Real Money, Real Experts

AFCPE®

Real Money, Real Experts is a personal finance podcast written and produced by AFCPE®. With an audience of financial professionals, we strive to educate and entertain with a combination of expert tips, engaging interviews, and real-life storytelling. AFCPE® ensures the highest integrity of the financial counseling profession by certifying, connecting, and supporting diverse professionals. Our comprehensive program, the AFC® (Accredited Financial Counselor®), represent the gold standard of financial counseling certifications. And our membership community offers a place to share best practices, solve similar struggles, and access tools and resources that advance your career and enable you to better serve your clients.

  1. Fixing More Than the Numbers: Counseling Strategies When Budgets Don't Do the Trick with Jayne Larson and Alicia Lawrence

    MAR 3

    Fixing More Than the Numbers: Counseling Strategies When Budgets Don't Do the Trick with Jayne Larson and Alicia Lawrence

    In this episode of Real Money, Real Experts, Dr. Brandy Baxter sits down with financial counselors Alicia Lawrence and Jayne Larson to explore why real financial change goes beyond the numbers. They discuss the power of motivational interviewing, empathy, and curiosity in helping clients uncover the “why” behind their money habits. From overcoming the fear of opening bills to negotiating more than 20 credit card accounts, this conversation highlights how mindset shifts—not just budgets—drive lasting progress. For financial professionals ready to focus less on spreadsheets and more on behavior, this episode offers practical insight into creating meaningful, sustainable change. Show Notes: 02:00 – Meet the guests: Alicia Lawrence & Jayne Larson 03:00 – Shifting from “what to do” to understanding the why behind money behaviors 05:00 – Motivational interviewing and the stages of change 08:00 – Emotional triggers, stress spending, and building client trust 09:30 – Measuring progress beyond the numbers (confidence, opening mail, mindset shifts) 11:00 – Client story: From avoiding bills to negotiating 20+ credit cards 14:00 – What sparked the mindset shift? 15:20 – Advice for financial professionals: leading with curiosity and empathy 19:00 – Reflection questions that spark behavior change 20:50 – Two Cents segment: Discomfort, flexibility, and sustainable planning 22:30 – How to connect + episode wrap-up Show Note Links: Learn more here! Learn more about the wages & inflation here! Learn more about the US Inflation Rates! Learn more about Jayne & Alicia's work here! Check out this resource!   Connect with Alicia!  Connect with Your Money Line on Instagram! Connect with Your Money Line on Linkedin! Want to get involved with AFCPE®? Here are a few places to start: Become a Member, Sign up for an Essentials Course, or Get AFC Certified today! Want to support the podcast? We love partnering with organizations that share our mission and values. Download our media kit.

    25 min
  2. Rewired: 7 Steps to Help Clients Transform Their Relationship with Money with Ryan Law AFC®, CFP®

    FEB 17

    Rewired: 7 Steps to Help Clients Transform Their Relationship with Money with Ryan Law AFC®, CFP®

    In this episode of Real Money, Real Experts, we welcome back fan favorite Ryan Law, award-winning educator, author, and financial counselor, to share something a little different: his groundbreaking ReWired Framework. Ryan walks us through his seven-step process for identifying and transforming limiting beliefs—the inner work that often determines whether we achieve lasting success. From recognizing the beliefs that hold us back to experimenting with small, actionable steps, Ryan shows how rewiring our mindset can create real, sustainable change—not just in finances, but in all areas of life. Whether you’re a financial professional helping clients reach their goals or someone striving to make positive changes in your own life, this episode provides practical insights and strategies to start rewiring your brain for success. Show Notes: 02:09 Introduction to the ReWired Framework 04:59 Why knowledge and motivation alone aren’t enough for lasting chang 08:20 How beliefs drive behavior and why focusing on inner work is key 10:51 Step-by-step breakdown of the ReWired Framework (R–E–W–I–R–E–D) 18:25 The power of small, consistent steps to reinforce new beliefs 21:09 Documenting and reflecting for sustainable growth 24:03 How rewiring your brain applies to clients and your own life 25:26 Ryan’s 2 Cents Show Note Links: Connect with Ryan on Linkedin! Learn more about Sarah Newcomb! Check out Erika Wasserman! Learn more about Money Habitudes! Check out Klontz Money Script Inventory (KMSI)! Read Atomic Habits! Read Tiny Habits! Want to get involved with AFCPE®? Here are a few places to start: Become a Member, Sign up for an Essentials Course, or Get AFC Certified today! Want to support the podcast? We love partnering with organizations that share our mission and values. Download our media kit.

    29 min
  3. Yours, Mine, and Ours: Navigating Money in Blended Families with Mikel Van Cleve, MBA, CFP®, FBS®, CEBS

    FEB 3

    Yours, Mine, and Ours: Navigating Money in Blended Families with Mikel Van Cleve, MBA, CFP®, FBS®, CEBS

    Money conversations are emotional for any family—but in blended families, they often come with added layers of loss, loyalty, and complexity. In this episode of Real Money, Real Experts, Dr. Brandy Baxter and Rachael DeLeon are joined by Mikel Van Cleve, CFP®, PhD candidate at Texas Tech University and U.S. Coast Guard veteran, to unpack the unique financial and emotional dynamics of blended families. Drawing from both research and lived experience—what Michael calls “me-search”—the conversation explores why traditional financial advice doesn’t always work for blended families, common emotional landmines around money, and how assumptions about “joint finances” can unintentionally create conflict. Mikel shares practical tools financial professionals can use, including the three-bucket money approach, genograms, money dates, and role-playing exercises, to foster communication, transparency, and trust. Whether you’re a financial practitioner working with blended families or someone navigating one yourself, this episode offers actionable insights, empathy-driven strategies, and a powerful reminder: blended families aren’t broken or abnormal—they’re simply different, and they deserve planning approaches that reflect that reality. Show Notes: 01:26 – Meet Mikel Van Cleve, CFP® 03:05 – How Mikel’s lived experience shaped his research 05:18 – Why blended families are often overlooked in financial planning 07:52 – Emotional and financial landmines blended families face 11:48 – Rethinking joint finances in blended families 13:02 – The three-bucket money approach explained 18:44 – Why practitioner bias matters when working with blended families 23:36 – Tools for navigating emotionally charged money conversations 26:08 – Mikel’s 2 Cents Show Note Links: Learn more about Mikel's work Read Mikel's work!  Connect with Mikel!  Want to get involved with AFCPE®? Here are a few places to start: Become a Member, Sign up for an Essentials Course, or Get AFC Certified today! Want to support the podcast? We love partnering with organizations that share our mission and values. Download our media kit.

    32 min
  4. Will AI Take My Job? with  Dr. Jessica Limbrick

    JAN 20

    Will AI Take My Job? with Dr. Jessica Limbrick

    Is artificial intelligence here to help financial professionals—or replace them? In this special episode of Real Money, Real Experts, hosts Dr. Brandy Baxter and Rachael DeLeon kick off the new season with their very first video podcast recording and welcome back fan-favorite guest Dr. Jessica Limbrick, professor, researcher, AFCPE Board Member, and 2026 Treasurer. Fresh off her highly rated AFCPE Symposium session, “Will AI Take My Job?”, Dr. Limbrick joins the show to unpack what AI really means for financial counselors, coaches, planners, and educators. Together, they explore how AI can be used as a powerful assistant—from budgeting and lesson planning to brainstorming client strategies—while also discussing its limitations, risks, and ethical considerations. This episode dives into: How financial professionals can use AI without over-relying on itWhy fact-checking and asking better questions matters more than everEquity, bias, and access concerns in AI-driven financial adviceEnvironmental and ethical implications of emerging technologiesWhether AI will actually replace financial counselors—or simply reshape the professionWhether you’re AI-curious, AI-cautious, or already experimenting with new tools, this conversation offers a grounded, human-centered perspective on how technology and financial counseling can—and should—coexist. Now available on YouTube and wherever you get your podcasts. Show Notes: 01:30 – Introducing Dr. Jessica Limbrick 03:00 – How Jessica Got Interested in AI 06:00 – Using AI as an Assistant, Not an Authority 09:30 – AI in Financial Counseling: Opportunities & Risks 13:30 – Ethical Considerations & Bias in AI 17:30 – The Future of the Financial Profession 20:45 – Will AI Take My Job? 22:45 – Jessica's 2 Cents Show Note Links: Connect with Jessica on Instagram! Connect with Jessica on Linkedin! Want to get involved with AFCPE®? Here are a few places to start: Become a Member, Sign up for an Essentials Course, or Get AFC Certified today! Want to support the podcast? We love partnering with organizations that share our mission and values. Download our media kit.

    27 min
  5. Where Finance Meets Humanity: Ann Lentell on Coaching, Community & Change

    12/23/2025

    Where Finance Meets Humanity: Ann Lentell on Coaching, Community & Change

    Join us for an inspiring conversation with Ann Lentell, CFA, AFC®️, CFP®️ — a financial professional whose career bridges equity research, nonprofit leadership, and deeply human financial coaching. Ann shares how a childhood curiosity about markets led to a lifelong passion for personal finance, and how a transformative college class sparked her commitment to helping families build savings and stability. We dive into her decade at Compass Working Capital, where she scaled financial coaching programs for families in federally subsidized housing, and explore how culturally competent, client-centered coaching can shift lives. Ann also reflects on her journey to the AFC®️, what drew her to AFCPE’s mission, and how raising the bar for financial education brings greater access and equity to communities nationwide. Plus, she gives us a look ahead at her vision as AFCPE’s incoming Board President. This episode is filled with heart, strategy, and a powerful reminder that every financial story deserves dignity and high-quality guidance. Show Notes: 03:31 – Get to know AFCPE's 2026 Board President, Ann Lentell 07:26 – What drew Ann to AFCPE 12:39 – Brandy reflects on Ann’s impact on the AFCPE board 12:58 – How nonprofits can raise financial education standards 13:37 – The role of credentials and combating misinformation online 17:11 – Why the AFC pathway matters 17:58 – Ann's 2 Cents Want to get involved with AFCPE®? Here are a few places to start: Become a Member, Sign up for an Essentials Course, or Get AFC Certified today! Want to support the podcast? We love partnering with organizations that share our mission and values. Download our media kit.

    33 min
  6. We Were Made for This Moment: Real Stories, Real Impact

    12/09/2025

    We Were Made for This Moment: Real Stories, Real Impact

    Join hosts Rachael DeLeon and Dr. Brandy Baxter live from the AFCPE Symposium for a special episode capturing the energy, insights, and inspiration of this year’s event. In this unique format, you’ll hear directly from attendees—from financial coaches to educators to organizational leaders—as they share what the Symposium means to them, the moments that moved them, and the lessons they’re taking home. You’ll hear powerful “made for this moment” reflections from: Kelsea Dickey (Financial Coach Academy)Christine Richardson (Financial Planning Association)Debra Barker (Magellan Federal)Sean Brigham (Texas Tech University)Kimberly Rand (Project Equity)Young Mao and Tanya Brinston (University of Minnesota)Whether you attended in person, joined virtually, or are listening from afar, this episode captures the heart of the AFCPE community—connection, learning, and purpose. Show Notes: 00:42 Why We Were Made For This Moment 02:05 Rachael’s Symposium Highlights 03:10 Brandy’s Symposium Highlights 08:10 Interview: Kelsea Dickey 11:20 Interview: Christine Richardson 13:30 Interview: Debra Barker 18:00 Interview: Sean Brigham 20:30 Interview: Kimberly Rand 23:13 Interview: Young Mao and Tanya Brinston   Want to get involved with AFCPE®? Here are a few places to start: Become a Member, Sign up for an Essentials Course, or Get AFC Certified today! Want to support the podcast? We love partnering with organizations that share our mission and values. Download our media kit.

    34 min
  7. Healing Your Money Parts with Saundra Davis

    11/25/2025

    Healing Your Money Parts with Saundra Davis

    In this episode of Real Money, Real Experts, hosts Rachael DeLeon and Dr. Brandy Baxter sit down with the iconic Saundra Davis — master certified coach, financial well-being expert, and founder of Sage Financial Solutions — to explore the deeper layers of money, mindset, and human behavior. Sandra shares her powerful journey from financial planning to financial coaching, unpacking why knowledge alone isn’t enough to create change — and how understanding our “money parts” through the Internal Family Systems (IFS) model can transform both our personal and professional relationships with money. Together, they dive into: How different parts of ourselves — the saver, the spender, the worrier, the giver — all try to protect us in their own waysWhat it means to lead from our Self in financial decision-makingHow to bring compassion, cultural humility, and mindfulness into client workWhy continuous learning, reflection, and safe community spaces like the AFCPE Symposium are vital for financial professionalsWhether you’re a coach, counselor, planner, or simply someone striving to make peace with money, this episode will leave you inspired to meet every “part” of yourself — and your clients — with grace, curiosity, and compassion. Show Notes:  03:24 Saundra’s Journey into Financial Coaching 06:18 The Framework of IFS (Internal Family Systems) 11:57 How to Heal Your Money Parts 28:37 A Behind-the-Scenes Look at Saundra’s Pre-Conference Session 36:37 Saundra’s Two Cents Show Notes Links: Listening When Parts Speak by Tamala Floyd No Bad Parts by Richard Schwartz  Explore Sage Financial Solutions! Connect with Saundra on Linkedin! Connect with Saundra on Facebook! Connect with Sage Financial Solutions on Instagram! Want to get involved with AFCPE®? Here are a few places to start: Become a Member, Sign up for an Essentials Course, or Get AFC Certified today! Want to support the podcast? We love partnering with organizations that share our mission and values. Download our media kit.

    43 min
4.9
out of 5
34 Ratings

About

Real Money, Real Experts is a personal finance podcast written and produced by AFCPE®. With an audience of financial professionals, we strive to educate and entertain with a combination of expert tips, engaging interviews, and real-life storytelling. AFCPE® ensures the highest integrity of the financial counseling profession by certifying, connecting, and supporting diverse professionals. Our comprehensive program, the AFC® (Accredited Financial Counselor®), represent the gold standard of financial counseling certifications. And our membership community offers a place to share best practices, solve similar struggles, and access tools and resources that advance your career and enable you to better serve your clients.

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