The New Generation Entrepreneur Podcast

Brandon Lucero
  • 5.0 (201)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

You're about to experience the new way to thrive in business, entrepreneurship, and life by leaning into who you are, what you love, and standing up for what you want to create. This is where we go against the grain, say "NO" to outdated society norms, and we say "YES" to change in order to create a happier, more fulfilled world. Welcome to the New Generation Entrepreneur Podcast, hosted by Brandon Lucero. Like what you hear? Subscribe to the show!

  1. 3D AGO

    How To Build A Multi-Million Dollar Business Without Sacrificing Your Family with Dan Culver

    How do you launch a business, partner with your spouse, and still be fully present for your kids? Sounds impossible, right? I sat down with Dan Culver—he and his wife, Nicole, ditched the 9–5 provider/caregiver model. They closed their granola side hustle, co-lead her personal brand, and raise three daughters under one roof…without losing their minds. Today on the podcast, Dan shares the unfiltered playbook for running a family-first business without sacrificing sanity (or date nights). Listen in and discover:   • Why they refused "my job vs. your job" roles—and how that fuels total flexibility   • The boundary-setting hack that keeps work and home from bleeding into chaos   • How they loop their kids into big decisions (Aruba trip postponed? Here's why…)   • Their strategy to prepare kids for an unpredictable future—college, careers, gigs   • Sneaky time hacks: from lunch dates to business brainstorms, even with three kids If you've ever felt guilty hustling for family…or wondered if you can scale your dream and be a great parent…this episode is your blueprint. Tune in now to hear Dan's candid stories—and my take on making business and family thrive side by side. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com

    45 min
  2. Persuasive Content vs Belief Shifting Content

    FEB 3

    Persuasive Content vs Belief Shifting Content

    We all want content that grabs clicks, followers, and sales. But if you're only leaning on urgency and social proof, you're missing out on the deeper magic: belief shifting. I used a parenting analogy on the podcast—comparing a boss yelling "Do it now!" versus calmly asking for help—to show why persuasive triggers spark action but rarely change long-term behavior. Belief shifting, on the other hand, rewires someone's thinking so they never go back to old habits. Today on the podcast, I'm unpacking: • What persuasive content really is (and its limits)   • Why belief shifting digs into your audience's core beliefs for lasting change   • Two simple patterns—metaphor/analogy and chunking up—to expose flawed beliefs   • How to ethically layer persuasion on top of belief shifts for irresistible offers   • The secret sauce in our B-Bot AI that crafts both belief shifting and persuasive messages Whether you're writing emails, social posts, or ads, this episode will give you clarity on when to press for action and when to invite a mindset upgrade. And if you want a shortcut, our Messaging Conversion Bot at brandlucero.com can draft both styles in seconds. Tune in now—your next breakthrough message is waiting. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com

    23 min
  3. Building A Family And A Biz That Does Millions with The Culvers

    JAN 27

    Building A Family And A Biz That Does Millions with The Culvers

    Ever feel like everyone's screaming at you to hustle until your eyeballs bleed? But cling to "work-life balance" and they say you'll never make real money. As a dad, I've been there. I need a business that pays the bills without missing bedtime stories. That's why I sat down with Dan and Nicole Culver—two of my go-to mentors who have built a multimillion-dollar business on a 20-hour workweek. Today on the podcast… we dive into their playbook for consistent $100K+ months with a lean team, clear boundaries, and semi-automated evergreen funnels. Listen in and discover why boundaries are your biggest leverage (no nights, no weekends), how a 5-person team pulls in $100K months, the "Culver-style email" that sells daily without burning out, secret evergreen funnel hacks for non-stop sales, and parenting lessons that double as business accelerators. Ready to build a business that fuels your life, not destroys it? Tune in now and reclaim your time. Connect with the Culvers online - https://instagram.com/nicole.culver And check out what they have to offer - https://nicoleculver.co/ Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com

    40 min
  4. 5+ Ways I've Made Money WITHOUT Needing A Job

    JAN 20

    5+ Ways I've Made Money WITHOUT Needing A Job

    Sixteen years ago I walked away from the traditional career path. And I haven't looked back. Between selling websites in college, building SEO niches, launching service retainers, coaching, and exploring coffee shops and AI apps, I've generated somewhere between $10M and $20M without ever punching a clock. Today on the podcast, I'm pulling back the curtain on every money-making venture I've tried, the lessons I learned, and the fresh ideas I'm gearing up to launch next. Listen in and discover how I flipped websites in college for $2K–$10K apiece, why niche SEO sites once paid me $300+ per month on autopilot, the secret to pitching reoccurring service retainers that clients can't cancel, how I scaled one-on-one consulting into $120K last year, my upcoming experiments—from an underground coffee pop-up to parenting AI tools, faceless YouTube channels, and daily text-message coaching If you've ever wondered how to turn hustle into real income, or what to try next, this episode is your roadmap. Tune in now and pick the path that fits your life (and your wallet). Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com

    48 min
  5. How To Use AI To Create Images And Branding That Converts In 2026 with Jenna Soard

    JAN 14

    How To Use AI To Create Images And Branding That Converts In 2026 with Jenna Soard

    Your AI images look impressive... until someone notices the extra finger or robotic grin. That's exactly what I saw when I first dabbled in AI branding. Without a solid process, you end up with weird artifacts, cold-traffic ads that flop, and zero ROI on your "pretty" creatives. Enter Jenna Soard. She's the AI brand wizard who taught me how to craft hyper-real images, upsell videos, B-roll storyboards, and more all using AI, without dropping thousands on photoshoots. Today on the podcast, I'm sitting down with Jenna to show you how to use tools like Nanobanana (Gemini 3.5), Ideogram, and SORA to build brand assets that actually convert in 2026. Listen in and discover the secret to hyper-real brand photos (no weird fingers), which tools to use for ad graphics vs. infographics, when to show your face to warm audiences, how to create a digital video twin with SORA for seamless upsell clips, and crafting B-roll storyboards that stop the scroll. Ready to get hands-on? Jenna and I are hosting a free workshop next week on AI-powered sales pages and branded creatives. Save your spot at brandonlucero.com/jenna  Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com

    37 min
  6. The 3 Lessons That Changed Everything (And Almost Broke Me)

    JAN 13

    The 3 Lessons That Changed Everything (And Almost Broke Me)

    You'd think I'd seen it all… until 2023 hit. Between a painful divorce, a business model I outgrew, and revenue crashing, it felt like everything I loved was slipping through my fingers. I had to relearn how to love myself, how to let go, and how to rebuild from the ashes. Today on the podcast I'm pulling back the curtain on the three hardest lessons I've ever faced in my life—and how they turned out to be my greatest launchpads. Listen in and discover why walking away from people and things you love can be the most compassionate choice, how real self-love starts with authenticity (not spa days or vanity wins), the two-step formula I used when my business fell apart, and how tuning into your inner wisdom sparked my next big breakthrough. If you're in a season of upheaval or just want to arm your mindset for whatever comes next, this episode is for you. If you've ever climbed back up after a hard fall, I'd be honored if you left a review. Your story might be the lifeline someone else needs. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com

    37 min
  7. 5 Ways To Understand Your Audience's Thinking Better

    JAN 6

    5 Ways To Understand Your Audience's Thinking Better

    The better you communicate, the stronger your messaging will be, and, more importantly, the better your relationships will be in life. I believe this to my core. The more I've worked on communication, the stronger my relationships have become with my kids, my parents, my friends, my coworkers, and so on! My students share the same story. Because the more you understand how humans process information, the better you'll be at helping them feel heard and seen. Today on the podcast, I'm rerunning the episode where we unpack the 5 key ways to tap into your audience's world and completely transform your marketing. Listen in and discover the type of individual who has the hardest time marketing (and how to shift), why talking from solution makes you irrelevant, how to to bypass ego and resistance, the triggers your audience can't ignore, and the simple mindset check that turns your messaging from "meh" to magnetic. If you've ever felt frustrated that your amazing ideas aren't converting, this episode will change your approach. And your results.  Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com

    39 min
  8. My Business and Marketing Predications for 2026

    12/30/2025

    My Business and Marketing Predications for 2026

    2025 brought more changes to online courses than any year I've seen in my 42 years. Everything that used to work suddenly felt like pulling teeth. I watched our $2K mid-ticket offer stall, then launched a $1K version that practically sold itself. At the same time, I realized AI wasn't just a helper it was my competition in every inbox and social feed. Today on the podcast, I'm sharing my top predictions for 2026 and the roadmap you need to thrive.  Listen in and discover why mid-ticket courses may struggle and how to pivot, turning AI from your rival into your secret weapon, crafting hyper-relevant hooks that stop thumbs in their tracks, why raw, phone-shot authenticity will beat overproduced content, the front-end low-ticket + back-end upsell play that backs your bottom line. If you want to price, package, and message your way through next year's shake-up, this episode is your playbook. Tune in now and get ahead of the curve. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com

    25 min
See All (319)

5
out of 5
201 Ratings

About

You're about to experience the new way to thrive in business, entrepreneurship, and life by leaning into who you are, what you love, and standing up for what you want to create. This is where we go against the grain, say "NO" to outdated society norms, and we say "YES" to change in order to create a happier, more fulfilled world. Welcome to the New Generation Entrepreneur Podcast, hosted by Brandon Lucero. Like what you hear? Subscribe to the show!

Information

You Might Also Like