Wedding Business Solutions

Alan Berg, CSP, FPSA, Global Speaking Fellow

If weddings and events are all or part of your business, then the Wedding Business Solutions podcast is for you. In each bite-sized episode, you’ll hear ideas to help you sell more, profit more and have more fun doing it from Alan Berg CSP, FPSA. He’s the author of 13 books, who’s been included, for the 3rd year in a row, as one of the “Top 100 Speakers To Watch in 2025”, by Motivator Music on LinkedIn. He's also one of only 46 Global Speaking Fellows in the world! Whether it’s ideas for closing the sale, improving your website conversion or just plain common-sense ideas for your wedding business, the episodes here, whether monologue or dialogue are just the thing to get you motivated to help more couples have great weddings, and more profits for you . . . . . . . . . You can read full transcripts of each episode at podcast.AlanBerg.com . . . . . . . . . Don't forget to subscribe to this podcast so you'll know about the latest episodes. And if you have a question, comment or suggestion for topic or guest, please reach out at Alan@WeddingBusinessSolutions.com . . . . . . . . . And if you don't get his email updates for new episodes, as well as upcoming workshops and Master Classes, you can sign up at www.ConnectWithAlanBerg.com . . . . . . . . . If you'd like to find out about Alan's speaking, sales training, consulting or website review services, go to www.IWantAlan.com or you can reach him at Alan@AlanBerg.com or visit Podcast.AlanBerg.com ------- Note from Alan: I invite my guests on for the value they provide to you, my listeners. Occasionally I have a guest on where I'm an affiliate or have a relationship that may involve compensation for me. My first priority is the value to you and therefore I don't sell placement or guest spots on my podcast.

  1. People like to buy, they don’t like to be sold to!

    4D AGO

    People like to buy, they don’t like to be sold to!

    Are your wedding clients feeling empowered to make their own choices, or are you unknowingly making them feel “sold to”? What friction are you adding that might be keeping them from saying yes? In this episode, I dig into why offering clear choices and real answers can help clients buy with confidence—rather than running the other way. Listen to this new 10-minute episode for insight on how to remove buying barriers, answer questions, and turn your approach from salesy to supportive. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com  Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com   View the full transcript on Alan’s site: https://alanberg.com/blog/ AI For The Real World - A Practical Guide to AI for Wedding & Event Pros is your easy way to learn how to harness the power of AI, no matter which AI tools you use.  Get Yours Today at www.ShopAlanBerg.com  I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.  Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:  Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher:  http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

    12 min
  2. Beth Fox - Confessions of a Gen Z Bride

    6D AGO

    Beth Fox - Confessions of a Gen Z Bride

    Are you losing couples before you even have a chance to connect? What if simply answering their first question—how much do you cost—was all it took to keep them from ghosting you? Would you book more show rounds if you made your pricing transparent and reduced the friction for Gen Z clients? In this episode, I share a first-hand account from a Gen Z bride and wedding industry insider about why she ghosted her first venue, what vendors are getting wrong with their first responses, and how follow-up and adding genuine value—not just sales tactics—can turn inquiries into bookings. Listen to this new episode for insights on how clear communication, upfront pricing, and a personal, helpful touch can set you apart and convert more of today’s couples. About Beth:  With over 10 years of experience in customer service, I’m passionate about building genuine, lasting relationships; whether that's supporting clients, connecting with venues, or working as part of a brilliant team. I enjoy sharing my knowledge of the wedding industry, offering a unique perspective of an ex venue coordinator and current GenZ bride-to-be.  Contact info: Beth@weddingdates.co.uk  LinkedIn Handle: www.linkedin.com/in/bethlucyfox If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com  Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com   View the full transcript on Alan’s site: https://alanberg.com/blog/ AI For The Real World - A Practical Guide to AI for Wedding & Event Pros is your easy way to learn how to harness the power of AI, no matter which AI tools you use.  Get Yours Today at www.ShopAlanBerg.com  I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.  Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:  Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher:  http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

    41 min
  3. If you can't walk a mile in their shoes, at least take a few steps

    MAR 25

    If you can't walk a mile in their shoes, at least take a few steps

    If you can't walk a mile in their shoes, at least take a few steps You’ve probably been told that you should walk a mile in the shoes of your customers, to see what’s it’s like for them when shopping for a service or product like yours. But can you really walk a mile in their shoes if you’re not the same demographic, with no prior experience shopping for a product or service like yours? I don’t think so, but that doesn’t mean we shouldn’t at least take a few steps as they do. Listen to this new, 9-minute episode for some ideas on how to gain more of their perspective, to make it easier for them to do business with you. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  AI For The Real World - A Practical Guide to AI for Wedding & Event Pros is your easy way to learn how to harness the power of AI, no matter which AI tools you use.  Get Yours Today at www.ShopAlanBerg.com  I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.  Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:  Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher:  http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

    11 min
  4. She said the quiet part out loud!

    MAR 18

    She said the quiet part out loud!

    Are you treating your wedding inquiries like sales calls instead of conversations? What might you be missing when you skip the human touch and rush to booking a tour or a meeting? In this episode, I explore why couples want genuine connection, how industry habits lead to ghosting, and practical ways to start real conversations that win more bookings. Listen to this new 9-minute episode for actionable advice on adapting your inquiry responses, reducing ghosting, and meeting couples where they are—so you convert more leads by creating meaningful engagement, not just transactions. f you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com  Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com   View the full transcript on Alan’s site: https://alanberg.com/blog/ AI For The Real World - A Practical Guide to AI for Wedding & Event Pros is your easy way to learn how to harness the power of AI, no matter which AI tools you use.  Get Yours Today at www.ShopAlanBerg.com  I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.  Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:  Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher:  http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

    11 min
  5. Anthony Lambatos, Footer's Catering - When Less is More!

    MAR 16

    Anthony Lambatos, Footer's Catering - When Less is More!

    Is your business suffering from “mission creep”—trying to be everything to everyone? What would happen if you simplified your offerings and focused on doing one thing exceptionally well? In this episode, I explore how subtracting, not adding, can make your business and life better, and why aligning your work with joy and purpose leads to outstanding customer experiences. Listen to this new episode for inspiration on simplifying your business, avoiding burnout, and creating exceptional experiences by focusing on what you love and doing it better every day. About Anthony: Anthony Lambatos believes heart-led leadership isn’t just good for people — it’s good for business. Since purchasing Footers Catering from his father in 2010, Anthony and his wife April have quadrupled revenue, maintained retention 50% better than the industry average and opened an event center called Social Capitol. Footers has been recognized nationally for innovation in both catering and culture, earning “Best Places to Work” honors eight years running. In response to industry demand, Anthony founded MIBE, a leadership development and culture-building organization that helps leaders grow people-first organizations. An award-winning speaker, Anthony inspires leaders to create workplaces where fulfilled employees fuel unstoppable results. Contact:  LinkedIn: www.linkedin.com/in/anthonylambatos Instagram: @MibeLeadership www.themibe.com (education company) www.footerscatering.com (catering business) www.socialcapitolevents.com (event center) If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com  Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com   View the full transcript on Alan’s site: https://alanberg.com/blog/ AI For The Real World - A Practical Guide to AI for Wedding & Event Pros is your easy way to learn how to harness the power of AI, no matter which AI tools you use.  Get Yours Today at www.ShopAlanBerg.com  I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.  Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:  Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher:  http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

    27 min
  6. What are you doing to get outside your comfort zone?

    MAR 11

    What are you doing to get outside your comfort zone?

    How often do you hold yourself back because you’re waiting until you can do something perfectly? What have you learned or accomplished when you finally tried something new, even if it felt uncomfortable or you failed at first? In this episode, I share stories—from learning languages to playing piano live, to earning martial arts belts later in life—about how the best growth happens when we allow ourselves to be imperfect and take that first, shaky step beyond what’s familiar. Listen to this new 8-minute episode for inspiration to step outside your comfort zone, embrace the discomfort of learning, and discover how failing forward can lead to your best results. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com  Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com   View the full transcript on Alan’s site: https://alanberg.com/blog/ AI For The Real World - A Practical Guide to AI for Wedding & Event Pros is your easy way to learn how to harness the power of AI, no matter which AI tools you use.  Get Yours Today at www.ShopAlanBerg.com  I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.  Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:  Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher:  http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

    9 min
  7. How can you be authentic in an AI world?

    MAR 4

    How can you be authentic in an AI world?

    Are you giving AI enough of your own voice to create content that genuinely reflects who you are? What steps can you take to make sure the results you get from AI aren’t just generic, but uniquely yours? In this episode, I dig into how to use AI as a tool—starting from your website text, emails, and even telling stories out loud—to help you create personalized, authentic content that stands out. What if learning to personalize and really “teach” your AI could take your authenticity to the next level? Listen to this new 10-minute episode for practical ways to make your AI-powered content authentic and uniquely “you”—and learn why giving more context and personalizing your tools will help you stand out. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com  Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com   View the full transcript on Alan’s site: https://alanberg.com/blog/ AI For The Real World - A Practical Guide to AI for Wedding & Event Pros is your easy way to learn how to harness the power of AI, no matter which AI tools you use.  Get Yours Today at www.ShopAlanBerg.com  I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.  Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:  Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher:  http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

    12 min
  8. Lester Young - Smart Goal Setting!

    MAR 2

    Lester Young - Smart Goal Setting!

    What would your business look like if you removed all your self-imposed limitations? Are your goals based on your possibilities or your fears? What if you stopped focusing on the "what" and started with the "why"? In this episode, I talk with Lester Young about how powerful a mindset shift can be for goal setting, why your goals should start with clarity and vision (not just numbers), and how to keep yourself anchored even when business (or life) throws you off track. Listen to this new episode for practical strategies to overcome limiting beliefs, create focused and meaningful goals, and build the mindset that drives consistent progress—one step at a time. About Lester: Lester Young is a 5 time author, keynote speaker, consulting   and Executive Director  of Path2Redemption Training & Consulting. Drawing from lived experience and years of mentoring, he trains juvenile justice staff and supports justice-involved youth and adults with practical tools for emotional intelligence, restorative practices, and successful reentry. Facebook https://www.facebook.com/lester.young.648899  LinkedIn https://www.linkedin.com/in/lester-young-b1b6a0106/ Website: https://path2redemption.org/ If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com  Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com   View the full transcript on Alan’s site: https://alanberg.com/blog/ AI For The Real World - A Practical Guide to AI for Wedding & Event Pros is your easy way to learn how to harness the power of AI, no matter which AI tools you use.  Get Yours Today at www.ShopAlanBerg.com  I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.  Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:  Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher:  http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

    36 min
4.9
out of 5
69 Ratings

About

If weddings and events are all or part of your business, then the Wedding Business Solutions podcast is for you. In each bite-sized episode, you’ll hear ideas to help you sell more, profit more and have more fun doing it from Alan Berg CSP, FPSA. He’s the author of 13 books, who’s been included, for the 3rd year in a row, as one of the “Top 100 Speakers To Watch in 2025”, by Motivator Music on LinkedIn. He's also one of only 46 Global Speaking Fellows in the world! Whether it’s ideas for closing the sale, improving your website conversion or just plain common-sense ideas for your wedding business, the episodes here, whether monologue or dialogue are just the thing to get you motivated to help more couples have great weddings, and more profits for you . . . . . . . . . You can read full transcripts of each episode at podcast.AlanBerg.com . . . . . . . . . Don't forget to subscribe to this podcast so you'll know about the latest episodes. And if you have a question, comment or suggestion for topic or guest, please reach out at Alan@WeddingBusinessSolutions.com . . . . . . . . . And if you don't get his email updates for new episodes, as well as upcoming workshops and Master Classes, you can sign up at www.ConnectWithAlanBerg.com . . . . . . . . . If you'd like to find out about Alan's speaking, sales training, consulting or website review services, go to www.IWantAlan.com or you can reach him at Alan@AlanBerg.com or visit Podcast.AlanBerg.com ------- Note from Alan: I invite my guests on for the value they provide to you, my listeners. Occasionally I have a guest on where I'm an affiliate or have a relationship that may involve compensation for me. My first priority is the value to you and therefore I don't sell placement or guest spots on my podcast.

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