For episode 273, host Bill Calkins talks with IM Digital’s Justin Ragsdale about how greenhouses, garden centers and nurseries can use AI and other emerging technologies without getting lost in hype. The conversation focuses on practical use cases, from automating repetitive work to improving year-round customer engagement and building stronger digital systems. Justin explains how to think about AI as a tool, not a magic wand, and why the best results come from adding context, data and clear business goals. DOWNLOAD YOUR FREE 5 STEP AI PLAYBOOK FROM IM DIGITAL HERE: https://www.imdigital.com/insights/five-pillars-enterprise-ai-strategy There’s a lot covered in this episode. Here are a few of the topics Bill and Justin discussed: Perhaps the best way to approach AI is as another tool in the toolbox, not as a replacement for business judgment, staff or customer relationships. A major theme is the importance of context: AI works better when businesses give it clear instructions, business processes, goals, customer information and system access, instead of just asking it to “do stuff.” The episode walks through simple starting points for AI adoption, including using tools like Claude or Gemini Enterprise for everyday tasks such as email triage, social media responses and creating basic marketing agents. How your best early wins will come from solving known problems, not trying to make AI predict the future or solve unclear business challenges. Why customer engagement is a major focus, especially how garden centers can use POS data, marketing platforms, and AI to personalize follow-up based on purchase history, location, and seasonal needs. For businesses, an early step should be to identify their “source of truth” for customer data, then connect other systems to it so AI can build useful profiles and campaigns. Labor efficiency comes up as another key opportunity: AI can help train staff, document tribal knowledge, and reduce repetitive admin work so employees can spend more time on the sales floor with customers. The conversation closes with a look at the future, where the most advanced garden centers will be available across digital channels, in customers’ pockets and responsive 24/7, while still protecting the human expertise that makes garden centers valuable. DOWNLOAD YOUR FREE 5 STEP AI PLAYBOOK FROM IM DIGITAL HERE: https://www.imdigital.com/insights/five-pillars-enterprise-ai-strategy