The Wholesale Change Show

Jonathan Bein, Ian Heller
  • 4.7 (6)
  • Management
  • Updated Biweekly

Wholesale Change is a weekly live news show for the distribution industry, hosted by Ian Heller and Mark Brohan. Each episode dives into the stories that actually matter to distributors—earnings reports, M&A, AD and buying group developments, Amazon Business, AI, and the strategies behind the headlines.

  1. 1d ago

    Home Depot's SRS Expansion Spree, Winsupply's Run to $10B, and Distribution's Frontline Workforce Gap

    Distribution Strategy Group's "Wholesale Change" dives into Home Depot's aggressive branch expansion plan, which includes up to 50 new SRS locations as it pushes deeper into plumbing and HVAC behind its Mingledorf acquisition. We also unpack branch strategy across the industry, from Grainger's and Johnstone's dense branch networks to Winsupply's unique entrepreneurial, locally-owned model — now closing in on $10 billion in sales and backed by a fresh investment in AI. Then we turn to the frontline: why 60% or more of a typical distributor's workforce is deskless, and the real cost of ignoring them, with a look back at how Coke built commission incentives into its e-commerce rollout to win over its sales reps. Plus, our lightning round tackles whether SRS will out-build Ferguson, Watsco and Carrier to become HVAC's biggest branch network within five years. It was a big week in distribution. We break down what matters and why.

    Home Depot's SRS Expansion Spree, Winsupply's Run to $10B, and Distribution's Frontline Workforce Gap

  2. Sep 29

    Wholesale Change: AD Buys Back SupplyForce, Rexel's $1.4B Data Center Bet, and Is Walmart Distribution's Sleeping Giant?

    Distribution's buying-group wars are heating up again. Ian Heller and Mark Brohan dig into AD's reacquisition of SupplyForce, the national-accounts platform AD spun out decades ago and is now folding back in-house — its 18th acquisition to date — and what that means for independents trying to compete with the likes of Grainger for big national contracts. From there, it's another chapter in the data-center land grab, as Rexel agrees to pay $1.4 billion for Chicago-based GCC, putting it in direct competition with Sonepar for a construction wave that may be slower to materialize than expected. We also look at Lowe's testing drone delivery straight to the job site, regional plumbing and HVAC distributor Hills Distribution's national e-commerce push with Pex Universe, and why Walmart — quietly building out Walmart for Business and automating its distribution centers — may be the most underestimated competitor in wholesale distribution. Plus, our lightning round tackles whether Walmart-level automation will force mid-market distributors to catch up or fall behind. It was a big week in distribution. We break down what matters and why.

    Wholesale Change: AD Buys Back SupplyForce, Rexel's $1.4B Data Center Bet, and Is Walmart Distribution's Sleeping Giant?

  3. Sep 22

    Wholesale Change: Fastenal's Secret AI Buy, Watsco's Plumbing Play, and Diesel Hits $6.28

    Hosts Ian Heller and Mark Brohan dig into a busy week in wholesale distribution and what it means for industry leaders. We start with Fastenal's quiet acquisition of Rampp.ai, an agentic AI platform the industrial distributor has never formally announced, and what it signals about building AI capability in-house rather than waiting on ERP vendors. We also break down Watsco's move to acquire The Granite Group, a $500 million Northeast plumbing and HVAC distributor, its second major deal of the year following Jackson Supply Co. Then we get into diesel prices, which hit a record $6.285 a gallon, and how Builders FirstSource, Grainger, MSC Industrial, Ferguson, Sysco, Performance Food Group and US Foods are each absorbing the hit differently. Plus, a new ransomware report shows midmarket distributors are the real targets, and Office Depot retires the ODP name nine months after Atlas Holdings took the company private. It was a big week in distribution. We break down what matters and why.

    Wholesale Change: Fastenal's Secret AI Buy, Watsco's Plumbing Play, and Diesel Hits $6.28

  4. Sep 15

    Wholesale Change: AI Agents, Sysco's $500M Cost Cut, and a CEO Shake-Up in Distribution

    Distribution Strategy Group’s “Wholesale Change” is back! Hosts Ian Heller and Mark Brohan are joined by Brian Hopkins to break down a busy week in wholesale distribution and what it means for industry leaders. We start with customer service in the age of AI agents, then dig into Sysco’s plan to cut at least $500 million in costs by fiscal 2029 through automation and agentic AI. We also look at Genuine Parts Company’s Motion and the leadership team that will take the industrial distributor forward after its planned spinoff, plus a rapid series of CEO transitions at Crescent Electric Supply Company, Air Hydro Power and ABC Supply Co. Inc. Then we get into the numbers: wholesale sales, inventory ratios, freight costs and manufacturer demand. What are they telling distributors about where the market is headed? Plus, our lightning round covers Uline, Core & Main, Franklin Electric and Continental Battery Systems. It was a big week in distribution. We break down what matters and why.

    Wholesale Change: AI Agents, Sysco's $500M Cost Cut, and a CEO Shake-Up in Distribution

  5. Sep 8

    Wholesale Change: Wholesale Change: The Chief AI Officer Trend, Ferguson's $1.6B Bet, and What PMI Really Means for Distributors

    Distribution Strategy Group's "Wholesale Change" is back! Hosts Ian Heller and Mark Brohan dig into a busy week in wholesale distribution and what it means for industry leaders. We start with Home Depot, Lowe's and Sysco all formalizing a chief AI officer role, and ask whether that title actually matters for mid-sized distributors or is just a headline grab for the giants. We also break down what the latest manufacturing and services PMI readings are really telling distributors about inventory planning, plus Grainger's $210 million investment in automating customer site inventory management. Then we turn to M&A: Ferguson's $1.6 billion acquisition of Flowworks, Winsupply's plan to add 1.6 million square feet of capacity across Ohio, Oklahoma and Georgia, and whether private equity is playing too big a role in distribution deals. Plus, our lightning round covers Amazon's robotic-hand fulfillment tech, the Lowe's Foundation's quarter-billion-dollar trades investment, and whether Ferguson itself could become an acquisition target. It was a big week in distribution. We break down what matters and why

    Wholesale Change: Wholesale Change: The Chief AI Officer Trend, Ferguson's $1.6B Bet, and What PMI Really Means for Distributors

  6. Sep 1

    Wholesale Change: News, Analysis, and Opinions for Distributors

    Wholesale Change is a weekly live news show for the distribution industry, hosted by Ian Heller and Mark Brohan. Each episode dives into the stories that actually matter to distributors—earnings reports, M&A, AD and buying group developments, Amazon Business, AI, and the strategies behind the headlines. This isn’t a neutral recap; it’s a news + analysis + opinion program. Ian and Mark bring decades of distribution and B2B expertise to: Explain what’s really driving the numbers behind public and private distributors Connect quarter‑to‑quarter trends across leading players Call out who’s talking about AI vs. who’s actually doing it Explore what industry shifts mean for mid‑market distributors trying to compete at scale

    Wholesale Change: News, Analysis, and Opinions for Distributors

  7. 12/01/2025

    Inside Chadwell Supply: How a Great Culture Drives Great Business

    This episode of The Wholesale Change Show features Mark Chadwell, who shares how Chadwell Supply became the largest privately owned multifamily maintenance supplier in the US. With a faith-driven, employee-focused culture and advanced technology, they serve over 50,000 customers across 36 locations. The show also highlights Tornet’s AI solutions for distributors and the Customer Experience RX program that boosts satisfaction and loyalty. It's a must-listen for anyone in distribution looking to excel in customer service and growth.

  8. 03/31/2025

    How Sonepar is Driving Real Value from AI

    Watch on-demand for an exclusive pre-conference conversation with Don Sarno, Senior Vice President of Digital Enterprise Americas at Sonepar, as he shared insights ahead of his session at the Applied AI for Distributors Conference in June. In this engaging discussion, Don explored the transformative role of AI in distribution, how Sonepar is leveraging AI to drive digital innovation, and what the future holds for AI-powered supply chain and customer experience strategies. Get a sneak peek into the key themes and takeaways from his upcoming presentation at the AI conference. Key Takeaways: * How AI is reshaping the distribution landscape * Sonepar’s approach to digital transformation and AI adoption *Practical AI applications that enhance operational efficiency and customer engagement *What to expect from Don’s session at the Applied AI for Distributors Conference in June Don’t miss this opportunity to hear from one of the industry’s leading voices on AI and digital transformation. Register now to gain early insights into AI’s impact on distribution and prepare for the conference in June!

    How Sonepar is Driving Real Value from AI
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Ratings & Reviews

4.7
out of 5
6 Ratings

About

Wholesale Change is a weekly live news show for the distribution industry, hosted by Ian Heller and Mark Brohan. Each episode dives into the stories that actually matter to distributors—earnings reports, M&A, AD and buying group developments, Amazon Business, AI, and the strategies behind the headlines.

Information

  • Creator
    Jonathan Bein, Ian Heller
  • Years Active
    2020 - 2026
  • Episodes
    109
  • Rating
    Clean
  • Copyright
    © 2026 - Distribution Strategy Group
  • Show Website
    The Wholesale Change Show

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