Dishin' Dirt with Gary Pickren

Gary Pickren

In the Award-Winning Dishin' Dirt with Gary Pickren, South Carolina Real Estate Commissioner/Attorney/Broker/Instructor- Gary Pickren discusses important, timely and relevant topics for South Carolina real estate agents. He covers topics such as the NAR Settlement, Clear Cooperation, agent compensation, "wholesaling", seller disclosure, video marketing, repair addendum, RESPA and much more. All topics are either related to real estate or agency law, marketing or real estate agent best practices.  Gary often interviews top real estate minds such as Leo Pareja (CEO-eXp), James Dwiggins (CEO-NextHome), Gary Gold, Krista Mashore, Jess Lenouvel, Jeff Lobb, Chelsea Peitz, Carl Medford and many more. Gary always tries to bring a touch of humor to each podcast. This is a podcast for every real estate agent in South Carolina regardless how long you have been in the business. Winner of the American Land Title Association 2024 Webbie. Named #1 Best Podcast in South Carolina for Real Estate by FeedSpot and PlayerFM and #7 Best Podcast for REALTORS by MillionPodcast.com. Disclaimer: Our site does not create an attorney-client relationship and it is not intended for detailed legal advice. We are licensed in South Carolina. Any result we achieve on a client’s behalf does not necessarily mean similar results for other clients.  ***DISCLAIMER*** Gary serves on the South Carolina Real Estate Commission as a Commissioner. The opinions expressed herein are his opinions and are not necessarily the opinions of the SC Real Estate Commission. This podcast is not to be considered legal advice. Please consult an attorney in your jurisdiction for applicable legal advice germane to your issue. Copyright © Blair | Cato | Pickren | Casterline LLC – All Rights Reserved

  1. 9h ago

    Google Doesn't Need Zillow Anymore. How AI Is About to Change Real Estate Forever

    Send us Fan Mail Is Google about to change real estate forever? For years, Zillow, Realtor.com, Homes.com, and brokerage websites have dominated the home search experience. But what happens when Google stops being a search engine and starts becoming an AI-powered real estate advisor? In this episode, we explore one of the biggest "what if" scenarios in real estate: What if Google bought Zillow? More importantly, does Google even need Zillow anymore? We dive into Google's AI platform NotebookLM, how artificial intelligence is transforming online search, and why many experts believe the future of the internet is moving from "search results" to direct answers. If buyers can simply ask AI where to live, what house to buy, which neighborhood fits their lifestyle, and which agent to hire, what happens to Zillow, Realtor.com, brokerages, and traditional lead generation? In this episode we discuss: • What Google NotebookLM is and why it matters • How AI is changing the future of search • Why Google may be entering the real estate business • Whether Google could realistically acquire Zillow • How a Google-Zillow combination would impact agents and brokerages • What happens to Realtor.com, Homes.com, and other portals • The future of lead generation and online marketing • Whether federal regulators would block a Google-Zillow merger on antitrust grounds • Why the biggest threat may not be AI replacing agents—but AI replacing portals Whether you're a real estate agent, broker, lender, investor, or simply curious about the future of technology and housing, this conversation will help you understand where the industry may be headed next. What do you think? Will Google eventually become the dominant platform in real estate? Let us know in the comments. Don't forget to like us and share us! Gary * Gary serves on the South Carolina Real Estate Commission as a Commissioner. The opinions expressed herein are his opinions and are not necessarily the opinions of the SC Real Estate Commission. This podcast is not to be considered legal advice. Please consult an attorney in your area.

    27 min
  2. Jun 18

    The Biggest Appraisal Change in 15 Years: What Every Realtor Needs to Know About UAD 3.6

    Send us Fan Mail Most Realtors have never heard of UAD 3.6—but it may be the biggest change to residential appraisal reporting in the last 15 years. In this episode of Dishin' Dirt, Gary Pickren breaks down what UAD 3.6 is, why Fannie Mae and Freddie Mac are completely redesigning the appraisal reporting process, and what it means for Realtors, buyers, sellers, lenders, and appraisers. More importantly, Gary explains what agents need to do right now to better prepare listings, communicate value, and stay ahead of a rapidly changing real estate industry. You'll learn: ✅ What UAD 3.6 actually is ✅ Why appraisal forms are being replaced ✅ How appraisal reporting is moving from forms to data ✅ Whether UAD 3.6 will affect home values ✅ How AI and technology are changing the appraisal industry ✅ The biggest mistakes Realtors will make regarding UAD 3.6 ✅ How to create better appraisal packages ✅ Why documenting upgrades and property features matters more than ever ✅ How South Carolina Realtors can use these changes to better serve their clients Chapters 00:00 Introduction to UAD 3.6 and its industry significance 01:51 Historical context: Appraisal reporting since 2008 03:45 The shift from forms to data in real estate 05:36 How AI and technology are transforming appraisals 07:25 What changes with UAD 3.6: Standardized data collection 09:21 Implications for appraisers and real estate agents 11:38 Will UAD 3.6 affect home values? 13:30 Common myths about UAD 3.6 and industry misconceptions 15:22 Practical steps for real estate agents to adapt 17:16 How to read and interpret appraisal reports 19:30 Preparing clients and documentation for appraisal success 21:25 Predictions for the future of appraisal technology 23:16 Key takeaways and industry outlook Whether you're a Realtor, broker, lender, appraiser, closing attorney, investor, or simply interested in the future of real estate, this episode will help you understand one of the most significant industry changes currently underway. 🔔 Subscribe for more real estate law, brokerage, and industry updates. 📍 Hosted by Gary Pickren 📍 Blair Cato 📍 Dishin' Dirt Podcast Don't forget to like us and share us! Gary * Gary serves on the South Carolina Real Estate Commission as a Commissioner. The opinions expressed herein are his opinions and are not necessarily the opinions of the SC Real Estate Commission. This podcast is not to be considered legal advice. Please consult an attorney in your area.

    26 min
  3. Jun 11

    5 Builder Traps That Expose Buyer Agents to Lawsuits and License Loss

    Send us Fan Mail Builders are shifting legal risk directly onto buyer agents — and most agents don't see it coming until it's too late. In this episode, real estate attorney and SC Real Estate Commissioner Gary Pickren breaks down five builder practices that create serious liability for buyer agents and brokers in charge. What's covered: Builder bonuses and commission steering — why that $10,000 check could cost you your licenseEscalating volume incentives and why every client in your pipeline is now at riskThe builder compensation agreement designed to override your buyer agency agreement (and why it may violate SC law)Inflated contract prices with large cash credits — and why this looks like market manipulationWhy dropping your buyer off at the builder's sales office is an agency liability waiting to happenThis isn't anti-builder. It's pro-agent. Know the risks before you're answering for them under oath.  key  topics Builder bonuses and incentives Interference with buyer agency agreements Market manipulation through price credits Legal and ethical risks for real estate agents Strategies for agent risk management Chapters 00:00 Introduction to Builder Risks 02:33 Understanding Builder Bonuses 09:33 Escalating Compensation and Its Implications 17:34 Builder Interference with Agency Agreements 26:00 The Role of Buyer Agents 30:00 Preferred Lender Pressure and Buyer Representation 🎙️ Dishin' Dirt with Gary Pickren — South Carolina's #1 real estate podcast Subscribe for new episodes every week covering real estate law, agency, and agent best practices. 📌 Blair Cato: http://www.BlairCato.com Don't forget to like us and share us! Gary * Gary serves on the South Carolina Real Estate Commission as a Commissioner. The opinions expressed herein are his opinions and are not necessarily the opinions of the SC Real Estate Commission. This podcast is not to be considered legal advice. Please consult an attorney in your area.

    31 min
  4. Jun 4

    "Coming Soon" Listings Are Already on the Market — and Using Them Could Get You Sued.

    Send us Fan Mail "Coming Soon" is a marketing fiction — and it may be costing your seller money while exposing you to lawsuits, MLS sanctions, and fair housing violations. In this episode, Gary Pickren makes the case that a property marketed as "coming soon" has already arrived in the marketplace. The moment you post it on social media, send a text to another agent, or blast an email — that's marketing. And marketing without a signed listing agreement violates South Carolina law. Gary breaks down exactly why "coming soon" is legally, ethically, and practically indefensible: SC law is clear: No marketing without a signed listing agreement — periodMLS rules require listings to be entered within 24–48 hours of signingOffers must be presented the moment they arrive — regardless of "coming soon" statusRestricting access raises antitrust concerns and potential fair housing violationsYour fiduciary duty runs to the seller, not the brokerage — and limiting exposure reduces competition and likely the final sales priceThe SC Real Estate Commission has already issued guidance — ignorance is no defenseIf you think coming soon is a harmless marketing tactic, this episode will change your mind. The same industry that said guaranteed MLS compensation "had always been done that way" just lost a $1.5 billion verdict. Don't make the same mistake twice. This episode is required listening for every SC agent, broker, and team leader. Don't forget to like us and share us! Gary * Gary serves on the South Carolina Real Estate Commission as a Commissioner. The opinions expressed herein are his opinions and are not necessarily the opinions of the SC Real Estate Commission. This podcast is not to be considered legal advice. Please consult an attorney in your area.

    29 min
  5. May 28

    Zillow Just Declared War on Compass

    Send us Fan Mail Zillow is suing MRED and Compass in a legal battle that could completely reshape the future of real estate listings in America. In this episode of Dishin’ Dirt, Gary Pickren breaks down the exploding controversy over private listings, hidden inventory, MLS control, and buyer access to homes. After tens of thousands of Chicago-area listings suddenly disappeared from Zillow, the industry was forced to confront a major question: Who actually controls listing visibility — the seller, the brokerage, the MLS, or the real estate portals? This episode dives into: Zillow’s antitrust lawsuit against MRED and CompassWhy 43,000 listings vanished from ZillowThe fight over private and “exclusive” listingsClear Cooperation and delayed marketing rulesWhether hidden listings hurt buyers and sellersWhy brokerages are pushing private inventory strategiesThe ethics and business implications of pocket listingsHow this impacts agents, consumers, and the future of housing transparencyWhether you’re a Realtor, broker, investor, homebuyer, or seller, this conversation affects you. Because the real question is no longer just how homes are sold… It’s who gets access to them. Subscribe to Dishin’ Dirt for weekly conversations on real estate law, industry changes, brokerage strategy, housing trends, and the future of real estate. Don't forget to like us and share us! Gary * Gary serves on the South Carolina Real Estate Commission as a Commissioner. The opinions expressed herein are his opinions and are not necessarily the opinions of the SC Real Estate Commission. This podcast is not to be considered legal advice. Please consult an attorney in your area.

    31 min
  6. May 21

    Are You Practicing Outside Your Competency? What Every SC Agent Must Know

    Send us Fan Mail Could you be risking a $400,000 deal by not knowing the market? In this episode, Gary Pickren breaks down why local expertise isn't optional — it's a legal and ethical obligation — and how agents operating outside their competency maybe quietly costing clients money they'll never get back. From dock permits on Lake Keowee to FEMA flood zones on the coast, Gary walks through real case studies that show exactly what's at stake when agents chase commissions into markets they don't understand. 🔔 Subscribe for weekly real estate law, strategy, and agent best practices from Blair Cato. 📧 Questions? Email Gary at gary@blaircato.com 🌐 BlairCato.com What you'll learn: Key Topics Local expertise and market knowledge Risks of operating outside of your competency Legal and ethical responsibilities of real estate agents Case studies from South Carolina real estate Chapters 00:00 Introduction and Market Concerns 00:27 The Value of Local Expertise in Real Estate 01:16 Legal vs. Competency Questions in Practice 03:16 Upcoming AI Conference and Industry Updates 05:17 The Meaning of 'Real Estate is Local' 06:13 What Truly Matters in Local Expertise 08:31 The Importance of Local Knowledge in Practice 09:52 Expansion Driven by Competency or Motivation 10:54 Mega Teams and Consumer Expectations 11:45 Why Clients Hire Agents: Guidance and Expertise 13:04 Case Studies: Lake Property and Dock Rights 14:17 Flood Zones, FEMA, and Coastal Insurance 15:55 Rural Areas and Land Knowledge 16:59 HOA, Community, and Local Politics Insights 17:26 Real-Life Examples of Local Knowledge Impact 19:29 Lake Kiwi Market and Waterfront Nuances 20:54 Luxury Waterfront Market and Buyer Demographics 22:42 Dock Permits, Regulations, and Local Rules 24:01 Order of Sale and Permit Implications 25:40 Protecting Consumers Through Competency 26:10 Legal and Ethical Standards for Agents 27:26 Consequences of Practicing Outside Your Competency 28:27 The Role of Humility and Collaboration 29:25 Final Thoughts: Competency and Community Knowledge Don't forget to like us and share us! Gary * Gary serves on the South Carolina Real Estate Commission as a Commissioner. The opinions expressed herein are his opinions and are not necessarily the opinions of the SC Real Estate Commission. This podcast is not to be considered legal advice. Please consult an attorney in your area.

    29 min
  7. May 14

    Is Robert Reffkin Playing 3D Chess with Real Estate Data? | Compass, IDX & the MLS Power Grab

    Send us Fan Mail Is Compass CEO Robert Reffkin engineering the biggest power grab in real estate history — or is he actually playing 3D chess while everyone else plays checkers?  In this episode of Dishin' Dirt, real estate attorney and SC Real Estate Commissioner Gary Pickren breaks down the escalating war over listing data, IDX feeds, and who ultimately controls the consumer relationship in real estate. If you're a broker, agent, or anyone paying attention to industry consolidation — this episode will change how you see what's happening right now.  What You'll Learn:  - Why Robert Reffkin's data strategy may be smarter than his critics think  - How IDX feeds and MLS data became the most valuable asset in real estate  - What industry consolidation really means for small and mid-size brokers - The battle between portals, brokerages, and MLSs for consumer relationships  - Fair housing and legal risks hiding inside listing syndication decisions  - How Zillow reshaped the market — and what comes next  Chapters:  00:00 The Data Dilemma in Real Estate  02:26 Industry Consolidation and Strategic Moves  05:39 The Evolution of IDX and Data Ownership  08:30 The Rise of Portals and Consumer Relationships  11:10 The Value of Data and the Role of MLS  14:23 Reffkin's Strategy and the Fight for Control  17:07 The Impact of Zillow and Market Dynamics  20:15 Balancing Broker Interests and Seller Representation  23:09 The Future of Real Estate Listings and Data Control  About the Show: Dishin' Dirt with Gary Pickren is the #1 real estate podcast in South Carolina and a 2024 American Land Title Association Webbie Award winner. Gary covers NAR settlements, agent compensation, buyer agreements, real estate law, and the business strategies top agents need to stay ahead.  📲 Subscribe for weekly episodes every Wednesday.  🔔 Don't forget to like, subscribe, and hit the notification bell so you never miss an episode! Connect with Gary:  🌐 BlairCato.com  📘 facebook.com/blaircato  📸 instagram.com/blaircato  💼 linkedin.com/company/blair-cato-pickren-casterline-llc  Don't forget to like us and share us! Gary * Gary serves on the South Carolina Real Estate Commission as a Commissioner. The opinions expressed herein are his opinions and are not necessarily the opinions of the SC Real Estate Commission. This podcast is not to be considered legal advice. Please consult an attorney in your area.

    31 min
  8. May 7

    Your Fiduciary Duty Does NOT Mean Do Whatever the Seller Wants — The Fair Housing Line SC Agents Can't Cross

    Send us Fan Mail Most agents believe their fiduciary duty to the client is the highest obligation in real estate. It's not — fair housing law comes first, and the way many agents operate right now may be setting them up for serious legal exposure. Colette Stevenson, CEO of Resides in Hilton Head, joins Gary Pickren to break down exactly where the line is — and how exclusive listings, in-house deal strategies, and seller-driven decisions can cross it without agents even realizing it. What you'll learn in this episode: • Why "the seller told me to" is not a fair housing defense • How exclusive listings and private listing networks unintentionally harm minorities, seniors, and first-time buyers • What MLS policies actually protect you from — and what happens when you bypass them • Where fiduciary duty ends and fair housing law begins — and why agents consistently get this wrong • The real legal exposure listing agents face when they prioritize seller preferences over access If you're a listing agent navigating seller pressure, a buyer agent being locked out of inventory, or a broker building ethical listing practices — this is required listening. South Carolina agents: the fair housing rules and MLS compliance standards discussed here apply directly to your practice. Don't forget to like us and share us! Gary * Gary serves on the South Carolina Real Estate Commission as a Commissioner. The opinions expressed herein are his opinions and are not necessarily the opinions of the SC Real Estate Commission. This podcast is not to be considered legal advice. Please consult an attorney in your area.

    37 min
5
out of 5
85 Ratings

About

In the Award-Winning Dishin' Dirt with Gary Pickren, South Carolina Real Estate Commissioner/Attorney/Broker/Instructor- Gary Pickren discusses important, timely and relevant topics for South Carolina real estate agents. He covers topics such as the NAR Settlement, Clear Cooperation, agent compensation, "wholesaling", seller disclosure, video marketing, repair addendum, RESPA and much more. All topics are either related to real estate or agency law, marketing or real estate agent best practices.  Gary often interviews top real estate minds such as Leo Pareja (CEO-eXp), James Dwiggins (CEO-NextHome), Gary Gold, Krista Mashore, Jess Lenouvel, Jeff Lobb, Chelsea Peitz, Carl Medford and many more. Gary always tries to bring a touch of humor to each podcast. This is a podcast for every real estate agent in South Carolina regardless how long you have been in the business. Winner of the American Land Title Association 2024 Webbie. Named #1 Best Podcast in South Carolina for Real Estate by FeedSpot and PlayerFM and #7 Best Podcast for REALTORS by MillionPodcast.com. Disclaimer: Our site does not create an attorney-client relationship and it is not intended for detailed legal advice. We are licensed in South Carolina. Any result we achieve on a client’s behalf does not necessarily mean similar results for other clients.  ***DISCLAIMER*** Gary serves on the South Carolina Real Estate Commission as a Commissioner. The opinions expressed herein are his opinions and are not necessarily the opinions of the SC Real Estate Commission. This podcast is not to be considered legal advice. Please consult an attorney in your jurisdiction for applicable legal advice germane to your issue. Copyright © Blair | Cato | Pickren | Casterline LLC – All Rights Reserved

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