Book a free strategy call to see how we can help you hit your goals and beyond: https://bit.ly/4b0wLaZ or call us at: (214)-453-1591 Get Predictable Calls From Proven Direct Mail Campaigns. Learn more about CertainPath’s Lead Generation Direct Mail programs — for members AND non-members. Click here for a FREE Market Analysis: https://mycertainpath.com/lead-generation-request/?utm_source=youtube&utm_medium=video&utm_campaign=tsc225 -------------------------------------------------------------------------------- He sold medical devices to surgeons. Now he sells $10 million of HVAC a year — and he never pressures a homeowner to do it. Caleb Holte is a comfort advisor at Fix-It 24/7 in Denver, and a two-time Crown Champion who has sold roughly $10 million of residential HVAC. But he didn’t come up through the trades. He came from AT&T and Verizon sales, a cutthroat stint in finance, even bodybuilding — and most recently medical device sales, where dinners with surgeons felt fake and “performative.” So he traded it all for the blue truck. His start was brutal. His GM handed him a truck, some keys, and told him to “go fail forward.” He went 0-for-5 on his first drive and figured he was about to get fired. What turned it around wasn’t pressure — it was a journal: after every call he wrote down three things that went well and three that didn’t, until the patterns became second nature. Across this conversation with host Bob Houchin, Caleb breaks down his entire in-home process — positioning himself as a “field supervisor” instead of a “comfort advisor,” price conditioning and extreme anchoring (including the $45,000 system he shows every customer and refuses to sell), reading body language down to where a customer points their feet, getting objections out early, and the quiet discipline of “he who talks first loses.” He also gets honest about the part most salespeople skip — the heart behind it. Caleb prays in the truck before a call, treats every grandmother and single mom like his own family, and lives by a simple belief: anybody can close anybody. It’s just whether or not you’re the right guy. In this conversation, you’ll discover: Why he positions himself as a “field supervisor,” never a “comfort advisor” The extreme-anchoring move: the $45,000 system he shows every customer and won’t sell How to get customers to sell themselves instead of pitching them What a customer’s feet — and a woman’s hands — tell you about the sale “Easy pay,” not “financing”: the language that lowers the guard Why “he who talks first loses” after you slide over the price The journaling habit that took him from 0-for-5 to $10 million Whether you sell HVAC, plumbing, electrical, or roofing, Caleb’s process shows how to close big without pressure — and keep your character intact. Watch on YouTube or listen on your favorite podcast platform. And don’t forget to subscribe to The Successful Contractor for more interviews that move the needle. About the Show The Successful Contractor is a podcast for residential HVAC, plumbing, electrical, and roofing contractors. Hosted by Bob Houchin, each episode features real contractor growth stories, hard-won business insights, and practical takeaways for building a profitable home services company. Meet the Host Bob Houchin has spent 20+ years immersed in the home services industry — listening to, learning from, and serving the people who run it. As host of The Successful Contractor, he’s interviewed hundreds of the brightest minds in the trades. Beyond the mic, Bob is a Senior Strategist at CertainPath, building the training, onboarding programs, keynotes, and playbooks used by 1,200+ residential service companies. His motto: smart contractors learn from their mistakes; wise contractors learn from the mistakes of others. About CertainPath CertainPath is a business coaching and training organization that has built successful home service businesses for more than 25 years. We serve 1,200+ member companies across HVAC, plumbing, electrical, and roofing with professional coaching, training for every role, software solutions, and a vendor partner network that delivers millions in member rebates every year. Doubling your sales with a 20% net profit and an inspiring company culture is ALL possible. With CertainPath, Success is Made Certain. Connect CertainPath: https://www.mycertainpath.com FOLLOW CERTAINPATH Facebook: https://www.facebook.com/CertainPath LinkedIn: https://www.linkedin.com/company/certainpath Instagram: https://www.instagram.com/certainpath/
