44 episodes

Hosted by Andrew Tran, and aimed at business professionals in leadership and management, Point of View (POV) is a series that interviews experts in their field with advice to help you lead and inspire those around you.

Guests come from a wide range of backgrounds from branding, marketing, advertising, design, to even leadership, management or professionals in motivation and coaching.

Each interview will add value by inspiring you to evaluate your products or services, and find ways to differentiate in your market.

Point of View (POV) Business Podcast by Andrew Tran Andrew Tran

    • Business

Hosted by Andrew Tran, and aimed at business professionals in leadership and management, Point of View (POV) is a series that interviews experts in their field with advice to help you lead and inspire those around you.

Guests come from a wide range of backgrounds from branding, marketing, advertising, design, to even leadership, management or professionals in motivation and coaching.

Each interview will add value by inspiring you to evaluate your products or services, and find ways to differentiate in your market.

    EP47 - B2B Marketing & Branding in the Legal profession - Interview with Michael Bromley

    EP47 - B2B Marketing & Branding in the Legal profession - Interview with Michael Bromley

    #marketing #branding #legalindustry

    My next guest is Michael Bromley, CEO and founder of Beyond Billables, a creative marketing boutique agency specializing in the B2B professional services space. As a former lawyer and now marketing strategist Michael has a great understanding of the space which enables him to help his clients increase their exposure whilst tackling some of the biggest challenges their clients face in the legal industry.



    Links to reach out to Michael Bromley:


    LinkedIn: https://www.linkedin.com/in/michael-bromley/
    Website: https://www.beyondbillables.com/
    Instagram: https://www.instagram.com/beyondbillables
    Facebook: https://www.facebook.com/beyondbillables
    Podcast: https://podcasts.apple.com/au/podcast/beyond-billables/id1249104036?mt=2
    YouTube: https://www.youtube.com/channel/UCf5v9XesoFKbdVJBNV86F5w



    About Andrew Tran Digital

    Andrew Tran (AT) Digital is an independent business consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers.

    For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/ 


    Facebook:  https://www.facebook.com/AndrewTranDigital
    Instagram: https://instagram.com/andrewtrandigital 
    Twitter: https://twitter.com/iamayetee

    About POV Show

    Point of View (POV) Show is a business podcast talking with professionals on leadership, branding, marketing and sales. Guest come from Asia and around the world to share their expertise and provide tips to help you improve your business.

    • 35 min
    EP46 - How brands transform and innovate in 2021 - Interview with AJ Kulatunga

    EP46 - How brands transform and innovate in 2021 - Interview with AJ Kulatunga

    AJ Kulatunga is a professional Keynote Speaker and Business Strategist working for brands like Microsoft, HP, Nutanix, ACS, LAW, and Thales to delivering inspiring presentations that adapt challenges into opportunities, facilitate innovation sessions and as a coach to help leaders hone in their entrepreneurial mindset to improve business results.   

    Chapters


    0:00 - Introduction
    1:05 - What's new with AJ Kulatunga
    2:12 - Who is AJ Kulatunga?
    2:44 - How AJ met Guy Kawasaki
    4:54 - The topic - Transformation & Innovation
    5:18 - One of the big things that enabled brands to shift and transform during COVID?
    9:10 - The importance of people internally in your business to transform
    11:00 - What are some of questions you need to ask if a business is looking to 'transform' their operations
    16:27 - AJ's COVID daily video message - Bernad Salt AM
    20:29 - What did Bernard Salt say to AJ to resonated with him
    25:57 - The subtle differences on audience engagement and approach between online versus offline events/workshop
    29:33 - Dealing with organizations in the fear of change management
    32:05 - The heart centred innovation methodology adoption 
    46:52 - The challenge for SMEs but the importance of one thing



    Reach out to AJ through:


    LinkedIn: https://www.linkedin.com/in/ajkulatunga/
    Website: https://ajkulatunga.com/
    Instagram: https://www.instagram.com/blkmgk01
    Facebook: https://www.facebook.com/ajkulatunga
    Twitter: https://twitter.com/ICT_GURU
    YouTube: https://www.youtube.com/c/AJKulatunga



    About Andrew Tran Digital

    Andrew Tran (AT) Digital is an independent business consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers.

    For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/ 


    Facebook:  https://www.facebook.com/AndrewTranDigital
    Instagram: https://instagram.com/andrewtrandigital 
    Twitter: https://twitter.com/iamayetee



    About POV Show

    Point of View (POV) Show is a business podcast talking with professionals on leadership, branding, marketing and sales. Guest come from Asia and around the world to share their expertise and provide tips to help you improve your business.

    • 51 min
    EP45 - How to use your voice to command - Leadership: Interview with Sally Prosser

    EP45 - How to use your voice to command - Leadership: Interview with Sally Prosser

    #VoiceTraining #CEO #Communication

    My next guest is Sally Prosser, she is a voice & public speaking coach with an extensive career in media training and developing her students to command their voice and deliver impactful and engaging presentations.



    Chapters of the episode:


    0:00 - Introduction
    2:39 - What does Sally Prosser do?
    5:18 - How and Why did you get into coaching?
    8:27 - What creates a world-class communication presenter?
    9:21 - A quick 2 minute exercise to help you present with confidence - Body and mind synchronize
    13:05 - Using your voice as a ‘wardrobe’ - Different scenarios / different voices 
    16:24 -  How Sally works with CEOs and C-suite executives to develop their breakthrough effective communication
    21:26 - Advice to a c-suite to improve their boardroom or media delivery, what would be the number one thing you would suggest? 



    Reach out to Sally through:


    LinkedIn: https://www.linkedin.com/in/sally-prosser/
    Website: https://www.sallyprosser.com.au/
    TikTok: https://www.tiktok.com/@sallyprosservoice
    Instagram: https://www.instagram.com/sallyprosservoice/
    Facebook: https://www.facebook.com/SallyProsserVoice/
    Twitter: https://twitter.com/sally_prosser
    YouTube: https://www.youtube.com/user/sallytprosser



    About Andrew Tran Digital

    Andrew Tran (AT) Digital is an independent business consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers.

    For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/ 


    Facebook:  https://www.facebook.com/AndrewTranDigital
    Instagram: https://instagram.com/andrewtrandigital 
    Twitter: https://twitter.com/iamayetee



    About POV Show

    Point of View (POV) Show is a business podcast talking with professionals on leadership, branding, marketing and sales. Guest come from Asia and around the world to share their expertise and provide tips to help you improve your business.

    • 26 min
    EP44 - Effective sales training: Interview with sales expert and trainer Simon Hares

    EP44 - Effective sales training: Interview with sales expert and trainer Simon Hares

    #salestraining #sales #business

    When we talk about effective sales training with a depth of knowledge and experience that’s globally recognised, Simon Hares comes to mind! With Simon, we had a long chat on the effectiveness of sales training which is even more important given the current global situation we are all under and the importance of maximising your chances to close as leads come into your pipeline. 



    Simon has over 20 years of experience in the world of sales alongside running a successful sales training group, SerialTrainer7 as well as speaking and appearing on numerous podcasts and shows around the world. 



    Chapters of the episode:


    0:00 - Intro
    0:54 - Who is Simon Hares?
    8:47 - Common misconception that sales reps feel when they get a sales rejection?
    13:42 - What’s the common mistake sales reps make that result in losing their deal?
    17:15 - 3 things that salespeople need to listen out to in a prospects rejection - Denial, Defend and Deflect
    20:07 - Sales books and resources to help your sales game
    23:11 - The prerequisite / must read book for a new salesperson
    42:52 - How has COVID changed the way we sell? - Critical Business Value
    45:36 - Difference between B2B and B2C sales during COVID?
    47:31 - Advice to a c-suite on overcome a sales problem 



    The Only Sales Guide You'll Ever Need By Anthony Iannarino - https://bit.ly/SalesGuideBook



    Reach out to Simon through:


    LinkedIn: https://www.linkedin.com/in/simonhares/
    Website: https://serialtrainer7.com/
    Twitter: https://twitter.com/serialtrainer7 



    About Andrew Tran Digital

    Andrew Tran (AT) Digital is an independent business consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers. 



    For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/ 


    Facebook:  https://www.facebook.com/AndrewTranDigital
    Instagram: https://instagram.com/andrewtrandigital 
    Twitter: https://twitter.com/iamayetee



    About POV Show

    Point of View (POV) Show is a business podcast talking with professionals on leadership, branding, marketing and sales. Guest come from Asia and around the world to share their expertise and provide tips to help you improve your business.

    • 52 min
    EP43 - DIGITAL TRANSFORMATION IN ASIA: Interview with Francis Goh

    EP43 - DIGITAL TRANSFORMATION IN ASIA: Interview with Francis Goh

    #digitaltransformation #consulting #asia



    My next guest is Francis Goh, he is the founder and CEO of Hehsed, which is a consulting group based in Singapore with a focus on digital transformation including Innovation strategies through design-thinking & agile scrum practice. 



    He has over 20 years of international experience working in industries like technology and the energy space across Asia, Europe and the United States holding key senior regional roles for companies like ExxonMobil, Hewlett-Packard, Fujitsu, SAP, Microsoft and more. 



    Our conversation focuses on his consulting practice, specifically around digital transformation and how he works with his clients on developing innovative strategies through various frameworks and techniques. 



    Chapters


    0:00 - Interview
    4:34 - Questions to ask your stakeholder in Digital Transformation?
    7:31 -  What does digital transformation mean in 2021 for Asian-based organizations?
    10:19 - The adoption of digital transformation needs to be adopted by the entire business
    12:04- eCommerce adoption of digital will propel transformation in the region
    16:17 - Infrastructure of the hospitality industry to digitally transform due to COVID
    18:05 - Why is design thinking methodology so important in developing innovative solutions?
    20:16 - How do you implement design thinking with your clients?
    22:01 - How long does a design thinking workshop last?
    24:03 - How do you maintain focus from participants during an online workshop?
    26:08 - What advice would you give a fellow CMO on reframing a marketing or sales problem they are facing?



    Reach out to Francis on LinkedIn - https://www.linkedin.com/in/francisgohsh/



    About Andrew Tran Digital

    Andrew Tran (AT) Digital is an independent business consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers.

    For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/ 


    Facebook:  https://www.facebook.com/AndrewTranDigital
    Instagram: https://instagram.com/andrewtrandigital 
    Twitter: https://twitter.com/iamayetee



    About POV Show

    Point of View (POV) Show is a business podcast talking with professionals on leadership, branding, marketing and sales. Guest come from Asia and around the world to share their expertise and provide tips to help you improve your business.

    • 29 min
    EP42 - How to build and sell a winning course: Interview with strategist Anita Siek

    EP42 - How to build and sell a winning course: Interview with strategist Anita Siek

    #branding #marketing #anitasiek

    My next guest is Anita Siek, Speaker, Educator and Brand Strategist. Anita is the Founder and Director of Wordfetti, a human-centered brand strategy and word education house that is on a mission to better businesses, and the world through the power of words.

    She has a growing following on one of Australia’s best business marketing podcast and fun fact, Anita used to be a lawyer, admitted in the Supreme Court of Queensland.



    Chapters of the podcast


    0:00 - Introduction
    5:55 - Biggest mistake businesses make in their marketing approach
    7:25 - The biggest mistake small businesses make in their marketing activities
    8:06 - Resources to help strategist ideate
    9:43 - Deep understanding of your customer
    10:42 - Understanding your audience
    11:31 - Stay up to date with published studies
    12:23 - Using storytelling to help relate your product or service to your audience
    17:50 - Wider brand communication still has  purpose
    20:23 - How did you initially get your beta students for your course?
    24:42 - Which channel was most effective in gaining your core students for your course?
    27:24 - Losing that human connection - Don’t chase money!
    27:37 - The marketing funnel - put your customer in the middle
    31:04 - How long did it take to build your course?
    36:00 - The advantages in creating a beta program
    38:06 - Using education marketplaces to sell your course
    39:54 - What would you go back and do differently
    43:24 - Structuring your products to fit the different price points
    45:25 - Advice to c-suite or strategist on reframing a problem they are facing



    About Andrew Tran Digital

    Andrew Tran (AT) Digital is an independent business consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers.

    For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/ 


    Facebook:  https://www.facebook.com/AndrewTranDigital
    Instagram: https://instagram.com/andrewtrandigital 
    Twitter: https://twitter.com/iamayetee



    About POV Show

    Point of View (POV) Show is a business podcast talking with professionals on leadership, branding, marketing and sales. Guest come from Asia and around the world to share their expertise and provide tips to help you improve your business.

    • 49 min

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