One More Time Podcast

OneMoreTime.FM

One More Time is the music business podcast for independent artists who treat their career like a business. Every week, Henry and Ben break down how to actually get heard and get paid: marketing that works right now, release and rollout strategy, streaming and royalties, building a fanbase that spends, and the deal terms nobody explains to you. Guests are artists, label executives, managers, engineers, producers, and founders behind careers and companies you already know. Between interviews, we run internal episodes where the two of us argue it out and hand you the playbook. Not for hobbyists. Free resources at onemoretime.fm

  1. Jul 20

    Artist Development in 2026: What Every Independent Artist Gets Wrong ft. Amber Grimes (LVRN) #274

    Amber Grimes is only the fourth guest to ever return to this show, and she came back to argue something uncomfortable: the music by itself is not enough. She is an executive at LVRN and a Billboard Power Player who has built rollouts for 6lack, Summer Walker, and Belly Gang Kushington, and her case is that artist development matters MORE when you are independent, not less. A hit record can make you known. Artist development is what makes you matter. In this episode, Amber breaks down what artist development actually is, why "artist development is dead" is something people say when they are tired of doing it, how to find your story and stage it instead of dumping it all at once, the two houses every artist has to build, the full Belly Gang Kushington rollout, why you need people to like you more than they like your music, Instagram broadcast channels, Trial Reels for free discovery and free data, CoBrand, EVEN, how to name and reward your fans, and the gatekept YouTube Shorts play that turned an artist's press run into his own blog. Amber Grimes: Instagram: https://instagram.com/ambergrimes Podcast (If You Knew Better): https://www.youtube.com/@IYKBetter Her Substack article that inspired the episode: https://withambergrimes.substack.com/p/artist-development-matters-more-when Her first appearance on the podcast: https://youtu.be/SyG3cq_VwqA Everything OMT: Website: https://onemoretime.fm/yt Instagram: https://instagram.com/onemoretime.fm TikTok: https://tiktok.com/@onemoretime.fm The Blue Room: https://discord.com/invite/rTAYsPcyEY Apply to be on the show: https://onemoretime.fm/guest 30% off DistroKid: https://omtdistro.com Merch: https://onemoretime.fm/shop Business inquiries: team@onemoretime.fm

    Artist Development in 2026: What Every Independent Artist Gets Wrong ft. Amber Grimes (LVRN) #274
  2. Jul 15

    200 Viral Content Ideas Every Musician Should Steal in 2026 #273

    200 Viral Content Ideas For Musicians [FREE] https://onemoretime.fm/200viral The ideas are the menu, but the real lesson is knowing which idea to reach for and why. In this episode we break down the four jobs every artist's content should do: ATTRACT new people, SHOW the music, TELL the story, and CONNECT with viewers. Inside the free playbook, every idea includes why it works and how to execute it, with filters, search, saved favorites, shareable links, many real examples, and a Surprise Me button when you're stuck. You'll also learn four golden rules that give every post a better shot. START HERE (everything OMT): https://onemoretime.fm/yt FREE: 10 AI Super Prompts for Musicians https://onemoretime.fm/superprompts JOIN OUR DISCORD: https://discord.com/invite/rTAYsPcyEY FOLLOW: Instagram: https://instagram.com/onemoretime.fm TikTok: https://tiktok.com/@onemoretime.fm SHOP (tees + sticker packs): https://onemoretime.fm/shop GET 30% OFF DISTROKID (affiliate): https://distrokid.com/?c=onemoretime Business and guest inquiries: team@onemoretime.fm #IndependentArtist #MusicBusiness #MusicMarketing #onemoretime365  0:00 Posting More Is Not a Strategy 2:22 Why Artists Get Stuck 3:37 Why We Built 200 Ideas 5:52 Inside the Free Playbook 6:41 Four Buckets, Four Jobs 7:45 ATTRACT: Stop the Scroll 9:35 SHOW: Put the Music First 12:28 TELL: Build Your Story 16:16 CONNECT: Turn Viewers Into Fans 18:58 The Four Golden Rules 25:49 Volume Unlocks Luck 28:27 Why KELS Posted One Song 500 Times 29:42 Get All 200 Ideas Free

    200 Viral Content Ideas Every Musician Should Steal in 2026 #273
  3. Jul 9

    How Musicians Go From 0 To 1,000,000 Fans In 2026 ft. Jesse Cannon (Musformation) #272

    Most artists are posting, releasing, and trying to market their music… but still not actually growing. Jesse Cannon says that in 2026, the artists breaking through are not just the ones posting more content or chasing better ads. They are the ones who have real artist development, clear positioning, recognizable visuals, strong songs, and something people can actually talk about and share. In this episode, Jesse breaks down how musicians can go from zero to 1,000,000 fans in 2026. We talk about aura vs. slop, why most artists are stuck, how often artists should release music, how to use short-form content, YouTube, Spotify, microgenres, playlists, AI, direct fan relationships, and what artists should actually be doing if they want their music to stop disappearing and start compounding. START HERE (everything OMT): https://onemoretime.fm/yt FREE: 10 AI Super Prompts for Musicians https://onemoretime.fm/superprompts JOIN OUR DISCORD: https://discord.com/invite/rTAYsPcyEY FOLLOW: Instagram: https://instagram.com/onemoretime.fm TikTok: https://tiktok.com/@onemoretime.fm SHOP (tees + sticker packs): https://onemoretime.fm/shop GET 30% OFF DISTROKID (affiliate): https://distrokid.com/?c=onemoretime Business and guest inquiries: team@onemoretime.fm #IndependentArtist #MusicBusiness #MusicMarketing #onemoretime365  0:00 Intro 1:55 Musformation + One More Time crossover episode 3:37 What changed for artists in 2026 6:48 Aura vs. slop vs. mid 10:48 How artists actually build aura 20:24 Should artists develop in public? 24:09 Chappell Roan, Doechii & artist development 26:47 The best fan growth tactics right now 31:00 Short-form content that actually reaches fans 39:38 How often should artists release music? 45:44 Spotify, quality releases & the AI music flood 49:02 How to measure growth without spiraling 53:51 How often artists should post 56:47 Why artists should do more on YouTube 1:01:05 AI music and the human advantage 1:02:11 Positioning yourself against other artists 1:07:40 Fan acquisition vs. fan nurturing 1:11:43 Stop blaming gear and start filming 1:15:35 Rapid Fire Rampage

    How Musicians Go From 0 To 1,000,000 Fans In 2026 ft. Jesse Cannon (Musformation) #272
  4. Jul 2

    Why Nobody Stops Scrolling When You Post Your Music on Reels, Shorts, and TikTok #271

    Most artists think their content is flopping because the algorithm hates them, the video quality isn’t good enough, or the song just isn’t connecting. But a lot of the time, people are scrolling past because the post gives them no reason to care yet. In this episode, we break down why on-screen text hooks matter, why “out now” usually isn’t enough, and how artists can use better text hooks to give their songs context before people scroll away. Grab our free 456 Viral Text Hooks for Musicians here: https://onemoretime.fm/456hooks START HERE (everything OMT): https://onemoretime.fm FREE: 10 AI Super Prompts for Musicians https://onemoretime.fm/superprompts JOIN OUR DISCORD: https://discord.com/invite/rTAYsPcyEY FOLLOW: Instagram: https://instagram.com/onemoretime.fm TikTok: https://tiktok.com/@onemoretime.fm SHOP (tees + sticker packs): https://onemoretime.fm/shop GET 30% OFF DISTROKID (affiliate): https://distrokid.com/?c=onemoretime Business and guest inquiries: team@onemoretime.fm #IndependentArtist #MusicBusiness #MusicMarketing #onemoretimepodcast  00:00 Why your music gets scrolled past 01:35 Matt Hansen’s text hook strategy 03:44 Why text hooks give songs context 06:05 Stop posting “out now” 07:23 Your content is going to strangers 10:36 Biggest text hook mistakes 15:54 The 12 types of text hooks 28:36 Artists using text hooks well 31:25 Free 456 Text Hooks for Musicians 33:39 The 10 Hook Challenge

    Why Nobody Stops Scrolling When You Post Your Music on Reels, Shorts, and TikTok #271
  5. Jun 24

    How Musicians Should Run Meta Ads in 2026 ft. Andrew Southworth #270

    Most artists know they should run ads to promote their music, but Meta Ads Manager can turn into a very expensive guessing game fast. So we brought Andrew Southworth back for part two to walk through a real Meta ads setup for musicians and show what to click, what to avoid, what to test, and how to know if your campaign is actually working. Andrew has managed over $5 million in ad spend for artists, and this episode gets into boosted posts vs conversion campaigns, landing pages, pixels, Advantage Plus audiences, targeting, placements, ad creative, cost per conversion, Spotify listener data, save rates, and how to decide when to keep spending, make new creatives, or kill the campaign. VISIT OUR SITE: https://onemoretime.fm JOIN OUR DISCORD: https://discord.gg/rTAYsPcyEY WANNA WORK WITH US? Make us an OFFER!  https://forms.gle/tVdon5vyoGAqPjx6A GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretime FOLLOW Andrew: https://www.instagram.com/andrew.southworth FOLLOW One More Time: https://www.instagram.com/onemoretime.fm https://www.tiktok.com/@onemoretime.fm 0:00 Intro 1:47 Andrew Southworth Returns 3:14 Why Artists Need More Ad Creatives 6:14 Why Some Songs Flop in Ads 8:31 Why Good Songs Can Still Fail 13:05 What Artists Need Before Running Ads 15:50 Landing Pages, Budgets & First Campaign Expectations 19:02 Building a Meta Ads Campaign 20:43 Boosted Posts vs Ads Manager 22:12 What a Conversion Campaign Actually Tracks 25:17 Landing Pages, Pixels & ViewContent Events 34:34 Choosing the Right Campaign Objective 35:24 Manual Setup vs Meta Automation 41:30 Advantage Plus Audience Trap 44:55 Targeting Countries, Ages, Genres & Interests 53:12 Using Meta Ad Library 54:50 $100 Ad Campaign Giveaway 57:02 DistroKid Sponsor Break 57:58 Instagram vs Facebook Placements 59:31 Building the Actual Ads 1:04:20 What to Test Across Your Ad Creatives 1:08:21 How Much Does Ad Text Matter? 1:10:12 Real Campaign Breakdowns 1:15:45 Cost Per Conversion vs Spotify Metrics 1:21:14 Finding Winners and Spending Smarter 1:28:30 Why Artists Should Understand Ads 1:29:36 Ads Don’t Exist in a Vacuum 1:31:09 Rapid Fire Rampage

    How Musicians Should Run Meta Ads in 2026 ft. Andrew Southworth #270
  6. Jun 3

    Is AI the End of Indie Artists? ft. Top Music Attorney #268

    AI music is already changing the music industry, and independent artists are stuck trying to figure out what's real, what's hype, and what they need to worry about. In this episode, Miss Krystle (better known as Top Music Attorney) breaks down what indie artists need to know about AI-generated music, Suno, Udio, copyright ownership, AI fingerprinting, cloned voices, streaming royalty dilution, disclosure, and why she is personally leading class action lawsuits on behalf of independent artists. This conversation is for any artist, producer, songwriter, or creator wondering whether AI is going to help them, hurt them, expose them, or completely change the rules around their music. JOIN THE LAWSUIT: https://www.topmusicattorney.com/indieailawsuit FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8 JOIN OUR DISCORD: https://discord.gg/rTAYsPcyEY WANNA WORK WITH US? Make us an OFFER!  https://forms.gle/tVdon5vyoGAqPjx6A GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretime FOLLOW : https://www.instagram.com/topmusicattorney FOLLOW One More Time: https://www.instagram.com/onemoretime.fm https://www.tiktok.com/@onemoretime.fm 00:00 Intro 02:10 Are Indie Artists F*cked by AI? 04:17 AI Music Fingerprinting Explained 07:22 Do You Actually Own AI-Generated Music? 09:30 How to Disclose AI in Copyright Registration 12:17 Do Fans Care If Artists Use AI? 15:19 How DSPs Are Handling AI Music 16:58 Is AI Diluting Streaming Royalties? 18:14 What Should Indie Artists Do About AI? 21:31 Why Top Music Attorney Sued Suno and Udio 25:00 AI Voice Cloning and Artist Likeness 32:26 AI Laws Artists Should Know About 37:00 Rapid Fire Rampage ft. Top Music Attorney

    Is AI the End of Indie Artists? ft. Top Music Attorney #268

Ratings & Reviews

4.6
out of 5
13 Ratings

About

One More Time is the music business podcast for independent artists who treat their career like a business. Every week, Henry and Ben break down how to actually get heard and get paid: marketing that works right now, release and rollout strategy, streaming and royalties, building a fanbase that spends, and the deal terms nobody explains to you. Guests are artists, label executives, managers, engineers, producers, and founders behind careers and companies you already know. Between interviews, we run internal episodes where the two of us argue it out and hand you the playbook. Not for hobbyists. Free resources at onemoretime.fm