The New Generation Entrepreneur Podcast

Brandon Lucero
  • 5.0 (202)
  • Entrepreneurship
  • Updated Weekly

You're about to experience the new way to thrive in business, entrepreneurship, and life by leaning into who you are, what you love, and standing up for what you want to create. This is where we go against the grain, say "NO" to outdated society norms, and we say "YES" to change in order to create a happier, more fulfilled world. Welcome to the New Generation Entrepreneur Podcast, hosted by Brandon Lucero. Like what you hear? Subscribe to the show!

  1. 6d ago

    Dynamic Shifting Education Got me 2 Million Views on A Reel

    Ever post two almost-identical reels and one explodes with 2 M views while the other flops at 8 K? That happened to me, and I was scratching my head. I dug into Content Lab's analytics and realized it wasn't just the framework it was the teaching. The videos that blew up weren't simple tutorials. They were what I'm calling dynamic shifting education: lessons that shift an unhealthy dynamic, not just show you what to do. Today on the podcast, I break down dynamic shifting education and share how to turn your educational content into a perspective-shifting machine. Listen in and discover:  - The difference between a tutorial and dynamic education  - How to pinpoint the unhealthy dynamic blocking your audience  - My 5-step framework to shift perspectives with your content  - Real examples that went from 8 K views to 2 M  - Why metaphors and situations make your lessons irresistible  Ready to start shifting dynamics in your content? Tune in now and let me know what blows up for you. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com

    Dynamic Shifting Education Got me 2 Million Views on A Reel

  2. Sep 8

    Why You're Replaceable (And How Not To Be)

    Ever feel like your spot could be filled by someone else? Last week, hiking in Flagstaff, I hit the snowline and had an epiphany: we all operate like we're replaceable even in our own niches. Fast forward to our team retreat in Telluride (side note: those peaks align with Orion!), and I realized this replaceable mindset actually powers true mastery: experience, purpose, and constant evolution. Today on the podcast I dive into how owning "everyone is replaceable" can make you irreplaceable. I break down my three-pillar framework that's kept our business ahead of the curve and why it matters now more than ever. Listen in and discover: • Why relentless practice and trial-and-error trump certifications  • How honoring your dharma fuels passion and standing out  • The Netflix vs. Blockbuster lesson on improving outdated norms  • How to spot and fix what no longer works in your industry  • The secret to sustaining long-term mastery and innovation  Ready to cement your place at the top? Tune in, then hit me with your biggest takeaway and a review on iTunes. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com

    Why You're Replaceable (And How Not To Be)

  3. Sep 1

    Stop Crafting Generic Copy, Diagnose Your Audience

    Ever scroll past a post that nails your exact pain point and think, "How did they get inside my head?" If it doesn't happen every day, we need to fix that.  I used to watch teams craft generic ads that spoke to everyone and resonated with no one. Then I discovered diagnosing: a simple shift to self-identifying language that makes your prospects conclude, "Yep, that's me."  Today on the podcast, I'm unpacking diagnosing how to use specificity to build relevance, trust, and demand before you even pitch.  Listen in and discover:  • What diagnosing (a.k.a. self-identifying language) is and why it beats general messaging  • The doctor analogy: why hyper-specific descriptions trigger instant trust and eagerness  • The three types of trust you need and how diagnosing checks multiple boxes  • Real-world examples: five-sign ads that convert and webinar intros that hook  • How to zero in on unwanted situations that make people self-diagnose  Ready to stop being "just another voice" and start speaking directly to your ideal customer? Tune in and learn how to diagnose your audience in your next email, ad, or webinar.  Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com

    Stop Crafting Generic Copy, Diagnose Your Audience

  4. Aug 25

    The 2 Questions That Kill Sales Objections

    "Brandon, how do I attract more buyers into my funnel?" I get this question all the time. And here's the truth: even with a great offer, only 2.5-5% of the people in your funnel are ever going to buy. That's just how conversion works. So if your sales are falling flat, it's usually not a buyer problem. It's an objection problem. Most objections (price, timing, "let me think about it") aren't logical decisions. They're automatic reactions. Your prospect's nervous system is telling them familiar is safe and the unknown is scary, so it throws up a wall before they've even thought it through. Today on the podcast, I'm breaking down the exact objection-busting process I use on sales calls and in trainings to get people out of that automatic reaction and into a real decision. Listen in and discover: Why objections are almost always a safety response, not a logical one The 3 types of trust every buyer needs before they'll say yes The 2 questions I ask that get to the real objection every time Why "I'm going to keep researching on my own" is the most common (and weakest) objection there is How to walk someone from "maybe" to "yes" without ever feeling pushy Here's the thing → you don't overcome objections by being more convincing. You overcome them by helping people see that what they've already been doing hasn't worked, and that they trust your process enough to try something different. Get this right and your sales conversations change completely. Tune in now and start busting objections before they bust your sales. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com

    The 2 Questions That Kill Sales Objections

  5. Aug 18

    Building a Messaging Bridge To Create Demand - Part 3

    Ever feel like you're preaching into the void? You launch your solution, shout about the features… and hear crickets. They're not ignoring you they just can't see why they need it. I used to do the same thing: start at the finish line. Pitch first, connect later. No wonder nobody tuned in. In today's world, people only lean in when you first meet them where they are. Today on the podcast, I'm wrapping up our three-part Building Bridges series with live hot seats from NGM Live. You'll watch me build bridges in real time so your audience sees their pain, feels the tension, and gets excited about your solution. Listen in and discover:  • Why starting at your solution leaves your audience cold  • The simple "bridge" framework I use on every webinar (and beyond)  • Live hot-seat examples across industries coaches, course creators, service pros  • The mindset shift that sparks internal demand before you ever pitch  • How to adapt these bridges for your next launch, email, or video  Ready to connect the dots for your listeners? Tune in now and make every word count. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com

    Building a Messaging Bridge To Create Demand - Part 3

  6. Aug 11

    Building a Messaging Bridge To Create Demand - Part 2

    Ever felt like you're pouring great content into the void and getting crickets in return? That was me until I realized I was skipping the most critical step in marketing: the bridge. Imagine you're driving 40 mph and your car starts shaking. A sign that reads "We fix timing belts" won't make you stop you don't even know that's the problem. But a sign that says, "Car shaking over 40 mph? We'll fix it in 15 minutes"? You'd slam on the brakes and pull in. That mechanic created a bridge from your known problem (shaking car) to the solution you needed (timing belt). Today on the podcast, we unpack how to build that same bridge in your messaging so your audience actually craves your solution before you ever pitch it. Listen in and discover: - Why starting with the solution leaves your audience confused  - How to speak to their real, unwanted experience first  - The four-step bridge formula: problem, mistake, metaphor, solution  - Why perspective-shifting beats endless tutorials every time  - How to plug this bridge into your next launch, webinar, or email  Ready to stop talking at people and start guiding them? Tune in now and learn how to bridge the gap in your marketing. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com

    Building a Messaging Bridge To Create Demand - Part 2

  7. Aug 4

    How To Bridge The Gap From Problem To Solution In Your Messaging

    When I started teaching this four years ago, I'd ask people, "Is your messaging off?" and get blank stares. Nobody knew what messaging even was. They just knew their content wasn't working. So I changed one thing. I started saying: "Is your content filled with great information, but you're not seeing the sales or engagement? There's a reason." Same solution. Completely different response. Because that version met people where they actually were. That's a bridge. The connection that carries someone from their unwanted experience to wanting what you sell. And most entrepreneurs skip it entirely, then wonder why great copy converts like cold oatmeal. Today on the podcast, I'm walking you through how to build one, straight from our NGM Live event stage. Listen in and discover: What "awareness level" really means and why ignoring it kills your ads The exact 5-step bridge you can drop into emails, ads, webinars, and content Why naming the mistake before the solution is what creates the "oh my God, that's me" moment The TED talk vs. encyclopedia distinction that reframes your entire approach Why I never teach anything until the gap is bridged and neither should you If your cost per lead is climbing or your launches are landing softer than they used to, this is the fix. Listen in now, and stick around; parts two and three are live bridge builds you can steal from. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com

    How To Bridge The Gap From Problem To Solution In Your Messaging

  8. Jul 28

    Is AI killing your messaging?

    I'll be honest I didn't want to talk about AI this year. I thought it would steal the human magic from messaging. But after testing it, I've seen its power…and its pitfalls. Back when I started, writing killer copy meant years of mastery. Now, everyone jumps into ChatGPT, types "write my Facebook ad," and wonders why their content flops. They skip the learning curve and miss the deeper connection. Today on the podcast, I'm unpacking exactly how AI should fit into your messaging process—and why you still need the human element. Listen in and discover: - Why AI alone can't replace your craftsmanship (and where it shines) - The two simple prompts that turn generic ChatGPT output into tailored, powerful copy - How our custom bot nails thought reversals and webinar titles 80–90% accurate vs. 50% from vanilla AI - The golden combo: your expertise + AI speed = faster, deeper results - How to grab my free mini-training to perfect thought reversals in ChatGPT Ready to make AI work for you, not against you? Check out Content Lab, the AI system trained on proven viral hook frameworks for coaches, thought leaders, and course creators. Grab your spot at https://learn.brandonlucero.com/content-lab-offer and start turning your teachings into content that actually gets seen. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com

    Is AI killing your messaging?
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5
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About

You're about to experience the new way to thrive in business, entrepreneurship, and life by leaning into who you are, what you love, and standing up for what you want to create. This is where we go against the grain, say "NO" to outdated society norms, and we say "YES" to change in order to create a happier, more fulfilled world. Welcome to the New Generation Entrepreneur Podcast, hosted by Brandon Lucero. Like what you hear? Subscribe to the show!

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