Program Join the ASE Connects Community ASE Connects brings shops, dealerships, and schools together in one structured network to strengthen the technician pipeline. By making it easier to connect, collaborate, and support students through job shadows, internships, and classroom engagement, ASE Connects helps schools build stronger programs and helps shops develop a more consistent, local source of future technicians. Learn more: ASE Connects Memberships for Shops & DealersASE Connects Memberships for Schools (Free!)Connect with us on social: FacebookInstagramXLinkedInYouTubeTikTok

  3. Jul 15 ·  Video

    The Parts Department Runs on Process

    Wayne Brozek, Founder and CEO of WB Global Services, breaks down why the parts department is only as strong as the process behind it. In this episode, he covers how parts and service personalities differ inside a dealership, how a simple audit he performs can expose inventory discrepancies in a shop, and how he applies fractional leadership to help guide dealership teams. Watch the video recording About the Episode Host: Jay Goninen, WrenchWay, jayg@wrenchway.comGuest: Wayne Brozek, WB Global Services, wayne@wbglobalservices.com Links & Resources Get notified of new episodes --> Join our email list Join the ASE Connects Community ASE Connects brings shops, dealerships, and schools together in one structured network to strengthen the technician pipeline. By making it easier to connect, collaborate, and support students through job shadows, internships, and classroom engagement, ASE Connects helps schools build stronger programs and helps shops develop a more consistent, local source of future technicians. Learn more: ASE Connects Memberships for Shops & DealersASE Connects Memberships for Schools (Free!) Connect with us on social: FacebookInstagramXLinkedInYouTubeTikTok

  4. Jul 8 ·  Video

    AI is Rewriting the Rules for Diesel Repair

    Trent Broberg, CEO of Fullbay, joins the show to talk about where AI is taking the repair industry. In this episode, Trent breaks down Fullbay's shift from an app to a platform, how AI is changing predictive maintenance and parts identification, and key insights from Fullbay's State of Heavy-Duty Repair Report you won't want to miss. Watch the video recording About the Episode Host: Jay Goninen, WrenchWay, jayg@wrenchway.comGuest: Trent Broberg, Fullbay, trent.broberg@fullbay.com Links & Resources Get notified of new episodes --> Join our email listDownload The State of Heavy-Duty Repair ReportKeep Up with What’s Next at Fullbay. Sign up for Updates Join the ASE Connects Community ASE Connects brings shops, dealerships, and schools together in one structured network to strengthen the technician pipeline. By making it easier to connect, collaborate, and support students through job shadows, internships, and classroom engagement, ASE Connects helps schools build stronger programs and helps shops develop a more consistent, local source of future technicians. Learn more: ASE Connects Memberships for Shops & DealersASE Connects Memberships for Schools (Free!) Connect with us on social: FacebookInstagramXLinkedInYouTubeTikTok

  5. Jul 1 ·  Video

    Cool Shop Culture Is No Accident

    Gabe Christian, Owner of Import Performance Auto Repair in Bend, Oregon and seven-time winner of best shop in the city, returns to break down what shop culture actually looks like from the inside. He and Jay get into the daily habits, team dynamics, and small details that make technicians want to show up and stay. Watch the video recording About the Episode Host: Jay Goninen, WrenchWay, jayg@wrenchway.comGuest: Gabe Christian, Import Performance Auto Repair, gabe@importperformanceusa.com Links & Resources Get notified of new episodes --> Join our email list Join the ASE Connects Community ASE Connects brings shops, dealerships, and schools together in one structured network to strengthen the technician pipeline. By making it easier to connect, collaborate, and support students through job shadows, internships, and classroom engagement, ASE Connects helps schools build stronger programs and helps shops develop a more consistent, local source of future technicians. Learn more: ASE Connects Memberships for Shops & DealersASE Connects Memberships for Schools (Free!) Connect with us on social: FacebookInstagramXLinkedInYouTubeTikTok

  6. Jun 24 ·  Video

    Still on the Floor. Still Building the Industry.

    Anthony Calhoun is an ASE Master Technician with 25+ years in the industry, CEO of A.W.C. Consulting LLC, and author of “Why Techs Leave and How to Keep Them.” In this episode, Anthony walks through what each role has taught him about where the industry is falling short. He covers the mindset that helped him grow as a young tech, the advice he gives to those coming up now, and what pushed him to write a book and build Apex Tech Nation. Watch the video recording About the Episode Host: Jay Goninen, WrenchWay, jayg@wrenchway.comGuest: Anthony Calhoun, A.W.C. Consulting LLC, awc@awcconsultingservices.com Links & Resources Get notified of new episodes --> Join our email listAPEX Tech NationWhy Technicians Are Leaving and How to Keep Them Join the ASE Connects Community ASE Connects brings shops, dealerships, and schools together in one structured network to strengthen the technician pipeline. By making it easier to connect, collaborate, and support students through job shadows, internships, and classroom engagement, ASE Connects helps schools build stronger programs and helps shops develop a more consistent, local source of future technicians. Learn more: ASE Connects Memberships for Shops & DealersASE Connects Memberships for Schools (Free!) Connect with us on social: FacebookInstagramXLinkedInYouTubeTikTok

  7. Jun 17 ·  Video

    The CARE Movement—Right People, Rare Experiences

    Joe Hamilton, President & CEO of Vortex Optics, helped build one of the outdoor industry's most recognized and fiercely loyal brands by treating service as a competitive weapon, not an afterthought. In this episode, Joe unpacks the CARE Movement (Create A Rare Experience), why hiring people who already share your values is the foundation of delivering it, and why being genuinely human is the rarest advantage a business can have in 2026. Watch the video recording About the Episode Host: Jay Goninen, WrenchWay, jayg@wrenchway.comGuest: Joe Hamilton, Vortex Optics, jhamilton@vortexoptics.com Links & Resources Get notified of new episodes --> Join our email list Join the ASE Connects Community ASE Connects brings shops, dealerships, and schools together in one structured network to strengthen the technician pipeline. By making it easier to connect, collaborate, and support students through job shadows, internships, and classroom engagement, ASE Connects helps schools build stronger programs and helps shops develop a more consistent, local source of future technicians. Learn more: ASE Connects Memberships for Shops & DealersASE Connects Memberships for Schools (Free!) Connect with us on social: FacebookInstagramXLinkedInYouTubeTikTok

  8. Jun 10

    Honest Conversations Move the Industry Forward

    Chris Craig—Fixed Ops Curriculum Developer at RockED and content creator with 135,000 followers across platforms—has built his following by saying the things most people are afraid to post. In this episode, he breaks down why showing both sides of every industry argument is slowly shifting the culture, from the ASE certification debate to the 30/30/30 myth, what shops get wrong when hiring new grads, and the financial traps that push young techs out of the trade. Watch the video recording About the Episode Host: Jay Goninen, WrenchWay, jayg@wrenchway.comGuest: Chris Craig, RockED, chris.craig@rocked.us Links & Resources Get notified of new episodes --> Join our email list Join the ASE Connects Community ASE Connects brings shops, dealerships, and schools together in one structured network to strengthen the technician pipeline. By making it easier to connect, collaborate, and support students through job shadows, internships, and classroom engagement, ASE Connects helps schools build stronger programs and helps shops develop a more consistent, local source of future technicians. Learn more: ASE Connects Memberships for Shops & DealersASE Connects Memberships for Schools (Free!)Connect with us on social: FacebookInstagramXLinkedInYouTubeTikTok

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4.7
out of 5
26 Ratings

About

How can automotive and diesel shops run a better business and be more profitable? How can we make the aftermarket and dealerships more attractive to younger generations? Each week, Jay Goninen, VP of Industry Advancement at ASE, will sit down with shop owners, technicians, instructors, and professionals in the automotive and diesel industries to have them share their stories and insights. We’ll dive deep into what’s going on in shops and dealerships and what we can do to help drive the industry forward.The Beyond the Wrench Podcast is powered by ASE.

Information

  • Creator
    Jay Goninen
  • Years Active
    2020 - 2026
  • Episodes
    327
  • Rating
    Clean
  • Copyright
    © 2026 Beyond the Wrench
  • Show Website
    Beyond the Wrench