Acupuncture Marketing School

Michelle Grasek, MS, L.Ac.
  • 5.0 (24)
  • MARKETING
  • UPDATED BIWEEKLY

Ready to build a thriving, meaningful business? Learn how to market your acupuncture practice with confidence, serve more patients, and increase your income. Hosted by Michelle Grasek, practicing acupuncturist and marketing coach, this podcast delivers practical marketing ideas to help you increase your visibility in your community and change more lives with the incredible power of acupuncture. Visit michellegrasek.com for free marketing checklists and workbooks, and follow Michelle on Instagram @michellegrasek for even more marketing insights and ideas.

  1. 2D AGO

    Temporary Episode - Join me in Wellness Marketing School Live starting soon!

    Join me in Wellness Marketing School Live! Learn more and save your seat: https://michellegrasek.com/wellness-marketing-school-live/ An 8-week, small-group Zoom program where you’ll build a clear, effective marketing system for your unique practice to become the go-to practitioner in your community (with real-time guidance and support). Limited to 20 practitioners • Begins May 8th • Enrollment closes May 7th Email me with questions! That's what I'm here for: michelle@michellegrasek.com I would absolutely love to work with you - hope to see you inside! Support the show Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

    7 min

  2. APR 29

    Temporary Episode - Free Live Marketing Audit Training

    Join me for this free training!  The Full-Schedule Marketing Audit for Wellness Practitioners: Date/Time: Tuesday, May 5th at 12:00 pm Eastern Time Register to Save Your Seat: https://michellegrasek.com/audit Replay will be available for everyone who registers.  I'd love to see you there. Support the show Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

    3 min

  3. APR 28

    125 | Why Your Acupuncture Instagram Isn’t Converting More Patients (And What Actually Works) with Molly Cahill

    If your Instagram is full of helpful content but not bringing in patients, this episode might completely shift how you think about marketing. In today’s conversation, I sit down with Instagram strategist Molly Cahill to unpack what is actually working right now to attract patients—without chasing trends or burning out on content creation. We dive into the foundational strategies that consistently bring in bookings week after week, especially for acupuncturists and healthcare practitioners who don’t want to feel “salesy” online. Molly shares how to simplify your content, connect more deeply with your ideal patient, and use Instagram in a way that feels aligned with your work. In this Episode: Why most acupuncture content doesn’t convert—and what to do insteadSimple, repeatable content formats that save time and work betterHow “invisible engagement” leads to real bookings (even without likes or comments) Find It Quickly 02:46 - Meet Molly  04:59 - What Still Works on Instagram 07:40 - Why Education Posts Fail 10:42 - Reels Formula and B Roll 15:07 - Invisible Engagement Explained 16:03 - Authority Hooks That Convert 19:47 - Proof and Implementation Wins 21:15 - Getting Patients on Camera 25:15 - Easy B-Roll Alternatives 25:51 - Model Calls and Pro Photos 26:44 - DIY B-Roll Planning 27:29 - Ask the Right Patients 29:28 - Retention Over Acquisition 31:03 - Train the Algorithm 33:37 - Reposts and Email Scripts 34:56 - Fill Gaps With Availability 37:21 - Direct Offers Work Fast 40:27 - Status Bubble Hack 43:58 - Anchor Back to Your Why Mentioned in this episode: Holistic Marketing Simplified Podcast: mollycahill.com/podcast Holistic Marketing Hub: $200 off with discount code “AMS”: tck0d5a3nkz.krtra.com/t/SJo0V7c9yBoQ Instagram: instagram.com/mollyacahill Website: mollycahill.com 💚 This episode is sponsored by Faire Wholesale. 💚 Increase your average per patient income with beautiful retail products that are aligned with your values and your business—without the upfront risk. Faire makes it easy to get started with over 100,000 independent brands and low or no order minimums.  Even better? You get free returns for 60 days on the first order you place with any brand, so you can feel confident trying out new products online. Try new items in your clinic, and if something doesn’t sell, just send it back for a refund.  Plus, you can filter by your values—like AAPI-owned, Black-owned, organic, handmade, or not sold on Amazon.  Increase your income with curated retail offerings today. Click here to learn more about Faire. Support the show Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

    49 min

  4. APR 14

    124 | How Acupuncturists Can Communicate & Build Trust With Curious Patients with Nicole Bergstrom

    If you’ve ever felt like patients are so close to booking, but just don’t take that final step, this episode is going to change how you think about your marketing and communication. Today, I’m joined by ghostwriter Nicole Bergstrom, who specializes in helping acupuncturists communicate more effectively with patients who are curious yet  still hesitant. We dive into how the right words, the right structure, and the right messaging can gently guide someone from “maybe” to “yes.” In this conversation, I share how we can meet patients where they are—especially when they’re skeptical, overwhelmed, or unsure what acupuncture even really is. In this Episode: Why patients stay stuck in curiosity (and what actually moves them forward)How to simplify your messaging so it builds trust instead of confusionHow email funnels can answer patient questions and lead naturally to bookingsFind It Quickly 02:45 - Meet Nicole Bergstrom03:30 - How She Became A Ghostwriter05:18 - Why Acupuncture Patients Hesitate09:02 - Writing To Overcome Skepticism11:28 - Investment Not A Cost14:49 - Simple Language Builds Trust16:57 - Email Funnels And Newsletters19:46 - Seven Day Funnel Strategy 💙 This episode is sponsored by Jane, a clinic management software that's here to make practice life a little easier. Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app. Support the show Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

    25 min

  5. MAR 31

    123 | The Marketing Balance That Brings More Patients to Your Acupuncture Practice (Even If You're an Introvert)

    If your marketing feels like it’s plateaued, it doesn’t mean your strategy is broken—it might just be out of balance. In this episode, I’m sharing a simple but powerful way to inject new energy into your marketing by shifting your focus for your acupuncture practice. I walk through why digital marketing and in-person visibility work best together (not separately), and how you can start showing up in your community in a way that feels doable—even if you’re an introvert. I also share real examples from my own acupuncture clinic and coaching clients so you can see exactly how this plays out in real life. In this Episode: Why your marketing might feel “stuck” even if you’re doing everything rightHow balancing digital and in-person visibility creates momentumSimple, introvert-friendly ways to build trust and referrals in your communityFind It Quickly 02:32 - Digital Versus In Person 04:50 - Ecosystem Balance Boost 06:07 - Introvert Visibility Wins 08:17 - Networking That Compounds 13:17 - Beyond Mixer Events 14:23 - Community Groups And Clubs 15:34 - Talks That Convert 18:26 - One Meeting Builds Trust 20:19 - Three Month Action Plan 💚 This episode is sponsored by Faire Wholesale. 💚 Increase your average per patient income with beautiful retail products that are aligned with your values and your business—without the upfront risk. Faire makes it easy to get started with over 100,000 independent brands and low or no order minimums.  Even better? You get free returns for 60 days on the first order you place with any brand, so you can feel confident trying out new products online. Try new items in your clinic, and if something doesn’t sell, just send it back for a refund.  Plus, you can filter by your values—like AAPI-owned, Black-owned, organic, handmade, or not sold on Amazon.  Increase your income with curated retail offerings today. Click here to learn more about Faire. Support the show Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

    22 min

  6. MAR 17

    122 | How Acupuncturists Can Turn Social Media Followers Into Booked Patients with Britt Cunningham

    Most acupuncturists think they need to post more on social media to get patients. In reality, the problem usually isn’t consistency—it’s specificity. In this episode, I sit down with social media strategist Britt Cunningham, founder of Britt Social Media, to talk about why so many acupuncture clinic owners feel stuck posting content that only their current patients see. Britt and her team help clinics across the country turn social media visibility into real leads and booked appointments, and she shares exactly what’s working right now on platforms like Instagram and TikTok. We talk about the biggest mistakes practitioners make when creating content, why general “wellness” posts rarely work, and how speaking directly to a specific problem can dramatically increase engagement and patient inquiries. If you’ve ever felt like you’re posting constantly but not actually reaching new people, this conversation will give you a completely different way to think about your social media strategy. If you want social media to actually bring patients into your clinic, this episode is packed with practical insight. In this episode: Why vague wellness content rarely attracts new patientsHow specificity helps your posts reach the right audienceWhat kinds of content actually stop the scroll on Instagram and TikTokFind It Quickly 2:59 - Meet Britt Cunningham 4:22 - VA vs Social Media Pro 7:10 - Why Branding Comes First 9:11 - Acupuncturist Instagram Tips 13:16 - Specific Symptoms and Niching 17:21 - Too General vs. Specific Content 18:27 - Sponsor Break and Return 19:13 - Face or No Face 19:59 - Show the Experience 21:19 - Trust for Acupuncture 22:59 - Needles on Camera 24:40 - Know Your Audience 25:03 - Engagement That Works 28:25 - Community Manager Mindset 31:01 - Success and TikTok Connect with Britt Work with Britt: brittsocialmedia.my.canva.site/workwithus Instagram: instagram.com/brittsocialmedia Youtube: youtube.com/@brittanicunningham 💙 This episode is sponsored by Jane, a clinic management software that's here to make practice life a little easier. Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app. Support the show Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

    34 min

  7. MAR 3

    121 | Increase Your Revenue By Adding Retail to Your Acupuncture Clinic (A Faire Wholesale Review)

    What if you could bring in a few thousand dollars (or more) a year in extra income without adding more appointments or burning yourself out? In this episode, I’m sharing one of my favorite hidden revenue streams for acupuncture clinics: retail. Last year, my clinic brought in just over $4,000 in retail sales without using any kind of sales pitch or buying a ton of inventory that we couldn't afford. I break down exactly how I got started, what sold surprisingly well, how I kept everything aligned with our clinic brand and values, and why I chose to use Faire Wholesale to make the process low-risk and easy. In this episode: Why retail can increase your revenue without increasing your scheduleHow to choose products your patients will actually buyThe specific strategies we use to sell without ever feeling “salesy”Find It Quickly 00:35 - The Hidden Revenue Stream: Why Retail Works for Acupuncture Clinics 02:54 - How Faire Wholesale Got Me Started (Low-Risk Retail Experiment) 04:49 - 6 Reasons to Add Retail (Better Follow-Through, Brand Fit & More) 08:33 - Breaking Down the $4,043 Retail Year + What Actually Sold 11:02 - Why I Chose Faire: Filters, Boutique Brands, Low Minimums & Net 60 13:55 - What to Stock: My Product Criteria & Price Points 15:00 - Sell Without Feeling Salesy: Placement, Signage, Checkout & Seasonality 💚 This episode is sponsored by Faire Wholesale. 💚 Increase your average per patient income with beautiful retail products that are aligned with your values and your business—without the upfront risk. Faire makes it easy to get started with over 100,000 independent brands and low or no order minimums.  Even better? You get free returns for 60 days on the first order you place with any brand, so you can feel confident trying out new products online. Try new items in your clinic, and if something doesn’t sell, just send it back for a refund.  Plus, you can filter by your values—like AAPI-owned, Black-owned, organic, handmade, or not sold on Amazon.  Increase your income with curated retail offerings today. Click here to learn more about Faire. Support the show Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

    20 min

  8. FEB 17

    120 | Hiring the Right Marketing Help for Your Acupuncture Practice with Deanna Martin

    Are you stuck wondering whether you need a virtual assistant or a full-blown marketing strategist? You're not alone. I sat down with Deanna Martin, founder of Patrona Virtual Solutions, who specializes in helping wellness providers build marketing systems that actually make sense and attract patients consistently. Listen in as we explore the hiring opportunities you have, which is right for you, and how to approach your marketing plan! In this episode: The difference between a VA, a marketing assistant, and a strategist.How collaboration-based marketing is a powerful secret weapon for brick-and-mortar businesses.Why authenticity and connection are your marketing superpowers.Find It Quickly 00:34 - Meet Deanna Martin 01:04 - Understanding Marketing Roles: VA, Assistant, and Strategist 01:43 - Sponsor Message: Fair Wholesale 02:33 - Deanna's Journey: From Teaching to Marketing Strategy 06:42 - The Importance of Authentic Marketing 11:42 - Clarifying Marketing Roles and Responsibilities 17:21 - Overcoming Hesitations with Virtual Assistance 19:09 - Sponsor Message: Fair Wholesale 19:45 - Core Marketing Foundations for Established Businesses 20:40 - The Importance of Branding and SOPs 20:51 - Identifying Your Dream Client 22:08 - Utilizing Project Management Tools 24:03 - Collaborating with Local Businesses 25:25 - Networking and Word of Mouth Strategies 28:13 - Balancing Digital and In-Person Marketing 29:04 - Networking Tips for Introverts 30:10 - The Value of Business Friendships 33:15 - Overcoming Marketing Rejections 34:46 - Defining Success and Work-Life Balance 36:02 - Where to Find and Connect with Deanna Connect with Deanna Website: patronavirtualsolutions.com Instagram: instagram.com/patrona_vs Task & Time Freebie: patronavirtualsolutions.myflodesk.com/tasktimeauditfreebie 💚 This episode is sponsored by Faire Wholesale. 💚 Increase your average per patient income with beautiful retail products that are aligned with your values and your business—without the upfront risk. Faire makes it easy to get started with over 100,000 independent brands and low or no order minimums.  Even better? You get free returns for 60 days on the first order you place with any brand, so you can feel confident trying out new products online. Try new items in your clinic, and if something doesn’t sell, just send it back for a refund.  Plus, you can filter by your values—like AAPI-owned, Black-owned, organic, handmade, or not sold on Amazon.  Increase your income with curated retail offerings today. Click here to learn more about Faire. Support the show Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

    38 min
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5
out of 5
24 Ratings

About

Ready to build a thriving, meaningful business? Learn how to market your acupuncture practice with confidence, serve more patients, and increase your income. Hosted by Michelle Grasek, practicing acupuncturist and marketing coach, this podcast delivers practical marketing ideas to help you increase your visibility in your community and change more lives with the incredible power of acupuncture. Visit michellegrasek.com for free marketing checklists and workbooks, and follow Michelle on Instagram @michellegrasek for even more marketing insights and ideas.

Information

  • Creator
    Michelle Grasek, MS, L.Ac.
  • Years Active
    2021 - 2026
  • Episodes
    127
  • Rating
    Clean
  • Copyright
    © 2026 Acupuncture Marketing School
  • Show Website
    Acupuncture Marketing School

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