Multifamily Unpacked

Multifamily Unpacked

Our lane is multifamily tech, how it influences property management companies and ultimately renters' experience finding their next home. To be clear, we’ll stay in our lane. In this podcast, we are privileged to sit down with some of the best minds in multifamily, learn directly from them, and share what we learned with you. We’re here to have honest conversations with the leaders of this industry and the tech that defines it. Tune in to learn about what could be better, and the solutions that are changing the lives of renters, and everyone working at property management companies. No matter if you just Googled the words “multifamily industry” for the first time and stumbled onto our podcast, or are a multifamily veteran, as long as you’re curious about technology and the multifamily industry this podcast is for you. Multifamily Unpacked is presented by Funnel and hosted by Tyler Christiansen. 

  1. The Report: Apartmentalize + AI orchestration

    2d ago ·  Bonus

    The Report: Apartmentalize + AI orchestration

    The Report: Apartmentalize + AI orchestration In this episode of The Report, Alex Howe, SVP Marketing + Growth at Funnel, and Tyler Christiansen, CEO, Funnel, recap the biggest conversations coming out of Apartmentalize in New Orleans — from AI orchestration and centralization to housing policy, REIT consolidation, and interest rates. They also cover several major industry stories shaping multifamily right now, including: AI accountability: Why AI adoption is shifting from excitement about automation to accountability, governance, clean data, human oversight, and real resident experience outcomes. Property management software expansion: Why some AI-first companies are moving toward accounting and PMS software Housing legislation: What the latest bipartisan housing bill could mean for operators, renters, and the broader affordability conversation. Constrained investment volume: Why multifamily transaction activity remains cautious, even as operating fundamentals show signs of stabilization. Centralization’s comeback: Why operators are revisiting centralization with more pragmatism, clearer goals, and a sharper focus on measurable efficiency. AvalonBay and Equity Residential merger: What the $69 billion REIT merger signals about scale, shared services, centralized operating models, and the future of mega managers. Interest rates and development: How the Fed’s latest decision to hold rates steady could continue to pressure new apartment development — and why that may set up future rent growth volatility. For more on Funnel’s Apartmentalize announcements: Workflow Studio, Funnel’s custom renter workflow builder. Watch this video: https://www.youtube.com/watch?v=P5cFdtOyhQI For the results of a third-party blind user test where 169 real renters compared Funnel’s chat and voice AI against three major competitors. Read the press release, or listen to this episode of the report.  To learn more about Funnel visit: https://funnelleasing.com/ Connect with Tyler on LinkedIn. https://www.linkedin.com/in/funnel/

    24 min
  2. The Report — Funnel tested their AI against 3 major competitors, with 169 real renters. They won 6/6

    Jun 16 ·  Bonus

    The Report — Funnel tested their AI against 3 major competitors, with 169 real renters. They won 6/6

    In this episode of The Report, Alex Howe, SVP Marketing + Growth, Funnel and Tyler Christiansen, CEO, Funnel share the results of a study they commissioned to answer a simple question: how does Funnel's AI stack up against the biggest names in the industry?  In the spirit of the world's best teams competing at the highest level, they put Funnel's voice and chat AI to the test — independently, blindly, and against competitors' best examples. Funnel won every single matchup. The more interesting story is why — and what it signals about where multifamily AI is headed. The setup: An independent research firm ran six blind, head-to-head studies in April and May 169 real American renters tested Funnel’s chat and voice AI against three major competitors: two legacy property management platforms and a self-described "AI leader" in multifamily Renters had 30 minutes and a broad mandate: schedule a tour, ask about pet policies, and interrupt the voice AI mid-sentence to see how it responded By the numbers: Funnel won all six head-to-head matchups Nearly 3 in 4 renters preferred Funnel's chat AI; 2 in 3 preferred Funnel's voice AI 81% said Funnel felt more knowledgeable in chat; 67% said the same in voice In chat AI, Funnel outperformed the competition by 6-27% in renter satisfaction and 7-52% in human-likeness. In voice AI, Funnel outperformed the competition by 5-10% in renter satisfaction and 4-27% in human-likeness. Four themes renters mentioned often Warmth. Competitors were described as "abrupt," "formal," and — my personal favorite — "the audio version of a brochure." Transparency. Funnel answered questions about fees, breed restrictions, and community specifics directly in the conversation. Competitors sent renters to links. Renters noticed, and they didn't like it. The ability to actually listen. In voice, renters could interrupt Funnel, pause, change direction — and Funnel kept up. Competitors talked over them. That was the single biggest complaint in the voice study. Anticipation. Funnel volunteered relevant details before renters had to ask. It felt like the AI was thinking ahead, not just responding.

    17 min
5
out of 5
16 Ratings

About

Our lane is multifamily tech, how it influences property management companies and ultimately renters' experience finding their next home. To be clear, we’ll stay in our lane. In this podcast, we are privileged to sit down with some of the best minds in multifamily, learn directly from them, and share what we learned with you. We’re here to have honest conversations with the leaders of this industry and the tech that defines it. Tune in to learn about what could be better, and the solutions that are changing the lives of renters, and everyone working at property management companies. No matter if you just Googled the words “multifamily industry” for the first time and stumbled onto our podcast, or are a multifamily veteran, as long as you’re curious about technology and the multifamily industry this podcast is for you. Multifamily Unpacked is presented by Funnel and hosted by Tyler Christiansen. 

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