DEATS with Deanna: Discussions around Food & Entrepreneurship

Deanna Wolfe
  • 4.8 (223)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Hey my name is Deanna. I am obsessed with all things disordered eating, food, body confidence, business, and helping YOU become your most empowered self. Most women hate their body, have a broken relationship with food, have been dieting forever and aren't confident in themselves. I'm here to change that. You won't find fluff from me but you will find real life examples of both food and business growth from a girl who has overcome disordered eating and grown almost a million dollar business. This is the DEATS with Deanna podcast. Connect with me: IG: @dietitiandeanna Website: https://dietitiandeanna.com/

  1. 5D AGO

    Why This Dietitian Wrote the PCOS Book She Needed Years Ago w/ Cory Ruth

    What happens when a dietitian gets tired of watching misinformation, fear tactics, and half-truths shape how women understand their bodies—and decides to write the book she wishes she'd had at diagnosis?   In today's episode, I'm welcoming back Cory Ruth for an honest, empowering conversation about PCOS, body literacy, and why she believes understanding your physiology is one of the most powerful things you can do for your health. Cory is a registered dietitian, PCOS specialist, entrepreneur, and now author of PCOS Is My Power, a science-backed, no-BS guide designed to help women stop feeling broken and start feeling informed.   We talk about what actually pushed Cory to write this book (spoiler: it wasn't a branding move), the four-year journey from idea to publication with a major publisher, and why dietitians—not doctors with nutrition agendas—need to be leading these conversations. Cory pulls back the curtain on the publishing process, the myths she's most passionate about dismantling, and how PCOS can become a catalyst for deeper self-trust instead of shame.   This conversation goes far beyond nutrition rules. We unpack hormones, cycles, insulin resistance, endocrine disruptors, exercise myths, and the cultural narratives that leave so many women blaming themselves for symptoms they were never taught to understand. Cory also shares why she believes PCOS can actually be a turning point for long-term health, not a life sentence—and how education creates leverage, not fear.   If you've ever felt overwhelmed by conflicting advice, dismissed by providers, or unsure who to trust when it comes to PCOS, this episode is going to feel like a deep exhale.   Tune in to hear: Why Cory felt called to write PCOS Is My Power and what was missing from existing PCOS books What women were never taught about their cycles, hormones, and body literacy—and why it matters The biggest nutrition and fitness myths harming women with PCOS right now How insulin resistance, cortisol, and gut health actually connect to PCOS symptoms Why PCOS isn't a character flaw, weight issue, or personal failure How Cory reframes PCOS as a source of agency, clarity, and long-term health empowerment What writing a book taught her about expertise, credibility, and betting on yourself as an entrepreneur   Connect with Cory: Instagram: https://www.instagram.com/thewomensdietitian/ Website: https://www.thewomensdietitian.com/ PCOS Is My Power Book: https://www.thewomensdietitian.com/pcos-is-my-power   Instagram: @dietitiandeanna and @online.entrepreneur.academy   Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale

    38 min

  2. JAN 30

    The Conversations Happening in 7-Figure Rooms

    What actually happens inside a room full of women earning seven figures? In this episode, I'm sharing behind the scenes from my second experience attending a seven-figure mastermind hosted by Jasmine Star and how different it felt from the first time she entered the room. From imposter syndrome and comparison to confidence, clarity, and calm...this episode breaks down the biggest lies women believe about scaling, success, and what it really takes to build a sustainable seven-figure business. Tune in to hear: What shifted between my first and second time in a seven-figure mastermind Why no one in the room was asking how to make more money and what they were asking instead The biggest myth about scaling (hint: it's not more complexity) Why most seven-figure businesses are built on one core product, one focus How identity shifts often happen before revenue catches up What it means to be underearning and why so many women are stuck there How calm, decisiveness, and risk-taking show up differently at higher levels Why personal brand is becoming one of the least risky assets you can build The real conversations happening behind the scenes about time, sustainability, and exit strategies   Instagram: @dietitiandeanna and @online.entrepreneur.academy   Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale

    21 min

  3. JAN 5

    2026 Trends Dietitian Businesses Must Be Ready For

    What does it really take to grow a business in 2026 without burning out, sounding like a bot, or building something you secretly hate managing? In the first official episode of 2026, I'm breaking down the real trends I'm seeing across entrepreneurship, marketing, and the dietitian space straight from the front lines of my own seven-figure business. This isn't AI-generated predictions or recycled internet advice. It's an honest look at what actually worked in 2025, what didn't, and what will matter most going forward. If you're a dietitian, health entrepreneur, or service-based business owner who wants to stop chasing trends and start building something sustainable, this episode is your roadmap. Tune in to hear: Why lean businesses (not bloated teams) will win in 2026 The myth of "just posting" and why you need a multi-pronged marketing ecosystem How to generate leads beyond Reels and Stories Why sounding like a real human (not a bot) is essential for trust and connection The niches that are still booming (and why niching deeper beats being a generalist) How to strengthen your brand to compete with telehealth platforms and big companies What it really takes to build autonomy, flexibility, and long-term pricing power Instagram: @dietitiandeanna and @online.entrepreneur.academy   Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale

    17 min

  4. 12/22/2025

    How This Dietitian Built a Group Program While Working Telehealth w/ Morgan Yarborough

    What does it actually look like to build a six-figure nutrition business in your very first year as a dietitian—while juggling multiple jobs, battling self-doubt, and trying to create a program women actually want? Today, I sit down with metabolism dietitian and OEA alum Morgan Yarborough for a powerful conversation on entrepreneurship, niche clarity, and the mindset shifts that took her from overwhelmed to fully booked.   Morgan shares her journey from almost becoming a nurse, to skipping the traditional clinical path entirely, to building a thriving online coaching business rooted in metabolism, body recomposition, and helping women finally understand why their bodies feel like they're fighting them. Together, we unpack exactly how she niched down, refined her messaging, and launched her first group program—all while working three jobs and navigating an emergency appendix surgery.   We also dive into the real behind-the-scenes of launching with a small audience, how she overcame the "no one will buy from me" fear, and the moment she realized her program was changing women's lives at a level she didn't expect. If you've ever wondered whether you know "enough," whether your niche is too saturated, or whether your audience is too small to sell…this episode is your proof that you can build something bigger than you think.   This conversation is equal parts strategy, mindset, and pure permission. If you've been craving clarity, confidence, and a reminder that your work matters, Morgan's story is going to light you up.   Tune in to hear: How Morgan skipped clinical, trusted her gut, and built a six-figure business her first year as an RD The exact niche shift that transformed her marketing—and her confidence Why her first group program sold out with only 1,300 followers The surprising mindset block keeping most women stuck in metabolism & body recomposition work How understanding metabolic adaptation became the breakthrough her clients desperately needed The moment Morgan realized her program was changing women's lives far beyond the gym or the plate Why she's walking away from corporate telehealth in 2026—and betting on herself instead   Connect with Morgan: Instagram: https://www.instagram.com/fitxmo_the_rd/   Instagram: @dietitiandeanna and @online.entrepreneur.academy   Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale

    43 min

  5. 12/15/2025

    Trends for 2026 that you need to hear before planning your year with Jasmine Star

    What does it actually take to grow a business in 2026, especially when the algorithm changes daily, your niche feels crowded, and you're trying to scale without burning yourself to the ground? Today, I sit down with powerhouse entrepreneur, keynote speaker, and mentor Jasmine Star for a raw conversation on marketing, mindset, and what it really looks like to build an empire with intention.   Jasmine pulls back the curtain on her journey from law school dropout to wedding photographer to multi–seven-figure CEO, sharing the exact principles she uses to help women hit consistent 10K months and beyond. Together, they break down why messaging matters more than ever, how niching is non-negotiable, and why selling gets a whole lot easier when you stop trying to be palatable and start being you.   They also dig into the biggest marketing trends coming in 2026, from the rise of "entrepreneurs with influence" to the shift toward one-to-one responsiveness and why being interesting (not just informative) is now essential for growth.   This conversation is equal parts strategic and soul-level—exactly what you'd expect from Jasmine. If you've ever wondered how to market smarter, stand out in a noisy digital world, or take action without waiting for everything to feel "perfect," this episode will light a fire under you.   Tune in to hear: How Jasmine went from zero camera experience to building a six-figure business in a year The three biggest mistakes keeping women from consistent 10K months—and how to fix them Why "messaging, niche, and sales" are the holy trinity of business growth The 2026 trends every entrepreneur needs to know (including the 3 R's: Royalty, Responsiveness & Random) Jasmine's unconventional approach to burnout—and the surprising mindset shift that pulled her out of it What it really looks like to build authority online without pretending to love social media   Connect with Jasmine: Instagram: https://www.instagram.com/jasminestar/   Instagram: @dietitiandeanna and @online.entrepreneur.academy   Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale

    43 min

  6. 12/09/2025

    How My Osteopenia Diagnosis Transformed the Way I Run My Business (and Eat)

    Ever had a moment where your personal health forces you to rethink everything about how you're working, eating, and building your business? That was my reality this year. In this episode, I'm opening up about my unexpected osteopenia diagnosis in my thirties—how it shook me, what it revealed about my past with disordered eating, and why it's reshaping the way I run my business heading into 2026.   The truth? Even when you think you're the "healthy one," your body keeps the receipts. And sometimes the wake-up call isn't just physical—it highlights the patterns you've carried into entrepreneurship too: overworking, restricting rest, people pleasing, trying to control every detail, and pushing beyond what's sustainable. If you're navigating your own wake-up call—physical, emotional, or entrepreneurial—this episode will help you rethink how you're supporting yourself, how you're building, and what gets to change from here.   Tune in to hear: How years of restriction, stress, and "doing it right" showed up in my bone health The emotional unraveling of realizing discipline doesn't equal immunity The surprising connection between burnout, under-fueling, and stalled business growth The shifts I'm making now—from minerals and lifting heavy to boundaries, planning, and ease-first selling Why simplifying your offers and regulating your nervous system matter more than ever going into 2026   Instagram: @dietitiandeanna and @online.entrepreneur.academy   Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale

    16 min

  7. 11/25/2025

    The Most Honest Conversation on Nutrition Entrepreneurship You'll Hear This Year w/ Abbey Sharp

    Feeling stretched thin by the pressure to "do it all" online? In this episode, we're pulling back the curtain on what the creator landscape really feels like in 2025. I'm sitting down with world-renowned dietitian and mega-creator Abbey Sharp, who's built a multi-platform empire over 14 years… and is finally saying the quiet part out loud: the hustle, the burnout, the imposter syndrome, the pressure to keep performing.   From navigating criticism to building multiple income streams to launching a supplement company with integrity, Abbey is as transparent as it gets and her honesty in this conversation is a breath of fresh air for any entrepreneur who's ever questioned whether they can keep up.   Tune in to hear: What it actually takes to stay relevant in a changing media landscape (and why so many early creators disappeared) The emotional and mental cost of content creation and how Abbey is redefining her 2026 goals after burnout and a cancer diagnosis The truth about monetization: what's still working, what's dead, and what she'd never recommend starting in 2025 The supplement industry secrets she learned building her brand and why transparency matters more than ever How to navigate criticism, protect your mental health, and build a business that feels sustainable The one thing she wishes more dietitians understood about charging for their expertise The behind-the-scenes realities of launching books, running teams, and staying human while leading a massive online brand   Connect with Abbey: Instagram: https://www.instagram.com/abbeyskitchen YouTube: https://www.youtube.com/channel/UCKLz-9xkpPNjK26PqbjHn7Q TikTok: https://www.tiktok.com/@abbeyskitchen?lang=en Website: https://www.abbeyskitchen.com/ Pre-order your copy of Abbey's newest book: https://www.abbeyskitchen.com/hunger-crushing-combo/   Instagram: @dietitiandeanna and @online.entrepreneur.academy   Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale

    57 min

  8. 10/28/2025

    How to Handle Business in This Economy (and Why I'm Over the "Ease and Flow" Lie)

    Are you feeling like business just hits different right now? You're not imagining it. In this episode, I'm breaking down what's actually working in 2025—and calling out the fake "ease and flow" narratives that are leaving so many entrepreneurs feeling stuck and questioning their own hard work.   The truth? The economy has shifted, ad costs are up, clients are more hesitant, and trust takes longer to build. But that doesn't mean you can't thrive—it just means the strategies have evolved.   Tune in to hear: Why "passive income" isn't really passive—and what to do instead The mindset shift that separates those getting consistent income from those quietly struggling Why clarity and confidence come from action, not overthinking Real tactics that are converting now: connection, simplicity, and solving real problems How to build authority by leaning into trends and storytelling that feel authentic   Instagram: @dietitiandeanna and @online.entrepreneur.academy   Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale

    16 min
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4.8
out of 5
223 Ratings

About

Hey my name is Deanna. I am obsessed with all things disordered eating, food, body confidence, business, and helping YOU become your most empowered self. Most women hate their body, have a broken relationship with food, have been dieting forever and aren't confident in themselves. I'm here to change that. You won't find fluff from me but you will find real life examples of both food and business growth from a girl who has overcome disordered eating and grown almost a million dollar business. This is the DEATS with Deanna podcast. Connect with me: IG: @dietitiandeanna Website: https://dietitiandeanna.com/

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