Dental Marketing Theory - A Podcast by Gary Bird

Gary Bird
  • 5.0 (50)
  • MARKETING
  • UPDATED WEEKLY

A Top Rated Dental Marketing Podcast. Providing like-minded, passionate individuals, a platform to share experiences and expertise in the dental marketing industry and discuss how marketing theory, development and acquisitions enhance an overall success plan. We’re passionate about marketing and collaborations of all kinds and want to share the process to support others.🚀COME SAY HI! 👋 Gary Bird  thegarybird.com/ Podcast Website  dentalmarketingtheory.com/ Website    smcnational.com/

  1. 1D AGO

    #211 AI, SEO, & the Future of Dental Marketing

    🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC 🚀Spots are limited - secure your seat in the mastermind that’s changing how dentists grow: https://shorturl.at/AenIt ➖➖➖➖ Discover how AI, SEO, and the future of dental marketing are reshaping local search, online visibility, and patient acquisition for modern dental practices. In this expert roundtable, Adrian Lefler, Evan Maass, Jordan Nelson & Kathryn Alderman break down AI search optimization (AEO), local SEO, authority building, structured data, site speed, reviews, social media, and user-generated content, and what dentists must do now to stay competitive in Google and AI-driven search results. Learn how to future-proof your dental practice with proven strategies that align SEO, AI, and digital marketing for sustainable growth. Connect with our Guests Here ⤵️ Website: https://mysocialpractice.com/ Website: https://dentistoffices.com/ Website: https://bestresultsdentalmarketing.com/ Website: https://intelligentcarealliance.com/ Connect with our Host, Gary Bird, Here ⤵️ SMC: https://bit.ly/4jFhb5T Personal: https://bit.ly/3SCEQZy Want the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0 ➖➖➖➖ Dental Marketing Theory gives dentists real strategies to grow smarter and scale faster. Hosted by Gary Bird, founder of SMC — recently recognized as the best dental marketing company — the show features candid conversations with top dental leaders about marketing, operations, and what’s actually working in today’s practices. If you want predictable, profitable growth, this is your podcast. ➡️Want to see how SMC can help you grow? 📅Book a call here:➡️https://smcnational.com 🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/ 📅 Upcoming Events ➡️https://smcnational.com/events

    54 min

  2. JAN 20

    #210 Top 10 Tax Hacks for 2026 - Practices Over $1M in Collections

    📥 Download the E-book: https://go.smcnational.com/resources/30-tax-strategies 🚀Grow Your Practice with Cherry Payment Plans: https://withcherry.com/partnerships/smc 🚀What are top-performing dentists doing differently? Find out inside the mastermind:  https://shorturl.at/AenIt Stop overpaying taxes as a dental practice owner. In this episode, Dental CPA Omar Virjee breaks down the biggest money-saving moves for dentists, including entity structure strategies, cost segregation and real estate ownership, Section 199A deductions, and how to legally hire your kids to reduce taxable income. Learn how high-producing dental practices can save six figures in taxes by planning ahead instead of waiting until tax season. Connect with our Guest Here ⤵️ Website: https://www.dentalcpausa.com/ Want to Master The Business Side of Dental and get free resources? Visit ➡️ https://smcnational.com/dsoacademy *85% of DSO Academy students would recommend it to a friend! ➖➖➖➖ ➡️Want to see how SMC can help you grow? 📅Book a call here:➡️https://smcnational.com 🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/ 📅 Upcoming Events ➡️https://smcnational.com/events

    14 min

  3. 12/16/2025

    #209 How AI is Solving the Biggest Front Desk Problems in Dentistry

    🚀Ready to transform your front desk? Check out our new Dental AI Receptionist: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://withcherry.com/partnerships/smc 🚀What are top-performing dentists doing differently? Find out inside the mastermind: https://shorturl.at/AenIt Discover how AI is transforming dental front desk management by solving the biggest problems in patient communication, missed calls, and follow-ups. In this episode, Gary Bird and Laura Nelson from Mango Voice reveal how AI for dental practices improves scheduling, patient engagement, and revenue retention—while helping teams work smarter, not harder. Learn how artificial intelligence in dentistry is changing the way offices operate and serve patients. Connect with our Guest Here ⤵️ Laura Nelson Vice President of AI, Training and Development at Mango Voice Website: https://mangovoice.com/ Want to Master The Business Side of Dental and get free resources? Visit ➡️ https://smcnational.com/dsoacademy *85% of DSO Academy students would recommend it to a friend! ➖➖➖➖ ➡️Want to see how SMC can help you grow? 📅Book a call here:➡️https://smcnational.com 🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/ 📅 Upcoming Events ➡️https://smcnational.com/events

    20 min

  4. 11/18/2025

    #208 Inside A Dental Startup: Financing, Location, & Growth with Dr. Singh

    🚀Free resource: https://go.smcnational.com/resources/proven-launch-roadmap 🚀Grow Your Practice with Cherry Payment Plans: https://withcherry.com/partnerships/smc Thinking about starting a dental practice from scratch? In this video, Gary Bird, together with Dr. Sidak Singh goes inside a real dental startup to cover financing a new dental office, choosing the right location, building your team, marketing strategies, and planning for growth. Learn the essential steps dentists need to take to launch and scale a successful dental practice in a competitive market. Connect with our Guest Here ⤵️ Dr. Sidak Singh Founder of Columbus Park Dental, NY Website: https://columbusparkdental.com/ 🚀Spots are limited - secure your seat in the mastermind that’s changing how dentists grow: https://shorturl.at/AenIt Want to Master The Business Side of Dental and get free resources? Visit ➡️ https://smcnational.com/dsoacademy *85% of DSO Academy students would recommend it to a friend! ➖➖➖➖ ➡️Want to see how SMC can help you grow? 📅Book a call here:➡️https://smcnational.com 🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/ 📅 Upcoming Events ➡️https://smcnational.com/events

    25 min

  5. 10/21/2025

    #207 From One to Many: Scaling Dental Practices the Smart Way

    🚀Scale your dental practice with confidence:  https://go.smcnational.com/building-a-group-practice Discover how to scale your dental practice from one location to many without sacrificing profitability or control. In this episode, Gary Bird and Dr. Mark Costes reveal the smart strategies behind sustainable growth, system-dependent operations, and the leadership shifts needed to avoid burnout. Learn what it really takes to expand your dental group the right way. Connect with our Guest, Here ⤵️ Dr. Mark Costes Founder, CEO at Dental Success Institute Website: https://www.truedentalsuccess.com/ Instagram: https://www.instagram.com/drmarkcostes/ 🚀Spots are limited - secure your seat in the mastermind that’s changing how dentists grow: https://shorturl.at/AenIt Want to Master The Business Side of Dental and get free resources? Visit ➡️ https://smcnational.com/dsoacademy *85% of DSO Academy students would recommend it to a friend! ➖➖➖➖ ➡️Want to see how SMC can help you grow? 📅Book a call here:➡️https://smcnational.com 🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/ 📅 Upcoming Events ➡️https://smcnational.com/events

    32 min

  6. 09/17/2025

    Special Episode: Top 10 Dental Marketing Strategies that Grew Practices Fast

    Celebrate 4 years of Dental Marketing Theory with host Gary Bird as we revisit the 10 most-viewed episodes from August 2024 to 2025. From practice growth and DSO strategies to clear aligner profitability, team culture, and leadership, these top episodes reveal what’s working in today’s dental industry. Learn how Gary’s guests, from industry leaders like Dr. Scott Leune and Dr. Ingrid Murra to innovators like Loren King and Dr. Saam Zarrabi, have scaled successful practices, overcome adversity, and built strong dental brands. Whether you're a solo practitioner or scaling a DSO, these insights will help you grow your dental practice, improve profitability, and lead with confidence. Discover the dental marketing, leadership, and business strategies that made the biggest impact this year. Connect with our Guests Here ⤵️ Loren King Website: https://calendly.com/thehumanexperiencecoach/ Sten Ericson & Jennifer Paxton Website:https://pathwaydentalsolutions.com/ Dr. Ingrid Murra Website:https://www.mytwofront.com/ Kirk Teachout Website: https://www.thesevenfiguredentist.com/ Dr. Scott Leune Website: https://scottleune.com/ Dr. Saam Zarrabi Website: https://www.rodeodental.com/ Dr. Paul Etchison Website: https://www.nelsonridge.com/ Kerry Straine Website: https://straine.com/ Eric J. Morin Website: https://towerleadership.com/ Elijah Desmond Website: https://dentalpitchbrokerage.com/ ➖➖➖➖ 🚀Spots are limited! Register now for Dental Growth Playbook Live: https://bit.ly/4l2Ruhf ➡️Use code DGPL-DMG to get $300 OFF Want to Master The Business Side of Dental and get free resources? Visit ➡️ https://smcnational.com/dsoacademy  *85% of DSO Academy students would recommend it to a friend! 📧 Visit ➡️https://smcnational.com 🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/ 📅 Upcoming Events ➡️https://smcnational.com/events

    51 min

  7. 08/12/2025

    #206 Exposing the Top Review Killers in Dentistry

    ➡️ Download the resource here - no charge: https://go.smcnational.com/resources/why-patients-leave-bad-reviews 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC 🚀The mastermind fills fast - apply now and start scaling with confidence: https://shorturl.at/AenIt ➖➖➖➖ After reviewing over 100,000 Google reviews, we’ve cracked the code on why patients really leave bad reviews. Spoiler: it’s not what you think, and the top reason is responsible for nearly 50% of them. If you’ve ever wondered what’s quietly killing your online reputation, this episode will blow your mind. Connect with our Guest Here ⤵️ Evan Maass CEO at DentistOffices.com & Business Development Strategist Website: https://dentistoffices.com/ ➖➖➖➖ Dental Marketing Theory gives dentists real strategies to grow smarter and scale faster. Hosted by Gary Bird, founder of SMC — recently recognized as the best dental marketing company — the show features candid conversations with top dental leaders about marketing, operations, and what’s actually working in today’s practices. If you want predictable, profitable growth, this is your podcast. 🚀Spots are limited! Register now for Dental Growth Playbook Live: https://bit.ly/4l2Ruhf ➡️Use code DGPL-DMG to get $300 OFF Want to Master The Business Side of Dental and get free resources? Visit ➡️ https://smcnational.com/dsoacademy *85% of DSO Academy students would recommend it to a friend! 📧 Visit ➡️https://smcnational.com 🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/ 📅 Upcoming Events ➡️https://smcnational.com/events

    29 min

  8. 07/29/2025

    #205 How Dr. Vocaturo Built a 190K Instagram Following with Real Dental Cases

    Discover how Dr. Anthony Vocaturo built one of the largest Instagram followings in cosmetic dentistry by showcasing real cases, creating compelling content, and building a powerful personal brand. In this episode, we dive into social media strategies for dentists, how to attract high-value patients through Instagram, and why content creation is essential for growing a successful aesthetic dental practice. If you're a cosmetic dentist ready to grow your brand, elevate your presence, and stand out in today’s digital landscape, this is the video for you. Connect with our Guest Here ⤵️ Dr. Anthony J. Vocaturo Executive Director at Institute of Advanced Dental Education Website: https://iadecenter.com/ ➖➖➖➖ 🚀Spots are limited! Register now for Dental Growth Playbook Live: https://bit.ly/4l2Ruhf ➡️Use code DGPL-DMG to get $300 OFF Want to Master The Business Side of Dental and get free resources? Visit ➡️ https://smcnational.com/dsoacademy  *85% of DSO Academy students would recommend it to a friend! 📧 Visit ➡️https://smcnational.com 🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/ 📅 Upcoming Events ➡️https://smcnational.com/events

    27 min
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5
out of 5
50 Ratings

About

A Top Rated Dental Marketing Podcast. Providing like-minded, passionate individuals, a platform to share experiences and expertise in the dental marketing industry and discuss how marketing theory, development and acquisitions enhance an overall success plan. We’re passionate about marketing and collaborations of all kinds and want to share the process to support others.🚀COME SAY HI! 👋 Gary Bird  thegarybird.com/ Podcast Website  dentalmarketingtheory.com/ Website    smcnational.com/

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