Modern Multifamily

Mike Wolber
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Modern Multifamily is an interview-style podcast where we talk with leaders across the Multifamily industry about ways we can keep moving it forward. Topics include and are not limited to: technology, innovation, proptech, and improving renter experiences with a focus on positive impacts on both industry operators and suppliers.

  1. 6d ago

    Stitched Marketing on going solo, slow PMCs and the top 50 trap

    SummaryIn this episode of Modern Multifamily, Mike Wolber brings the show back with Dana Pate, Founder/CEO of Stitched Marketing and former marketing leader at RangeWater through its growth from four properties to 400. Dana explains why so many people who go independent quietly return to a W-2 within two quarters (you report to more people, not fewer), why both large and small property management companies still move slowly on marketing decisions, and why "we just need more leads" is the same question the industry was asking ten years ago. The conversation closes on proptech go-to-market: why the obsession with the NMHC Top 50 starves companies of the mid-market partners that actually keep them afloat. For multifamily marketers, proptech operators and anyone thinking about going out on their own. Chapters00:00 Bringing Modern Multifamily back with Dana Pate01:22 Launching Stitched Marketing after 15 years on the PMC side04:12 Saying yes to everything, then learning to be choosy06:36 Working with competitors and keeping the client list at five or six11:24 What makes people fail when they go out on their own16:11 Building the plane at RangeWater, from 4 to 400 properties19:46 Two camps of slow PMCs and the "we just need more leads" trap25:59 Crowded categories and a dashboard for your dashboards29:30 Stop obsessing over the NMHC Top 5031:27 Who should call Stitched Marketing Takeaways- Going independent means answering to more people, not fewer, and losing the title, the authority and the team.- Large PMCs stall on red tape while small PMCs stall on fear of change, so both move slowly for opposite reasons.- "We just need more leads" is the same question the industry asked a decade ago, and the same question gets the same answers.- A signed contract is not buy-in; technology that the on-site team never adopts goes dusty and gets canceled.- Proptech companies obsessed with the Top 50 should win fast-deciding mid-market partners first and move upmarket with proof. Connect with the GuestDana Pate LinkedIn: https://www.linkedin.com/in/danagrazianopateCompany Website: https://stitchedmarketing.com

    Stitched Marketing on going solo, slow PMCs and the top 50 trap

  2. 09/23/2025

    #104: Alex Roudi, CEO of Interwest Capital Group

    I had a blast sitting down with Alex Roudi, the CEO of Interwest Capital Group on the podcast. The conversation started with digging into Alex's history as a founder. He built a very successful global cleaning business in the 90's - and hearing about this was fascinating. From there, we learned how he used the capital from a big liquidity event to start to build Interwest - an ownership/investment group that's focused on Multifamily. In this episode, we hear about the 300+ investors that Interwest works today and how they are creating value across their 4,000 unit portfolio. And, all of the things that have Alex and the team excited about the future as they charge towards 1,000 investors and more than 10,000 owned units. Be sure to learn more about interwest here: https://interwestcapital.com/ And find/connect with Alex on LinkedIn: https://www.linkedin.com/in/alexroudi/

    #104: Alex Roudi, CEO of Interwest Capital Group

  3. 07/22/2025

    #103: Dom Beveridge, Principal of 20for20

    Each year, I look forward to hosting Dom Beveridge to discuss the the 20for20 white paper.  Every year, Dom sits down with 20 executives to uncover what's top of mind and what's driving their strategy over the coming year. This year, we hit on a few topics that stood out to me the most: - The evolution of the Tech Stack - The state of Centralization and what's happening in the front and back office - And of course, we discussed AI Find the white paper here: https://20for20.com/ Be sure to find Dom on LinkedIn: https://www.linkedin.com/in/dombeveridge/

    #103: Dom Beveridge, Principal of 20for20

  4. 07/16/2025

    #102: Anne Baum, VP of Marketing at Towne Properties

    I had an absolute blast connecting with Anne Baum, the VP of Marketing at Towne Properties. Last year, Anne was awarded Executive of the Year for Multifamily Housing News (MHN) - and she continues to make a big impact on our industry. In this episode, we discussed a ton of topics - I loved hearing about Anne's perspective of the importance of a source of truth, taking big bets with marketing and brand, and how LinkedIn plays a role for their business. They are chasing 10,000 followers - be sure to help them get there by following Towne Properties on LinkedIn: https://www.linkedin.com/company/towne-properties/posts/?feedView=all Be sure to connect with Anne on LinkedIn: https://www.linkedin.com/in/annebaum1/ Learn more about Towne Properties here: https://www.towneproperties.com/

    #102: Anne Baum, VP of Marketing at Towne Properties

  5. 06/24/2025

    #101: Joya Pavesi and Kevin Owens, RKW Residential

    I was super fortunate to host Joya Pavesi and Kevin Owens from RKW Residential on the podcast. - Joya is the President of Brand & Strategic Services. - Kevin is thie President of Property Management. In this conversation, we jumped into all of the exciting growth that's happening at RKW. Most recently, Alfred announced that they were merging RKW and Quarterra together which means that this team is officially entering hyper-growth mode. It was great to hear about the operating scale of RKW, the leadership and cultural principles that make this such an exceptional organization, and to learn more about Joya and Kevin personally. Be sure to find them on LinkedIn: https://www.linkedin.com/in/joya-pavesi/ https://www.linkedin.com/in/kevin-owens-cpm%C2%AE-06910712/ Learn more about RKW here: https://rkwresidential.com/

    #101: Joya Pavesi and Kevin Owens, RKW Residential

  6. 08/15/2024

    #100: Sara Scarborough Graham, Founder and CEO of Six Dots Consulting

    I was fortunate to host Sara Scarborough Graham as my 100th guest on Modern Multifamily.Sara has an amazing track record of leadership roles in Multifamily and recently launched her own consulting firm, Six Dots Consulting.In this episode, we dug into Sara's background, the why behind Six Dots, and the work that she's excited to tackle with her current and future customers.I really enjoyed this one.Learn more about six dots consulting here: https://www.sixdotsconsulting.com/And be sure to connect with Sara on LinkedIn: https://www.linkedin.com/in/sarasgraham/

    #100: Sara Scarborough Graham, Founder and CEO of Six Dots Consulting

  7. 08/08/2024

    #99: Daniel Berlind, CEO and Co-Founder of Snappt

    I was fortunate to host Daniel Berlind on the podcast. He's the CEO and Co-founder of Snappt.We spent time talking about the founding story of the business, the category of Fraud, and all of the things that him and the team are excited about looking down the rest of 2024.Connect with Daniel on LinkedIn: https://www.linkedin.com/in/danielberlind/

    #99: Daniel Berlind, CEO and Co-Founder of Snappt

  8. 08/01/2024

    #98: John Crowell, Founder of Responsive Asset Management

    John Crowell is the founder of Responsive Asset Management and Responsive Capital Ventures.Over the past 5 years, he's turned a real estate side hustle into a full time job and is coming up on $100m in Assets Under Management.Impressive!As a former technology sales leader, we have a lot in common. And I had a blast sitting down with John to dig in to his career, his portfolio, and his perspectives on real estate investing.This conversation covered a ton of ground and John was a high-energy guest with a ton of insight.Be sure to connect with John on LinkedIn: https://www.linkedin.com/in/john-crowell-4246a1106/Enjoy!

    #98: John Crowell, Founder of Responsive Asset Management
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5
out of 5
18 Ratings

About

Modern Multifamily is an interview-style podcast where we talk with leaders across the Multifamily industry about ways we can keep moving it forward. Topics include and are not limited to: technology, innovation, proptech, and improving renter experiences with a focus on positive impacts on both industry operators and suppliers.

Information

  • Creator
    Mike Wolber
  • Years Active
    2021 - 2026
  • Episodes
    105
  • Rating
    Clean
  • Copyright
    © 2026 Modern Multifamily
  • Show Website
    Modern Multifamily