One More Time Podcast

OneMoreTime.FM

One More Time is the music business podcast for independent artists who treat their career like a business. Every week, Henry and Ben break down how to actually get heard and get paid: marketing that works right now, release and rollout strategy, streaming and royalties, building a fanbase that spends, and the deal terms nobody explains to you. Guests are artists, label executives, managers, engineers, producers, and founders behind careers and companies you already know. Between interviews, we run internal episodes where the two of us argue it out and hand you the playbook. Not for hobbyists. Free resources at onemoretime.fm

  1. Jul 20

    Artist Development in 2026: What Every Independent Artist Gets Wrong ft. Amber Grimes (LVRN) #274

    Amber Grimes is only the fourth guest to ever return to this show, and she came back to argue something uncomfortable: the music by itself is not enough. She is an executive at LVRN and a Billboard Power Player who has built rollouts for 6lack, Summer Walker, and Belly Gang Kushington, and her case is that artist development matters MORE when you are independent, not less. A hit record can make you known. Artist development is what makes you matter. In this episode, Amber breaks down what artist development actually is, why "artist development is dead" is something people say when they are tired of doing it, how to find your story and stage it instead of dumping it all at once, the two houses every artist has to build, the full Belly Gang Kushington rollout, why you need people to like you more than they like your music, Instagram broadcast channels, Trial Reels for free discovery and free data, CoBrand, EVEN, how to name and reward your fans, and the gatekept YouTube Shorts play that turned an artist's press run into his own blog. Amber Grimes: Instagram: https://instagram.com/ambergrimes Podcast (If You Knew Better): https://www.youtube.com/@IYKBetter Her Substack article that inspired the episode: https://withambergrimes.substack.com/p/artist-development-matters-more-when Her first appearance on the podcast: https://youtu.be/SyG3cq_VwqA Everything OMT: Website: https://onemoretime.fm/pod YouTube: https://www.youtube.com/@onemoretimefm Instagram: https://instagram.com/onemoretime.fm TikTok: https://tiktok.com/@onemoretime.fm The Blue Room: https://discord.com/invite/rTAYsPcyEY Apply to be on the show: https://onemoretime.fm/guest Work with us: https://onemoretime.fm/work-with-us Business inquiries: team@onemoretime.fm 30% off DistroKid: https://omtdistro.com Merch: https://onemoretime.fm/shop

    Artist Development in 2026: What Every Independent Artist Gets Wrong ft. Amber Grimes (LVRN) #274
  2. Jul 9

    How Musicians Go From 0 To 1,000,000 Fans In 2026 ft. Jesse Cannon (Musformation) #272

    Most artists are posting, releasing, and trying to market their music… but still not actually growing. Jesse Cannon says that in 2026, the artists breaking through are not just the ones posting more content or chasing better ads. They are the ones who have real artist development, clear positioning, recognizable visuals, strong songs, and something people can actually talk about and share. In this episode, Jesse breaks down how musicians can go from zero to 1,000,000 fans in 2026. We talk about aura vs. slop, why most artists are stuck, how often artists should release music, how to use short-form content, YouTube, Spotify, microgenres, playlists, AI, direct fan relationships, and what artists should actually be doing if they want their music to stop disappearing and start compounding. FREE: 10 AI Super Prompts for Musicians https://onemoretime.fm/superprompts Business and guest inquiries: team@onemoretime.fm #IndependentArtist #MusicBusiness #MusicMarketing #onemoretime365 Everything OMT: Website: https://onemoretime.fm/pod YouTube: https://www.youtube.com/@onemoretimefm Instagram: https://instagram.com/onemoretime.fm TikTok: https://tiktok.com/@onemoretime.fm The Blue Room: https://discord.com/invite/rTAYsPcyEY Apply to be on the show: https://onemoretime.fm/guest Work with us: https://onemoretime.fm/work-with-us Business inquiries: team@onemoretime.fm 30% off DistroKid: https://omtdistro.com Merch: https://onemoretime.fm/shop

    How Musicians Go From 0 To 1,000,000 Fans In 2026 ft. Jesse Cannon (Musformation) #272

Ratings & Reviews

4.6
out of 5
13 Ratings

About

One More Time is the music business podcast for independent artists who treat their career like a business. Every week, Henry and Ben break down how to actually get heard and get paid: marketing that works right now, release and rollout strategy, streaming and royalties, building a fanbase that spends, and the deal terms nobody explains to you. Guests are artists, label executives, managers, engineers, producers, and founders behind careers and companies you already know. Between interviews, we run internal episodes where the two of us argue it out and hand you the playbook. Not for hobbyists. Free resources at onemoretime.fm

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