Roofing sales just aren't as easy as they used to be. A few years ago, if you knew the insurance process, stayed persistent, and followed the playbook, you could do very well. Today we have higher deductibles, more ACV policies, managed repair programs, and more. That combined with a depressed market and even more competition makes it feel much harder than it used to be. The game has changed. That's exactly what Dan Walrack and I dive into in this week's video. Watch: The Game Has Changed: How Winning Roofers Sell in 2026 We discuss: • The advantage of shifting from insurance-first conversations to retail-first thinking.• How to overcome today’s objections. • Why your sales process should evolve to meet homeowners’ new needs. Our industry is headed in a new direction, and I hope this conversation helps you feel optimistic about how to adapt. P.S. The contractors who thrive over the next few years won't necessarily be the ones who knock the most doors; they'll be the ones who adapt the fastest. If you're looking for practical training, sales systems, and a community of growth-minded roofing contractors committed to serving homeowners the right way, I'd love to invite you to join the Roofing STRONG Alliance™ community: https://rsa.pro/ =============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost. FREE Starter Membership (RSA): https://rsa.pro/free PODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJe FOLLOWFacebookInstagramTikTokLinkedIn Views and opinions expressed are based on the speakers' personal experiences in the roofing industry prior to working with TAMKO. As such, their views are intended for general informational purposes only and should not be considered professional advice regarding insurance, insurance claims, financing, legal matters, compliance, or business transactions. All references to insurance policies, claims processes, deductibles, depreciation, or coverage are general in nature and for illustrative purposes only — actual insurance terms, coverage, deductibles, policy exclusions, and claim outcomes vary by carrier, policy, state, and individual circumstances. This video does not constitute insurance, public adjusting, or claims-handling advice. Contractors must independently ensure that their communications with homeowners regarding insurance claims, coverage, deductibles, and out-of-pocket costs comply with all applicable federal, state, and local laws, including state-specific restrictions on contractor involvement in insurance claims, public adjuster licensing requirements, anti-rebating statutes, and consumer protection regulations. Financing examples are illustrative only; terms, availability, and required disclosures vary by lender and state. Viewers are encouraged to consult qualified legal, insurance, and compliance professionals before applying these concepts or making any decisions related to their business operations. Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.
