Practice Disrupted by Practice of Architecture

Evelyn Lee
  • 4.9 (47)
  • Design
  • Updated Weekly

The evolution of architectural practice has been relatively slow towards change, yet modern shifts in business and design management have prompted today's leading architects to rethink how they work. On Practice Disrupted, Evelyn Lee, FAIA, NOMA, an architect, angel investor, fractional COO, and Founder of Practice of Architecture, sets out to illuminate the future of the profession to help architects remain relevant and valuable in a changing world. She will explore how technology, cultural shifts, and emerging best practices are prompting firm owners to reassess their business models and adjust their studios. Each episode features an industry leader who explores the new frontier of architectural practice.

  1. 5d ago

    243: Stop Waiting in Line: Lisa Sauve on Owning the Risk

    How can architects move away from billable hours, trade traditional fees for equity, and step into the role of initiators rather than waiting for client calls? In this episode of Practice Disrupted, host Evelyn Lee speaks with Lisa Sauve, co-founder of Synecdoche, a design-make practice based in Detroit. Lisa’s entrance into practice bypassed traditional firm hierarchies entirely. Her firm’s first project came off Craigslist before she finished undergrad, a 110-square-foot office interior for $1,500 that she skipped graduation to build, which ultimately won Architizer and Inc. Magazine's World's Coolest Offices in 2009. As a 22-year-old single mother balancing parenthood and education, Lisa built her business out of necessity. The flexibility of working asynchronously on small projects was the only path forward that allowed her to parent while earning three degrees. For eight years, Synecdoche operated in partnership with architects of record who stamped their drawings. Lisa intentionally delayed licensure to serve as a model for alternative practice, sitting for exams only when defending her model to traditional peers became a distraction from the work itself. The conversation explores how Synecdoche operates without billing time or tracking billable hours. Instead, Lisa focuses on outcome-driven, value-based compensation, taking equity in client ventures, receiving distributions, and structuring creative deals like exchanging formal rent credits for tenant sweat equity during building renovations. She also breaks down her approach to client intake, including asking the fundamental question that most architects overlook: "How did you arrive at that budget?" "We don't track time. We've never billed time. Because the client doesn't care about how much time I spend on things, they care about if they're getting the outcome." - Lisa Sauve This episode offers a fresh perspective on firm ownership, risk, and value creation. By challenging the profession's reliance on time-based billing and rigid operational norms, Lisa demonstrates how architects can expand their agency, align with client goals, and build resilient, multi-stream business models. Guests: Lisa Sauve is the co-founder and CEO of Synecdoche, a Detroit-based architecture and design-make studio working across commercial design, development feasibility, branding, and fabrication. Balancing practice and academia, she serves as an educator and advocate for alternative licensure pathways, code reform, and non-traditional business models in AEC. This episode is especially for you if: ✅ You want to learn how to transition away from billable hours toward value-based pricing and equity-driven compensation models. ✅ You are curious about non-traditional career paths, alternative pathways to firm ownership, and navigating practice as a parent. ✅ You want to understand how to structure creative real estate deals, tenant sweat equity, and passive income streams for your practice. ✅ You are interested in how asking deeper financial questions during client onboarding can align design solutions with business metrics. ✅ You believe architects should act as proactive initiators and instigators rather than passive service providers. What have you done to take action lately? Share your reflections with us on social and join the conversation. 📍 Show Links:Learn more about SynecdocheConnect with Lisa on LinkedIn 📍 Follow Practice Disrupted on Social: Instagram | LinkedIn | Youtube Check out our past episodes Be a part of our community — join the conversation

  2. Aug 6

    242: Architecture, And: Killing the Profession's Ego with George Valdes

    How can killing the profession’s collective ego unlock new business models, elevate client experience, and modernize business development across the AEC industry? In this episode of Practice Disrupted, host Evelyn Lee welcomes back George Valdes, co-founder of ToolBlocks and marketing and design lead at companies such as Monograph, IrisVR, Paperspace, and WeWork. Five years after his initial appearance on the podcast, George returns to reflect on his non-linear trajectory, from studying landscape architecture at FIU and earning an M.Arch at Columbia GSAPP to navigating the tech startup ecosystem without a traditional coding background. George unpacks how early experiences, including running a design firm prior to graduation and leading accreditation efforts at Columbia that brought him deep inside NAAB and NCARB, shaped his decision to step away from traditional practice and realize that professionals can simply take agency and "just do things". The conversation explores the mechanics of tech adoption, the friction around firm portfolios, and how his latest venture, ToolBlocks, leverages network intelligence and AI agents to collapse non-billable time and streamline business development for AEC firms. The discussion also dives into client experience as the critical battleground for the next decade, pushing firm leaders to challenge received ideas around marketing, fee structures, annual reviews, and compensation models. George advocates for a shift in how architectural education and practice view the "expanded architect," emphasizing that the profession must be willing to dismantle its ego to adapt to changing client expectations and market realities. "It's just this energy of 'you can just do things.' When there's friction or a lack of agency, I'm always questioning why. Who's saying that you can't do something?" - George Valdes This episode serves as a powerful reminder that architectural practice is moving beyond traditional boundaries, requiring firm leaders to align business strategy, client experience, and internal operations. By questioning inherited norms and embracing operational leverage, architects can position themselves for sustainable growth in an evolving industry. Guests: George Valdes is the co-founder of ToolBlocks (now called Zensets), a platform focused on helping AEC firms grow their network, build pipeline, and automate business development workflows. With an academic foundation in landscape architecture from Florida International University and an M.Arch from Columbia University GSAPP, George spent a year leading GSAPP's accreditation process before transitioning into tech. Over the past decade, he has held leadership roles across product, marketing, and strategy at Augmate, IrisVR (acquired by Autodesk), Paperspace (acquired by DigitalOcean), WeWork, and Monograph. This episode is especially for you if: ✅ You are curious about how to navigate non-traditional career paths in AEC, product management, and tech leadership. ✅ You want to learn how relationship mapping and AI tools can modernize business development and collapse non-billable hours. ✅ You are looking to reframe client experience as a primary driver of firm value and differentiation. ✅ You are interested in challenging received ideas around firm operations, performance reviews, and seller-doer compensation models. ✅ You believe architectural education and practice should embrace the concept of the "expanded architect" to stay relevant. What have you done to take action lately? Share your reflections with us on social and join the conversation. 📍 Show Links:Learn more about ToolblocksLearn more about Studio MarloweLearn more about George ValdesConnect with George on LinkedInListen to a previous episode featuring George Valdes 📍 Follow Practice Disrupted on Social: Instagram | LinkedIn | Youtube Check out our past episodes Be a part of our community — join the conversation

  3. Jul 30

    241: Unboring Architecture Business, Live Events, and AI-Driven Operations

    How can architecture leaders navigate economic uncertainty, build authentic brand voices, and transform practice operations through live connection and practical AI tools? In the Season 13 premiere of Practice Disrupted, host Evelyn Lee opens the season with a dynamic roundtable featuring Aya Shlachter and Nikita Morell. Aya is the founder and CEO of MGS Global Group, the production partner behind more than 500 architecture firms worldwide, and host of the AI for Architects and Architect My Business podcasts. Nikita is an architecture messaging strategist and the founder of Dirt, a brand messaging agency for AEC tech and construction companies. Together, they discuss the state of the industry, why traditional practice models need a fresh approach, and why they co-founded Archicon, the "unboring business conference" landing in Melbourne, Australia. The discussion explores the pressing business challenges facing AEC firms today, from drying pipelines and economic uncertainty to standing out in a crowded market. Rather than relying on traditional formats, Aya and Nikita break down how Archicon flips the standard conference setup by using shorter 15-minute presentations, extended Q&A sessions, candid panels on firm failures and regrets, and a total ban on all-black dress codes. The trio also delves into the operational shifts necessary to build sustainable practices - emphasizing how clear systems, business model refinement, and operational efficiency give leaders the headspace needed to think strategically about their firm's future. "You can be professional and have personality, and you can learn and have fun too. It doesn't have to be so serious." - Nikita Morell Looking toward the future of practice, Evelyn, Aya, and Nikita tackle content creation, personal branding, and the practical implementation of AI. From leveraging dynamic tools like Notion and custom AI agents to guardrail email workflows and record repeatable tasks, they emphasize that technology should support human judgment rather than replace a unique brand voice. They also preview an upcoming masterclass collaboration between Evelyn and Nikita designed to give practitioners actionable, high-impact AI skills for positioning and practice growth. Guests: Nikita Morell is a messaging strategist who has spent over a decade helping architecture firms around the world articulate their value and win better projects. She is the co-founder of Archicon and founder of DIRT, and is widely known for her sharp, thought-provoking insights on branding and business in the AEC industry. Aya Garcia Shlachter is the Founder and CEO of MGS Global Group and co-founder of Archicon, with nearly two decades of experience helping architecture firms grow and scale. A recognized entrepreneur, AI thought leader, and podcast host, she empowers architects to build future-ready practices through strategy, technology, and leadership. This episode is especially for you if: ✅ You want to explore new, "unboring" formats for business development, industry networking, and conferences like Archicon. ✅ You are looking to overcome pipeline slowdowns and differentiate your practice through clear positioning and distinct brand messaging. ✅ You want to streamline practice operations using systems like Notion, ClickUp, and CRMs to reduce mental load and gain strategic headspace. ✅ You want to build authentic trust with potential clients by embracing content creation, personal storytelling, and human-centered marketing. ✅ You are seeking practical, actionable ways to integrate AI, speech-to-text tools, and custom workflows into your firm without losing your unique practice voice. What have you done to take action lately? Share your reflections with us on social and join the conversation. 📍 Show Links:Learn more about ArchiCon 2026Learn more about Nikita MorellConnect with Nikita on LinkedInConnect with Aya on LinkedInListen to a previous episode featuring Aya Garcia ShlachterListen to a previous episode featuring Nikita Morell 📍 Follow Practice Disrupted on Social: Instagram | LinkedIn | Youtube Check out our past episodes Be a part of our community — join the conversation

  4. Jul 23 ·  Bonus

    Bonus Episode 4: Redefining Client Trust with Warren and Mahoney

    How can architects expand their role upstream in project decision-making, and what happens when live massing, area data, and cost metrics replace fragmented, slow feasibility workflows? In this episode of Practice Disrupted, host Evelyn Lee explores what it takes for architecture practices to show up earlier with clients, entering the room before the brief is fixed and the budget is locked. She is joined by Brad Sara, Principal and Digital Services Lead, and Anton Shaw, Senior Associate, BIM Manager, and Automation Lead at Warren and Mahoney (WAM), a 70-year-old practice named one of the 10 most innovative architecture firms in the world by Fast Company. Together, they discuss how WAM developed Quick Stack, a feasibility playbook enabled by Arcol that brings real-time cost, area, and zoning metrics directly into massing models. Brad and Anton unpack the traditional friction of early feasibility phases, where teams constantly cycle through disconnected tools like SketchUp or Rhino, Excel spreadsheets, and InDesign reports. This fragmented workflow creates version drift, manual data errors, and delayed answers during fast-paced client negotiations. By implementing Arcol within WAM’s "One Studio" approach, connecting 350 staff across offices in New Zealand and Australia, the firm enables live, single-environment updates. The moment a design or massing shape changes, the numbers update instantly for the entire team and client. The discussion dives into the business and relationship benefits of swimming upstream. Brad and Anton share how co-designing live with clients and cost consultants builds deep trust, eliminates the traditional "starving artist" dynamic, and enables WAM to generate fees for pre-concept feasibility work they previously couldn't capture. "Architects don't need to become developers. They don't need to become cost consultants or software companies. But we do need to become more fluent in the decisions our clients are making before that project becomes a project." - Brad Sara They also share practical advice on change management, explaining how targeted rollouts, solving real workflow pain points, and letting computers handle tedious tasks allow architects to focus on strategic judgment and design quality. Guests:Brad Sara is a Principal and Digital Services Lead at Warren and Mahoney. Over a two-decade career spanning New Zealand, Australia, the UAE, Asia, and the US, he has advocated for digital transformation and strategic client partnerships across all stages of project delivery. Anton Shaw is a Senior Associate, BIM Manager, and Automation Lead at Warren and Mahoney. With a background in technical delivery, he specializes in building internal systems, automation workflows, and digital tools that improve project efficiency and overall design quality. This episode is especially for you if:✅You want to learn how Warren and Mahoney uses ArcOL and Quick Stack to unify massing models, area metrics, and cost data in one live environment. ✅You are interested in "swimming upstream" to engage clients earlier during site selection and pro forma testing before project briefs are locked. ✅You want to explore how live, collaborative feasibility sessions build deep client trust and unlock new revenue streams for early-stage design services. ✅You want practical change management strategies for introducing new technology into multi-office practices without causing friction or tool fatigue. ✅You want to eliminate manual data entry, version drift, and slow iteration loops between modeling software, spreadsheets, and design presentations. What have you done to take action lately? Share your reflections with us on social and join the conversation. 📍 Show Links:Learn more about Warren and MahoneyLearn more about Arcol 📍 Follow Practice Disrupted on Social: Instagram | LinkedIn | Youtube Check out our past episodes Be a part of our community — join the conversation

  5. Jul 16 ·  Bonus

    Bonus Episode: Inside the Data, NCARB by the Numbers, and the Future of Flexible Licensure

    What does the data tell us about the real path to becoming an architect, and how is NCARB shifting its model to build a more adaptable, modular roadmap for future candidates? In this episode of Practice Disrupted, host Evelyn Lee breaks down the 15th edition of the NCARB by the Numbers report. She is joined by Jenny Kawecki, who leads data analytics and research at NCARB, and Gabriella Bermea, a licensed architect and NCARB volunteer who chaired the Experience Committee. Together, they explore the shifting dynamics of the architectural pipeline, unpacking why the median time to licensure has dropped to 12.3 years and what these statistics mean for the future of the profession. Jenny provides an insider’s view of how NCARB uses this annual data report to track attrition points and actively improve its programs. She highlights major programmatic changes driven by historical data trends, such as retiring the rolling clock and revamping the Architectural Experience Program (AXP) reporting policy to give thousands of candidates their experience credits back. Gabriella adds an on-the-ground perspective, explaining how challenging past assumptions about rigid timelines helps eliminate systemic barriers and re-engages candidates who have stepped away from the path. The conversation also digs deeply into NCARB’s massive "Pathways to Practice" initiative, a multi-year effort to pivot away from a single, rigid route toward a highly modular, competency-based framework. They address critical pipeline pinch points, including firm culture support during the AXP and the stark demographic pass-rate disparities within the Architect Registration Examination (ARE). "Instead of pushing everyone through the same path, how can that path meet the needs of the individual? How can it be customizable almost to the candidate so that it aligns with your background, your career path, your educational path, your social path. We want there to be a licensure path that exists for you." - Jenny Kawecki Finally, they look forward to how a more flexible, customizable licensure path can help mitigate the steep financial burdens of higher education and foster a significantly more diverse, representative body of architects. Guests:Jenny Kawecki is NCARB’s Assistant Vice President of Data, Analytics, and Research, where she leads a team that analyzes industry trends and oversees publications like NCARB by the Numbers and Baseline on Belonging. Before joining NCARB in 2016, she wrote for Barnes & Noble and SparkNotes, and she holds a degree in Media, Culture, and the Arts from The King's College. Gabriella Bermea, AIA, is a Senior Associate and Architect at Perkins Eastman with more than eight years of experience in educational design, stakeholder engagement, and community-focused solutions. A fifth-generation Tejana, she is a passionate advocate for educational equity and community empowerment and currently serves as Chair of NCARB’s Experience Committee. This episode is especially for you if:✅You want to know why the median time to licensure dropped and how policy changes like eliminating the rolling clock shifted the needle. ✅You are curious about NCARB's "Pathways to Practice" initiative and how a modular, competency-based framework will offer diverse alternatives to the traditional degree path. ✅ You want to explore the primary pinch points in the licensure pipeline, from firm culture barriers during the AXP to pass-rate disparities within the ARE. ✅You want to learn how the revised AXP reporting requirements allow candidates to receive 100% credit for hours up to a year and 75% credit indefinitely. ✅You are interested in how scholarship programs through NOMA chapters and state boards are helping candidates facing financial and institutional adversities stay on the path. What have you done to take action lately? Share your reflections with us on social and join the conversation. 📍 Show Links:Learn more about NCARBLearn more about NCARB by the Numbers reportLearn more about Pathway to Practice 📍 Follow Practice Disrupted on Social: Instagram | LinkedIn | Youtube Check out our past episodes Be a part of our community — join the conversation

  6. Jul 9 ·  Bonus

    Bonus Episode: Never Draw It Twice, Giving Design Firms a Working Memory

    How can architecture firms unlock decades of buried institutional knowledge, and what happens to the apprenticeship model when every detail the firm has ever drawn is just a single query away? In this bonus episode of Practice Disrupted, host Evelyn Lee dives into a conversation created with Pirros, exploring how technology bridges the gap between historic firm data and daily production workflows. The episode features Ross Wagner, who leads sales at Pirros, alongside Xander Ellenbogen, a senior BIM manager at Clark Nexsen. Together, they explore how firms can transition from hunting through endless subfolders to operating with an intelligent, centralized knowledge base. Ross shares his trajectory from designing high-rise residential projects to riding the technology wave at PlanGrid and Autodesk, eventually joining Pirros to help firms maximize their workflow efficiency. Xander provides an on-the-ground perspective from Clark Nexsen, discussing his evolution from a traditional architect and the firm’s first commercial drone pilot to managing advanced BIM workflows. He explains how his firm used Pirros to adapt to a post-COVID, discipline-based model, allowing team members across multiple offices and states to access vetted, high-quality details instantaneously. The conversation digs deeply into the broader implications of AI in the AECO space, specifically addressing the common comparison to the historical CAD-to-BIM shift. While the CAD-to-BIM transition still resulted in flat 2D drawing deliverables, the guests argue that AI represents a fundamentally different leap focused on data portability and knowledge preservation across an entire firm. They also tackle the crucial element of change management in a trust-driven profession, outlining the "sandwich effect" required to achieve widespread software adoption from leadership down to production staff. "We're not here to flatten creativity and just be a place where you copy and paste. It's a place where you learn, you mentor, but also ensure that you don't go through the tedious tasks of reinventing the wheel each time and basically spend a bunch of hours hunting for something that you are trying to learn from." - Ross Wagner Finally, they look ahead to the future of design with recent tools like Mira, a Revit agentic copilot, and discuss how firms can maintain the critical thinking required in the traditional apprenticeship model while letting AI do the tedious heavy lifting. GuestsRoss Wagner, Assoc. AIA, began his career in architecture before moving into design technology, where he helped scale PlanGrid from under $10M to over $100M in ARR before its acquisition by Autodesk. Now Head of Sales at Pirros, he helps AECO firms improve productivity by transforming historical design content into trusted, accessible knowledge. Xander Ellenbogen, AIA, is a licensed architect and Senior BIM Manager at Clark Nexsen, where he leads BIM standards, Revit workflows, and reality capture initiatives across the firm. With a background spanning architectural design and BIM leadership, he is currently directing a firmwide template rebuild as part of the JMT merger while continuing to serve as an Associate Principal. This episode is especially for you if:✅You want to understand how Pirros captures a firm's historical work into an intelligent, AI-based search engine to prevent team members from redrawing existing details. ✅ You are curious about the "sandwich effect" in change management and how to secure software buy-in from both firm leadership and production staff. ✅ You want to explore why the CAD-to-BIM shift failed to move past 2D deliverables and how the AI shift focuses on data portability instead. ✅ You want to learn how firms can preserve the traditional apprenticeship model by using AI to handle 70% of the baseline work while keeping designers focused on the remaining 30% of critical problem-solving. ✅ You are interested in the potential of agentic workflows in Revit, such as Pirros' recently released chatbot copilot, Mira. What have you done to take action lately? Share your reflections with us on social and join the conversation. 📍 Show Links:Learn more about PirrosLearn more about Clark Nexsen 📍 Follow Practice Disrupted on Social: Instagram | LinkedIn | Youtube Check out our past episodes Be a part of our community — join the conversation

  7. Jul 2 ·  Bonus

    Bonus Episode: Closing the Gap Between Sketch and Build with Trimble 0-60 and Formas.AI

    How can early-stage startups drive true transformation in the AECO space, and what happens when AI-native tools are designed to amplify human intent rather than replace the architect? In this bonus episode of Practice Disrupted, host Evelyn Lee explores the intersection of corporate acceleration and cutting-edge startup innovation. The conversation brings together German Aparicio from Trimble Ventures alongside Yiping Goh and Carlos Banon, the co-founders of Formas.AI. German walks listeners through the Trimble 0-60 accelerator program, which was recently named Built World's Accelerator Program of the Year. This 12-week, historically equity-free program invites early-stage startups to build on top of Trimble platforms like SketchUp and showcase their live integrations at Trimble Dimensions in Las Vegas this November. Herman outlines how Trimble acts as a system of record, searching for partners to create systems of action and intelligence across three key pillars: connected data, connected design, and the connected field. He also defines what "early stage" means for the program, targeting companies founded within the last five years, making under $2 million ARR, and operating with a couple of early customers looking to scale. The spotlight then shifts to Formas.AI, a participant in the current cohort operating in the connected design space. Co-founders Yiping and Carlos explain how their AI-native design workspace is bridging the gap between an initial sketch, reference image, or floor plan and a buildable 3D model in hours instead of months. Carlos, an architect and professor, shares how the tool was born out of personal frustration with fragmented interfaces and broken workflows that detach designers from the joy of creating. Yiping provides an entrepreneurial lens on the broader AEC industry, noting that while it represents 13% of global GDP, it remains one of the least digitized sectors, heavily reliant on legacy software and restricted by the slow timeline of physical building processes. Together, the group tackles the critical challenges of technology adoption, highlighting trust as a core barrier for practitioners who have invested heavily in traditional tools. Rather than replacing human designers, the founders argue for a democratization of design through guardrails that preserve creative authorship and intent. As Formas.AI navigates its 12-week acceleration path, they aim to leverage Trimble's ecosystem to deliver a validated, highly precise design experience that brings excitement and joy back to the craft. "We are believing in the future of design being more human led, less or not even about human replaced. That the winners of AI are the ones that really can give people more creative power, not less." - Yiping Goh This episode serves as an inspiring look at how industry giants and agile startups can co-create workflows that amplify human intuition and make design fun again. GuestsGerman Aparicio runs the Zero to 60 accelerator program at Trimble Ventures. As a trained architect, he focuses on scaling early-stage software and hardware innovations that connect data, design, and job sites across the full project lifecycle. Yiping Goh is the co-founder and CEO of Formas.AI. She is a tech entrepreneur currently scaling her fourth company, with a professional background spanning a real estate degree, venture capital, corporate venture building at McKinsey, and multiple successful company exits. Carlos Banon is an architect, computational designer, and professor who has taught design in Singapore for the last 13 years. A self-taught coder since age six, he is the design and technical mind behind Formas.AI, having built its foundational versions to streamline creative workflows. This episode is especially for you if:✅ You want to understand how the Trimble 0-60 accelerator helps early-stage startups scale by integrating directly into established industry platforms like SketchUp. ✅ You are curious about how Formas.AI closes the gap between a rough sketch and a buildable model using natural language and multimodal AI tools. ✅ You want to explore why trust, legacy tools, and authority code submissions present unique adoption challenges within the AEC space. ✅ You believe that AI technology should amplify a designer's creative intent and preserve human authorship rather than generate generic, unmeaningful variations. What have you done to take action lately? Share your reflections with us on social and join the conversation. 📍 Show Links:Learn more about TrimbleLearn more about 0-60 accelerator Learn more about Formas.AIListen to the previous episode featuring German Aparicio 📍 Follow Practice Disrupted on Social: Instagram | LinkedIn | Youtube Check out our past episodes Be a part of our community — join the conversation

  8. Jun 25 ·  Bonus

    Bonus Replay: Intellectual Property and the Future of Practice

    How can architects protect and monetize their creative work with the help of intellectual property (IP) laws? On this episode of Practice Disrupted, we’re joined by Ana Juneja, an award-winning intellectual property (IP) attorney and founder of Ana Law® – the first law firm offering flat-fee, 100% guaranteed services for patents, trademarks, and copyrights. In our conversation, Ana explores the essential role of IP in the architecture field. First, Ana breaks down the four main types of intellectual property: copyrights, trademarks, patents, and trade secrets. She explains how each type applies to architecture and protecting creative works within client relationships and employee contracts. Then, we dive into the intersection of AI and IP rights. Ana shares advice on protecting your designs, tools, and software created with AI and outlines the steps to securing patents and trademarks for your work. You're investing in your trademark in order to protect your name, your marketing, and your branding. If you're building up this brand, you're putting in so much time, money, energy, and effort into doing so – you wouldn't really want to lose it…Whereas copyrights and patents are things that, for architects in particular, are incredibly valuable avenues to monetize your brand. It is really protection for your own investments that you're making into your business. - Ana Juneja To wrap up the conversation, Ana highlights common IP mistakes architects make and offers practical tips to avoid them. She emphasizes the importance of understanding IP laws, using strong contracts and NDAs, and taking proactive steps to safeguard your work. Tune in next week for an episode about Guests: Ana Juneja As an award-winning intellectual property attorney and the founder of Ana Law®, Ana Juneja helps celebrities, athletes, influencers, start-ups, entrepreneurs, and corporations secure + monetize their brands and ideas in the US and abroad. Ana Law® is the first and only law firm that offers flat-fee, 100% guaranteed patent, trademark, and copyright services. Ana has a 100% success rate and often speaks on important topics such as emerging legal issues surrounding security, AI, and social media. Additionally, Ana has extensive experience with social media intellectual property infringement issues. Ana’s insider connections with premier media agencies allow her to have direct access to key social media platforms, such as Meta (Facebook/Instagram), TikTok, and Twitter. These essential services are an important component of brand protection strategy for Ana’s celebrity, athlete, & influencer clients. 📍 Show Links: Connect with Ana on LinkedIn 📍 Follow Practice Disrupted on Social: Instagram | LinkedIn | Youtube Check out our past episodes Be a part of our community — join the conversation

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The evolution of architectural practice has been relatively slow towards change, yet modern shifts in business and design management have prompted today's leading architects to rethink how they work. On Practice Disrupted, Evelyn Lee, FAIA, NOMA, an architect, angel investor, fractional COO, and Founder of Practice of Architecture, sets out to illuminate the future of the profession to help architects remain relevant and valuable in a changing world. She will explore how technology, cultural shifts, and emerging best practices are prompting firm owners to reassess their business models and adjust their studios. Each episode features an industry leader who explores the new frontier of architectural practice.

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