Dental Marketing Theory - A Podcast by Gary Bird

Gary Bird
  • 5.0 (50)
  • Marketing
  • Updated Weekly

A Top Rated Dental Marketing Podcast. Providing like-minded, passionate individuals, a platform to share experiences and expertise in the dental marketing industry and discuss how marketing theory, development and acquisitions enhance an overall success plan. We’re passionate about marketing and collaborations of all kinds and want to share the process to support others.🚀COME SAY HI! 👋 Gary Bird  thegarybird.com/ Podcast Website  dentalmarketingtheory.com/ Website    smcnational.com/

  1. 6d ago

    #217 Why Your Practice is Losing $100K a Year

    🚀 Free Resource: https://go.dentalmarketingtheory.com/resources/beyond-basic-chatbots 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://hubs.la/Q04m7MK80 🚀Grow Your Practice with Cherry Payment Plans: https://hubs.la/Q04m7Q_S0 ➖➖➖➖ Dental practices are losing as much as $100,000 a year without even noticing. With 30–35% of calls going unanswered and most patients never leaving a voicemail, every missed call is a missed opportunity. What appears to be a simple front desk issue is actually a deeper system breakdown, one that’s draining marketing budgets and limiting growth. In this episode, Adrian Lefler explains how AI chatbots and voice agents are changing the way practices handle patient communication. You’ll discover how leading offices are capturing missed and after-hours calls, boosting scheduling conversion rates to 70–80%, and automating follow-ups while maintaining a strong patient experience. The conversation covers what makes AI effective, from proper training and sales frameworks to handling objections, and how to implement it across calls, texts, and web channels while supporting your front desk team. Hosted by Gary Bird of SMC, this episode delivers practical dental marketing insights alongside real operational strategies from Adrian Lefler, Founder of My Social Practice. If you want to increase conversions, eliminate revenue leaks, and modernize your systems, this is a must-watch. Subscribe for weekly conversations that help dentists grow smarter and lead better. ✨ Timestamps ✨ 00:00 — Intro: AI in Dental Marketing 02:30 — Why Everyone Got Burned by AI 03:17 — The Real Problem: Missed Calls 05:38 — Wasted Marketing Spend Explained 07:10 — Why Voicemail Doesn’t Work Anymore 10:30 — What Changed: AI Is Now Working 12:00 — What Makes AI Actually Convert 15:12 — AI Agent vs Front Desk Performance 17:57 — Real Revenue Gains From AI 20:36 — How to Implement AI Correctly 23:40 — The Future of Dental Practices 25:07 — Understanding the Cost of AI 27:40 — AI vs. Human Receptionists 31:10 — The Future of Automated Patient Communication 34:15 — Technical Integration: API Read and Write 41:27 — The Risks of DIY AI Marketing (e.g., OpenClaw) 50:23 — Final Thoughts and Resources Connect with our Guest Here ⤵️ Website: https://mysocialpractice.com/ Want the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0 ➖➖➖➖ Dental Marketing Theory gives dentists real strategies to grow smarter and scale faster. Hosted by Gary Bird, founder of SMC — recently recognized as the best dental marketing company — the show features candid conversations with top dental leaders about marketing, operations, and what’s actually working in today’s practices. If you want predictable, profitable growth, this is your podcast. 🚀 Want to see how SMC can help you grow? 📱 Book a call here:➡️ https://bit.ly/4jFhb5T 🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/ 📅 Upcoming Events ➡️https://smcnational.com/events

    51 min

  2. Jun 16

    #216 How AI is Changing the Business of Dentistry

    🚀Check out our new Dental AI Receptionist! It schedules better than humans:  https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ In this episode of Dental Marketing Theory, Gary Bird and Eddie Coleman discuss how artificial intelligence is transforming dental practice management, including legal decision support, hiring and onboarding associates, team training, practice transitions, and selling to DSOs vs private buyers. Learn how AI tools for dentists can reduce decision fatigue, improve dental office systems, support business strategy, and help practice owners make smarter financial and operational decisions. This episode explores the future of AI in dentistry, the growth of dental practices, and how dentists can use AI to run more efficient, profitable practices. ✨ Timestamps ✨ 00:00 – Introduction to AI for dental practices & business decision-making 05:09 – Using AI for legal questions, research, and business decisions 08:10 – Onboarding associates, training, and aligning clinical expectations 12:33 – Practice transitions, DSOs vs private practice sales, and financial decisions 17:30 – Team training, hiring, systems, and reducing decision fatigue Connect with our Guest Here ⤵️ Website: https://vault.dental/ Connect with our Host, Gary Bird, Here ⤵️ SMC: https://bit.ly/4jFhb5T Personal: https://bit.ly/3SCEQZy Want the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0 ➖➖➖➖ Dental Marketing Theory gives dentists real strategies to grow smarter and scale faster. Hosted by Gary Bird, founder of SMC — recently recognized as the best dental marketing company — the show features candid conversations with top dental leaders about marketing, operations, and what’s actually working in today’s practices. If you want predictable, profitable growth, this is your podcast. ➡️Want to see how SMC can help you grow? 📅Book a call here:➡️https://smcnational.com 🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/ 📅 Upcoming Events ➡️https://smcnational.com/events

    30 min

  3. May 19

    #215 The Physical Side of Dentistry No One Talks About

    🚀Check out our new Dental AI Receptionist! It schedules better than humans:  https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ In this episode, we discuss dental ergonomics, posture, and injury prevention for dentists, hygienists, and dental professionals, including how to prevent back pain, neck pain, and wrist pain while practicing dentistry. Stephanie Botts shares the most important ergonomic habits, equipment recommendations, strength training tips, and operatory positioning strategies to help dental professionals extend their careers and avoid burnout and chronic pain. This conversation covers dental ergonomics training, posture for dentists, dental career longevity, and how to practice dentistry without pain. ✨ Timestamps ✨ 00:00 – Why dentists must protect their bodies to sustain long careers 02:41 – The three most important ergonomic habits for dental professionals 07:19 – Sitting vs standing, strength training, and preventing long-term pain 12:03 – New ergonomic tools, equipment, and operatory setup improvements 13:50 – Patient communication, ergonomic assessments, and Stephanie’s story Connect with our Guest Here ⤵️ Website: https://www.polishedposture.net/ Connect with our Host, Gary Bird, Here ⤵️ SMC: https://bit.ly/4jFhb5T Personal: https://bit.ly/3SCEQZy Want the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0 ➖➖➖➖ Dental Marketing Theory gives dentists real strategies to grow smarter and scale faster. Hosted by Gary Bird, founder of SMC — recently recognized as the best dental marketing company — the show features candid conversations with top dental leaders about marketing, operations, and what’s actually working in today’s practices. If you want predictable, profitable growth, this is your podcast. ➡️Want to see how SMC can help you grow? 📅Book a call here:➡️https://smcnational.com 🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/ 📅 Upcoming Events ➡️https://smcnational.com/events

    17 min

  4. Apr 21

    #214 3 Steps to Get Your Dental Financial House in Order

    📥Resource Download: https://go.smcnational.com/resources/3-common-mistakes-to-avoid-when-scaling 🚀Check out our new Dental AI Receptionist! It schedules better than humans:  https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ Are you thinking about expanding your dental practice or adding a second location?  In this episode, Gary Bird with Jared Duckett and Bill Ladd break down the financial blueprint for smart dental practice growth, covering KPIs, profit and loss statements, cash flow, fixed vs. variable costs, production per operatory, and how to scale a multi-location dental practice without multiplying chaos. If you want to increase profitability, strengthen systems, and grow your dental practice the right way, this video will show you how to build a stable foundation before you scale. Connect with our Guest Here ⤵️ Podcast: https://www.youtube.com/@DentalMomentum Website: https://duckettladd.com/ Connect with our Host, Gary Bird, Here ⤵️ SMC: https://bit.ly/4jFhb5T Personal: https://bit.ly/3SCEQZy Want the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0 ➖➖➖➖ Dental Marketing Theory gives dentists real strategies to grow smarter and scale faster. Hosted by Gary Bird, founder of SMC — recently recognized as the best dental marketing company — the show features candid conversations with top dental leaders about marketing, operations, and what’s actually working in today’s practices. If you want predictable, profitable growth, this is your podcast. ➡️Want to see how SMC can help you grow? 📅Book a call here:➡️https://smcnational.com 🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/ 📅 Upcoming Events ➡️https://smcnational.com/events

    24 min

  5. Mar 31

    #213 3 Revenue Benchmarks for Your Dental Office

    📥Resource Download: https://go.smcnational.com/resources/dental-practice-expansion-guide 🚀Check out our new Dental AI Receptionist! It schedules better than humans:  https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ In this episode of Dental Marketing Theory, Gary Bird and Perrin DesPortes break down dental practice growth benchmarks, explaining how dentists can grow revenue faster than inflation, outperform industry averages, and increase profitability through organic growth. Learn the key metrics for scaling a dental practice, including revenue per chair hour, EBITDA margins, new patient acquisition, case acceptance, and strategies for expanding from a single practice to a multi-location dental group. If you're a dentist, practice owner, or dental entrepreneur looking to increase dental practice revenue, gain market share, and build a scalable group practice, this episode covers the frameworks and growth strategies you need. Thinking about building or scaling a group practice? Download Perrin’s “Top 20 Mistakes People Make in Building a Group Practice” and register for his upcoming 3-part video series here:                                                    👉 https://grouppractice.coach Connect with our Guest Here ⤵️ Website: https://thenextlevelexecutive.com/ Connect with our Host, Gary Bird, Here ⤵️ SMC: https://bit.ly/4jFhb5T Personal: https://bit.ly/3SCEQZy Want the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0 ➖➖➖➖ Dental Marketing Theory gives dentists real strategies to grow smarter and scale faster. Hosted by Gary Bird, founder of SMC — recently recognized as the best dental marketing company — the show features candid conversations with top dental leaders about marketing, operations, and what’s actually working in today’s practices. If you want predictable, profitable growth, this is your podcast. ➡️Want to see how SMC can help you grow? 📅Book a call here:➡️https://smcnational.com 🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/ 📅 Upcoming Events ➡️https://smcnational.com/events

    48 min

  6. Mar 17

    #212 Dentist: Systemization Comes Before Incentivization

    📥 Download Free Resource: http://go.dentalmarketingtheory.com/resources/hygiene-growth-playbook 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC 🚀Spots are limited - secure your seat in the mastermind that’s changing how dentists grow: https://shorturl.at/AenIt ➖➖➖➖ Discover how to scale your hygiene department without increasing your marketing budget. In this episode, Gary Bird & Colin Ambler reveal proven strategies to boost hygiene production, improve patient retention, and motivate your team through smart incentives and gamification. Learn the exact systems top-performing dental practices use to turn hygiene into a growth engine and drive consistent revenue. Connect with our Guest Here ⤵️ Website: https://teamcaredental.com/ Connect with our Host, Gary Bird, Here ⤵️ SMC: https://bit.ly/4jFhb5T Personal: https://bit.ly/3SCEQZy Want the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0 ➖➖➖➖ Dental Marketing Theory gives dentists real strategies to grow smarter and scale faster. Hosted by Gary Bird, founder of SMC — recently recognized as the best dental marketing company — the show features candid conversations with top dental leaders about marketing, operations, and what’s actually working in today’s practices. If you want predictable, profitable growth, this is your podcast. ➡️Want to see how SMC can help you grow? 📅Book a call here:➡️https://smcnational.com 🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/ 📅 Upcoming Events ➡️https://smcnational.com/events

    24 min

  7. Feb 17

    #211 AI, SEO, & the Future of Dental Marketing

    🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC 🚀Spots are limited - secure your seat in the mastermind that’s changing how dentists grow: https://shorturl.at/AenIt ➖➖➖➖ Discover how AI, SEO, and the future of dental marketing are reshaping local search, online visibility, and patient acquisition for modern dental practices. In this expert roundtable, Adrian Lefler, Evan Maass, Jordan Nelson & Kathryn Alderman break down AI search optimization (AEO), local SEO, authority building, structured data, site speed, reviews, social media, and user-generated content, and what dentists must do now to stay competitive in Google and AI-driven search results. Learn how to future-proof your dental practice with proven strategies that align SEO, AI, and digital marketing for sustainable growth. Connect with our Guests Here ⤵️ Website: https://mysocialpractice.com/ Website: https://dentistoffices.com/ Website: https://bestresultsdentalmarketing.com/ Website: https://intelligentcarealliance.com/ Connect with our Host, Gary Bird, Here ⤵️ SMC: https://bit.ly/4jFhb5T Personal: https://bit.ly/3SCEQZy Want the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0 ➖➖➖➖ Dental Marketing Theory gives dentists real strategies to grow smarter and scale faster. Hosted by Gary Bird, founder of SMC — recently recognized as the best dental marketing company — the show features candid conversations with top dental leaders about marketing, operations, and what’s actually working in today’s practices. If you want predictable, profitable growth, this is your podcast. ➡️Want to see how SMC can help you grow? 📅Book a call here:➡️https://smcnational.com 🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/ 📅 Upcoming Events ➡️https://smcnational.com/events

    54 min

  8. Jan 20

    #210 Top 10 Tax Hacks for 2026 - Practices Over $1M in Collections

    📥 Download the E-book: https://go.smcnational.com/resources/30-tax-strategies 🚀Grow Your Practice with Cherry Payment Plans: https://withcherry.com/partnerships/smc 🚀What are top-performing dentists doing differently? Find out inside the mastermind:  https://shorturl.at/AenIt Stop overpaying taxes as a dental practice owner. In this episode, Dental CPA Omar Virjee breaks down the biggest money-saving moves for dentists, including entity structure strategies, cost segregation and real estate ownership, Section 199A deductions, and how to legally hire your kids to reduce taxable income. Learn how high-producing dental practices can save six figures in taxes by planning ahead instead of waiting until tax season. Connect with our Guest Here ⤵️ Website: https://www.dentalcpausa.com/ Want to Master The Business Side of Dental and get free resources? Visit ➡️ https://smcnational.com/dsoacademy *85% of DSO Academy students would recommend it to a friend! ➖➖➖➖ ➡️Want to see how SMC can help you grow? 📅Book a call here:➡️https://smcnational.com 🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/ 📅 Upcoming Events ➡️https://smcnational.com/events

    14 min
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5
out of 5
50 Ratings

About

A Top Rated Dental Marketing Podcast. Providing like-minded, passionate individuals, a platform to share experiences and expertise in the dental marketing industry and discuss how marketing theory, development and acquisitions enhance an overall success plan. We’re passionate about marketing and collaborations of all kinds and want to share the process to support others.🚀COME SAY HI! 👋 Gary Bird  thegarybird.com/ Podcast Website  dentalmarketingtheory.com/ Website    smcnational.com/

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