PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs

Leah Frazier
  • 5.0 (35)
  • MARKETING
  • UPDATED BIMONTHLY

PR Yourself with Leah Frazier is a fun and informative DIY PR hub for small business owners, entrepreneurs and brands wanting to gain publicity, exposure, and press and media attention without the PR firm price. A noted "media maven", "plug" and coined as Dallas' Olivia Pope, Think Three Media CEO, Leah Frazier, brings in news anchors, influencers, PR pros, publicists, radio personalities, entrepreneurs and more to give practical advice, tips and PR strategies on how to generate publicity genuinely and consistently for your small business or brand -- not only for exposure, but for long-term success. But -- stay tuned for the PR Petty -- a hot and trending news topic where Leah has her guests weigh-in on how they would have "PR'd" it different. It's not rocket science -- it's just PR. And yes, you can do it...all by YOURSELF!

  1. 5D AGO

    SEO Is Dying—Len Ward on AIO (AI Optimization) & Winning in AI Search

    Send a text Is SEO really dying? In this episode of PR Yourself with Leah Frazier, marketing strategist Len Ward of Commexis breaks down why traditional SEO strategies are losing ground—and what small business owners must do now to stay visible in an AI-driven search world. With the rise of ChatGPT, Google’s AI-powered search results, and generative search engines, the rules of online visibility are changing fast. Len introduces AIO (AI Optimization) and explains how businesses can show up in AI search results instead of getting buried. In this conversation, you’ll learn: Why experts are saying “SEO is dying”The difference between traditional SEO and AI search optimizationPractical AIO strategies small businesses can implement nowWhy authority, clarity, and brand positioning matter more than everIf you're a small business owner, entrepreneur, or marketing professional wondering how to rank in AI search and future-proof your digital presence, this episode is your roadmap. The future of search isn’t just Google rankings—it’s being referenced, cited, and recommended by AI. And the businesses that adapt first will win. Listen now to learn how to move from SEO to AIO—and stay ahead in the age of AI-powered search. Tiny Renaissance HomesEco-luxury micro homes in Texas, combining modern comfort, sustainability & community.Integrality, LLCStreamlined business ops backed by strategy, AI & executive-level consulting.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show Schedule Your PR Power Hour with Leah TODAY: https://thinkthreemediabooking.as.me/PRPowerHour Follow PR Yourself on Instagram @PRYourselfPodcast. Follow Leah Frazier on Instagram @TheLeahFrazier. Subscribe to PR Yourself with Leah Frazier on Substack: https://substack.com/@theleahfrazier Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

    24 min

  2. 11/23/2025 · BONUS

    BravoCon Secrets: Inside the Fandom, Real Housewives Tea, Plus How to Score Tickets & More!

    Send a text Searching for the real BravoCon experience? Want insider tips, ticket hacks, or a BravoCon recap? Look no further. In this episode of PR Yourself with Leah Frazier, host Leah Frazier brings on Bravo superfan Phillip White to spill BravoCon secrets, break down the Real Housewives moments everyone is talking about, and reveal what it’s really like to attend Bravo’s biggest fan event of the year. You’ll learn: How to score BravoCon tickets before they sell outWhat to expect from the BravoCon fan experienceExclusive BravoCon gossip heard on-siteThe must-see Real Housewives encountersWhy Bravo TV’s fandom is a marketing machineHow BravoCon boosts the network’s stars, brands, and showsWhether you're planning to attend BravoCon, want insider info from someone who was there, or just need a real, unfiltered BravoCon recap, this episode delivers everything fans are searching for. Tiny Renaissance HomesEco-luxury micro homes in Texas, combining modern comfort, sustainability & community.Integrality, LLCStreamlined business ops backed by strategy, AI & executive-level consulting.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show Schedule Your PR Power Hour with Leah TODAY: https://thinkthreemediabooking.as.me/PRPowerHour Follow PR Yourself on Instagram @PRYourselfPodcast. Follow Leah Frazier on Instagram @TheLeahFrazier. Subscribe to PR Yourself with Leah Frazier on Substack: https://substack.com/@theleahfrazier Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

    1 hr

  3. 11/19/2025

    Inside the Press Room: Here's What Reporters Say When the Mic is Off

    Send a text In this debut episode of our brand-new segment, Inside the Press Room, Leah pulls back the curtain on what journalists and editors really say once the cameras stop rolling and the pitches hit their inboxes. After weeks in and out of newsrooms, Leah has collected the top five, recent, real-life “overheards” — the comments, complaints, and cringe-worthy moments that reveal where businesses and brands consistently miss the mark. From sloppy pitching to interviewees who freeze under the spotlight, Leah breaks down each overheard moment with actionable tips to help you step up your PR game. If you want to show up polished, prepared, and press-worthy, this episode is your wake-up call. Tiny Renaissance HomesEco-luxury micro homes in Texas, combining modern comfort, sustainability & community.Integrality, LLCStreamlined business ops backed by strategy, AI & executive-level consulting.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show Schedule Your PR Power Hour with Leah TODAY: https://thinkthreemediabooking.as.me/PRPowerHour Follow PR Yourself on Instagram @PRYourselfPodcast. Follow Leah Frazier on Instagram @TheLeahFrazier. Subscribe to PR Yourself with Leah Frazier on Substack: https://substack.com/@theleahfrazier Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

    35 min

  4. 11/04/2025

    Grace Under Fire: A Conversation with Uncle Nearest CEO Fawn Weaver (Recorded at Shef Food + Wine Festival)

    Send a text Recorded live at the Shef Food + Wine Festival, this special episode of PR Yourself with Leah Frazier features an intimate, powerful conversation between guest host Lady Jade and Fawn Weaver, the visionary CEO behind Uncle Nearest Whiskey. Fawn opens up about the real challenges she has faced while building one of the world’s most celebrated spirits brands and one of the top distilleries in the world — from navigating cultural legacy to weathering industry pressure. She speaks candidly about how faith has remained her guiding force, sustaining her through seasons of adversity, and how her husband, Keith Weaver, has been a constant pillar of strength and partnership behind the scenes. This episode is a masterclass in: Building with conviction and purposeProtecting legacy with integrityLeading under pressureAnd sustaining purpose through spiritual grounding and loveWhether you’re launching a brand, scaling a business, or just trying to stay encouraged through your own valleys and victories — this conversation will feed your spirit and sharpen your focus. Tiny Renaissance HomesEco-luxury micro homes in Texas, combining modern comfort, sustainability & community.Integrality, LLCStreamlined business ops backed by strategy, AI & executive-level consulting.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show Schedule Your PR Power Hour with Leah TODAY: https://thinkthreemediabooking.as.me/PRPowerHour Follow PR Yourself on Instagram @PRYourselfPodcast. Follow Leah Frazier on Instagram @TheLeahFrazier. Subscribe to PR Yourself with Leah Frazier on Substack: https://substack.com/@theleahfrazier Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

    58 min

  5. 10/01/2025

    Do This to Boost Engagement on TikTok + Instagram with Madison Hollimon of Mad House Marketing

    Send a text Want to boost your engagement on TikTok and Instagram in 2025? In this episode of PR Yourself with Leah Frazier, Leah sits down with Madison Hollimon, founder of Mad Marketing House, to uncover the latest TikTok and Instagram updates every small business owner and content creator needs to know. Madison shares new social media strategies, content marketing tips, and practical hacks you can use right now to grow your audience, increase reach, and turn likes into loyalty. From Instagram Reels and TikTok trends to new apps and more, this episode is your go-to guide for social media growth. If you’ve been asking: How do I get more engagement on Instagram? How do I grow on TikTok in 2025? Then this episode is for you! ********** Obsessed with True Crime? See the CBS6 story out of Albany that Leah references about Lorenz Kraus here. Shoutout to veteran journalist Greg Floyd on his outstanding interview. Tiny Renaissance HomesEco-luxury micro homes in Texas, combining modern comfort, sustainability & community.Integrality, LLCStreamlined business ops backed by strategy, AI & executive-level consulting.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show Schedule Your PR Power Hour with Leah TODAY: https://thinkthreemediabooking.as.me/PRPowerHour Follow PR Yourself on Instagram @PRYourselfPodcast. Follow Leah Frazier on Instagram @TheLeahFrazier. Subscribe to PR Yourself with Leah Frazier on Substack: https://substack.com/@theleahfrazier Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

    43 min

  6. 09/25/2025

    Cupid on Branding 'The Linedance King', Social Media & Building His Tribe + PR Lessons from Cardi B & Pilates by Raven

    Send a text In this episode of PR Yourself with Leah Frazier, R&B artist Cupid—best known for smash hits Cupid Shuffle and Flex—shares how he built his latest project “The Linedance King” into a fully branded movement. From never giving up in the music industry, to leveraging social media and a loyal tribe of linedance instructors, Cupid reveals the marketing strategies and mindset that has kept him thriving. Leah also gives a PR Win nod to Cardi B’s savvy album rollout for "Am I The Drama?" and spotlights a recent PR fail with Pilates by Raven that every business owner can learn from. Tune in for insider tips on branding, resilience, and marketing strategies that work in music, business, and beyond. Read Leah's latest interview with Cupid up on the Dallas Observer here: https://www.dallasobserver.com/music/cupid-the-line-dance-king-the-alley-concert-preview-23191099/ #CupidShuffle #TheLinedanceKing #CupidInterview #MusicBranding #SocialMediaMarketing #IndieArtistTips #CardiB #AlbumRollout #PilatesByRaven #PRFails #PRWins #MusicMarketing #PRYourselfPodcast #LeahFrazier #AmITheDrama Tiny Renaissance HomesEco-luxury micro homes in Texas, combining modern comfort, sustainability & community.Integrality, LLCStreamlined business ops backed by strategy, AI & executive-level consulting.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show Schedule Your PR Power Hour with Leah TODAY: https://thinkthreemediabooking.as.me/PRPowerHour Follow PR Yourself on Instagram @PRYourselfPodcast. Follow Leah Frazier on Instagram @TheLeahFrazier. Subscribe to PR Yourself with Leah Frazier on Substack: https://substack.com/@theleahfrazier Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

    37 min

  7. 09/14/2025

    Brett Farmiloe on Brand-Boosting Media Mentions: Using Featured.com & HARO for Visibility

    Send a text Learn how to get media mentions, boost SEO, and build authority without hiring a PR firm. Leah Frazier chats with Brett Farmiloe, founder of Featured.com, on how entrepreneurs, startups, and small business owners can use Featured.com and HARO to land press coverage, drive brand awareness, and stand out as industry experts. Brett also gives listeners the scoop on new features for Featured.com and HARO that help with aggregating content, AI, and so much more that can help you secure more mentions efficiently and effectively. Tiny Renaissance HomesEco-luxury micro homes in Texas, combining modern comfort, sustainability & community.Integrality, LLCStreamlined business ops backed by strategy, AI & executive-level consulting.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show Schedule Your PR Power Hour with Leah TODAY: https://thinkthreemediabooking.as.me/PRPowerHour Follow PR Yourself on Instagram @PRYourselfPodcast. Follow Leah Frazier on Instagram @TheLeahFrazier. Subscribe to PR Yourself with Leah Frazier on Substack: https://substack.com/@theleahfrazier Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

    37 min

  8. 09/10/2025

    Blogging Isn’t Dead: 5 Reasons to Launch Your Substack + PR Drama with Jussie Smollett

    Send a text Think blogging is dead? Think again. In this episode of PR Yourself with Leah Frazier, Leah breaks down 5 powerful reasons you should start blogging and creating on Substack today—from building credibility to growing your audience and generating another revenue stream. But that’s not all. Leah also shares her hot take on Jussie Smollett’s new Netflix documentary The Truth About Jussie Smollett, why the film may have made him look even more guilty, and what PR professionals are really thinking from the ongoing media fallout. Whether you’re a business owner, creative, or aspiring thought leader, this episode will inspire you to pick up your digital pen, take control of your narrative, and use blogging as a tool for influence and growth. For more on the evolution of blogging, Check out Leah's TEDx Talk here: https://www.ted.com/talks/leah_frazier_the_influencer_s_dilemma_encouraging_authenticity_for_success Learn more about our partner Integrality here: https://www.integralityllc.com/ Learn more about our partner Tiny Renaissance Homes here: https://www.tinyrenaissancehomes.com/ Support the show Schedule Your PR Power Hour with Leah TODAY: https://thinkthreemediabooking.as.me/PRPowerHour Follow PR Yourself on Instagram @PRYourselfPodcast. Follow Leah Frazier on Instagram @TheLeahFrazier. Subscribe to PR Yourself with Leah Frazier on Substack: https://substack.com/@theleahfrazier Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

    44 min
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5
out of 5
35 Ratings

About

PR Yourself with Leah Frazier is a fun and informative DIY PR hub for small business owners, entrepreneurs and brands wanting to gain publicity, exposure, and press and media attention without the PR firm price. A noted "media maven", "plug" and coined as Dallas' Olivia Pope, Think Three Media CEO, Leah Frazier, brings in news anchors, influencers, PR pros, publicists, radio personalities, entrepreneurs and more to give practical advice, tips and PR strategies on how to generate publicity genuinely and consistently for your small business or brand -- not only for exposure, but for long-term success. But -- stay tuned for the PR Petty -- a hot and trending news topic where Leah has her guests weigh-in on how they would have "PR'd" it different. It's not rocket science -- it's just PR. And yes, you can do it...all by YOURSELF!

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