52 episodes

Hosted by Andrew Tran, and aimed at business professionals in leadership and management, Point of View (POV) is a series that interviews experts in their field with advice to help you lead and inspire those around you.

Guests come from a wide range of backgrounds from branding, marketing, advertising, design, to even leadership, management or professionals in motivation and coaching.

Point of View (POV) Business Podcast by Andrew Tran Andrew Tran

    • Business

Hosted by Andrew Tran, and aimed at business professionals in leadership and management, Point of View (POV) is a series that interviews experts in their field with advice to help you lead and inspire those around you.

Guests come from a wide range of backgrounds from branding, marketing, advertising, design, to even leadership, management or professionals in motivation and coaching.

    EP55 - How to generate leads on LinkedIn with Bob Low

    EP55 - How to generate leads on LinkedIn with Bob Low

    #LeadGeneration #LinkedInMarketing #Sales

    Bob Low is a B2B marketing consultant who was 3 x most inspirational profiles on LinkedIn (by Marketing in Asia magazine) with over 14,000 followers.

    He has trained professionals from companies such as Coca-Cola, Maxis Communications, Ernst & Young & Accenture in Digital Marketing and LinkedIn Strategy.

    Chapters


    0:00 - Intro
    1:41 - Bob Low comes in
    3:00 - Bob’s suggestion if you’re in KL
    11:32 - B2B selling on LinkedIn, trends that’s happening
    15:51 - Defining your niche and building your audience accordingly
    21:15 - Common lead generation tactics B2B salespeople use on LinkedIn
    27:41 - LinkedIn changing algorithm moving away from vanity metrics of engagement
    32:00 - Content types on LinkedIn that creates the most impact
    38:50 - Creating content on LinkedIn is like creating your own personal channel
    42:10 - Advice for salespeople using LinkedIn as their social selling tool
    44:00 - Using polls on LinkedIn



    Links to reach out to Bob Low:


    LinkedIn: https://www.linkedin.com/in/bobthinks/



    🔥 FREE DIGITAL MARKETING MINI COURSE 🔥

    Check out this FREE mini-course to help you tackle your marketing campaign with the right mind frame and strategic approach!

    The mini-course will include:


    📽 - 3 key video lessons to help kick start your campaign planning
    💡 - Advice from experts in the industry
    📚 - Mini-course material to help you stay on track!

    Sign up to the mini course - https://bit.ly/31ajZVZ

    Reach out to Marcus:


    LinkedIn: https://www.linkedin.com/in/marcuschanmba/
    Website: https://venliconsulting.com/
    Facebook: https://www.facebook.com/therealmarcuschan
    Instagram: https://www.instagram.com/therealmarcuschan/

    About Andrew Tran Digital

    Andrew Tran (AT) Digital is an independent business consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers.

    For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/ 


    Facebook:  https://www.facebook.com/AndrewTranDigital
    Instagram: https://instagram.com/andrewtrandigital 
    Twitter: https://twitter.com/iamayetee

    About POV Show

    Point of View (POV) Show is a business podcast talking with professionals on leadership, branding, marketing and sales. Guest come from Asia and around the world to share their expertise and provide tips to help you improve your business.

    • 47 min
    EP54 - Do this with your LinkedIn profile to get your sales with David Wong

    EP54 - Do this with your LinkedIn profile to get your sales with David Wong

    #LinkedIn #Marketing #ContentMarketing

    David Wong is the Co-founder of JD Leads, a LinkedIn marketing and sales enablement agency. Our conversation takes us through the anatomy of dominating LinkedIn in 2022!



    Check out the chapters


    0:00 - Intro
    3:31 - David's recommendation in Vancouver for 48 hours!
    5:49 - David's entrepreneurial journey (7-figure income)
    15:24 - LinkedIn B2B marketing over the last 6 months
    18:52 - LinkedIn 'Polls' useful or overused?
    20:27 - LinkedIn hashtags how much is too much?
    22:40 - LinkedIn tactic for B2B marketers and sales pros
    25:00 - Personalize your messages on LinkedIn
    28:21 - 2022 digital selling has changed
    31:55 - 2022 LinkedIn engagement metrics
    37:00 - Content tactics most impactful on LinkedIn in 2022
    38:33 - Should I post photos or videos on LinkedIn in 2022?
    39:22 - Should I put external links on my LinkedIn posts in 2022?
    40:54 - Carousels still relevant as a content tactic for LinkedIn?
    42:56 - Best LinkedIn content for particular industry
    46:32 - Advice to consultants using LinkedIn as their primary channel for social selling



    Links to reach out to David Wong:


    LinkedIn: https://www.linkedin.com/in/thewongdavid/
    Website: https://jdleadsonline.com/



    🔥 FREE DIGITAL MARKETING MINI COURSE 🔥

    Check out this FREE mini-course to help you tackle your marketing campaign with the right mind frame and strategic approach!

    The mini-course will include:


    📽 - 3 key video lessons to help kick start your campaign planning
    💡 - Advice from experts in the industry
    📚 - Mini-course material to help you stay on track!

    Sign up to the mini course - https://bit.ly/31ajZVZ

    Reach out to Marcus:


    LinkedIn: https://www.linkedin.com/in/marcuschanmba/
    Website: https://venliconsulting.com/
    Facebook: https://www.facebook.com/therealmarcuschan
    Instagram: https://www.instagram.com/therealmarcuschan/

    About Andrew Tran Digital

    Andrew Tran (AT) Digital is an independent business consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers.

    For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/ 


    Facebook:  https://www.facebook.com/AndrewTranDigital
    Instagram: https://instagram.com/andrewtrandigital 
    Twitter: https://twitter.com/iamayetee

    About POV Show

    Point of View (POV) Show is a business podcast talking with professionals on leadership, branding, marketing and sales. Guest come from Asia and around the world to share their expertise and provide tips to help you improve your business.

    • 51 min
    EP53 - The Anatomy of a landing page. Interview with Vinnie Romano

    EP53 - The Anatomy of a landing page. Interview with Vinnie Romano

    #leadgen #marketing #strategy

    My next guest is Vinnie Romano. Vinnie is a 16-year veteran of the advertising industry, having worked with some of the world’s most-loved brands Samsung, Microsoft and Canon, in the industry's most iconic creative agencies across both B2C and B2B sectors.

    Chapters


    0:00 -  Intro
    2:00 - Vinnie Romano’s career to date
    5:24 - Universal pain point that most marketers fail to address
    8:00 - How do get your clients to see their pain points as marketers
    14:15 - Engaging a new client for the first time talking strategy
    21:42 - B2B vs B2C content marketing
    24:42 - Common mistake in lead generation pages
    31:15 - What layout structure helps convert the best on landing pages
    41:00 - Key advice to c-suite or even a founders to improve their lead gen in order to sell their product / service



    Links to reach out to Vinnie Romano: (Vinnie can you add your additional social profiles)


    LinkedIn: https://www.linkedin.com/in/vinnieromano/



    🔥 FREE DIGITAL MARKETING MINI COURSE 🔥

    Check out this FREE mini-course to help you tackle your marketing campaign with the right mind frame and strategic approach!

    The mini-course will include:


    📽 - 3 key video lessons to help kick start your campaign planning
    💡 - Advice from experts in the industry
    📚 - Mini-course material to help you stay on track!

    Sign up to the mini course - https://bit.ly/31ajZVZ

    Reach out to Marcus:


    LinkedIn: https://www.linkedin.com/in/marcuschanmba/
    Website: https://venliconsulting.com/
    Facebook: https://www.facebook.com/therealmarcuschan
    Instagram: https://www.instagram.com/therealmarcuschan/



    About Andrew Tran Digital

    Andrew Tran (AT) Digital is an independent business consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers.

    For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/ 


    Facebook:  https://www.facebook.com/AndrewTranDigital
    Instagram: https://instagram.com/andrewtrandigital 
    Twitter: https://twitter.com/iamayetee



    About POV Show

    Point of View (POV) Show is a business podcast talking with professionals on leadership, branding, marketing and sales. Guest come from Asia and around the world to share their expertise and provide tips to help you improve your business.

    • 42 min
    EP52 - Optimizing your marketing campaign landing page to maximize results! Interview with marketing expert Ian Fernando

    EP52 - Optimizing your marketing campaign landing page to maximize results! Interview with marketing expert Ian Fernando

    #marketing #landingpage #leadgen

    Episode 52 of the Point of View podcast. I sit down with marketing performance and affiliate marketing expert, Ian Fernando to talk about this career, but more importantly I ask him what makes a lead generation page go from 0 to 100!



    Chapters


    0:00 - Intro
    2:05 - Who is Ian Fernando
    3:05 - Where will Ian travel in Southeast Asia?
    5:45 - Main lesson in building a 6-7 online figure business
    8:20 - Why businesses seek out marketing professional experts
    10:44 - The common mistakes marketers make in their lead gen page?
    12:48 - Tools to use to help measure success on your lead generation page
    14:26 - The anatomy of a landing page, the strategy
    16:15 - How to create a lead gen page for SEMs
    24:05 - 2022 ad spend media buy predictions
    29:33 - Email marketing effectiveness in 2022 test test test
    33:21 - Advice to a c-suite or even a smaller business to improve their lead gen in order to sell their product / service, what’s the key things you would advise them to review or look at?



    Links to reach out to Ian Fernando:


    LinkedIn: https://www.linkedin.com/in/ifernando/
    Website: https://www.ianfernando.com/
    Instagram: https://www.instagram.com/ianternet/
    Facebook: https://www.facebook.com/IANternetMedia/
    YouTube: https://www.youtube.com/user/iantrepreneur



    🔥 FREE DIGITAL MARKETING MINI COURSE 🔥

    Check out this FREE mini-course to help you tackle your marketing campaign with the right mind frame and strategic approach!

    The mini-course will include:


    📽 - 3 key video lessons to help kick start your campaign planning
    💡 - Advice from experts in the industry
    📚 - Mini-course material to help you stay on track!

    Sign up to the mini course - https://bit.ly/31ajZVZ

    Reach out to Marcus:


    LinkedIn: https://www.linkedin.com/in/marcuschanmba/
    Website: https://venliconsulting.com/
    Facebook: https://www.facebook.com/therealmarcuschan
    Instagram: https://www.instagram.com/therealmarcuschan/

    About Andrew Tran Digital

    Andrew Tran (AT) Digital is an independent business consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers.

    For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/ 


    Facebook:  https://www.facebook.com/AndrewTranDigital
    Instagram: https://instagram.com/andrewtrandigital 
    Twitter: https://twitter.com/iamayetee

    About POV Show

    Point of View (POV) Show is a business podcast talking with professionals on leadership, branding, marketing and sales. Guest come from Asia and around the world to share their expertise and provide tips to help you improve your business.

    • 35 min
    EP51 - Southeast Asia Travel in 2022: What are the predictions for the region? Interview with Hannah Pearson

    EP51 - Southeast Asia Travel in 2022: What are the predictions for the region? Interview with Hannah Pearson

    #Travel #Tourism #SouthEastAsia  

    Hannah Pearson is the director of Pear Anderson, a research and sales representation tourism consultancy specialising in the Southeast Asian and Muslim tourism industry.   

    Originally from the UK, she has been based in Kuala Lumpur, Malaysia for the last 9 years. She also co-hosts a podcast, The South East Asia Travel Show.  Our conversation takes us into the world of travel and tourism into 2022  

    From predictions coming into the first half of the new year  But also exploring the domestic tourism industry across SEA and talking about the importance of China in the region as a tourism inbound source.  

    Super relevant for companies in the travel tourism industry, but also other verticals that target the SEA market for their product and services, some of the things that we talk about will spark some questions internally for you to think about with your team, your group.  

    So strap yourselves in, grab a cup of coffee, pen and pad and listen to Hannah and I talk about SEA travel and tourism   

    Chapters


    0:00 - Intro
    3:52 - 3 best places to visit in Kuala Lumpur
    6:18 - Tourism in Southeast Asia
    6:43 - How important is the domestic tourism industry going to be for Southeast Asia nations in 2022?
    8:59 - Will the FIT (Freedom Independent Traveler) market still be relevant?
    10:50 - The government’s role to help operators reinvent the traveler’s experience beyond accommodation
    16:21 - What do you think tourism bodies and operators will have to do to accommodate the China inbound market?
    22:30 - First half of 2022 travel industry predictions?
    22:42 - Where can you connect with Hannah Pearson

    Links to reach out to Hannah on:  


    LinkedIn: https://www.linkedin.com/in/hannahfpearson/ 
    Podcast: https://www.theseasiatravelshow.com/ 
    Website: https://www.pearanderson.com



    🔥 FREE DIGITAL MARKETING MINI COURSE 🔥

    Check out this FREE mini-course to help you tackle your marketing campaign with the right mind frame and strategic approach!

    The mini-course will include:


    📽 - 3 key video lessons to help kick start your campaign planning
    💡 - Advice from experts in the industry
    📚 - Mini-course material to help you stay on track!

    Sign up to the mini course - https://bit.ly/31ajZVZ



    About Andrew Tran Digital

    Andrew Tran (AT) Digital is an independent business consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers.

    For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/ 


    Facebook:  https://www.facebook.com/AndrewTranDigital
    Instagram: https://instagram.com/andrewtrandigital 
    Twitter: https://twitter.com/iamayetee

    About POV Show

    Point of View (POV) Show is a business podcast talking with professionals on leadership, branding, marketing and sales. Guest come from Asia and around the world to share their expertise and provide tips to help you improve your business.

    • 30 min
    EP50 - 2022 B2B Marketing & Sales Trends for Southeast Asia

    EP50 - 2022 B2B Marketing & Sales Trends for Southeast Asia

    #sales #trends #SEA #Marketing

    Top 5 Southeast Asia B2B marketing and sales trends in 2022. Time to dust off the crystal ball and begin to look into the future and what 2022 will look like for organizations and teams in sales and marketing.

    The following are five predictions sales and marketing organizations will expect to see in the B2B space moving into 2022. Check out the bonus one at the end!

    Read the article published on Marketing In Asia - https://bit.ly/3paw3QC



    Chapters


    0:00 - Introduction
    2:30 - Time to dust off the crystal ball
    3:00 - First trend for 2022: Sales & Marketing teams unite!
    6:44 - Second trend for 2022: Mobile only
    9:55 - Third trend for 2022: Your social profile (personal) will be key!
    12:36 - Fourth trend for 2022: Consumer behaviour reload!
    14:17 - Fifth trend for 2022: CRM Integration & email marketing
    16:58 - BONUS Trend for 2022!
    20:00 - Outro and looking ahead into 2022!



    🔥 FREE DIGITAL MARKETING MINI COURSE 🔥

    Check out this FREE mini-course to help you tackle your marketing campaign with the right mind frame and strategic approach!

    The mini-course will include:


    📽 - 3 key video lessons to help kick start your campaign planning
    💡 - Advice from experts in the industry
    📚 - Mini-course material to help you stay on track!

    Try the FREE mini course - https://bit.ly/31ajZVZ



    About Andrew Tran Digital

    Andrew Tran (AT) Digital is an independent business consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers.

    For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/ 


    Facebook:  https://www.facebook.com/AndrewTranDigital
    Instagram: https://instagram.com/andrewtrandigital 
    Twitter: https://twitter.com/iamayetee

    About POV Show

    Point of View (POV) Show is a business podcast talking with professionals on leadership, branding, marketing and sales. Guest come from Asia and around the world to share their expertise and provide tips to help you improve your business.

    • 21 min

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