The Freight Coach Podcast

Chris Jolly
  • 4.8 (79)
  • EDUCATION
  • UPDATED DAILY

The Freight Coach Podcast is your go-to resource for all things freight, logistics, and transportation. Hosted by industry expert Chris Jolly, this podcast dives deep into the latest trends, insights, and strategies that drive the freight world. Each episode features conversations with top industry professionals, offering valuable tips on everything from supply chain optimization and freight technology to navigating the complexities of logistics management. Whether you're a seasoned pro or new to the world of freight, The Freight Coach Podcast delivers the knowledge you need to stay ahead of the curve and optimize your freight operations. Tune in for actionable advice, thought-provoking discussions, and a glimpse into the future of freight!

  1. 1410. #TFCP - Solutions Over Price: Scaling by Becoming an Extension of the Client!

    4H AGO

    1410. #TFCP - Solutions Over Price: Scaling by Becoming an Extension of the Client!

    Struggling to navigate the current volatility in the refrigerated freight market? Are soaring fuel prices in California causing major disruptions to your pricing strategy?  Sunny Sharma of ZEMS Inc. is back to discuss the external factors currently impacting logistics capacity, the harsh reality of rising diesel fuel surcharges, the impact of AB5 and CDL regulations on driver retention, and why transparency with customers is the only way to build a sustainable book of business. If you're an owner-operator or a freight broker, it's crucial to understand that the spot market isn't just about the lowest bid; it's about honoring your commitments even when margins are squeezed by seasonality and shifting trucking industry legislation, so tune in!   Connect with Sunny Website: https://www.zemsinc.com/  LinkedIn: https://www.linkedin.com/in/sunny-sharma-zemsinc/    📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/   🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/  Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/ DAT Freight & Analytics | https://www.dat.com/   Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr   🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇   ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

    37 min
  2. 1409. #TFCP - The Physics of the Hybrid Model: Balancing Assets and Brokerage in 2026!

    1D AGO

    1409. #TFCP - The Physics of the Hybrid Model: Balancing Assets and Brokerage in 2026!

    Are you chasing every "yes" at the expense of your bottom line, or are you building a business that can actually survive the long haul? Listen to today's returning guest, Sonne Kahlon of WiDO Logistics, talking about the grit required to manage drayage and warehousing operations in this volatile freight market, cash flow management, the hidden dangers of 120-day payment terms, and why not every customer is a good customer for your transportation business. Sonne shares his "aggressive patience" strategy for navigating port competition, shifting import volumes, the impact of tariffs on the Pacific Northwest, and the importance of staying independent versus taking on venture capital. Whether you're an owner-operator or running a freight brokerage, this conversation is a masterclass in operational discipline and high-level logistics strategy!   About Sonne Kahlon As a visionary entrepreneur and problem solver, I am the Founder and CEO of Wido Transportation & Logistics, an asset-based warehousing and transportation company serving the entire U.S. With over 20 years of experience in logistics, I started my journey as an OTR truck driver and built my business from the ground up. Wido offers a wide range of services, including drayage, over-the-road trucking, warehousing, distribution, and more. Additionally, I also head our newest venture Expand Freight, a cutting-edge asset-less brokerage that handles all facets of logistics—trucking, warehousing, drayage, and special projects—backed by top-tier logistics technology for optimal efficiency and visibility. Through commitment and innovation, I've consistently expanded our capabilities and solutions to meet the ever-evolving demands of the industry. We have a track record of progression & commitment and are consistently growing and connecting problems to solutions.   Connect with Sonne Website: https://widologistics.com/  Email: Info@widologistics.com  LinkedIn: https://www.linkedin.com/in/sonne-kahlon-179201137/   📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/   🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/  Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/ DAT Freight & Analytics | https://www.dat.com/   Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr   🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇   ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

    33 min
  3. 1408. #TFCP - The Physics of Precision: Mastering Heavy Haul and Jobsite Logistics!

    2D AGO

    1408. #TFCP - The Physics of Precision: Mastering Heavy Haul and Jobsite Logistics!

    What does it really take for freight brokers to dominate their niche and scale a trucking company from the driver's seat to a successful brokerage? Today, Tenacity Express' CEO, DuShawn Falls, joins us to discuss the real side of the industry, the power of niche specialization, moving away from being a generalist and laser-focusing on specialized commodities such as flatbed, open deck, and heavy-haul freight, and why building authentic, long-term carrier relationships is the ultimate secret weapon for surviving market volatility. If you want to stop chasing every random lead and start executing with precision, this conversation is exactly what you need to level up your business!   Connect with DuShawn Email: dushawn.falls@trinitylogistics.com  LinkedIn: https://www.linkedin.com/in/dushawn-falls-129b2a221/   📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/   🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/  Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/ DAT Freight & Analytics | https://www.dat.com/   Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr   🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇   ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

    33 min
  4. 1407. #TFCP - Mastering the Cold Chain: Produce Season Logistics and Reefer Reliability!

    5D AGO

    1407. #TFCP - Mastering the Cold Chain: Produce Season Logistics and Reefer Reliability!

    Today, a reefer expert is back, Cody Koehler of A & Z Trucking, to dive into the volatility currently hitting the reefer freight market!  Are you prepared for the upcoming peak produce and floral seasons in Florida? We break down the Tampa to Cleveland lane, analyzing why we're seeing a significant year-over-year rate increase and how political factors and weather events are tightening capacity across the country. Cody shares his insights on freight lane analysis, the importance of honoring quoted rates to maintain shipper trust, and why proactive communication is your best tool when capacity gets tight. Whether you're navigating spot market rates or managing long-term contracts, we discuss the best practices for building a resilient book of business in an unpredictable environment!   About Cody Koehler Cody is a 21-year veteran in supply chain/logistics. He has done just about everything in this industry minus holding his CDL (he did drive a yard dog though). In his current role, he oversees the sales and marketing teams for A&Z trucking, a 20-year old brokerage that specializes in produce and reefer freight, as well as cold storage and cross docking.   Connect with Cody LinkedIn: https://www.linkedin.com/in/cody-koehler-1a922b162/  Website: https://aandztrucking.com/  Email: info@aandztrucking.com   📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/   🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/  Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/ DAT Freight & Analytics | https://www.dat.com/   Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr   🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇   ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

    33 min
  5. 1406. #TFCP - The $1 Billion Parking Push: Legislation, Real Estate, and the War on Theft!

    6D AGO

    1406. #TFCP - The $1 Billion Parking Push: Legislation, Real Estate, and the War on Theft!

    In this episode, Evan Shelley of Truck Parking Club is back to discuss the real-world challenges facing transportation professionals today and how private-sector innovation is tackling the massive truck parking crisis across the United States! We cover everything from their cool 1978 International Transtar cabover restoration project to the critical need for safe, accessible truck parking locations, how they are leveraging the private sector to create a scalable truck parking solution by connecting drivers with underutilized lots, which is a game-changer given the slow pace of government bureaucracy and the limitations of the Truck Parking Safety Improvement Act. We break down the safety implications of illegal parking on on-ramps, the impact of local zoning regulations, and how technology integrations with ELD providers are helping owner-operators and freight carriers find secure spots before their hours of service run out!   About Evan Shelley Evan Shelley is Co-founder and CEO of Truck Parking Club, a company providing parking for truckers by monetizing vacant properties for landowners. Evan is a truck parking expert with a deep knowledge of the business. Using his experiences in truck parking and real estate he is working to help solve the truck parking shortage and bring awareness to the issue.   Through the "Night on Us" promotion, truck drivers who get a qualifying Shell Rotella oil change can receive up to $100 in Truck Parking Club Cash to use at any of our 4,200+ locations nationwide. The promotion runs through June 30, 2026. Full details at rotella.com/nightonus.   📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/   🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/  Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/ DAT Freight & Analytics | https://www.dat.com/   Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr   🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇   ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

    32 min
  6. 1405. #TFCP - The Insurance Paradox: FMCSA Stalls while AI & ICE Crack Down on Trucking!

    MAR 11

    1405. #TFCP - The Insurance Paradox: FMCSA Stalls while AI & ICE Crack Down on Trucking!

    We're back for another episode that will break down everything you need to know about the current state of the transportation business, and today, you'll hear critical advice for brokers and carriers navigating the complex world of heavy-haul and over-dimensional freight, emphasizing the importance of expert coordination for permits and pilot cars! Beyond the lanes, we tackle the industry's digital transformation, from Samsara's new AI-driven driver coaching features designed to improve safety and lower insurance premiums, to the legislative crackdown on CDL fraud and fraudulent motor carrier authorities. Whether we're discussing the FMCSA's stance on insurance minimums or the future of autonomous trucking technology, the goal is to give you the real-world insights you need to protect your margins and grow your business in today's volatile freight market, so tune in!   Resources / References https://www.ttnews.com/articles/samsara-expands-ai-driver https://www.freightwaves.com/news/lawmaker-pushes-for-ice-coordination-in-cdl-crackdowns https://www.overdriveonline.com/business/article/15819162/fmcsa-says-it-lacks-data-to-bump-carrier-insurance-minimums-past-750k   📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/   🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/  Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/ DAT Freight & Analytics | https://www.dat.com/   Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr   🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇   ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

    32 min
  7. 1404. #TFCP - Scaling the Back Office: The Future of Remote Staffing in Freight!

    MAR 10

    1404. #TFCP - Scaling the Back Office: The Future of Remote Staffing in Freight!

    If you're feeling the weight of burnout as a founder or struggling to scale your operations, you must listen to this conversation with My Freight Staff's CEO, Edward Lockridge! Edward delves into the game-changing world of remote work and virtual assistants in the transportation industry,  the "brute force" required to build a book of business, the necessity of establishing bulletproof operational systems before hiring, and why outsourcing to global talent is a strategic move to prevent team exhaustion and maintain a 24/7 competitive edge. Whether you're a freight broker or a carrier, tune in to learn how high-level delegation allows you to stop playing defense and start focusing on what you do best: hunting for new customers and growing your logistics business!   Connect with Edward Website: https://myfreightstaff.ph/  Instagram: https://www.instagram.com/myfreightstaff/?hl=en / https://www.instagram.com/edward_lockridge/  LinkedIn: https://www.linkedin.com/company/myfreightstaff/ / https://www.linkedin.com/in/myfreightstaff/  Facebook: https://www.facebook.com/myfreightstaffph   📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/   🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/  Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/ DAT Freight & Analytics | https://www.dat.com/   Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr   🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇   ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

    34 min
  8. 1403. #TFCP - The 2026 Reefer Squeeze: Freezes, Fuel, and the Physics of the Cold Chain!

    MAR 9

    1403. #TFCP - The 2026 Reefer Squeeze: Freezes, Fuel, and the Physics of the Cold Chain!

    Let's start this week by breaking down the latest updates in transportation and supply chain management with today's guest, Kyle Kottke from Kottke Trucking! We delve into the recent upward trajectory of the dry van market, specifically focusing on lanes such as Plant City, Florida, to Des Moines, Iowa, and discuss how rising fuel prices and early produce season shifts are reshaping carrier capacity.  Kyle and I take a frank look at the differences between contracted rates and spot market volatility, while stressing the absolute necessity of transparent communication and technical accuracy in today's freight brokerage landscape.  Whether we're tackling the nuances of AB5 regulations, driver classifications, or the internal metrics that define a successful trucking operation, this episode has the no-nonsense insights you need to navigate the road ahead!   📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/   🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/  Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/ DAT Freight & Analytics | https://www.dat.com/   Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr   🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇   ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

    33 min
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4.8
out of 5
79 Ratings

About

The Freight Coach Podcast is your go-to resource for all things freight, logistics, and transportation. Hosted by industry expert Chris Jolly, this podcast dives deep into the latest trends, insights, and strategies that drive the freight world. Each episode features conversations with top industry professionals, offering valuable tips on everything from supply chain optimization and freight technology to navigating the complexities of logistics management. Whether you're a seasoned pro or new to the world of freight, The Freight Coach Podcast delivers the knowledge you need to stay ahead of the curve and optimize your freight operations. Tune in for actionable advice, thought-provoking discussions, and a glimpse into the future of freight!

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