ARENI Global: In Conversation

Pauline Vicard
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Through a comprehensive research and publication programme, ARENI exists to inform, inspire and empower those invested in the future of Fine Wine. Join us as we explore the Future of Fine Wine, in conversation with experts.

  1. The Fine Wine Game: Scarcity, Access & the Art of Allocation

    5D AGO

    The Fine Wine Game: Scarcity, Access & the Art of Allocation

    What makes an allocated wine offering work — and when does it fail? In this episode, Pauline Vicard sits down with Peter Yeung to unpack the mechanics behind scarcity in fine wine. From waitlists and wishlists to pricing strategy and sell-out psychology, they explore how allocation systems shape brand value and customer loyalty. Drawing on insights from ARENI Global’s upcoming New Fine Wine Consumers study, they also examine why younger collectors approach wine like a video game: they don’t just want access — they want to understand the rules. Because in fine wine, it’s not just about getting the bottle. It’s about playing the game — and belonging to the community. For more information on Peter's course Allocated Wine Offerings, visit: https://www.xchateau.com/store/ Areni's study The New Fine Wine Consumer: How Under 40 Find Their Way Into Fine Wine launches on February 19. More info here: https://areni.global/new-consumers-new-narratives/

    59 min
  2. NCNN ep6: Understanding Deconsumption

    JAN 8

    NCNN ep6: Understanding Deconsumption

    Why is the world drinking less — and do they really drink less fine wine? For the first episode of 2026, Pauline and Felicity unpack one of the most pressing shifts reshaping the wine industry: global deconsumption. Far from being a simple generational story, they reveal how economics, demographics, social change, regulation and new health narratives are collectively transforming alcohol consumption across every age group. Drawing on Areni Global’s upcoming research on new fine wine consumers (launching Feb. 2026), they explore how economics, demographics, social change, regulation and new health narratives are transforming alcohol consumption across every age group, and how the fine wine sector must adapt to stay relevant. This podcast series is part of a larger Areni Global research project. Subscribe to our newsletter to get access to our articles and publications: https://bit.ly/AreniNewsletter

    57 min
  3. The Relevance of Spirituality in Winemaking

    12/18/2025

    The Relevance of Spirituality in Winemaking

    Does spirituality have a role in winemaking? Where else to have this conversation than in Burgundy, the region that claims 1,000 years of a wine history that began with monks. We sat down with Aubert de Villaine, co-owner of Domaine de la Romanée Conti, who is not just acknowledged as one of the greatest winemakers of all time, but also one of the most spiritual. We were joined by Ted Lemon, owner of Littorai in Sonoma, a deep thinker, who articulated his vision for winemaking. The conversation ranged across what spirituality means in the context of fine wine today, but also how it influenced the historic growth and development of wine. It was the most unconventional discussion that Areni Global has ever hosted, but also one of the most meaningful. For more articles, reports and insights on the future of fine wine, visit www.areni.global and subscribe to our newsletter.

    1h 11m
  4. Rethinking Terroir

    11/27/2025

    Rethinking Terroir

    What does terroir mean today? How does it differ from the idea of sense of place? Is terroir a matter of nature or nurture? Do these questions even matter today? And if they do, how much does an understanding of terroir influence winemakers in their everyday work? For this fifth episode of the Areni Live Series, we take you inside one of the most unfiltered and thought-provoking conversations we had during our 2025 think tank. Gathered around Jacques Devauges, manager of the iconic Domaine des Lambrays in Burgundy, and Samantha O’Keefe, owner and winemaker of Lismore Wines in South Africa, a small group of fine minds from all around the world explore one of the geekiest, yet most fundamental, topics in fine wine today.

    44 min
  5. Inside the Hospices de Beaune: Purpose, Place and People

    10/30/2025

    Inside the Hospices de Beaune: Purpose, Place and People

    Behind the famous glazed roofs of Beaune lies a story where wine, care, and community are inseparable. Founded in the 15th century as a hospital for the poor, the Hospices de Beaune has evolved into one of the world’s most unique institutions — part working hospital, part wine estate, and a living expression of humanity, charity and hospitality. In this fourth episode of the Areni Live Series, we sat down with Guillaume Koch, Director of the Beaune Civil Hospitals, and Ludivine Griveau, Winemaker and Estate Manager, to explore how the wines of the Hospices sustain local healthcare, preserve Burgundian heritage, and reflect deep human values. Together, they explore: How a centuries-old hospital came to own — and still run — one of Burgundy’s most celebrated wine estates.The delicate balance between charity, healthcare, and fine wine.What Humanity, Charity, and Hospitality mean in practice for those who care for both people and vines.How the annual wine auction sustains local healthcare while shaping the global perception of Burgundy.Why understanding the Hospices de Beaune offers a deeper understanding of terroir itself. Recorded live in the King’s Chamber of the Hospices, this conversation reveals how a centuries-old model continues to unite purpose, place, and people.

    43 min
  6. China 2030: Key Strategies for Fine Wine’s Most Complex Market

    09/25/2025

    China 2030: Key Strategies for Fine Wine’s Most Complex Market

    China has long been one of the most complex and fascinating markets for fine wine. Once driven by gifting and status, the market is now undergoing a dramatic reset — with consumers buying wine for themselves, new generations shaping demand, and logistics and e-commerce opening fresh possibilities. In this episode of Areni Live Sessions, Felicity Carter speaks with Don St Pierre Jr., a pioneer of the Chinese wine trade and co-founder of ASC Fine Wines, about his surprising return to the market. Together, they explore: Why the old gifting culture collapsed — and what’s replacing itHow consumer tastes are shifting, including the rise of white wineThe role of storytelling in connecting producers with Chinese drinkersThe impact of logistics and e-commerce on market accessWhat international producers need to know about pricing, brand integrity, and regulationWhy Don believes the Chinese fine wine market is poised for long-term growth Whether you’re already exporting to China or just curious about its future, this episode offers valuable insight into the opportunities — and the challenges — shaping the next chapter of fine wine in China. About the Series: From impactful panels and roundtables to winery visits centred around case studies, this podcast gives listeners the opportunity to engage with the high level conversations recorded live at Areni Live 2025 Burgundy Edition that took place between July 1st and July 3rd 2025. About Areni: Areni Global is a research organisation dedicated to the future of fine wine. Areni Global helps wineries, distributors and retailers to understand how the world is changing, and how that creates risks to be managed and opportunities to be seized. To subscribe to our newsletter: https://bit.ly/AreniNewsletter

    39 min
  7. 5 Levers of Success for the Fine Wine Sector

    08/28/2025

    5 Levers of Success for the Fine Wine Sector

    What does success really mean in today’s fine wine sector? In this episode, recorded live at Domaine des Lambrays in Burgundy in July 2025, host Pauline Vicard is joined by three leading voices: Mathieu Jullien, CEO of Vins d’Exception at LVMH, Steve Smith MW, Managing Director of AONZ Fine Wine in New Zealand, and Pierre Mansour, Head of Wine at The Wine Society in the UK. Together they explore how success can no longer be measured by profit and growth alone, but by the ability to create value, build reputation, and ensure wines are truly enjoyed. The conversation moves through five central themes: redefining what success looks like, reshaping fine wine strategies to meet changing demographics, the role of acquisitions in preserving heritage, how to create emotional connections with the next generation of wine lovers, the urgent need for sustainability, and the evolving challenges of distribution in Bordeaux and beyond. This episode offers rare insight from three senior leaders with very different perspectives—cooperative, corporate, and entrepreneurial. Their reflections reveal both the challenges and opportunities that will define the fine wine sector in the years ahead. An unmissable conversation for anyone who wants to understand where the future of fine wine is heading. About the Series: From impactful panels and roundtables to winery visits centred around case studies, this podcast gives listeners the opportunity to engage with the high level conversations recorded live at Areni Live 2025 Burgundy Edition that took place between July 1st and July 3rd 2025. About Areni: Areni Global is a research organisation dedicated to the future of fine wine. Areni Global helps wineries, distributors and retailers to understand how the world is changing, and how that creates risks to be managed and opportunities to be seized. To subscribe to our newsletter: https://bit.ly/AreniNewsletter

    48 min
  8. Areni Live Sessions, Ep1: Wine, Health and Changing Regulations

    07/24/2025

    Areni Live Sessions, Ep1: Wine, Health and Changing Regulations

    The situation around wine, alcohol and health is complex, and a lot of important conversations are happening within the realm of public affairs, an area that most of the wine world doesn’t think much about. What is the social context in which these changes to public health policy are happening? How serious is the threat to the wine industry? Does the medical and scientific evidence support the “no safe level” claim? We asked three key personalities to help us understand what is happening, and what is at stake. With Felicity Carter, founder of Drinks Insider, Julian Braithwaite, CEO of the International Alliance for Responsible Drinking (IARD) and Dr Laura Catena, founder of In Defense of Wine and managing director, Catena Zapata. About the Series: From impactful panels and roundtables to winery visits centred around case studies, this podcast gives listeners the opportunity to engage with the high level conversations recorded live at Areni Live 2025 Burgundy Edition that took place between July 1st and July 3rd 2025. About Areni: Areni Global is a research organisation dedicated to the future of fine wine. Areni Global helps wineries, distributors and retailers to understand how the world is changing, and how that creates risks to be managed and opportunities to be seized. To subscribe to our newsletter: https://bit.ly/AreniNewsletter

    46 min
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Through a comprehensive research and publication programme, ARENI exists to inform, inspire and empower those invested in the future of Fine Wine. Join us as we explore the Future of Fine Wine, in conversation with experts.

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