The Smart Influencer Podcast

Christina Hitchcock & Corinne Schmitt
  • 5.0 (27)
  • Entrepreneurship
  • Updated Weekly

The Smart Influencer Podcast was created to help online influencers work smarter and scale faster.  Each week you’ll hear inspiring interviews with experts and influencers and leave with actionable tips and strategies you can implement immediately.We dive into a variety of topics including SEO, social media marketing, monetization strategies, content creation, email marketing, mindset, organization, business management and more.  You'll learn the strategies and tactics that pro bloggers use to level up their blogs.  The Smart Influencer Podcast drops new episodes every Tuesday.

  1. 5d ago

    Turn Your AI Chats Into Systems That Work While You Don't

    The way you're using AI right now is already outdated, and it's costing you time you don't have to lose. In this episode, Christina and Corinne break down the shift from chatting with AI tools to building agentic workflows that run entire tasks without either of them sitting at the computer. They get into exactly what used to get outsourced or paid for that now runs through AI, and how fast the digital product landscape is changing underneath every creator's business. What you'll learn: The real difference between using AI as a chat tool and using it as an agentic system Specific tasks that used to require a paid contractor or VA that now run on autopilot How to start moving from prompting to delegating in your own business What's shifting in the digital product landscape because of agentic AI Where creators are still wasting time on tasks AI can already handle A simple way to think about what to automate first If you're still doing manually what AI could already be doing for you, this episode will change how you spend your time. ******************************** DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to provide you with valuable content. Thank you for your support! ******************************** ITEMS MENTIONED IN THIS EPISODE The Smart Influencer SummitWisprflowEmpowered AI CollectiveFULL SHOW NOTES https://thesmartinfluencer.com/e287-turn-your-ai-chats-into-systems-that-work-while-you-dont/ CONNECT WITH MONICA FROESE Website Instagram Linked InCONNECT WITH CORINNE & CHRISTINA Get notified when new episodes drop Check out our YouTube channelJoin the convo on FacebookConnect on Instagram COMMENTS, QUESTIONS, RECIPE IDEAS Email us at hello@thesmartinfluencer.com Support the show

  2. Aug 25

    Inside Our Claude Setup: What We Use, When & Why

    The way you're using Claude right now is probably costing you time you don't have to lose. In this episode, Christina and Corinne break down the exact system they use inside Claude to run White Birch Media Group, covering the three tools that confuse almost every creator: Skills, Projects, and Cowork. They get into what each one is actually built for, why using the wrong one creates more work instead of less, and how to know in five seconds which one a task calls for. What you'll learn: The real difference between a Skill, a Project, and Cowork (and why "just use whichever" is costing you time) How to know which tool fits a task before you start typing The mistake most creators make when they try to do everything in one place A simple way to organize your own Claude setup so it actually scales with your business Why the right setup means less re-explaining yourself every single time If you've ever opened Claude and felt unsure where to even start, this episode gives you a clear system to follow from now on. ******************************** DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to provide you with valuable content. Thank you for your support! ******************************** LINKS MENTIONED IN THIS EPISODE The Smart Influencer Summit FULL SHOW NOTES https://thesmartinfluencer.com/e286-inside-our-claude-setup-what-we-use-when-why/ CONNECT WITH CORINNE & CHRISTINA Get notified when new episodes drop Check out our YouTube channelJoin the convo on FacebookConnect on Instagram COMMENTS, QUESTIONS, RECIPE IDEAS Email us at hello@thesmartinfluencer.com Support the show

  3. Aug 18

    AI as a Systems Play, not a Productivity Play

    Most people are using AI to save a few minutes here and there. Smart business owners are using it to build systems. In this episode, we explore the difference between using AI as a productivity tool and using it as a systems tool. Because the real power of AI isn't helping you write one email faster—it's helping you create repeatable processes that save time, reduce decision fatigue, and make your business run more efficiently. We're sharing how we've integrated AI into our workflows, where it creates the biggest leverage, and why thinking bigger than "productivity hacks" can completely change the way you work. If you're ready to stop using AI as a shortcut and start using it as infrastructure, this episode will show you what's possible. ******************************** DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to provide you with valuable content. Thank you for your support! ******************************** ITEMS MENTIONED IN THIS EPISODE Shruthi's SubstackThe Smart Influencer Summit FULL SHOW NOTES https://thesmartinfluencer.com/e285-ai-as-a-systems-play-not-a-productivity-play/ CONNECT WITH SHRUTHI BASKARAN-MAKANJU Website Facebook Instagram  CONNECT WITH CORINNE & CHRISTINA Get notified when new episodes drop Check out our YouTube channelJoin the convo on FacebookConnect on Instagram COMMENTS, QUESTIONS, RECIPE IDEAS Email us at hello@thesmartinfluencer.com Support the show

  4. Aug 11

    Design a Business That Runs Without Constant Decisions

    If your business only works when you’re constantly making decisions, it’s no wonder you feel overwhelmed. In this episode, we’re joined by Abriana Sanford to break down why most business problems aren’t actually business problems—they’re systems problems. Because productivity isn’t about doing more, it’s about deciding less. We’re talking about why most systems fail (hint: they’re built for your “best day,” not your real life), and how to create systems that actually stick. The kind that reduce decision fatigue, remove friction, and keep your business moving—even when you’re tired, distracted, or stretched thin. If you’re ready to stop relying on willpower and start building a business that runs with more ease and consistency, this episode will show you how. ******************************** DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to provide you with valuable content. Thank you for your support! ******************************** ITEMS MENTIONED IN THIS EPISODE Abriana's Organizing Services The Smart Influencer Summit FULL SHOW NOTES https://thesmartinfluencer.com/e284-design-a-business-that-runs-without-constant-decisions/ CONNECT WITH ABRIANA SANFORD Website Facebook Instagram TikTokCONNECT WITH CORINNE & CHRISTINA Get notified when new episodes drop Check out our YouTube channelJoin the convo on FacebookConnect on Instagram COMMENTS, QUESTIONS, RECIPE IDEAS Email us at hello@thesmartinfluencer.com Support the show

  5. Aug 4

    You're Not Bad at AI. You're Using It Wrong

    If AI has ever left you frustrated, underwhelmed, or wondering what all the hype is about, this episode is for you. Because the problem probably isn’t AI—it’s the way most people are using it. In this episode, we’re breaking down the mindset shift that changes everything: treating AI like a collaborator instead of a search engine. We’ll show you why bloggers often get generic, disappointing results, how to communicate with AI more effectively, and what happens when you start briefing it like a contractor or creative partner instead of tossing random prompts at it. If you’ve been curious about AI but haven’t quite figured out how to make it truly useful in your business, this conversation will help everything click into place. ******************************** DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to provide you with valuable content. Thank you for your support! ******************************** ITEMS MENTIONED IN THIS EPISODE The Smart Influencer Summit FULL SHOW NOTES https://thesmartinfluencer.com/e283-youre-not-bad-at-ai-youre-using-it-wrong/ CONNECT WITH CORINNE & CHRISTINA Get notified when new episodes drop Check out our YouTube channelJoin the convo on FacebookConnect on Instagram COMMENTS, QUESTIONS, RECIPE IDEAS Email us at hello@thesmartinfluencer.com Support the show

  6. Jul 28

    Better UX, New Revenue, Smarter Tools—The Future of Recipe Blogging

    The recipe blogging world is changing—fast. And the creators who adapt are the ones who will win. In this episode, we’re diving into what’s next for recipe bloggers, from improving user experience on WordPress sites to exploring new monetization pathways beyond traditional ads. We’re also taking a closer look at tools like Allspice Labs and how they’re helping both bloggers and home cooks create a better, more seamless experience. We unpack the bigger shifts happening across the industry—AI, mobile apps, and changing user behavior—and what they mean for your content, your traffic, and your revenue. Most importantly, we’re talking about how to stay ahead without feeling like you have to reinvent everything overnight. If you want to future-proof your recipe content and build a smarter, more sustainable business, this episode is your roadmap. ******************************** DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to provide you with valuable content. Thank you for your support! ******************************** ITEMS MENTIONED IN THIS EPISODE AllSpiceThe Smart Influencer Summit FULL SHOW NOTES https://thesmartinfluencer.com/e282-better-ux-new-revenue-smarter-tools-the-future-of-recipe-blogging/ CONNECT WITH PETER SULLIVAN Website Instagram CONNECT WITH CORINNE & CHRISTINA Get notified when new episodes drop Check out our YouTube channelJoin the convo on FacebookConnect on Instagram COMMENTS, QUESTIONS, RECIPE IDEAS Email us at hello@thesmartinfluencer.com Support the show

  7. Jul 21

    How to Use Your Analytics Predictively Instead of as a Rear View Mirror

    Your traffic could be quietly slipping away right now, and you wouldn’t even know until it’s gone. In this episode, Christina and Corinne sit down with Grayson Bell to break down two traffic killers most publishers never see coming: missed seasonal search windows and content decay, where a page loses rankings over time even when nothing on it has changed. They also get into how to use GA4 and Search Console predictively, so you catch problems before they show up in your numbers instead of after. ******************************** DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to provide you with valuable content. Thank you for your support! ******************************** LINKS MENTIONED IN THIS EPISODE The Smart Influencer SummitOccasioFULL SHOW NOTES https://thesmartinfluencer.com/e281-how-to-use-your-analytics-predictively-instead-of-as-a-rear-view-mirror/ CONNECT WITH GRAYSON BELL Website Facebook  CONNECT WITH CORINNE & CHRISTINA Get notified when new episodes drop Check out our YouTube channelJoin the convo on FacebookConnect on Instagram COMMENTS, QUESTIONS, RECIPE IDEAS Email us at hello@thesmartinfluencer.com Support the show

  8. Jul 14

    Beyond Ads: 7 Revenue Streams You’re Probably Ignoring

    If ads are doing the heavy lifting in your business, it’s time to change the game. In this episode, we’re breaking down seven overlooked revenue streams that can diversify your income, stabilize your business, and give you more control over how you make money. Because relying on one source—especially ads—can leave you vulnerable and stuck. We’re talking about practical, proven ways to expand your revenue without starting from scratch, using assets you already have and audiences you’ve already built. If you’re ready to stop putting all your eggs in one basket and start building a more resilient, profitable business, this episode will open your eyes to what’s possible. ******************************** DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to provide you with valuable content. Thank you for your support! ******************************** FULL SHOW NOTES https://thesmartinfluencer.com/e280-beyond-ads-7-revenue-streams-youre-probably-ignoring/ CONNECT WITH CORINNE & CHRISTINA Get notified when new episodes drop Check out our YouTube channelJoin the convo on FacebookConnect on InstagramCOMMENTS, QUESTIONS, RECIPE IDEAS Email us at hello@thesmartinfluencer.com Support the show

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5
out of 5
27 Ratings

About

The Smart Influencer Podcast was created to help online influencers work smarter and scale faster.  Each week you’ll hear inspiring interviews with experts and influencers and leave with actionable tips and strategies you can implement immediately.We dive into a variety of topics including SEO, social media marketing, monetization strategies, content creation, email marketing, mindset, organization, business management and more.  You'll learn the strategies and tactics that pro bloggers use to level up their blogs.  The Smart Influencer Podcast drops new episodes every Tuesday.

Information

  • Creator
    Christina Hitchcock & Corinne Schmitt
  • Years Active
    2020 - 2026
  • Episodes
    289
  • Rating
    Clean
  • Copyright
    © 2026 The Smart Influencer Podcast
  • Show Website
    The Smart Influencer Podcast

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