The Aaron Novello Podcast

Aaron Novello

Welcome to the Aaron Novello Podcast!Are you looking to master the art of real estate sales?Do you want to level up your business and lifestyle?You are in the right place!Aaron and his guests share winning real estate sales strategies and techniques and show you how to win the inner game that leads to financial freedom.Get ready.Here is your host, top producing real estate agent and coach to some of the top agents in the U.S. and internationally, Aaron Novello. 

  1. 13H AGO

    What Attorneys Don't Tell You About Probate

    Stop losing easy listings to investors because you don't know how to handle the courthouse. In this episode, you will learn how to start a probate real estate business and master how to do probate sells so you can secure consistent monthly listings. We dive deep into sourcing probate data and providing the exact value every probate real estate agent needs to stand out in 2026. Many agents tell themselves the market is the problem, but the truth is they simply lack a proven system. If you want to know how to start a probate real estate business, you have to stop acting like a solicitor and start acting like a guide. Most families going through probate on parents property are overwhelmed by the process and the high costs of keeping a home they no longer need. As the representative for an executor estate, your job is to create urgency by showing them how much they can save. By focusing on saving sellers money on probate carrying costs, you provide a service that sets you apart from every other agent in your market. This video explains how to authorize a listing agreement early and get the property on the market before the legal process is even complete. What You Will Learn: ✅ How to use high-converting probate scripts for real estate agents to handle the "I need to wait" objection. ✅ The best way to find and contact probate property sellers directly from courthouse filings. ✅ Why cold calling probates fails for most agents and how to change your approach to get them to actually speak to you. ✅ How to guide a family from the initial pleading to a successful closing in 90 days or less. Whether you are a seasoned pro or just figuring out how to start a probate real estate business, these strategies will help you turn probate leads into a "winter wheat" pipeline of listings that close year round. Stop waiting for the market to change and start taking the listings that are already waiting for you at the courthouse.

    6 min
  2. MAR 2

    Stop Losing Probate Leads to This One Mistake

    Stop cringing every time you pick up the phone to talk to a probate lead! Mastering Cold Calling is the ultimate key to winning in Real Estate Investing and Real Estate today, especially when you are Selling Inherited Property in a sensitive market. In this exclusive roleplay session with Aaron Novello, we address the "bad smell in the room" that kills your conversion rate during Probate Cold Calls. If you’ve ever felt stuck when a seller asks how you got their information, you are likely missing the Emotional Intelligence required to bridge that gap. We break down exactly how to use "Tactical Empathy" to lower a seller's defenses and turn a high-stress objection into a listing opportunity. Most agents fail because they rely on an "elementary" intro that sounds like a typical salesperson. By implementing the Best Cold Calling Scripts Real Estate professionals use, you can stop the cycle of rejection and start building genuine trust with grieving families. We dive deep into Probate Real Estate strategies, showing you how to "dig deeper" into the family dynamic to uncover the real reason they are hesitant to sell. Whether you are a seasoned pro or just starting Probate prospecting, learning How to Handle Objections with empathy will set you apart from every other agent in your market. Don't let another lead go cold because you didn't know how to navigate the emotional component of the deal. What You Will Learn ✅ How to address the "elephant in the room" on a Probate call ✅ The secret to using Emotional Intelligence for higher conversion ✅ Why your current Cold Calling intro might be hurting your brand ✅ Expert techniques for Objection Handling with sensitive sellers ✅ The exact bridge to use when asked "How did you get my info?"

    13 min
  3. MAR 2

    Stop Real Estate "Malpractice" with Sellers

    Stop letting your inventory sit because you’re afraid of a real estate market 2026 reality check. In this episode, we dive into the real estate agent coaching you need to move houses when sales have dropped by 40%. Are your listings becoming a nightmare because you lack the agent skills to handle this shift? Many agents are unknowingly committing "malpractice" by not telling sellers the truth about pricing. We are currently in a market where 90% of homes aren't selling every month, and if you don't have the right real estate agent training, you risk being part of the group that quits this year. ✔ Why "victory made you weak" and how to stack the agent skills required for a buyer's market. ✔ The "3-3-3" strategy to determine the best listing presentation for real estate pricing. ✔ Professional real estate agent scripts for the "polite confrontation" regarding price reductions. ✔ The real estate mindset shift needed to expand while other agents are contracting. ✔ Is this a buyer's market, seller's market? We look at the 10-month inventory supply data to give you the answer. This is the best environment to become a dominant listing agent if you can master the seller to get a real estate price reduction conversation. Stop guessing and start using proven sales techniques to ensure your clients actually get their homes sold. Whether you are looking for real estate agent coaching to survive or thrive, this breakdown is your roadmap for the current market shift. If you’ve ever wondered why 80% of objections are created by the seller himself, it usually comes down to your tonality and framing. We’re showing you exactly how to fix your listing presentation and acquire the real estate agent coaching and skills that the top 1% use to dominate.

    17 min
  4. FEB 28

    The Real Reason Your Real Estate Listings Aren’t Selling

    Stop wasting your time on appointments that go nowhere. If you want to learn how to qualify leads for real estate effectively, you must master the art of uncovering a seller's true motivation before you ever leave your office. Most realtors if you're listings aren't selling do this now: stop focusing solely on the house and start focusing on the human capital. In this episode, we dive deep into the "Clear the Room" methodology, a vital part of any real estate coaching and training program. You will learn the exact real estate scripts for sellers that cut through smoke screens and get to the truth of why a homeowner is hesitant. We address the massive interest rate are too high objection that is stalling the 2026 market and show you how to use data to help sellers self-discover their best path forward. Whether you are focused on prequalifying sellers for traditional sales or wholesaling, your success depends on your ability to handle every objection handling scenario with confidence. Don't let inefficiency ruin your business. Use these top questions to ask motivated sellers to ensure every minute of your day is spent on high-probability opportunities. By mastering how to qualify leads for real estate, you transition from being a "nice" agent to a high-performing CEO of your own business. It is time to stop wasting time on bad leads and start taking real estate listings that actually close. What You’ll Learn: 🚀 Why prequalifying sellers is the most important part of your daily routine  🚀 The exact real estate scripts used to uncover hidden motivations  🚀 How to handle the interest rate are too high objection using market data  🚀 A masterclass in objection handling for the 2026 housing market  🚀 Why mastering how to qualify leads for real estate saves you hours of wasted time

    12 min
  5. FEB 27

    A Major Shift is Happening in Real Estate (2026)

    Is the era of the solo agent over? A major shift happening in the real estate industry [real estate agents] is forcing a choice: adapt to the new rules or get swallowed by the corporate machine. In this episode, we dive deep into the massive waves of industry consolidation—including the Compass Real Estate acquisition of Anywhere—and what it actually means for your commission checks in 2026. The truth is that a major shift happening in the real estate industry [real estate agents] isn't just about big companies merging; it's about the commoditization of your communication. To survive, you must move beyond the old ways of lead generation and embrace modern real estate marketing at scale. We break down how top performers are using real estate agent AI tools and how to use AI in real estate to build a "human premium" that algorithms can’t touch. What You Will Learn: -  Why the future of real estate agents depends on becoming a local real estate expert instead of a generic lead-chaser. -  The "Brokerage Industrial Revolution" and why only a few of the best real estate brokerages will survive the next 24 months. -  How eXp Realty and the "franchise light" model are shifting the power back to the agent. -  Practical strategies for modern real estate marketing to ensure you stay top-of-mind when everything else becomes spam.  - A behind-the-scenes look at real estate agent AI tools like custom GPTs and Eleven Labs to clone your presence and scale trust. If you've been feeling the pressure of a changing market, this is your roadmap. We are witnessing a major shift happening in the real estate industry [real estate agents], and the only way to win is to stop fighting the change and start leading it.

    29 min
  6. FEB 23

    The New Way To Win Expired Listings In 2026

    Still losing easy commissions because you don't know how to handle a tough expired listing roleplay? In this session, you’ll see exactly how to use a real estate listing appointment script to flip a "no" into a signed contract. Most agents hang up the phone the second a homeowner says they already have another agent. But if you want to master objection handling, you have to learn how to disrupt the seller's plan. This episode provides high-level real estate agent coaching by breaking down a live call where a seller is 24 hours away from signing with a competitor. You will learn why your current expired listing script might be failing and how to pivot to a "second opinion" value proposition that sellers actually respect. We dive deep into the psychology of objection handling and scripts so you can stop being a "commodity" agent and start being a savvy advisor. Whether you are converting expired listings for the first time or looking for advanced real estate sales training videos, this roleplay reveals the exact words to say. If you are tired of hearing the same excuses, it is time to learn how to handle objections in sales like a pro. Listen as we break down the feedback and strategy required to master the expired listing roleplay and win the listing before they sign with anyone else. ✅ Why the "Disappointed" redirect builds instant rapport ✅ How to dig 3 to 5 layers deep into any objection ✅ The secret to the "Second Opinion" value proposition ✅ How to secure a 6:30 PM appointment when they said "No" ✅ Why your real estate scripts need a 2026 update to stay relevant

    14 min
5
out of 5
25 Ratings

About

Welcome to the Aaron Novello Podcast!Are you looking to master the art of real estate sales?Do you want to level up your business and lifestyle?You are in the right place!Aaron and his guests share winning real estate sales strategies and techniques and show you how to win the inner game that leads to financial freedom.Get ready.Here is your host, top producing real estate agent and coach to some of the top agents in the U.S. and internationally, Aaron Novello. 

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