PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs

Leah Frazier
  • 5.0 (35)
  • Marketing
  • Updated Bimonthly

PR Yourself with Leah Frazier is a fun and informative DIY PR hub for small business owners, entrepreneurs and brands wanting to gain publicity, exposure, and press and media attention without the PR firm price. A noted "media maven", "plug" and coined as Dallas' Olivia Pope, Think Three Media CEO, Leah Frazier, brings in news anchors, influencers, PR pros, publicists, radio personalities, entrepreneurs and more to give practical advice, tips and PR strategies on how to generate publicity genuinely and consistently for your small business or brand -- not only for exposure, but for long-term success. But -- stay tuned for the PR Petty -- a hot and trending news topic where Leah has her guests weigh-in on how they would have "PR'd" it different. It's not rocket science -- it's just PR. And yes, you can do it...all by YOURSELF!

  1. Aug 9 ·  Bonus

    Mikki Taylor Lays Out Seven Laws for Business Emergence

    Send us Fan Mail *Please forgive the low-res audio recording; however, the message is still just as powerful.* A single on-air word mix-up shouldn’t be a business lesson, but the way QVC handled a viral wig blooper by Toni Brattin, turns it into a sharp, modern PR playbook. We talk through why the recovery worked: the hosts stayed human, the brand didn’t panic, and they collaborated with the internet’s creator energy instead of trying to shut it down. If you care about public relations, personal branding, and protecting trust when things get awkward in public, you’ll take notes. Then we shift from pop culture PR to real-world visibility and business growth in Dallas, Texas, where Leah attends an NCTRCA gala focused on small business recognition, supplier diversity, and the power of being in the right rooms with the right message. The highlight is an excerpt from the legendary Mikki Taylor, Editor-At-Large at Essence Magazine and a longtime authority in beauty, style, and communications, sharing what she calls the seven laws of emergence. Her blueprint is practical: diversify your revenue, become indispensable, build relationship capital, define a brand people can’t ignore, master tomorrow’s tools today, earn authority in the attention economy, and build systems so your purpose scales beyond your presence. If you’ve been feeling stretched, unseen, or overly dependent on one pipeline, this will reset how you think about resilience, visibility, and leadership. If it resonates, subscribe, share this with an entrepreneur who needs the boost, and leave a rating and review so more entrepreneurs can find us. Tiny Renaissance HomesEco-luxury micro homes in Texas, combining modern comfort, sustainability & community.Integrality, LLCStreamlined business ops backed by strategy, AI & executive-level consulting.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show Schedule Your PR Power Hour with Leah TODAY: https://thinkthreemediabooking.as.me/PRPowerHour Follow PR Yourself on Instagram @PRYourselfPodcast. Follow Leah Frazier on Instagram @TheLeahFrazier. Subscribe to PR Yourself with Leah Frazier on Substack: https://substack.com/@theleahfrazier Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

  2. Aug 1

    How Small Brands Grow Fast With TikTok Live & TikTok Shop featuring Karie Bonner of You Glow Girl

    Send us Fan Mail TikTok Shop and TikTok Live isn’t just another social app feature. It’s a full-on social commerce engine that’s changing how small businesses launch products, how creators earn commissions, and how customers discover what they’ll buy next.  I went to a TikTok creator event in Dallas expecting to “learn a little,” and left realizing a major shift is happening in plain sight: brands are building sales through everyday people making UGC, not just huge influencers with glossy feeds. One this episode, I sit down with Karie Bonner from You Glow Girl, a fragrance and body care brand built on TikTok Live and TikTok Shop creators. Carrie shares the real story, from losing jobs at the start of the pandemic, to getting rejected as a TikTok seller multiple times, to finally getting approved and turning live streams into consistent orders. We talk about what happened when her packaging failed and she chose refunds and reships anyway, and how that customer service decision helped build trust, word of mouth, and even led to an influencer relationship that drove six figures in sales. We also break down the strategy behind her creator-powered ecosystem: recruiting affiliates from real customers, focusing on niche community over follower counts, running simple incentives, and keeping content authentic instead of over-scripted.  If you’re a product-based business, a creator curious about TikTok Shop, or a founder trying to understand where marketing is headed, this conversation will give you a clear, practical framework to test. Subscribe to PR Yourself with Leah Frazier, share this with a business friend, and leave a rating and review so I can keep bringing you the guests and strategies that actually move the needle. Tiny Renaissance HomesEco-luxury micro homes in Texas, combining modern comfort, sustainability & community.Integrality, LLCStreamlined business ops backed by strategy, AI & executive-level consulting.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show Schedule Your PR Power Hour with Leah TODAY: https://thinkthreemediabooking.as.me/PRPowerHour Follow PR Yourself on Instagram @PRYourselfPodcast. Follow Leah Frazier on Instagram @TheLeahFrazier. Subscribe to PR Yourself with Leah Frazier on Substack: https://substack.com/@theleahfrazier Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

  3. May 26

    "Michael" Movie Case Study: How to Use Event Activations for PR, Sponsorships & Community Visibility

    Send us Fan Mail PR often gets branded as “media outreach,” but that narrow definition leaves a lot of brand visibility and public relations opportunities on the table. In this episode of PR Yourself with Leah Frazier, we pull back the curtain on a more modern PR strategy for small businesses and entrepreneurs: event activations that build community, strengthen trust, and generate content, press, and brand awareness—without relying solely on the traditional pitch-to-producer loop. Leah shares a real-life Dallas PR case study involving the highly anticipated Michael movie, where a lawyer wanted to host an exclusive screening on behalf of his law firm with very little lead time. We break down the two paths most brands face when planning a movie screening event activation: securing an advanced screening funded by the film team versus paying for a private theater buyout. Leah also shares the exact outreach strategy that led to a “yes,” including how she identified the right PR firm, positioned the pitch around community engagement and visibility, and negotiated based on what sponsors truly need: promotion, influencer attendance, and a full house. Then we get tactical. Leah walks through how to plan ROI for event activations before guests even arrive—including target audience alignment, on-site activation with QR codes, branded photo moments, social media-driven giveaways, email capture, and simple branded swag that keeps your business top-of-mind long after the event ends. We also cover one of the most overlooked parts of event marketing and experiential marketing: the follow-up. A successful event is just the beginning if you don’t send the thank-you, reinforce your call to action, and extend the visibility with photos, recap content, and a post-event press release. If you’re looking for smarter brand visibility, stronger community-based PR, and a practical DIY public relations strategy that works both offline and online, this episode is for you. Hit play, subscribe, share with a fellow entrepreneur, and leave a review so more small business owners can discover how to PR themselves through strategic event activations like the Michael movie screening. Support the show Schedule Your PR Power Hour with Leah TODAY: https://thinkthreemediabooking.as.me/PRPowerHour Follow PR Yourself on Instagram @PRYourselfPodcast. Follow Leah Frazier on Instagram @TheLeahFrazier. Subscribe to PR Yourself with Leah Frazier on Substack: https://substack.com/@theleahfrazier Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

  4. Apr 8

    What Journalists Really Want in PR Pitches: 2026 Insights on Personalization, AI & Media Outreach

    Send us Fan Mail Your pitch might be “fine” and still be the exact reason a journalist never opens your email again. We’re pulling back the curtain on fresh research from the BCPR Group, a survey of 100+ journalists and media pros that spells out what actually drives replies and what quietly gets you deleted. But before we hope in, we start with a real, behind-the-scenes PR story from the beauty world: trade shows, tight timelines, and the kind of scrappy relationship building that turns a simple LinkedIn comment into a DM, an on-camera interview, and serious brand validation. If you’re an entrepreneur, creator, or small business owner trying to earn media coverage, this is your reminder that visibility rarely comes from luck. It comes from doing the unglamorous work consistently and knowing how to put the right story in front of the right person. Then we get practical with the survey’s biggest takeaways for PR outreach and media relations: why personalization beats mass pitching, why relevance matters more than a big agency name, and why responsiveness is a trust signal journalists track. We also talk about the growing backlash to AI pitches and template-style emails, including why “polished” can read as fake, repetitive, and not newsworthy when everyone is using the same tools. Listen for clear do’s and don’ts you can apply to your next pitch, press release, or podcast request. If it helps, subscribe, share it with a founder who needs press, and leave a quick review so more people learn how to PR themselves the right way. Integrality, LLCStreamlined business ops backed by strategy, AI & executive-level consulting.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show Schedule Your PR Power Hour with Leah TODAY: https://thinkthreemediabooking.as.me/PRPowerHour Follow PR Yourself on Instagram @PRYourselfPodcast. Follow Leah Frazier on Instagram @TheLeahFrazier. Subscribe to PR Yourself with Leah Frazier on Substack: https://substack.com/@theleahfrazier Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

  5. Feb 28

    The Future of AI: Len Ward on AI Marketing Strategies for Small Business Success

    Send us Fan Mail The future of search and marketing is AI—and small businesses need to adapt fast. In this episode, marketing strategist Len Ward of Commexis dives deep into AIO (AI Optimization) and shares how small business owners can leverage AI to increase visibility (especially in AI searches), attract customers, and stay ahead of the competition. Len explains how AI is transforming the way people search, discover brands, and make buying decisions—and why traditional SEO alone is no longer enough. He breaks down the practical steps businesses can take today to appear in AI-powered search results, boost their online presence, and position their brand for long-term success. In this episode, you’ll learn: How AIO (AI Optimization) differs from traditional SEO and why it mattersHow AI search engines decide which businesses to recommend or rankKey strategies to future-proof your small business in an AI-driven worldHow to structure your content, website, and digital footprint for AI visibilityPractical tips to establish authority, trust, and brand relevance for AI audiencesWhether you’re a small business owner, entrepreneur, or marketer, this episode is a roadmap to thriving in an AI-powered business landscape. Tiny Renaissance HomesEco-luxury micro homes in Texas, combining modern comfort, sustainability & community.Integrality, LLCStreamlined business ops backed by strategy, AI & executive-level consulting.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show Schedule Your PR Power Hour with Leah TODAY: https://thinkthreemediabooking.as.me/PRPowerHour Follow PR Yourself on Instagram @PRYourselfPodcast. Follow Leah Frazier on Instagram @TheLeahFrazier. Subscribe to PR Yourself with Leah Frazier on Substack: https://substack.com/@theleahfrazier Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

  6. Feb 16

    SEO Is Dying—Len Ward on AIO (AI Optimization) & Winning in AI Search

    Send us Fan Mail Is SEO really dying? In this episode of PR Yourself with Leah Frazier, marketing strategist Len Ward of Commexis breaks down why traditional SEO strategies are losing ground—and what small business owners must do now to stay visible in an AI-driven search world. With the rise of ChatGPT, Google’s AI-powered search results, and generative search engines, the rules of online visibility are changing fast. Len introduces AIO (AI Optimization) and explains how businesses can show up in AI search results instead of getting buried. In this conversation, you’ll learn: Why experts are saying “SEO is dying”The difference between traditional SEO and AI search optimizationPractical AIO strategies small businesses can implement nowWhy authority, clarity, and brand positioning matter more than everIf you're a small business owner, entrepreneur, or marketing professional wondering how to rank in AI search and future-proof your digital presence, this episode is your roadmap. The future of search isn’t just Google rankings—it’s being referenced, cited, and recommended by AI. And the businesses that adapt first will win. Listen now to learn how to move from SEO to AIO—and stay ahead in the age of AI-powered search. Tiny Renaissance HomesEco-luxury micro homes in Texas, combining modern comfort, sustainability & community.Integrality, LLCStreamlined business ops backed by strategy, AI & executive-level consulting.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show Schedule Your PR Power Hour with Leah TODAY: https://thinkthreemediabooking.as.me/PRPowerHour Follow PR Yourself on Instagram @PRYourselfPodcast. Follow Leah Frazier on Instagram @TheLeahFrazier. Subscribe to PR Yourself with Leah Frazier on Substack: https://substack.com/@theleahfrazier Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

  7. 11/23/2025 ·  Bonus

    BravoCon Secrets: Inside the Fandom, Real Housewives Tea, Plus How to Score Tickets & More!

    Send us Fan Mail Searching for the real BravoCon experience? Want insider tips, ticket hacks, or a BravoCon recap? Look no further. In this episode of PR Yourself with Leah Frazier, host Leah Frazier brings on Bravo superfan Phillip White to spill BravoCon secrets, break down the Real Housewives moments everyone is talking about, and reveal what it’s really like to attend Bravo’s biggest fan event of the year. You’ll learn: How to score BravoCon tickets before they sell outWhat to expect from the BravoCon fan experienceExclusive BravoCon gossip heard on-siteThe must-see Real Housewives encountersWhy Bravo TV’s fandom is a marketing machineHow BravoCon boosts the network’s stars, brands, and showsWhether you're planning to attend BravoCon, want insider info from someone who was there, or just need a real, unfiltered BravoCon recap, this episode delivers everything fans are searching for. Tiny Renaissance HomesEco-luxury micro homes in Texas, combining modern comfort, sustainability & community.Integrality, LLCStreamlined business ops backed by strategy, AI & executive-level consulting.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show Schedule Your PR Power Hour with Leah TODAY: https://thinkthreemediabooking.as.me/PRPowerHour Follow PR Yourself on Instagram @PRYourselfPodcast. Follow Leah Frazier on Instagram @TheLeahFrazier. Subscribe to PR Yourself with Leah Frazier on Substack: https://substack.com/@theleahfrazier Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

  8. 11/19/2025

    Inside the Press Room: Here's What Reporters Say When the Mic is Off

    Send us Fan Mail In this debut episode of our brand-new segment, Inside the Press Room, Leah pulls back the curtain on what journalists and editors really say once the cameras stop rolling and the pitches hit their inboxes. After weeks in and out of newsrooms, Leah has collected the top five, recent, real-life “overheards” — the comments, complaints, and cringe-worthy moments that reveal where businesses and brands consistently miss the mark. From sloppy pitching to interviewees who freeze under the spotlight, Leah breaks down each overheard moment with actionable tips to help you step up your PR game. If you want to show up polished, prepared, and press-worthy, this episode is your wake-up call. Tiny Renaissance HomesEco-luxury micro homes in Texas, combining modern comfort, sustainability & community.Integrality, LLCStreamlined business ops backed by strategy, AI & executive-level consulting.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show Schedule Your PR Power Hour with Leah TODAY: https://thinkthreemediabooking.as.me/PRPowerHour Follow PR Yourself on Instagram @PRYourselfPodcast. Follow Leah Frazier on Instagram @TheLeahFrazier. Subscribe to PR Yourself with Leah Frazier on Substack: https://substack.com/@theleahfrazier Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

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About

PR Yourself with Leah Frazier is a fun and informative DIY PR hub for small business owners, entrepreneurs and brands wanting to gain publicity, exposure, and press and media attention without the PR firm price. A noted "media maven", "plug" and coined as Dallas' Olivia Pope, Think Three Media CEO, Leah Frazier, brings in news anchors, influencers, PR pros, publicists, radio personalities, entrepreneurs and more to give practical advice, tips and PR strategies on how to generate publicity genuinely and consistently for your small business or brand -- not only for exposure, but for long-term success. But -- stay tuned for the PR Petty -- a hot and trending news topic where Leah has her guests weigh-in on how they would have "PR'd" it different. It's not rocket science -- it's just PR. And yes, you can do it...all by YOURSELF!

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