23 episodes

Hosted by Andrew Tran, and aimed at business professionals in leadership and management, Point of View (POV) is a series that interviews experts in their field with advice to help you lead and inspire those around you.

Guests come from a wide range of backgrounds from branding, marketing, advertising, design, to even leadership, management or professionals in motivation and coaching.

Each interview will add value by inspiring you to evaluate your products or services, and find ways to differentiate in your market.

Point of View (POV) Business Podcast by Andrew Tran Andrew Tran

    • Marketing

Hosted by Andrew Tran, and aimed at business professionals in leadership and management, Point of View (POV) is a series that interviews experts in their field with advice to help you lead and inspire those around you.

Guests come from a wide range of backgrounds from branding, marketing, advertising, design, to even leadership, management or professionals in motivation and coaching.

Each interview will add value by inspiring you to evaluate your products or services, and find ways to differentiate in your market.

    EP027 - HOW TO START SELLING B2B: Interview with sales & training expert David Masover

    EP027 - HOW TO START SELLING B2B: Interview with sales & training expert David Masover

    My next guest is David Masover, he’s a 30-year veteran of B2B sales, has written several books and eBooks mostly around sales process and management effectiveness, hosts a podcast called Driving B2B Sales Revenue and works as an independent sales coach and consultant.

    David posts a ton of great content on LinkedIn so it’s easy to find him there or you can learn more and connect with him at his web site, www.davidmasover.com.

    Key points of the interview: 


    0:00 - Introduction, David's background, LinkedIn focus for his business 
    5:14 - What is David's B2B selling style? - Solving problems 
    9:57 - What makes David's B2B selling style effective 
    16:16 - Advice for CEOs/Executive Management: How to sell your idea to senior board level

    Links to reach out to David Masover:


    Linkedin: https://www.linkedin.com/in/masover/
    Website: https://davidmasover.com/
    Podcast: https://davidmasover.com/podcast/

    About Andrew Tran Digital

    Andrew Tran (AT) Digital is an independent marketing consultant, strategist and podcaster helping brands navigate the challenges in their market to perform better, realise their brand’s purpose and develop value to their customers. For more information, please visit the website - https://www.andrewtran.asia/pov

    • 21 min
    EP026 - THE FUTURE OF TRAVEL IN ASIA: Interview with Hannah Pearson, SEA Travel Expert & Commentator

    EP026 - THE FUTURE OF TRAVEL IN ASIA: Interview with Hannah Pearson, SEA Travel Expert & Commentator

    Hannah Pearson is the director of Pear Anderson, a research and sales representation tourism consultancy specialising in the Southeast Asian and Muslim tourism industry.

    Originally from the UK, she has been based in Kuala Lumpur, Malaysia for the last 8 years. She also co-hosts a podcast, The South East Asia Travel Show.

    This episode we explore some of the insights and trends that’s coming out of South East Asia as a result from the COVID-19 situation. I ask Hannah about what will happen to FTE (Freedom Independent Travellers) and MICE (Meetings, incentives, conferencing, exhibitions) sectors, and finally, I ask Hannah a burning question regarding advice for tourism boards, hospitality and tourism operators trying to adapt their communication and marketing approach for COVID-19 as some countries are preparing to open up to inbound tourism.

    Check out what we spoke about: 


    4:43 - Current travel insights in South East Asia 
    6:42 - International travel predictions in South East Asia over the next 6-12 months 
    9:44 - Travel predictions on the FIT (Freedom Independent Traveler) domestic market 
    10:54 - Travel predictions on the MICE market 12:06 - Thoughts on international travel prices for consumers 
    13:29 - Marketing communication tactics for travel industry in COVID-19 era world 
    15:28 - How can smaller travel companies communicate in COVID-19 era world 
    23:24 - Advice for hotel groups, tourism boards or companies on next steps to drive inbound travel back

    Links to reach out to Hannah Pearson:


    Linkedin: https://www.linkedin.com/in/hannahfpearson/
    Podcast: https://www.theseasiatravelshow.com/
    Website: https://www.pearanderson.com/

    About Andrew Tran Digital

    Andrew Tran (AT) Digital is an independent marketing consultant, strategist and podcaster helping brands navigate the challenges in their market to perform better, realise their brand’s purpose and develop value to their customers. For more information, please visit the website - https://www.andrewtran.asia/pov

    • 26 min
    EP025 - Why Change Management Is Essential For Your Organization: Interview with Friska Wirya

    EP025 - Why Change Management Is Essential For Your Organization: Interview with Friska Wirya

    #changemanagement #culture #covid19



    My next guest is Friska Wirya. She is an experienced change management expert and principal at Fresh By Friska based in Sydney, Australia.



    Her extensive career has enabled her to work with a number of top class organizations in mining, engineering and technology and navigate transformation and change within their business.



    In our interview we discuss:

    0:00 - Intro

    1:56 - What is organizational change

    3:50 - Common myths and misconceptions that organisations have regarding organizational change

    6:28 - The importance of strong leadership in implementing organization change management

    10:10 - Advice for CEOs/C-suites/Decision Makers on changement management

    So, without further adieu, please welcome Friska Wirya.



    Links to reach out to Friska Wirya


    Linkedin: https://www.linkedin.com/in/friska
    Website: https://www.freshbyfriska.com/
    YouTube: https://www.youtube.com/channel/UCDkVf0igJFUpSlg4w9Bh-UA/



    About Andrew Tran Digital

    Andrew Tran (AT) Digital is an independent marketing consultant, strategist and podcaster helping brands navigate the challenges in their market to perform better, realise their brand’s purpose and develop value to their customers. For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/

    • 14 min
    EP024 - Chris Catchpole: Creative leadership from Europe to Asia

    EP024 - Chris Catchpole: Creative leadership from Europe to Asia

    My next guest is Chris Catchpole, a creative wizard, a teacher, a leader and currently Executive Creative Director for DDB and Tribal Worldwide.

    He’s from the UK, but has been living in Asia for over 10 years from Singapore, China and now Vietnam.

    His extensive agency experience has enabled him to work with a number of high profile brands including Google, Unilever, BMW, Visa, Intercontinental Hotels and more.

    We touched on his career, what were the pivotal moments in Ad industry in Vietnam and also getting some advice on unlocking creativity in people

    Our conversation talks about his career, why he’s in Vietnam, his thoughts around the creative space in Asia and what creates repeat business in the cut throat side of Agency-life.

    Additional Links


    LinkedIn: https://www.linkedin.com/in/ccatchpole/
    A technique for producing ideas by James Webb Young: https://www.amazon.com/Technique-Producing-Ideas-James-Young/dp/198781746X

    About Andrew Tran Digital

    Andrew Tran (AT) Digital is an independent marketing consultant, strategist and podcaster helping brands navigate the challenges in their market to perform better, realise their brand’s purpose and develop value to their customers. For more information, please visit the website - https://www.andrewtran.asia/pov

    • 28 min
    EP023 - HOW TO DEVELOP LEADERSHIP THROUGH A FIGHTER'S MINDSET: Interview with Mike Altamura

    EP023 - HOW TO DEVELOP LEADERSHIP THROUGH A FIGHTER'S MINDSET: Interview with Mike Altamura

    #leadership #boxing #fightgame

    My next guest is Mike Altamura, he’s a boxing manager, talent scout, writer, podcaster with his show, The Fight Game. His management saw the development of 9 world champions and currently is working as Head of Talent with MTK Global, a major boxing promotional company with one of the bigger names in their stable, heavyweight champion of the world Tyson Fury, along with Super middleweight world champion Billy Joe Saunders, and former unified and two-divisional champion Carl Frampton, world champ Josh Taylor and many more. 

    Our chat was a fun one as we reminisced on some old stories on how we met, what he’s currently doing but more importantly, Mike was able share his incredible story of the fight game, his life and how through the ups and downs he was able to build and create a name for himself, a really cool cinderella-type of story. This is a different expert than usual on the show, but his story and adversity is universal whether you’re in the corporate world, or the startup world, his story will inspire you to keep moving forward, keep pushing and chase your dreams.

    Without further adieu, please welcome Mike Altamura.

    Additional Links


    Website: https://mtkglobal.com/
    Podcast iTunes: https://podcasts.apple.com/us/podcast/the-fight-game-with-mike-altamura/id1489972473
    Podcast Spotify: https://podtail.com/en/podcast/the-fight-game-with-mike-altamura/
    Facebook: https://www.facebook.com/TFGAltamura/
    Twitter: https://twitter.com/mjaltamura

    About Andrew Tran Digital

    Andrew Tran (AT) Digital is an independent marketing consultant, strategist and podcaster helping brands navigate the challenges in their market to perform better, realise their brand’s purpose and develop value to their customers. For more information, please visit the website - https://www.andrewtran.asia/pov

    • 54 min
    EP022 - leadership with empathy: INTERVIEW with Winnie Lam, COO of Colliers International

    EP022 - leadership with empathy: INTERVIEW with Winnie Lam, COO of Colliers International

    My next guest is Winnie Lam she is a seasoned executive having worked across multiple industries through various leadership roles and across five countries. She is currently the COO for Colliers International, Vietnam and the General Secretary of the Board for the Hong Kong Business Association Vietnam.

    We touched on her career, and got right into speaking about communication, leadership and development and how that’s different between East and West.

    We also talked about insights into emerging markets and how leadership differs between different nations in Asia.

    And finally, we spoke about resilience and what actionable steps she takes to developing resilience and coaching people to overcome and solve their challenges ahead of them .

    So, without further adieu, please welcome Winnie Lam.

    Links to reach out to Winnie Lam:

    Linkedin: https://www.linkedin.com/in/winnlam/

    • 38 min

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