Boss Bitch Radio w/IFBB Pro, Diane Flores

Diane Flores
  • 5.0 (345)
  • Fitness
  • Updated Weekly

Welcome to the Glow-Up Era of Boss Bitch Radio — where health meets hotness, mindset meets muscle, and becoming iconic is more than just a vibe — it's a full-body, full-soul reclamation! Hosted by IFBB Pro, fitness veteran of nearly 20 years, and unapologetic truth-teller Diane Flores, this show dives deep into the journey of what it really takes to step into your power. From losing 100 pounds and stepping on stage 16 times to building multiple fitness businesses and navigating motherhood, relationships, and reinvention — Diane has lived it, coached it, and now she's here to talk about it. You'll hear solo episodes, guest convos, and unfiltered stories that might make you laugh, cry, and definitely feel seen — with the occasional espresso martini, In-N-Out Burger detour, and a perfectly chewy chocolate chip cookie along the way. No sugar-coating. No pretending. Just real talk to help you stop settling and start becoming your most iconic self. So if you're ready to glow the hell up and take action in your one wild life, hit subscribe, grab your headphones, and let's go — baddies welcome!

  1. 16h ago

    Body Image After 40: How I'm Making Peace With It

    In this episode, I'm getting really honest about body image, comparison, aging, and the pressure we put on ourselves to get back to our "old" bodies. After years as a professional bodybuilder and coach, I've learned that getting leaner, winning trophies, or hitting a certain number on the scale never actually fixed how I felt about myself. I'm sharing what I've learned about comparing myself to other women, being attached to my former physique, and realizing that sometimes the jeans aren't the problem. The real question is: How am I showing my body love? We'll talk about body confidence, social media, self-care, getting older, and why loving your body is something you practice - not something you have to feel first. If you've ever struggled with body image or wished you could get your old body back, this one is for you. #BodyImage #BodyConfidence #WomenOver40   Key Takeaways: 01:08 Why This Isn't a "How-To" 03:28 What 400+ Women Taught Me 06:27 The Comparison Trap 10:56 Is Skinny Really Sexier? 15:03 When You're Judged by Your Old Body 20:30 The Jeans Trigger That Got Me Thinking 30:09 Making "Love Your Body" a Verb 34:56 When Fitness Isn't Your Whole Identity 37:32 Your "Embrace" Documentary Assignment 41:21 Be More Intentional With What You Consume 43:20 Your Final Challenge   Links mentioned: Watch Taryn Brumfitt's Embrace documentary and challenge yourself to rethink the way you see and treat your body: https://youtu.be/b5-pVIcA1e8?is=kGglRKKFwew1Ce39 Want more? Join the newsletter! Behind the scenes of the pivot, brand partnerships, real life in progress, and the things I'd only tell you in a DM: https://www.bossbitchradio.com/newsletter   Connect with Diane: Website: https://www.bossbitchradio.com/  Come find me on Instagram and reply to my Stories. I actually read everything and your opinion literally shapes the brand work I do:  https://www.instagram.com/thebossbitchdiane/  YouTube: https://www.youtube.com/@dianeflores_ifbb_pro  Are you a brand looking to work with me? I create content for brands I actually use and love. With 19 years of marketing and sales experience and an audience of women over 40 who are done being ignored by the brands that should be speaking to them. View my portfolio and let's talk: https://buffbunny.my.canva.site/diane-flores-ugc-portfolio    Freebies: Fit Girl Gift Guide: https://www.bossbitchradio.com/fit-girl-gift-guide  My Favorite Supplements: https://www.bossbitchradio.com/myfavoritesupplements  Protein Snack List: https://www.bossbitchradio.com/protein-snack-guide  Lower Body Blueprint: https://www.bossbitchradio.com/lower-body-blueprint  Full Body Training Program: https://www.bossbitchradio.com/full-body-gym-program

  2. Aug 7

    Why I'm Choosing a Softer Life Over Hustle Culture at 48

    If you've ever felt like your life looks successful on paper but doesn't feel good anymore, this episode is for you. I'm Diane Flores, and after nearly 20 years in the fitness industry, I made the scary decision to walk away from the career that defined me. Now I'm documenting what it really looks like to reinvent yourself in midlife, build a creator business from scratch, and design a life that feels lighter, calmer, and a whole lot more aligned. This month, I'm sharing exactly how I contracted nearly $9,000 in creator income, why I actually sent fewer pitch emails than before, and the biggest lessons I've learned about brand deals, saying no, protecting my energy, and creating a business that supports the life I want - not the other way around. If you're a woman over 40 who's craving change, questioning your career, feeling stuck, or wondering if it's too late to start over, I hope this conversation reminds you that it's absolutely not! #MidlifeReinvention #SofterLife #WomenOver40    Key Takeaways: 01:21 Why I Walked Away From My Old Life 04:01 What "Delulu Maxing" Actually Means 05:39 Breaking Down My July Income 06:37 How I Price Brand Deals 11:51 The Paid Brand Deals I Landed 19:56 Gifted Deals: Worth It or Not? 23:25 Why I'm Done With "Girl Math" 26:16 My Free Stuff Wake-Up Call 27:21 The Best Gifted Deal So Far (My Sauna!) 28:34 The Haircare Brand Fail 31:10 Creating Content With My Daughter 33:22 What's Coming in August 36:04 Welcome to Soft Maxing September 37:59 Why I'm Focusing on Longevity 41:54 The Boundary Challenge I Want You to Try 45:54 Before You Go...   Want more? Join the newsletter! Behind the scenes of the pivot, brand partnerships, real life in progress, and the things I'd only tell you in a DM: https://www.bossbitchradio.com/newsletter   Connect with Diane: Website: https://www.bossbitchradio.com/  Come find me on Instagram and reply to my Stories. I actually read everything and your opinion literally shapes the brand work I do:  https://www.instagram.com/thebossbitchdiane/  YouTube: https://www.youtube.com/@dianeflores_ifbb_pro  Are you a brand looking to work with me? I create content for brands I actually use and love. With 19 years of marketing and sales experience and an audience of women over 40 who are done being ignored by the brands that should be speaking to them. View my portfolio and let's talk: https://buffbunny.my.canva.site/diane-flores-ugc-portfolio  Freebies: Fit Girl Gift Guide: https://www.bossbitchradio.com/fit-girl-gift-guide  My Favorite Supplements: https://www.bossbitchradio.com/myfavoritesupplements  Protein Snack List: https://www.bossbitchradio.com/protein-snack-guide  Lower Body Blueprint: https://www.bossbitchradio.com/lower-body-blueprint  Full Body Training Program: https://www.bossbitchradio.com/full-body-gym-program

  3. Jul 31

    Beth Feraco on Sobriety, Menopause & Fat Loss After 40

    What happens when you completely reinvent your life at 42? In this episode of Boss Bitch Radio, I sit down with Beth Feraco to talk about the life-changing decision that set everything else in motion. After quitting alcohol at 42, Beth rebuilt her life from the ground up - finding sobriety, discovering fitness, growing a successful coaching business, and helping thousands of women over 40 take control of their health. This conversation goes far beyond fitness. We get honest about alcohol, menopause, hormones, fat loss, strength training, GLP-1 medications, social media, and what it really takes to create lasting change. Beth shares the lessons she's learned over the past 11 years and why the simplest habits are often the ones that make the biggest difference! If you're navigating midlife, struggling to lose weight, feeling overwhelmed by menopause, or wondering where to start, this episode is packed with practical advice and real-life experience. #WomenOver40 #Menopause #FitnessOver40   Key Takeaways: 00:14 Meet Beth Feraco 02:27 The Moment Everything Changed 04:33 How Fitness Saved Her Life 06:58 Starting a Fitness Journey at 42 08:30 Do You Really Need to Quit Drinking? 11:17 The Truth About Menopause 13:32 Finding the Right HRT Doctor 16:56 The Habits That Actually Work 18:10 Supplements vs. Real Results 18:40 The Truth About GLP-1s 20:43 Portion Sizes Changed Everything 23:39 Why Beth Still Tracks Macros 24:26 How She Grew on Social Media 26:23 Being Yourself Online 28:19 Why She Doesn't Plan Content 30:51 Turning Down Brand Deals 32:59 The Reality of Work-Life Balance 34:30 A Day in Beth's Life 36:35 Growing Beyond 1-on-1 Coaching 39:22 What's Next for Beth 41:18 Get Out of Your Own Way Links mentioned: Connect with Beth Feraco: Instagram: @bethferacofitness TikTok: @bethferacofitness Podcast: Cut the Crap with Beth & Matt Check her out on her website: https://bethferacofitness.com/ Need support? The National Alliance for Eating Disorders offers free resources, treatment referrals, and support for anyone affected by eating disorders https://www.allianceforeatingdisorders.com/ Want more? Join the newsletter! Behind the scenes of the pivot, brand partnerships, real life in progress, and the things I'd only tell you in a DM: https://www.bossbitchradio.com/newsletter   Connect with Diane: Website: https://www.bossbitchradio.com/  Come find me on Instagram and reply to my Stories. I actually read everything and your opinion literally shapes the brand work I do:  https://www.instagram.com/thebossbitchdiane/  YouTube: https://www.youtube.com/@dianeflores_ifbb_pro  Are you a brand looking to work with me? I create content for brands I actually use and love. With 19 years of marketing and sales experience and an audience of women over 40 who are done being ignored by the brands that should be speaking to them. View my portfolio and let's talk: https://buffbunny.my.canva.site/diane-flores-ugc-portfolio    Freebies: Fit Girl Gift Guide: https://www.bossbitchradio.com/fit-girl-gift-guide  My Favorite Supplements: https://www.bossbitchradio.com/myfavoritesupplements  Protein Snack List: https://www.bossbitchradio.com/protein-snack-guide  Lower Body Blueprint: https://www.bossbitchradio.com/lower-body-blueprint  Full Body Training Program: https://www.bossbitchradio.com/full-body-gym-program

  4. Jul 24

    I got the body. I still hated it.

    If you've ever thought, "I'll be happy when I lose 10 pounds," this episode is for you. As an IFBB Pro who competed in 16 bodybuilding shows, I reached my leanest at 128 pounds - and I was the most miserable I'd ever been. In this episode, I'm sharing the truth about body dysmorphia, extreme dieting, hormone health, and why losing weight didn't give me the happiness I thought it would. We'll talk about why the scale isn't the best measure of health, how chasing the "perfect body" can steal your joy, and what truly matters if you want to feel strong, healthy, and confident. If this episode speaks to you, share it with a woman who's been waiting to live her life until she loses the weight! #BodyDysmorphia #WeightLossJourney #Bodybuilding    Key Takeaways: 00:43 If You're Waiting to Lose 10 Pounds... 01:56 What Being 128 Pounds Was Really Like 04:03 The Reality of Contest Prep 05:10 When the Compliments Start Rolling In 07:47 The Truth About Body Dysmorphia 11:35 What Happens After the Goal Is Over 14:49 Learning to Heal My Relationship with Food & My Body 18:16 Why I Stopped Comparing Myself Online 19:12 The Scale Isn't the Whole Story 23:33 Why I Don't Trust BMI 27:21 Would I Do Bodybuilding Again? 28:52 What I Hope You Take Away from This 32:53 If You're Struggling, Please Reach Out 34:09 One Last Thing Before You Go Links mentioned: Need support? The National Alliance for Eating Disorders offers free resources, treatment referrals, and support for anyone affected by eating disorders https://www.allianceforeatingdisorders.com/   Want more? Join the newsletter! Behind the scenes of the pivot, brand partnerships, real life in progress, and the things I'd only tell you in a DM: https://www.bossbitchradio.com/newsletter   Connect with Diane: Website: https://www.bossbitchradio.com/  Come find me on Instagram and reply to my Stories. I actually read everything and your opinion literally shapes the brand work I do:  https://www.instagram.com/thebossbitchdiane/  YouTube: https://www.youtube.com/@dianeflores_ifbb_pro  Are you a brand looking to work with me? I create content for brands I actually use and love. With 19 years of marketing and sales experience and an audience of women over 40 who are done being ignored by the brands that should be speaking to them. View my portfolio and let's talk: https://buffbunny.my.canva.site/diane-flores-ugc-portfolio  Freebies: Fit Girl Gift Guide: https://www.bossbitchradio.com/fit-girl-gift-guide  My Favorite Supplements: https://www.bossbitchradio.com/myfavoritesupplements  Protein Snack List: https://www.bossbitchradio.com/protein-snack-guide  Lower Body Blueprint: https://www.bossbitchradio.com/lower-body-blueprint  Full Body Training Program: https://www.bossbitchradio.com/full-body-gym-program

  5. Jul 17

    7 Signs Your Body Is Begging for Change (I Ignored Mine 3 Years)

    7 Signs Your Body Is Begging You to Make a Life Change (I Ignored Them for 3 Years)  In this episode of Boss Bitch Radio, I'm sharing something deeply personal - the seven warning signs that kept showing up before I finally made one of the hardest decisions of my life: closing the business I'd spent nearly two decades building. The truth? It wasn't one dramatic moment. It was years of subtle signals that I kept brushing aside. The work I once loved started feeling heavy. I couldn't sleep. My creativity disappeared. My mind was consumed by the same problems every single day. Looking back, my body was trying to tell me something long before my brain was ready to listen. If you're a woman over 40 feeling burned out, emotionally exhausted, disconnected from your work, relationship, or even yourself, this conversation is for you. Whether you're questioning your career, your business, a relationship, or simply the direction your life is heading, I hope these signs help you recognize your own patterns before you spend years stuck like I did! #WomenOver40 #BurnoutRecovery #PersonalGrowth    Key Takeaways: 00:39 Why I Started This Podcast 01:32 The Instagram Poll That Changed Everything 02:46 Why We Stay Stuck Way Too Long 05:25 The 7 Signs I Couldn't Ignore 05:41 When What You Love Starts Feeling Heavy 07:40 The Sleep & Overthinking Spiral 09:33 Constantly Asking, "Am I Crazy?" 12:20 The Tiny Thing That Finally Broke Me 14:07 When You Finally Hit Your Limit 15:36 The Mindset That Helped Me Move Forward 19:53 Fix the Root, Not the Symptoms 21:30 Sponsor Break: iVologist 22:27 The Part I Didn't Tell Anyone 23:24 Why I Disappeared From Social Media 23:50 The Program That Changed Everything 25:42 Learning to Feel Instead of Suppress 27:08 How I Learned to Trust Myself Again 30:08 What Is Your Body Trying to Tell You? 31:18 Send This to the Friend Who Needs It 31:50 Delulu Updates & Behind-the-Scenes 32:47 Thanks for Listening ❤️ Come Say Hi Links mentioned: Ready to feel like yourself again? Visit Ivologist and use code DIANE50 for 50% off! https://ivologist.com/ Watch my inspiring conversation with Tracy Litt, "You're Not Behind, Broken, or Stuck — You're Becoming." If you're feeling stuck or standing at a crossroads, this episode is exactly what you need:  https://www.youtube.com/watch?v=fRUwXFZG-bM Didn't catch the previous Delulu Maxxing episodes? Listen here:  Episode #1 - https://bossbitchradio.libsyn.com/delulu-maxxing-i-burned-down-a-19-year-career-retired-the-fitness-girl-and-stopped-waiting-to-feel-ready Episode #2 - https://bossbitchradio.libsyn.com/i-made-almost-4k-in-15-days-on-purpose-this-time Episode #3 - https://bossbitchradio.libsyn.com/delulu-maxxing-if-you-dont-ask-the-answer-is-always-no-my-first-full-month-every-number   Want more? Join the newsletter! Behind the scenes of the pivot, brand partnerships, real life in progress, and the things I'd only tell you in a DM: https://www.bossbitchradio.com/newsletter   Connect with Diane: Website: https://www.bossbitchradio.com/  Come find me on Instagram and reply to my Stories. I actually read everything and your opinion literally shapes the brand work I do:  https://www.instagram.com/thebossbitchdiane/  YouTube: https://www.youtube.com/@dianeflores_ifbb_pro  Are you a brand looking to work with me? I create content for brands I actually use and love. With 19 years of marketing and sales experience and an audience of women over 40 who are done being ignored by the brands that should be speaking to them. View my portfolio and let's talk: https://buffbunny.my.canva.site/diane-flores-ugc-portfolio  Freebies: Fit Girl Gift Guide: https://www.bossbitchradio.com/fit-girl-gift-guide  My Favorite Supplements: https://www.bossbitchradio.com/myfavoritesupplements  Protein Snack List: https://www.bossbitchradio.com/protein-snack-guide  Lower Body Blueprint: https://www.bossbitchradio.com/lower-body-blueprint  Full Body Training Program: https://www.bossbitchradio.com/full-body-gym-program

  6. Jul 10

    When Anxiety and Depression Are Actually Perimenopause

    It Was Never in Your Head: When Anxiety & Depression Are Actually a Hormone Problem If you've ever been told you have anxiety or depression without anyone checking your hormones first... this episode is for you. In this episode of Boss Bitch Radio, I dive into a conversation that I believe every woman needs to hear. Too many women are walking out of doctor's offices with prescriptions for antidepressants without ever getting a full hormone panel. While medication absolutely has its place, I'm asking a different question: What if your hormones are part of the real story? We're talking about how estrogen, progesterone, and testosterone affect your mood, sleep, energy, motivation, brain fog, and anxiety - especially during perimenopause and menopause. I also share my own experience with hormone changes, why I believe so many women are being misdiagnosed, and the lifestyle habits that can help support your hormones before we even get into treatment options. This episode isn't about fear or blaming doctors. It's about becoming your own advocate, asking better questions, and making sure you're getting the full picture before accepting that feeling anxious, exhausted, or emotionally flat is "just part of getting older." #Hormones #Perimenopause #Menopause #MentalHealth   Key Takeaways: 01:41 The 3 Hormones That Control Your Mood 02:46 Why Estrogen Affects Your Happiness 03:58 Progesterone, Anxiety & Better Sleep 05:26 Low Testosterone = Low Motivation? 08:50 Why So Many Women Get Misdiagnosed 10:26 The Stats That Will Shock You 12:26 Why Blood Work Should Come First 13:39 Simple Habits That Actually Help 19:10 When Healthy Habits Aren't Enough 20:39 Getting Real Answers with Hormone Testing 22:39 What I Hope You Take Away From This Episode Links mentioned: Ready to feel like yourself again? Visit Ivologist and use code DIANE50 for 50% off! https://ivologist.com/   Sources & References Menopause & Depression Risk (SWAN Study): Research shows women are 2–4 times more likely to experience a major depressive episode during the menopause transition. https://pubmed.ncbi.nlm.nih.gov/21306662/ https://www.swanstudy.org/womens-health-info/depression-menopause/ Antidepressants vs. Hormone Therapy: Approximately 1 in 3 women in perimenopause are prescribed antidepressants or anti-anxiety medications for mood symptoms, though current guidelines recommend considering hormone replacement therapy (HRT) when appropriate. https://pharmaceutical-journal.com/article/letters/assessing-the-suitability-of-antidepressant-use-during-perimenopause CDC (2023): Women are more than twice as likely as men to take antidepressants (15.3% vs. 7.4%) https://www.cdc.gov/nchs/products/databriefs/db528.htm How Estrogen Affects Mood: Estrogen plays a key role in regulating neurotransmitters such as serotonin, dopamine, and GABA. Fluctuations in estradiol levels during perimenopause and menopause can significantly influence mood https://pmc.ncbi.nlm.nih.gov/articles/PMC7075107/ https://www.sciencedirect.com/science/article/pii/S0378512224001828 2025 Research on HRT: A recent study suggests that hormone replacement therapy - particularly when combined with testosterone - may reduce the need for antidepressants in menopausal women https://academic.oup.com/jsm/article/22/Supplement_1/qdaf068.081/8119509 Want more? Join the newsletter! Behind the scenes of the pivot, brand partnerships, real life in progress, and the things I'd only tell you in a DM: https://www.bossbitchradio.com/newsletter   Connect with Diane: Website: https://www.bossbitchradio.com/  Come find me on Instagram and reply to my Stories. I actually read everything and your opinion literally shapes the brand work I do:  https://www.instagram.com/thebossbitchdiane/  YouTube: https://www.youtube.com/@dianeflores_ifbb_pro  Are you a brand looking to work with me? I create content for brands I actually use and love. With 19 years of marketing and sales experience and an audience of women over 40 who are done being ignored by the brands that should be speaking to them. View my portfolio and let's talk: https://buffbunny.my.canva.site/diane-flores-ugc-portfolio  Freebies: Fit Girl Gift Guide: https://www.bossbitchradio.com/fit-girl-gift-guide  My Favorite Supplements: https://www.bossbitchradio.com/myfavoritesupplements  Protein Snack List: https://www.bossbitchradio.com/protein-snack-guide  Lower Body Blueprint: https://www.bossbitchradio.com/lower-body-blueprint  Full Body Training Program: https://www.bossbitchradio.com/full-body-gym-program

  7. Jul 8

    My First Full Month as a Creator: Every Number, No Filter

    Delulu Maxxing: If You Don't Ask, the Answer is Always No - My First Full Month, Every Number In this episode, I'm pulling back the curtain on everything that happened in June - from exactly how much I earned to how many brands I pitched, what actually landed, what completely fell apart, and the biggest lesson I've learned so far: if you don't ask, the answer is always no. I break down my real numbers, including the paid brand deals I signed, gifted partnerships, and the hundreds of pitches and follow-up emails that happened behind the scenes. You'll also hear about a collaboration that unexpectedly fell through, the daily system I've been using to stay consistent, and why persistence has been far more valuable than talent or luck! If you're thinking about becoming a content creator, building a UGC business, reinventing your career after 40, or simply need the push to bet on yourself, I hope this episode reminds you that reinvention isn't about having everything figured out. It's about taking the next bold step before you feel ready. #ContentCreator #UGC #WomenOver40   Key Takeaways: 01:31 The "Just Ask" Mindset That Changed Everything 03:28 How I Made Money This Month 05:41 The Truth About Gifted Brand Deals 09:50 My Pitching Numbers (The Real Receipts) 13:07 The UGC Apps I'm Using Right Now 15:31 Why I Only Pitch Brands I Actually Love 18:20 The Brand Deal That Fell Through 20:25 My Simple Daily Pitching Routine 23:16 This Week's Homie Hookup  24:46 My Current Delulu Goals  29:44 Your Growth Assignment This Week 30:47 Final Thoughts & Newsletter Update   Links mentioned: Ready to feel like yourself again? Visit Ivologist and use code DIANE50 for 50% off! https://ivologist.com/ Didn't catch the previous Delulu Maxxing episodes? Listen here:  Episode #1 - https://bossbitchradio.libsyn.com/delulu-maxxing-i-burned-down-a-19-year-career-retired-the-fitness-girl-and-stopped-waiting-to-feel-ready Episode #2 - https://bossbitchradio.libsyn.com/i-made-almost-4k-in-15-days-on-purpose-this-time Want more? Join the newsletter! Behind the scenes of the pivot, brand partnerships, real life in progress, and the things I'd only tell you in a DM: https://www.bossbitchradio.com/newsletter   Connect with Diane: Website: https://www.bossbitchradio.com/  Come find me on Instagram and reply to my Stories. I actually read everything and your opinion literally shapes the brand work I do:  https://www.instagram.com/thebossbitchdiane/  YouTube: https://www.youtube.com/@dianeflores_ifbb_pro  Are you a brand looking to work with me? I create content for brands I actually use and love. With 19 years of marketing and sales experience and an audience of women over 40 who are done being ignored by the brands that should be speaking to them. View my portfolio and let's talk: https://buffbunny.my.canva.site/diane-flores-ugc-portfolio  Freebies: Fit Girl Gift Guide: https://www.bossbitchradio.com/fit-girl-gift-guide  My Favorite Supplements: https://www.bossbitchradio.com/myfavoritesupplements  Protein Snack List: https://www.bossbitchradio.com/protein-snack-guide  Lower Body Blueprint: https://www.bossbitchradio.com/lower-body-blueprint  Full Body Training Program: https://www.bossbitchradio.com/full-body-gym-program

  8. Jul 1

    I Made Almost $4K in 15 Days (On Purpose This Time)

    Delulu Maxxing: I Made Almost $4K in 15 Days - On Purpose This Time If you've ever wondered what it really looks like to rebuild your career from scratch, this episode is for you. I'm pulling back the curtain on the first 15 days of June and sharing exactly what happened after I decided to stop waiting for opportunities and start asking for them. In this episode, I break down how I landed $3,225 in paid brand deals, another $760 in gifted products, pitched nearly 250 brands, and why being audacious has completely changed the direction of my career. This isn't a "how to become a content creator" tutorial - it's the messy, honest, behind-the-scenes reality of starting over, figuring things out as I go, and showing you the numbers most creators never share! #ContentCreator #UGC #WomenOver40   Key Takeaways: 01:58 Breaking Down My June Numbers 02:45 My Gifted Products Strategy 04:34 How I Pitch Brands Like Crazy 08:52 The Confidence & Systems That Changed Everything 13:51 How I Landed a Podcast Sponsor 15:56 Sponsor Spotlight: Ivologist 16:59 Deals I'm Working on Right Now 20:50 My Take on Activewear Brand Ads 24:50 Final Thoughts: Be Audacious   Links mentioned: Ready to feel like yourself again? Visit Ivologist and use code DIANE50 for 50% off! https://ivologist.com/ Didn't catch the previous Delulu Maxxing episode? Listen here: https://bossbitchradio.libsyn.com/delulu-maxxing-i-burned-down-a-19-year-career-retired-the-fitness-girl-and-stopped-waiting-to-feel-ready Want more? Join the newsletter! Behind the scenes of the pivot, brand partnerships, real life in progress, and the things I'd only tell you in a DM: https://www.bossbitchradio.com/newsletter   Connect with Diane: Website: https://www.bossbitchradio.com/  Come find me on Instagram and reply to my Stories. I actually read everything and your opinion literally shapes the brand work I do:  https://www.instagram.com/thebossbitchdiane/  YouTube: https://www.youtube.com/@dianeflores_ifbb_pro  Are you a brand looking to work with me? I create content for brands I actually use and love. With 19 years of marketing and sales experience and an audience of women over 40 who are done being ignored by the brands that should be speaking to them. View my portfolio and let's talk: https://buffbunny.my.canva.site/diane-flores-ugc-portfolio    Freebies: Fit Girl Gift Guide: https://www.bossbitchradio.com/fit-girl-gift-guide  My Favorite Supplements: https://www.bossbitchradio.com/myfavoritesupplements  Protein Snack List: https://www.bossbitchradio.com/protein-snack-guide  Lower Body Blueprint: https://www.bossbitchradio.com/lower-body-blueprint  Full Body Training Program: https://www.bossbitchradio.com/full-body-gym-program

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Welcome to the Glow-Up Era of Boss Bitch Radio — where health meets hotness, mindset meets muscle, and becoming iconic is more than just a vibe — it's a full-body, full-soul reclamation! Hosted by IFBB Pro, fitness veteran of nearly 20 years, and unapologetic truth-teller Diane Flores, this show dives deep into the journey of what it really takes to step into your power. From losing 100 pounds and stepping on stage 16 times to building multiple fitness businesses and navigating motherhood, relationships, and reinvention — Diane has lived it, coached it, and now she's here to talk about it. You'll hear solo episodes, guest convos, and unfiltered stories that might make you laugh, cry, and definitely feel seen — with the occasional espresso martini, In-N-Out Burger detour, and a perfectly chewy chocolate chip cookie along the way. No sugar-coating. No pretending. Just real talk to help you stop settling and start becoming your most iconic self. So if you're ready to glow the hell up and take action in your one wild life, hit subscribe, grab your headphones, and let's go — baddies welcome!

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