The True Craft Podcast

Small Batch Standard
  • 5.0 (7)
  • ENTREPRENEURSHIP
  • UPDATED BIWEEKLY

The True Craft Podcast facilitates the honest, insightful, behind-closed-doors conversations that craft owners and operators actually want to hear. Join us each week to hear co-hosts Chris Farmand and Katy Noel speak with a guest craft owner as they discuss the challenges, opportunities, and decisions facing craft practitioners every day across the country.

  1. 3D AGO

    E125: Modern Brewery Ops, Guild Leadership, and Parenthood with Hannah Ison of Zeroday Brewing and Brewers of Pennsylvania

    Join us at CBC 2026 for our free Brewery Profit Workshop on Monday, April 20th. Learn more and grab a spot at sbstandard.com/cbcprofit — In this episode of The True Craft Podcast, we are sitting down with Hannah Ison of Zeroday Brewing Company and the Brewers of Pennsylvania to discuss the evolving definition of a craft brewery. We explore why leaning into the "beverage manufacturer" label might be the move in reaching new demographics and how offering variety—from hand-chopped ginger beer to hop water—is becoming an industry standard. Highlights include: The logistical reality of managing production scheduling and guild leadership while raising a daughter as a single mother How to navigate wholesaler acquisitions and the transition from a self-distribution model Why collaboration and brewery co-ops are unlocking potential for businesses with limited resources This episode offers a grounded look at the grit required to keep a brewery running in 2026 when the traditional "let's grab a beer" culture is shifting. Whether you’re interested in diversifying your taproom lineup or want to hear how the "survival of the fittest" is playing out in the Mid-Atlantic, Hannah’s perspective as both a brewer and an executive provides unique insight for the modern age. Visit the Zeroday Brewing Co. website: https://zerodaybrewing.comVisit the Brewers of Pennsylvania website: https://www.brewersofpa.orgFollow Hannah on Instagram: @beermakingmama

    45 min

  2. FEB 20

    E124: Winning in Wholesale with Brian Durand of Asbury Park Brewery

    Join us at CBC 2026 for our free Brewery Profit Workshop on Monday, April 20th. Learn more and grab a spot at sbstandard.com/cbcprofit — In this episode of The True Craft Podcast, we’re chatting with Brian Durand of Asbury Park Brewery about what it takes to build a wholesale presence in a competitive, seasonal shore market. We unpack how distribution fits into their broader strategy and what it really means to grow alongside a distributor. Highlights include: The one thing most breweries struggle to do well even in 2026 Two surprisingly high-performing snacks that stand out to both Chris and Brian for taprooms The right cadence for communicating with your distributor If you’re evaluating your own distribution strategy or trying to make wholesale feel more intentional, this episode with a 20-year industry veteran offers a look at what it takes to grow beyond the taproom in 2026. Visit the Asbury Park Brewery website: https://asburyparkbrewery.com Follow them on Instagram: @asburyparkbrewery

    41 min

  3. FEB 6

    E123: The Entertainment-Driven Brewery Model with Chris O’Neill from One Well Brewing

    Join us at CBC 2026 for our free Brewery Profit Workshop on Monday, April 20th. Learn more and grab a spot at sbstandard.com/cbcprofit — In this episode of The True Craft Podcast, we sit down with Chris O’Neill of One Well Brewing out of Kalamazoo, Michigan. We unpack how a brewery that started with just $80K grew into a ~$1M business by paying close attention to why customers behave the way they do...and then designing the business around those behaviors instead of following what some would maybe call industry norms! Highlights include: Why a simple food menu stops customers from leaving (and could even double beer sales)The overlooked difference between attracting customers versus keeping themHow the right entertainment mix can change how (and when) customers show upIf you’ve ever felt that tension between playing it safe and trusting your instincts as an owner, this episode is a reminder that building something different is often the whole point. Learn more about One Well Brewing at their website: https://onewellbrewing.com Follow them on Instagram: @onewellbrewing

    1h 2m

  4. JAN 23

    E122: Making the Shift to Contract Brewing with Kevin Drake of Alibi Ale Works

    Join us at CBC 2026 for our free Brewery Profit Workshop on Monday, April 20th. Learn more and grab a spot at sbstandard.com/cbcprofit — In this episode of The True Craft Podcast, we’re chatting with Kevin Drake of Alibi Ale Works. We unpack how operating two busy brewpubs in a tourist-driven market ultimately pushed them toward contract brewing (and why it turned out to be one of the most stabilizing decisions they’ve made...despite the emotional challenges). Highlights include: The hidden inefficiencies of producing beer in a remote, seasonal marketHow focusing on the taproom experience and NA offerings led to more predictable marginsWhy partnering with both large and small contract brewers could be the big move in 2026Kevin shares that contract brewing “was the hardest decision [he’s] ever had to make, because [he’s] the homebrewer that started a brewery—it’s part of [his] identity to make the beer.” If you’ve been wrestling with making a similar move, this episode is filled with honest and helpful insight from someone who has been in this business for over a decade. Learn more about Alibi Ale Works at their website: https://alibialeworks.com Follow them on Instagram: @alibialeworks

    49 min

  5. 11/14/2025

    E121: Crafting Award-Winning Bourbon in a Control State with Doug McLaughlin and Mike Orozco of M&O Spirits

    In this episode, we chat with Doug McLaughlin and Mike Orozco (the “M” and “O” behind M&O Spirits), a small but mighty distillery just outside Columbus, Ohio. What started as a bourbon experiment in a basement quickly turned into an award-winning craft distillery! Doug and Mike share how years in the film industry led to distilling, how a curious neighbor sparked their decision to “go legal,” and why they’ve stayed fiercely independent. Highlights include: How distribution hurdles keep small producers stuck…even when demand is there (and what to do about)Grassroots approaches to grow traffic without a marketing budgetWeighing the choice between staying small and handcrafted vs. chasing volume and big equipmentIn the episode, Doug sums up their operation as: “Everything is in-house, by hand.” And this episode truly highlights what it takes to be in craft in 2025. Don’t miss this one! Learn more about Wanderback Beer Works at https://www.mospirits.com Follow them on Instagram: @mospirits You can subscribe for SBS insights at sbstandard.com/insights Or see what SBS can do for your brewery or distillery: sbstandard.com/contact

    42 min

  6. 10/24/2025

    E120: The Equation Behind Every Great Beer Sale with Justin Vitti of Wander Back Beerworks

    In this episode we are sitting down with Justin Vitti, co-founder of Wander Back Beerworks in New Jersey. After helping Cape May Brewing grow from 1,200 to over 40,000 barrels in distribution, Justin launched Wanderback—a self-distributing brewery...without a taproom! Some highlights include: The simple distribution equation every brewery needs to master: Volume = Points of Distribution × Rate of SaleWhy “going deep before wide” still wins in today’s crowded craft beer marketHow phone-level shelf placement and consistent relationship building can actually drive velocityJustin also shares why the industry needs to rediscover its collaborative roots. And how making beer fun again may actually be the way to win over the next gen beer drinkers. Enjoy the episode! Learn more about Wanderback Beer Works at wanderbackbeer.com Follow them on Instagram: @wanderbackbeer You can subscribe for insights at sbstandard.com/insights Reach out to SBS: sbstandard.com/contact

    39 min

  7. 10/10/2025

    E119: Brewing Growth That Lasts with Karl Sanford of Manhattan Project Beer Company

    On today’s episode of The True Craft Podcast, we sit down with Karl Sanford — co-founder of Manhattan Project Beer Company out of Dallas, TX. In just seven years, Karl and his team have grown the brewery to 17,000 barrels a year and show no signs of slowing down! With a clear strategy, a powerhouse flagship beer, and some Texas-sized expansion plans, MPBC is showing that craft is alive and well in 2025. Highlights include: How Manhattan scaled from homebrewing for a wedding to a 17,000 bbl operationWhat a “profit-first approach” looks like in expansion and contract brewingHow to maintain restaurant-quality hospitality in the taproomAs Karl puts it, “Quality never goes out of style.” And if you’ve ever doubted whether craft can still win big even in today’s market, this episode will change your mind. Links Manhattan Project Beer Company - Website Manhattan Project Beer Company - Instagram Book a call with the SBS team Subscribe for more insights

    37 min

  8. 09/26/2025

    E118: Lessons from 25 Years in Hospitality with Erik Shewmaker of Field Day Brewing

    In this episode, we sit down with Erik Shewmaker, co-founder of Field Day Brewing and longtime restaurateur. Erik shares how a quarter of a century in hospitality shaped the launch of Field Day in 2023, the challenges of navigating Iowa distribution laws, the early adoption of THC beverages, and everything in-between! Highlights include: How a restaurant-first mindset changes how a brewery inherently operatesWhat breweries can learn from scaling in the restaurant industryWhy THC beverages are reshaping the hospitality space (despite it being a relatively new offering)This episode unscores the importance of breweries not taking guests for granted and ensuring hospitality is at the forefront of every decision. As Erik puts it, “If we’re just order takers instead of order makers, we’re really doing guests a disservice.” With 25 years in hospitality, Erik’s perspective is one you won’t want to miss!   Links Field Day Brewing - Website Field Day Brewing - Instagram Daydreamer Cannabis Sparkling Water - Website Daydreamer Cannabis Sparkling Water - Instagram Book a call with the SBS team Subscribe for more insights

    47 min
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Ratings & Reviews

5
out of 5
7 Ratings

About

The True Craft Podcast facilitates the honest, insightful, behind-closed-doors conversations that craft owners and operators actually want to hear. Join us each week to hear co-hosts Chris Farmand and Katy Noel speak with a guest craft owner as they discuss the challenges, opportunities, and decisions facing craft practitioners every day across the country.

Information

  • Creator
    Small Batch Standard
  • Years Active
    2020 - 2026
  • Episodes
    126
  • Rating
    Clean
  • Copyright
    © 2023 Small Batch Standard
  • Show Website
    The True Craft Podcast

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