Beer Branding Trends

CODO Design
  • 5.0 (16)
  • MARKETING
  • UPDATED BIWEEKLY

Beer Branding Trends is a podcast about beer branding, craft beer marketing, and brand strategy for breweries and beverage alcohol companies. Produced by CODO Design — a leading craft beer branding and design firm — this show explores Brand Architecture, positioning, rebranding, packaging design, portfolio strategy, route-to-market thinking, and emerging beverage trends shaping the future of craft beer. Each episode features real-world insights drawn from working with 100+ breweries, along with deep dives into brand strategy, creative process, and the business decisions behind successful beer brands. If you’re a brewery founder, marketer, designer, or brand leader responsible for building a stronger craft beer brand, this podcast delivers practical strategy your team can use to grow. New episodes every two weeks.

  1. 2D AGO

    105 - How CODO Rebranded Countermeasures (Feat. Austin Sawyer)

    Points of discussion: 1. How CODO Rebranded Countermeasures [Case Study] - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

    56 min

  2. FEB 3

    104 - What to do when your brewery's brand name doesn't travel

    Points of discussion: 1. Acquired 2. How we built the Cold Drinking Beer brand 3. How we refreshed Ore Dock's brand 4. How we refreshed Fernson's packaging - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

    15 min

  3. JAN 20

    103 - Rebranding one of Ontario’s largest breweries (feat. Natasha and Hannah of Cowbell Brewing)

    Points of discussion: 1. How we rebranded Cowbell Brewing [Full Case Study] - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

    1h 8m

  4. JAN 6

    102 - Sub Brand Use Cases for your Brewery

    Points of discussion: 1. Sub Brand Use Cases for Your Brewery [BBT Newsletter] 2. In-house with Rhinegeist 3. On the perils of releasing a budget brand [BBT Newsletter] 4. How we built the Cold Drinking Beer brand [Case Study] - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

    15 min

  5. 12/02/2025

    101 - Q&A: Rebrand for new markets? Templates vs. custom art? Keep (or fire) your OG designer? Plus, tangents!

    Points of discussion: Q1: Should a brewery consider rebranding when expanding into new markets or reaching beyond its local audience? Q2: Is a full rebrand typically more effective, or can a strategic refresh of the existing identity be enough? Q3: If a company has worked with the same designer for years and is thinking about a brand refresh, how can they evaluate whether that OG designer is still the right fit? And if not, how should they navigate that tricky transition? Q4: How do you determine when a system like Left Field’s templated approach makes sense, versus something more customized and illustration-driven like NoDa’s? Q5: You mentioned that a rebrand usually isn’t the first move when sales are declining, but your Wachusett example seems to break that rule. Why was a full rebrand the right call in their case? Q6: A lot of the work you showed uses a clear design system or template. How do you think about that approach compared to creating more individualized packaging within the same portfolio? Q7: When refreshing a brand, do you find it more effective to start from scratch, or to build on the existing identity and evolve what’s already there? - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

    32 min

  6. 11/18/2025

    100 - Repositioning Your Parent Brand (for better or worse)

    Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

    16 min

  7. 11/04/2025

    099 - Bump Williams Consulting on beer pricing tiers, ABV math and how to navigate the new Bev Alc landscape

    Points of discussion: 1. How to price your beer with Bump Williams Consulting - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

    58 min

  8. 10/21/2025

    098 - How we Refreshed MAP Brewing's Brand (feat. Loy & PK from MAP)

    Points of discussion: 1. How CODO refreshed MAP Brewing brand - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

    47 min
See All (106)

5
out of 5
16 Ratings

About

Beer Branding Trends is a podcast about beer branding, craft beer marketing, and brand strategy for breweries and beverage alcohol companies. Produced by CODO Design — a leading craft beer branding and design firm — this show explores Brand Architecture, positioning, rebranding, packaging design, portfolio strategy, route-to-market thinking, and emerging beverage trends shaping the future of craft beer. Each episode features real-world insights drawn from working with 100+ breweries, along with deep dives into brand strategy, creative process, and the business decisions behind successful beer brands. If you’re a brewery founder, marketer, designer, or brand leader responsible for building a stronger craft beer brand, this podcast delivers practical strategy your team can use to grow. New episodes every two weeks.

Information

  • Creator
    CODO Design
  • Years Active
    2021 - 2026
  • Episodes
    106
  • Rating
    Explicit
  • Copyright
    © 2026
  • Show Website
    Beer Branding Trends

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