The STRONG Roofer™ w/ Adam Bensman

Adam Bensman
  • 5.0 (175)
  • Entrepreneurship
  • Updated Semiweekly

“Because your company is only as STRONG as you are.” Forward-thinking roofers tune in to get help building STRONG companies, sales teams, leaders, systems, marketing, relationships, culture, and financials. Whether you own a own a roofing company, manage one, or sell roofs - subscribe to the channel for content that will help you: 1) Close even more roofing sales. 2) Adapt to new roofing industry trends and changes. 3) Take control of your roofing marketing and lead generation. 4) Improve D2D roofing sales. 5) Build the roofing company of tomorrow. Hosted by Adam Bensman - Started in D2D roofing sales in 2011 - Former Roofing Company COO (multi-state) - Creator of the Roof Strategist Sales System (used nationwide for retail + storm) - Founder of The Roofing STRONG Alliance by TAMKO™ (formerly known as the Roofing & Solar Reform Alliance) - Author of the #1 Best-Selling Book: The Roofing Sales Survival Guide: Beat the Odds, Overcome Yourself, and Win Big Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO makes no representations or warranties regarding the content.

  1. 4d ago

    Homeowner Asks, “What Makes You Different?” You Say…?

    A homeowner looks you in the eye and asks, “What makes your roofing company different?” What do you say? Maybe you’re licensed, insured, family-owned, and committed to educating the homeowner. Those are all good things. But here’s the problem… Every other roofer is saying them too.  Jon Abernathy and I asked roofers this question in a live event, and we proved this point.  When homeowners can’t see a meaningful difference between you and the other contractors at their kitchen table, they fall back on the one thing they can compare: Price. The good news? You don’t need a clever sales pitch or some revolutionary new service. You just need to genuinely communicate what makes your company different so the homeowner feels it.  Watch this video from the live event to learn: -Why the answers most roofers give actually make them sound like everyone else -What homeowners are really trying to learn when they ask, “What makes you different?” -How your reason for doing this work can become an advantage your competitors can’t copy Before your next appointment, make sure you know how you’ll answer this question. Because if the homeowner can’t see the difference, price will make the decision for them. P.S. If you’re ready to build a stronger roofing business alongside contractors who want to grow the right way, I’d love to invite you into the Roofing STRONG Alliance™. Learn more or apply to join. I know times are tough, so as a reminder, Membership is included at no additional cost for The TAMKO Edge® Certified Contractors: https://rsa.pro/ =============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost. FREE Starter Membership (RSA): https://rsa.pro/free PODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJe FOLLOWFacebookInstagramTikTokLinkedIn The views and opinions expressed are based on Adam's and Jon’s long tenure and personal experiences in the roofing industry before coming to TAMKO. As such, their views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection, telemarketing, lending, and employment laws. Viewers are encouraged to consult qualified professionals before applying these concepts or making any decisions related to their business operations. TAMKO does not guarantee any sales, markups, margins, or profits. Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

    Homeowner Asks, “What Makes You Different?” You Say…?

  2. 6d ago

    Google Leads DOWN For Roofers: Here's Why & What To Do

    This might explain why Google leads are down.  It appears that Google has quietly updated how organic rankings work.   Page 1 results are now different for everyone. We even did a screen-share to showcase how the same exact search term is showing different page 1 results.   This signals a big shift in SEO practices, and unfortunately the best practices of yesterday could actually be hurting your ranking today.   I know it’s frustrating because many roofers have invested heavily into SEO and waited years to start ranking higher.   I sat down with RSA Mentor, Kody Landals to talk through what’s changing and what you can do about it.  You’ll want to watch this full interview to learn:   1) What Google did with organic search results 2) Recommended website updates to convert more visitors into leads 3) Pro tips for lead generation in this new landscape   P.S. If you want help becoming the “GC of your marketing,” come join us inside the Roofing STRONG Alliance™. We’re helping roofers understand their numbers, improve conversions, and adapt as the market changes. Learn more at https://rsa.pro/ =============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost. FREE Starter Membership (RSA): https://rsa.pro/free PODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJe FOLLOWFacebookInstagramTikTokLinkedIn The views and opinions expressed are based on Adam's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO as well as Kody's personal experiences in the roofing industry and as a Mentor in the Roofing STRONG Alliance by TAMKO™ community. As such, their views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection, telemarketing, lending, and employment laws. Viewers are encouraged to consult qualified professionals before applying these concepts or making any decisions related to their business operations. TAMKO does not guarantee any sales, markups, margins, or profits. Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

    Google Leads DOWN For Roofers: Here's Why & What To Do

  3. Sep 23

    How Top Earners Invest In Themselves Unlike The Rest

    What separates the top earners from the rest?   How and where they invest in themselves.   Because talent is wealth.  You don’t need thousands of dollars to start.   One book, video, Podcast, or shared idea can change the trajectory of your career.  I call them “Golden Ideas.”  Dashaun Bryant, one of the industry’s leading D2D sales pros (and fellow Mentor inside RSA) shares this belief.   So we sat down and talked through:   1) How the right information could change the trajectory of your career or company. 2) 6 practical ways to invest yourself (even on a tight budget). 3) The best investments we’ve made in ourselves, even when making the investment was scary.  Watch the interview here (and share this one with your team). P.S. If you want to develop your talent alongside Dashaun, John Senac, me, and our other expert roofing mentors, I invite you to join the Roofing STRONG Alliance™. Membership is now available at no additional cost to The TAMKO Edge® Certified Contractors. Learn more or apply to join: https://rsa.pro/ =============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost. FREE Starter Membership (RSA): https://rsa.pro/free PODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJe FOLLOWFacebookInstagramTikTokLinkedIn The views and opinions expressed are based on Adam's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO as well as Dashaun's personal experiences in the roofing industry and as a Mentor in the Roofing STRONG Alliance by TAMKO™ community. As such, their views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. This content is not financial advice. Any investments in training, coaching, events, or education are at the individual's own risk and discretion. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection, telemarketing, lending, and employment laws. Viewers are encouraged to consult qualified professionals before applying these concepts or making any decisions related to their business operations. TAMKO does not guarantee any sales, markups, margins, or profits. Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

    How Top Earners Invest In Themselves Unlike The Rest

  4. Sep 16

    The #1 Sales Skill NOT Being Taught to Roofers

    If you’re not closing enough roofing sales, your pitch might not be the problem. You may simply be talking too much. Years ago, I shadowed a roofing salesperson outside Austin, Texas. He delivered every slide of his presentation perfectly. Then he left without the sale. The reason was obvious: He never listened. Most sales training focuses on what to say. But the best salespeople know how to uncover what homeowners actually want before making a recommendation. That’s why I created the PAUSE framework. Watch this new video to learn: -The open-ended questions that uncover what really matters -One simple follow-up that gets homeowners to share more -How to earn the right to make a personalized recommendation Stop word-vomiting the same pitch to every homeowner.  P.S. Want to develop stronger salespeople? Join me and fellow growth-focused contractors inside the Roofing STRONG Alliance™ community: https://rsa.pro/ =============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost. FREE Starter Membership (RSA): https://rsa.pro/free PODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJe FOLLOWFacebookInstagramTikTokLinkedIn The views and opinions expressed are based on Adam's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO. As such, his views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection, telemarketing, lending, and employment laws. Viewers are encouraged to consult qualified professionals before applying these concepts or making any decisions related to their business operations. TAMKO does not guarantee any sales, markups, margins, or profits. Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

    The #1 Sales Skill NOT Being Taught to Roofers

  5. Sep 14

    How This Roofer Got 600 Google Reviews in Just 2 Yrs

    Kody Landals earned about 600 reviews in his first 2 years. What he’s most proud of is the 4.9-star rating.  That didn’t happen by sending a generic “Please review us” text after every job. It came from building a system around three things: 1. Deliver a 5-star experience. You can’t consistently earn great reviews without giving customers something worth talking about. 2. Create a culture that values reviews. Recognize your team, track the results, and make reviews part of how everyone wins. 3. Make the ask personal and immediate. Don’t ask customers to help the company. Ask them to help the person who served them. Watch this new video to learn Kody’s complete strategy.  He shares a lot, including the specific pro tips that get homeowners leaving reviews on the spot.   We’re sharing strategies like these inside the Roofing STRONG Alliance™ community so members can learn what’s working from contractors who have already done it. Join RSA today: https://rsa.pro/ P.S. Kody Landals is one of the experts sharing what worked for him with RSA Members. Come learn alongside contractors who are building stronger companies every day. =============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost. FREE Starter Membership (RSA): https://rsa.pro/free PODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJe FOLLOWFacebookInstagramTikTokLinkedIn The views and opinions expressed are based on Adam’s long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO as well as Kody's personal experiences in the roofing industry and as a Mentor in the Roofing STRONG Alliance by TAMKO™ community. As such, their views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection (including review solicitation and testimonial practices), telemarketing, lending, and employment laws. Viewers are encouraged to consult qualified professionals before applying these concepts or making any decisions related to their business operations. TAMKO does not guarantee any sales, markups, margins, or profits. Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

    How This Roofer Got 600 Google Reviews in Just 2 Yrs

  6. Sep 9

    3 Easy Fixes to Close More WITHOUT Changing Much

    When close rates drop, most of us do what we’re wired to do. We blow the whole thing up and start over.   Call an emergency sales meeting to introduce the “new and improved” process. But what if you could fix it without having to rebuild the whole thing? After nearly 16 years of selling, training thousands, and running by the numbers, I figured out 3 easy ways to increase close rates.   Watch this new video to learn:   1) The opening questions that make sales conversations easier. 2) How top salespeople handle the most common objections.  3) The small shift that turns a generic presentation into a personalized recommendation that’s much easier to say yes to Watch this as a team in your next meeting. Or share it in your group chat right now.   One easy adjustment could lift your close rate without having to overhaul everything. P.S. If you want help turning ideas like this into a sales process your team can actually use, I’d love to invite you into the Roofing STRONG Alliance™. It’s where roofing owners, managers, and salespeople come together to sharpen their skills, implement what works, and build even stronger companies: https://rsa.pro/ =============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost. FREE Starter Membership (RSA): https://rsa.pro/free PODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJe FOLLOWFacebookInstagramTikTokLinkedIn The views and opinions expressed are based on Adam's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO. As such, his views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection, telemarketing, lending, and employment laws. Viewers are encouraged to consult qualified professionals before applying these concepts or making any decisions related to their business operations.  Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

    3 Easy Fixes to Close More WITHOUT Changing Much

  7. Sep 2

    Dropping Prices to Compete? I Ran the Math. It’s Brutal.

    “We need to lower our prices.” I’m hearing this more and more because of how cutthroat it feels right now.  But before you do that, you need to see the math. Because a tiny drop in price can have a serious impact on your bottom line. And the good news? The opposite is true, too.   That’s why some roofers are actually increasing prices right now instead of dropping them. You’ll see why in this new video.   Plus, I’ll show you: How much a 2% price change can impact your bottom line. Why losing a job over price doesn't necessarily mean you're too expensive. The 4 numbers that can create significant growth for a roofing company without any more leads. If you've felt pressure to lower your prices just to keep up with the competition, watch this before you change anything. Watch: Dropping Prices to Compete? I Ran the Math. It’s Brutal. P.S. This is exactly the kind of thinking we're bringing into the Roofing STRONG Alliance™. Competing in today’s market means learning to play a smarter game, and that’s what we are doing together inside the Roofing STRONG Alliance™: https://rsa.pro/ =============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost. FREE Starter Membership (RSA): https://rsa.pro/free PODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJe FOLLOWFacebookInstagramTikTokLinkedIn The views and opinions expressed are based on Adam's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO. As such, his views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection, telemarketing, lending, and employment laws. Pricing, revenue, and performance examples are illustrative only and are not guaranteed. Third-party claims cited have not been verified by TAMKO. Viewers are encouraged to consult qualified professionals before applying these concepts or making any decisions related to their business operations. Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

    Dropping Prices to Compete? I Ran the Math. It’s Brutal.

  8. Aug 31

    9 Sales Rules The BEST Roofers Live By

    The best salespeople simply think differently. They follow a handful of rules, or sales philosophies, that keep them focused when everyone else gets frustrated, makes excuses, or quits. After interviewing and working alongside some of the roofing industry’s most well-respected sales trainers and thought leaders, I realized something… Pretty much all of them agree on these. Watch this new video to see the 9 sales rules the best salespeople live by. Rule #1, #3, and #9 have been the most influential in my life and I hope they inspire you too. P.S. If you’re like me and obsessed about continual learning and self development then check this out. =============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost. FREE Starter Membership (RSA): https://rsa.pro/free PODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJe FOLLOWFacebookInstagramTikTokLinkedIn The views and opinions expressed are based on Adam's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO. As such, his views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection, telemarketing, lending, and employment laws. Viewers are encouraged to consult qualified professionals before applying these concepts or making any decisions related to their business operations.  Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

    9 Sales Rules The BEST Roofers Live By
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About

“Because your company is only as STRONG as you are.” Forward-thinking roofers tune in to get help building STRONG companies, sales teams, leaders, systems, marketing, relationships, culture, and financials. Whether you own a own a roofing company, manage one, or sell roofs - subscribe to the channel for content that will help you: 1) Close even more roofing sales. 2) Adapt to new roofing industry trends and changes. 3) Take control of your roofing marketing and lead generation. 4) Improve D2D roofing sales. 5) Build the roofing company of tomorrow. Hosted by Adam Bensman - Started in D2D roofing sales in 2011 - Former Roofing Company COO (multi-state) - Creator of the Roof Strategist Sales System (used nationwide for retail + storm) - Founder of The Roofing STRONG Alliance by TAMKO™ (formerly known as the Roofing & Solar Reform Alliance) - Author of the #1 Best-Selling Book: The Roofing Sales Survival Guide: Beat the Odds, Overcome Yourself, and Win Big Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO makes no representations or warranties regarding the content.

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