The New Generation Entrepreneur Podcast

Brandon Lucero
  • 5.0 (202)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

You're about to experience the new way to thrive in business, entrepreneurship, and life by leaning into who you are, what you love, and standing up for what you want to create. This is where we go against the grain, say "NO" to outdated society norms, and we say "YES" to change in order to create a happier, more fulfilled world. Welcome to the New Generation Entrepreneur Podcast, hosted by Brandon Lucero. Like what you hear? Subscribe to the show!

  1. 3 Ways Course Creators Can Use AI For More Sales and Better Customer Results with Jenna Sourd

    3D AGO

    3 Ways Course Creators Can Use AI For More Sales and Better Customer Results with Jenna Sourd

    What if you could give every student a one-on-one coach without ever filming another video?   I had Jenna Soard back on the mic this week. she's the AI branding guru who went from teaching Canva to running a $5.5M business with zero video modules. We dove deep into the exact tools and strategies she uses to build hyper-custom GPTs that guide your students step-by-step, adapt to their needs, and even coach them through mindset blocks. Today on the podcast, Jenna and I break down how course creators can use AI to speed up their launch, create pro-quality assets, and deliver personalized coaching at scale. Listen in and discover:   Why custom GPTs beat static video modules every time   The secret image + video tools (ChatGPT's SORA, Mid-Journey, RunwayML) for on-brand content in seconds   How to embed GPTs into your course shell and lead magnets (no extra coding needed)  Using AI for sales objections and somatic coaching so students get real-time answers   If you're ready to stop dreading course edits and start riding the AI wave, this episode is for you. Tune in now and see how you can replace bulky videos with smart, scalable GPTs.   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com

    49 min
  2. Im not a guru, I'm just giving my heart

    FEB 24

    Im not a guru, I'm just giving my heart

    Everyone's losing their minds over AI. Some hail it as the greatest thing since sliced bread. Others warn it's going to kill authenticity. Meanwhile, sales and followers are swinging wildly all around us. I got caught in the swirl myself. After a tough year—divorce, stalled launches, ghosted inboxes—I realized I'd lost sight of why I'm here: to teach communication that heals, connects, and transforms. Today on the podcast, I'm breaking down the three camps in the AI craze and why the sweet spot isn't utopia or panic—it's treating AI as the ultimate amplifier for your true voice. Listen in and discover: • The 3 AI camps shaking up the course world—and which one drives real results  • Why your essence and heart can't be replaced (and how to weave them into your prompts)  • How AI can finally bridge the gap between your teaching and your students' breakthroughs  • The single change you must make when sales sputter from shortcut chasing  • My blueprint for using AI to magnify your impact, not replace you  If you're done with the hype cycle and ready to use AI as a tool to magnify what makes you unique, this episode is for you. Tune in now and learn how to thrive in the wild, wild west of AI. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com

    20 min
  3. ChatGPT is Costing You Sales (Here's Why)

    FEB 17

    ChatGPT is Costing You Sales (Here's Why)

    Ever wondered why AI isn't the magic bullet for your messaging?  Most people jump into ChatGPT or Gemini expecting it will fix their copy, sales page, or launch strategy—only to find they're amplifying what's already broken.  I saw this firsthand when my daughter came home upset over a silly granola‐bar comment. Instead of a generic pep talk, I mirrored exactly how she felt—embarrassed, judged, stuck. In that moment she felt heard. That's relevancy. AI alone won't give you that.  Today on the podcast, I'm busting the "generalized AI trap" and showing you how to use AI to amplify gold—not scrap. Listen in and discover:  • Why your shiny new AI is just speeding up bad messaging  • The one mindset shift you must make before typing a single prompt  • How speaking with laser‐focused relevancy stops scrolls and sparks sales  • A 30-minute "Launch Messaging" system to churn out every email, script, and ad  • The three ways you can approach AI (and which one wins every time)  If you're done with faster "fail" content and ready for AI that actually moves the needle, this episode is for you.  Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com

    28 min

  4. FEB 10

    How To Build A Multi-Million Dollar Business Without Sacrificing Your Family with Dan Culver

    How do you launch a business, partner with your spouse, and still be fully present for your kids? Sounds impossible, right? I sat down with Dan Culver—he and his wife, Nicole, ditched the 9–5 provider/caregiver model. They closed their granola side hustle, co-lead her personal brand, and raise three daughters under one roof…without losing their minds. Today on the podcast, Dan shares the unfiltered playbook for running a family-first business without sacrificing sanity (or date nights). Listen in and discover:   • Why they refused "my job vs. your job" roles—and how that fuels total flexibility   • The boundary-setting hack that keeps work and home from bleeding into chaos   • How they loop their kids into big decisions (Aruba trip postponed? Here's why…)   • Their strategy to prepare kids for an unpredictable future—college, careers, gigs   • Sneaky time hacks: from lunch dates to business brainstorms, even with three kids If you've ever felt guilty hustling for family…or wondered if you can scale your dream and be a great parent…this episode is your blueprint. Tune in now to hear Dan's candid stories—and my take on making business and family thrive side by side. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com

    45 min
  5. Persuasive Content vs Belief Shifting Content

    FEB 3

    Persuasive Content vs Belief Shifting Content

    We all want content that grabs clicks, followers, and sales. But if you're only leaning on urgency and social proof, you're missing out on the deeper magic: belief shifting. I used a parenting analogy on the podcast—comparing a boss yelling "Do it now!" versus calmly asking for help—to show why persuasive triggers spark action but rarely change long-term behavior. Belief shifting, on the other hand, rewires someone's thinking so they never go back to old habits. Today on the podcast, I'm unpacking: • What persuasive content really is (and its limits)   • Why belief shifting digs into your audience's core beliefs for lasting change   • Two simple patterns—metaphor/analogy and chunking up—to expose flawed beliefs   • How to ethically layer persuasion on top of belief shifts for irresistible offers   • The secret sauce in our B-Bot AI that crafts both belief shifting and persuasive messages Whether you're writing emails, social posts, or ads, this episode will give you clarity on when to press for action and when to invite a mindset upgrade. And if you want a shortcut, our Messaging Conversion Bot at brandlucero.com can draft both styles in seconds. Tune in now—your next breakthrough message is waiting. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com

    23 min
  6. Building A Family And A Biz That Does Millions with The Culvers

    JAN 27

    Building A Family And A Biz That Does Millions with The Culvers

    Ever feel like everyone's screaming at you to hustle until your eyeballs bleed? But cling to "work-life balance" and they say you'll never make real money. As a dad, I've been there. I need a business that pays the bills without missing bedtime stories. That's why I sat down with Dan and Nicole Culver—two of my go-to mentors who have built a multimillion-dollar business on a 20-hour workweek. Today on the podcast… we dive into their playbook for consistent $100K+ months with a lean team, clear boundaries, and semi-automated evergreen funnels. Listen in and discover why boundaries are your biggest leverage (no nights, no weekends), how a 5-person team pulls in $100K months, the "Culver-style email" that sells daily without burning out, secret evergreen funnel hacks for non-stop sales, and parenting lessons that double as business accelerators. Ready to build a business that fuels your life, not destroys it? Tune in now and reclaim your time. Connect with the Culvers online - https://instagram.com/nicole.culver And check out what they have to offer - https://nicoleculver.co/ Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com

    40 min
  7. 5+ Ways I've Made Money WITHOUT Needing A Job

    JAN 20

    5+ Ways I've Made Money WITHOUT Needing A Job

    Sixteen years ago I walked away from the traditional career path. And I haven't looked back. Between selling websites in college, building SEO niches, launching service retainers, coaching, and exploring coffee shops and AI apps, I've generated somewhere between $10M and $20M without ever punching a clock. Today on the podcast, I'm pulling back the curtain on every money-making venture I've tried, the lessons I learned, and the fresh ideas I'm gearing up to launch next. Listen in and discover how I flipped websites in college for $2K–$10K apiece, why niche SEO sites once paid me $300+ per month on autopilot, the secret to pitching reoccurring service retainers that clients can't cancel, how I scaled one-on-one consulting into $120K last year, my upcoming experiments—from an underground coffee pop-up to parenting AI tools, faceless YouTube channels, and daily text-message coaching If you've ever wondered how to turn hustle into real income, or what to try next, this episode is your roadmap. Tune in now and pick the path that fits your life (and your wallet). Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com

    48 min
  8. How To Use AI To Create Images And Branding That Converts In 2026 with Jenna Soard

    JAN 14

    How To Use AI To Create Images And Branding That Converts In 2026 with Jenna Soard

    Your AI images look impressive... until someone notices the extra finger or robotic grin. That's exactly what I saw when I first dabbled in AI branding. Without a solid process, you end up with weird artifacts, cold-traffic ads that flop, and zero ROI on your "pretty" creatives. Enter Jenna Soard. She's the AI brand wizard who taught me how to craft hyper-real images, upsell videos, B-roll storyboards, and more all using AI, without dropping thousands on photoshoots. Today on the podcast, I'm sitting down with Jenna to show you how to use tools like Nanobanana (Gemini 3.5), Ideogram, and SORA to build brand assets that actually convert in 2026. Listen in and discover the secret to hyper-real brand photos (no weird fingers), which tools to use for ad graphics vs. infographics, when to show your face to warm audiences, how to create a digital video twin with SORA for seamless upsell clips, and crafting B-roll storyboards that stop the scroll. Ready to get hands-on? Jenna and I are hosting a free workshop next week on AI-powered sales pages and branded creatives. Save your spot at brandonlucero.com/jenna  Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com

    37 min
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About

You're about to experience the new way to thrive in business, entrepreneurship, and life by leaning into who you are, what you love, and standing up for what you want to create. This is where we go against the grain, say "NO" to outdated society norms, and we say "YES" to change in order to create a happier, more fulfilled world. Welcome to the New Generation Entrepreneur Podcast, hosted by Brandon Lucero. Like what you hear? Subscribe to the show!

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