52 Weeks of Hustle

Blue Wire
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52 Weeks of Hustle is a podcast hosted by Travis Apple, who has held Executive Roles with teams in the NBA and MLB. Each podcast will consist of Travis having a conversation with top ranking professionals in the sports industry as you will hear their career path, what they look for in successful people, and ultimately a few take-a-ways for listeners to apply to their day to day.

  1. 5d ago

    52 Weeks of Hustle with Adam Heaslip

    🎙️ New Episode Alert — “From Every Angle: Leadership, Growth, and the Future of the Game — A League Perspective on Building Stronger Clubs” This week on the 52 Weeks of Hustle Podcast, I had the opportunity to sit down with Adam Heaslip, Account Director, Club Business Development at the NFL. Adam has one of those career paths that gives him a truly unique perspective on the sports business. Madison Square Garden. NBA League Office. Paciolan. And now more than five years with the NFL. He’s experienced the business from the team side, league side, and technology side — and we dive into how each stop has shaped the way he approaches helping NFL clubs grow their business today. 🏈 3 Hustle Hot Topics from this episode: 🏈 Why sharing best practices between clubs ultimately makes the entire league stronger 🏈 The characteristics Adam consistently sees in the most successful owners, executives, and front-office leaders 🏈 How technology will continue to reshape ticketing, the fan experience, and the way clubs connect with their fans One of my favorite themes from this conversation is the value of seeing the business from different perspectives. Every stop in your career can give you another lens that makes you better at the next one. Great conversation with Adam and plenty of takeaways for anyone looking to build a long-term career in sports. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

    52 Weeks of Hustle with Adam Heaslip

  2. Sep 2

    52 Weeks of Hustle - The Lemonade Stand

    🎙️ New Episode Alert — “The Lemonade Stand: What Scout Taught Me About Sports Business at Three and a Half Years Old” This week on 52 Weeks of Hustle, I’m changing things up a little. No billion-dollar leagues. No massive media deals. No revenue-sharing debates. Instead, I’m talking about a lemonade stand. Last Sunday, my 3.5-year-old daughter Scout set up shop at the end of our driveway for two hours. 🍋 44 cups sold 💰 $94 in gross sales 💵 $50 in costs 📈 $44 profit But what caught my attention was that she charged $1 per cup — and people actually paid an average of $2.14. That two-hour lemonade stand got me thinking: Every business is really just a lemonade stand at scale. The questions are the same. The only difference is the decimal points. 🍋 5 lessons from the stand: 🍋 Price is what you list. Value is what people are willing to give you. 🍋 Location can be more important than the product. 🍋 The second sale is easier — and more valuable — than the first. 🍋 One product creates a ceiling. A portfolio creates a business. 🍋 The face of your brand and the people behind the scenes both matter. Whether you’re running a lemonade stand, a sports team, a venue, a league or a startup, the fundamentals really aren’t that different: Pricing. Location. Retention. Portfolio. People. Sometimes we make business more complicated than it needs to be. And sometimes it takes a 3.5-year-old with a folding table and a pitcher of lemonade to remind you of that. This may be one of my favorite episodes I’ve recorded. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

    52 Weeks of Hustle - The Lemonade Stand

  3. Aug 26

    52 Weeks of Hustle with Michael Boisvert

    🎙️ New Episode Alert — “Built from the Inside Out: Leadership, Loyalty, and the Future in LA” This week on the 52 Weeks of Hustle Podcast, I had the opportunity to sit down with Michael Boisvert, Head of Ticket Sales and Service for the Los Angeles Clippers. Michael has spent the majority of his career with the Clippers, working his way up to lead the organization’s ticket sales and service operation while also taking a unique detour into entrepreneurship and filmmaking along the way. We talk about career growth, leadership, building high-performing sales teams, and how the Clippers are entering an entirely new era with Intuit Dome. 🏀 3 Hustle Hot Topics: 🏀 How Intuit Dome has changed the ticket sales and service conversation with Clippers fans 🏀 How the Clippers continue to build their own identity and grow their fan base in one of the most competitive sports and entertainment markets in the country 🏀 The value of building a career within one organization versus continually moving to the next opportunity We also discuss Michael’s approach to hiring, coaching and developing high-performing salespeople, what entrepreneurship taught him about leadership, and how the Clippers’ business has evolved throughout his career. One of my favorite themes from this conversation is that career growth doesn’t always require going somewhere else. Sometimes it’s about continuing to evolve, taking on new challenges, and increasing your impact from within. Excited for everyone to hear Michael’s journey and perspective! Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

    52 Weeks of Hustle with Michael Boisvert

  4. Aug 19

    52 Weeks of Hustle - Kickoff to the

    🎙️ New Episode Alert — "Kickoff of the $50M Roster Era: What the First Fully Built Season of Revenue Sharing Looks Like" College football has always had recruiting rankings. Now it has payroll strategy. This week on the 52 Weeks of Hustle Podcast, I’m diving into what could be one of the most important seasons in the history of college athletics—the first fully built season of the revenue-sharing era. For the first time, programs have spent an entire offseason making decisions around a $21.3 million revenue-share cap across their athletic departments, while third-party NIL continues to create football rosters reportedly valued at $40–$50 million at the top end. The question is no longer whether money matters. It’s whether the program with the most money—or the program that allocates it most intelligently—wins. 🏈 3 Hustle Hot Topics from this episode: 🏈 What does a "$50M roster" actually mean—and where is all that money coming from? 🏈 Which roster-building strategy will win: premium talent, retention, proven experience, aggressive spending, or importing an established system? 🏈 How NIL, revenue sharing, and the transfer portal are turning roster construction into a capital-allocation exercise The last five years were about whether college athletes should be paid. That debate is over. Now the question becomes: Who builds the most sustainable operating model? Who allocates capital the best? Who develops talent? And who protects the culture that made the roster worth building in the first place? This is the season college football stops being just a recruiting story and starts becoming a business school case study. The $50M roster era is here. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

    52 Weeks of Hustle - Kickoff to the

  5. Aug 12

    52 Weeks of Hustle with Taralynn Reburn

    🎙️ New Episode Alert of 52 Weeks of Hustle Podcast — "Building Champions ON and Off the Ice: Leadership, Loyalty, And Growing Hockey in South Florida" This week, I had the opportunity to sit down with Taralynn Reburn, Vice President of Ticket Sales and Service for the Florida Panthers, to talk leadership, career growth, building lasting relationships, and what it takes to grow a passionate fanbase in South Florida. Taralynn’s career is a great example of why there is no single path to success in the sports industry. She started behind a microphone in British Columbia, became the first female in Canada to call junior hockey play-by-play over the airwaves, moved into premium sales with the Vancouver Whitecaps, spent nearly eight years growing through the Vancouver Canucks organization, and ultimately took a leap of faith that brought her across the continent to the Florida Panthers. 🏒 3 Hustle Hot Topics from this episode: 🏒 How do you turn the momentum of winning championships into long-term fans and members who stay for the next decade? 🏒 How do you build and protect a service-first culture in an increasingly automated and data-driven sales environment? 🏒 What does the future of premium look like as fans increasingly want experiences—not just great seats? One of my favorite themes from this conversation is that championships can create demand—but building lasting loyalty requires much more than winning. It's about the relationships you build, the experiences you create, and how you treat your fans every step of the way. This episode is packed with career advice, leadership lessons, and practical insights for anyone working in sports, ticket sales, premium, service, or fan experience. Excited for everyone to hear Taralynn’s journey and perspective as we continue Season 7 of 52 Weeks of Hustle. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

    52 Weeks of Hustle with Taralynn Reburn

  6. Aug 5

    52 Weeks of Hustle - The World Cup After the Whistle

    🎙️ New Episode Alert 52 Weeks of Hustle Podcast — "The World Cup After the Whistle: What 2026 Proved About the Game, the Business, and the Fan" A few weeks ago on the 52 Weeks of Hustle Podcast, I asked a simple question: Did the 2026 FIFA World Cup change sports ticketing forever? Now that the final whistle has blown, it's time to look back—not just at who lifted the trophy, but at what the tournament taught us about pricing, fan experience, trust, and the future of sports business. This episode isn't about reliving the matches. It's about breaking down the biggest business lessons from the largest sporting event in history and what every team, league, venue, and live entertainment organization should learn moving forward. ⚽ 3 Hustle Hot Topics from this episode: ⚽ Did premium pricing and mass participation successfully coexist? ⚽ Why Fan Festivals may have been the biggest business success story of the entire tournament ⚽ How sports organizations can maximize revenue without sacrificing fan trust The 2026 FIFA World Cup proved that fans are willing to pay for unforgettable experiences. But it also reminded us that long-term success isn't built on revenue alone—it's built on transparency, trust, and creating experiences for every type of fan. Whether you work in ticketing, sponsorship, marketing, hospitality, fan experience, or venue operations, this episode offers practical lessons that extend far beyond the World Cup. Excited to continue Season 7 by exploring the biggest trends shaping sports and live entertainment—and what they mean for the future of our industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

    52 Weeks of Hustle - The World Cup After the Whistle

  7. Jul 29

    52 Weeks of Hustle with Cole Rubin

    🎙️ New Episode Alert — "Beyond the Ticket: Building the Future of Fan Intelligence" This week, I had the opportunity to sit down with Cole Rubin, Co-Founder and CEO of FanFeed, to discuss entrepreneurship, innovation, and how the future of ticketing is shifting from simply selling tickets to truly understanding fans. Cole has spent more than two decades building companies that have transformed the ticketing industry—from founding Dynasty Sports & Entertainment, which became Logitix, to launching Seat Club, and now leading FanFeed. His career is a masterclass in identifying opportunities, taking calculated risks, and continuing to reinvent an industry that's constantly evolving. We discussed his entrepreneurial journey, the evolution of ticketing technology, and why the next competitive advantage isn't just better pricing—it's better understanding the people attending your events. 🎟️ 3 Hustle Hot Topics from this episode: 🎟️ Why fan data should be built on trust, transparency, and consent—not just collection 🎟️ How leaders can stay ahead of where an industry is going instead of reacting to where it's been 🎟️ What it takes to continually bet on yourself and build multiple successful companies One of my favorite themes from this conversation is that the companies that shape the future aren't just solving today's problems—they're identifying tomorrow's opportunities before everyone else sees them. This episode is packed with entrepreneurial lessons, leadership insights, and practical ideas for anyone working in sports, technology, ticketing, live entertainment, or business. Excited for everyone to hear Cole's story and perspective as we continue Season 7 of 52 Weeks of Hustle. #52WeeksOfHustle #SportsBusiness #Ticketing #FanEngagement #Leadership #Entrepreneurship #Innovation #SportsTechnology #LiveEntertainment #Startup #Podcast Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

    52 Weeks of Hustle with Cole Rubin

  8. Jul 22

    52 Weeks of Hustle - What Disney Understands About Fans That Sports Teams Still Don't

    🎙️ New Episode Alert — “What Disney Understands About Fans That Sports Teams Still Don’t” This week on the 52 Weeks of Hustle Podcast, I'm taking a different approach. After taking my wife and daughter, Scout, on a Disney Cruise, I came home with something unexpected—not souvenirs, but pages of notes. Everywhere I looked, I saw ideas that sports teams, arenas, and live entertainment venues could implement immediately to create better fan experiences. Disney isn't just delivering vacations—they're engineering memories. And I believe that's exactly what our industry should be doing. 🎢 3 Hustle Hot Topics from this episode: 🎢 Why the fan experience should begin long before game day 🎢 How small moments of personalization create lifelong loyalty 🎢 Why the best organizations design memories—not just transactions One of the biggest takeaways from this episode: People don't remember the final score five years later. They remember who they were with, how they felt, and the moments that surprised them. Disney understands that. It's time for sports to catch up. Whether you work in ticket sales, marketing, sponsorship, premium hospitality, game operations, or fan experience, this episode is packed with practical ideas that can be implemented immediately. Sometimes the best innovations don't come from inside our industry—they come from looking outside of it. Excited to continue Season 7 by sharing real-world lessons that can help elevate the future of sports and live entertainment. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

    52 Weeks of Hustle - What Disney Understands About Fans That Sports Teams Still Don't
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4.9
out of 5
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About

52 Weeks of Hustle is a podcast hosted by Travis Apple, who has held Executive Roles with teams in the NBA and MLB. Each podcast will consist of Travis having a conversation with top ranking professionals in the sports industry as you will hear their career path, what they look for in successful people, and ultimately a few take-a-ways for listeners to apply to their day to day.

Information

  • Creator
    Blue Wire
  • Years Active
    2020 - 2026
  • Episodes
    333
  • Rating
    Clean
  • Copyright
    © Travis Apple
  • Show Website
    52 Weeks of Hustle

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