DEATS with Deanna: Discussions around Food & Entrepreneurship

Deanna Wolfe
  • 4.8 (223)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Hey my name is Deanna. I am obsessed with all things disordered eating, food, body confidence, business, and helping YOU become your most empowered self. Most women hate their body, have a broken relationship with food, have been dieting forever and aren't confident in themselves. I'm here to change that. You won't find fluff from me but you will find real life examples of both food and business growth from a girl who has overcome disordered eating and grown almost a million dollar business. This is the DEATS with Deanna podcast. Connect with me: IG: @dietitiandeanna Website: https://dietitiandeanna.com/

  1. 4D AGO

    Is Your Niche 'Too Small'? This Certified Nutrition Specialist (CNS) Made $28K

    What shifts when you stop trying to help everyone and finally build your business around the women you are truly meant to serve?   In this episode, I sit down with Sophie Forbes-Johnson, clinical nutritionist and women's hormone specialist, to talk about niching into perimenopause, raising her prices, and building a premium one-on-one offer that actually delivers life-changing results. Sophie shares how her own journey with endometriosis, surgery, and even chemical menopause shaped her passion for women's health and how getting clear on her messaging helped her go from spinning her wheels to selling eight high-ticket packages in just a few months.   We unpack the realities of perimenopause, including the symptoms women are told are "normal," why personalized care matters more than ever, and how shifting from scattered offers to one signature six-month program completely changed her business. We also talk about comparison, pricing confidence, and the mindset shift that helped her step into her role as part of the solution in women's healthcare.   Tune in to hear: How Sophie transitioned from a 20-year media career into clinical nutrition What her experience with endometriosis and chemical menopause taught her about women's hormones The biggest gaps in perimenopause care and why personalized testing and support matter The symptoms women do not realize are hormone related Why she eliminated scattered offers and committed to one six-month signature program The pricing shift that moved her from 3K to 4.5K packages How she sold eight high-ticket clients by refining her messaging, not posting more The content strategy that actually converted, focused on pain points and real conversations The business boundary that changed everything, no more comparison, only collaboration   Connect with Sophie: Instagram: https://www.instagram.com/sophieforbesjohnson/ Website: https://www.sophisticatednutrition.com/   Instagram: @dietitiandeanna and @online.entrepreneur.academy   Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale

    44 min

  2. FEB 23

    Clients Ghosting, Growing Families & Real Talk About Business

    What do you do when brand deals fall through, clients ghost you, and you start wondering… is it me? Behind the scenes of the last few weeks, things have felt heavy. Two brand partnerships pulled out last minute. A six-year partnership ended. Clients committed and backed out. Someone said she was ready to buy… and then disappeared without a word. In this episode, I'm sharing what it really looks like to build a seven-figure brand when success and rejection coexist in the same week. This is a conversation about business resilience, brand volatility, human inconsistency, online trust, and what it means to build something sustainable in 2026 and beyond. Tune in to hear: What it feels like when brand partnerships pull out unexpectedly Clients committing, paying, and then wanting to back out The emotional impact of being ghosted after a sales call Business rejection versus personal identity Why success and disappointment can coexist in the same season The pressure of decision-making in motherhood The future of online brands in the AI era Why likes don't matter but trust does Selling on social media in 2026 and what's shifting Building resilience instead of reacting to rejection Why mentorship matters most during uncertain seasons   Instagram: @dietitiandeanna and @online.entrepreneur.academy   Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale

    14 min

  3. FEB 17

    From $6K Months to $17K Months as a Clinician

    What happens when you stop building your business the way everyone else says you should—and fully own your niche and your voice?   In this episode, I sit down with Sarah Louie, aka The Hip Doc Sarah, to talk about what it really looks like to niche down, simplify your offers, and build a profitable online practice as a physical therapist. Sarah shares how she transitioned from traditional clinic work to online coaching, let go of a draining low-ticket membership, and created consistent $15–20K months by clarifying her messaging and selling with confidence—not complexity.   We also unpack identity, comparison, and vanity metrics—especially navigating business growth while being married to an influencer—and what it means to build something that's profitable, sustainable, and fully yours.   If you've ever worried your niche is too specific or your audience is too small, this conversation will challenge that narrative in the best way.   Tune in to hear: Why Sarah chose to specialize in labral tears and hip injuries—and how niching down increased her impact What wasn't working in her membership model and why she let it go The exact shifts that helped her move from $6K months to consistent $17–20K months How simplifying her funnels and talking about her offer changed everything Why client wins and clear messaging convert better than complicated strategy What it really means to feel like a CEO instead of "just" a provider How building predictable revenue created emotional stability—not just financial growth Why a smaller audience can actually create deeper connection and stronger sales Connect with Sarah: @TheHipDocSarah Grab her free Empowered Runners Checklist—a quick, powerful breakdown of the top things she looks for in women who are truly ready to run strong:  https://legacyrehabandperformance.com/empowered-runners-checklist   Instagram: @dietitiandeanna and @online.entrepreneur.academy   Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale

    27 min

  4. FEB 9

    Why This Dietitian Wrote the PCOS Book She Needed Years Ago w/ Cory Ruth

    What happens when a dietitian gets tired of watching misinformation, fear tactics, and half-truths shape how women understand their bodies—and decides to write the book she wishes she'd had at diagnosis?   In today's episode, I'm welcoming back Cory Ruth for an honest, empowering conversation about PCOS, body literacy, and why she believes understanding your physiology is one of the most powerful things you can do for your health. Cory is a registered dietitian, PCOS specialist, entrepreneur, and now author of PCOS Is My Power, a science-backed, no-BS guide designed to help women stop feeling broken and start feeling informed.   We talk about what actually pushed Cory to write this book (spoiler: it wasn't a branding move), the four-year journey from idea to publication with a major publisher, and why dietitians—not doctors with nutrition agendas—need to be leading these conversations. Cory pulls back the curtain on the publishing process, the myths she's most passionate about dismantling, and how PCOS can become a catalyst for deeper self-trust instead of shame.   This conversation goes far beyond nutrition rules. We unpack hormones, cycles, insulin resistance, endocrine disruptors, exercise myths, and the cultural narratives that leave so many women blaming themselves for symptoms they were never taught to understand. Cory also shares why she believes PCOS can actually be a turning point for long-term health, not a life sentence—and how education creates leverage, not fear.   If you've ever felt overwhelmed by conflicting advice, dismissed by providers, or unsure who to trust when it comes to PCOS, this episode is going to feel like a deep exhale.   Tune in to hear: Why Cory felt called to write PCOS Is My Power and what was missing from existing PCOS books What women were never taught about their cycles, hormones, and body literacy—and why it matters The biggest nutrition and fitness myths harming women with PCOS right now How insulin resistance, cortisol, and gut health actually connect to PCOS symptoms Why PCOS isn't a character flaw, weight issue, or personal failure How Cory reframes PCOS as a source of agency, clarity, and long-term health empowerment What writing a book taught her about expertise, credibility, and betting on yourself as an entrepreneur   Connect with Cory: Instagram: https://www.instagram.com/thewomensdietitian/ Website: https://www.thewomensdietitian.com/ PCOS Is My Power Book: https://www.thewomensdietitian.com/pcos-is-my-power   Instagram: @dietitiandeanna and @online.entrepreneur.academy   Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale

    38 min

  5. JAN 30

    The Conversations Happening in 7-Figure Rooms

    What actually happens inside a room full of women earning seven figures? In this episode, I'm sharing behind the scenes from my second experience attending a seven-figure mastermind hosted by Jasmine Star and how different it felt from the first time she entered the room. From imposter syndrome and comparison to confidence, clarity, and calm...this episode breaks down the biggest lies women believe about scaling, success, and what it really takes to build a sustainable seven-figure business. Tune in to hear: What shifted between my first and second time in a seven-figure mastermind Why no one in the room was asking how to make more money and what they were asking instead The biggest myth about scaling (hint: it's not more complexity) Why most seven-figure businesses are built on one core product, one focus How identity shifts often happen before revenue catches up What it means to be underearning and why so many women are stuck there How calm, decisiveness, and risk-taking show up differently at higher levels Why personal brand is becoming one of the least risky assets you can build The real conversations happening behind the scenes about time, sustainability, and exit strategies   Instagram: @dietitiandeanna and @online.entrepreneur.academy   Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale

    21 min

  6. JAN 5

    2026 Trends Dietitian Businesses Must Be Ready For

    What does it really take to grow a business in 2026 without burning out, sounding like a bot, or building something you secretly hate managing? In the first official episode of 2026, I'm breaking down the real trends I'm seeing across entrepreneurship, marketing, and the dietitian space straight from the front lines of my own seven-figure business. This isn't AI-generated predictions or recycled internet advice. It's an honest look at what actually worked in 2025, what didn't, and what will matter most going forward. If you're a dietitian, health entrepreneur, or service-based business owner who wants to stop chasing trends and start building something sustainable, this episode is your roadmap. Tune in to hear: Why lean businesses (not bloated teams) will win in 2026 The myth of "just posting" and why you need a multi-pronged marketing ecosystem How to generate leads beyond Reels and Stories Why sounding like a real human (not a bot) is essential for trust and connection The niches that are still booming (and why niching deeper beats being a generalist) How to strengthen your brand to compete with telehealth platforms and big companies What it really takes to build autonomy, flexibility, and long-term pricing power Instagram: @dietitiandeanna and @online.entrepreneur.academy   Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale

    17 min

  7. 12/22/2025

    How This Dietitian Built a Group Program While Working Telehealth w/ Morgan Yarborough

    What does it actually look like to build a six-figure nutrition business in your very first year as a dietitian—while juggling multiple jobs, battling self-doubt, and trying to create a program women actually want? Today, I sit down with metabolism dietitian and OEA alum Morgan Yarborough for a powerful conversation on entrepreneurship, niche clarity, and the mindset shifts that took her from overwhelmed to fully booked.   Morgan shares her journey from almost becoming a nurse, to skipping the traditional clinical path entirely, to building a thriving online coaching business rooted in metabolism, body recomposition, and helping women finally understand why their bodies feel like they're fighting them. Together, we unpack exactly how she niched down, refined her messaging, and launched her first group program—all while working three jobs and navigating an emergency appendix surgery.   We also dive into the real behind-the-scenes of launching with a small audience, how she overcame the "no one will buy from me" fear, and the moment she realized her program was changing women's lives at a level she didn't expect. If you've ever wondered whether you know "enough," whether your niche is too saturated, or whether your audience is too small to sell…this episode is your proof that you can build something bigger than you think.   This conversation is equal parts strategy, mindset, and pure permission. If you've been craving clarity, confidence, and a reminder that your work matters, Morgan's story is going to light you up.   Tune in to hear: How Morgan skipped clinical, trusted her gut, and built a six-figure business her first year as an RD The exact niche shift that transformed her marketing—and her confidence Why her first group program sold out with only 1,300 followers The surprising mindset block keeping most women stuck in metabolism & body recomposition work How understanding metabolic adaptation became the breakthrough her clients desperately needed The moment Morgan realized her program was changing women's lives far beyond the gym or the plate Why she's walking away from corporate telehealth in 2026—and betting on herself instead   Connect with Morgan: Instagram: https://www.instagram.com/fitxmo_the_rd/   Instagram: @dietitiandeanna and @online.entrepreneur.academy   Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale

    43 min

  8. 12/15/2025

    Trends for 2026 that you need to hear before planning your year with Jasmine Star

    What does it actually take to grow a business in 2026, especially when the algorithm changes daily, your niche feels crowded, and you're trying to scale without burning yourself to the ground? Today, I sit down with powerhouse entrepreneur, keynote speaker, and mentor Jasmine Star for a raw conversation on marketing, mindset, and what it really looks like to build an empire with intention.   Jasmine pulls back the curtain on her journey from law school dropout to wedding photographer to multi–seven-figure CEO, sharing the exact principles she uses to help women hit consistent 10K months and beyond. Together, they break down why messaging matters more than ever, how niching is non-negotiable, and why selling gets a whole lot easier when you stop trying to be palatable and start being you.   They also dig into the biggest marketing trends coming in 2026, from the rise of "entrepreneurs with influence" to the shift toward one-to-one responsiveness and why being interesting (not just informative) is now essential for growth.   This conversation is equal parts strategic and soul-level—exactly what you'd expect from Jasmine. If you've ever wondered how to market smarter, stand out in a noisy digital world, or take action without waiting for everything to feel "perfect," this episode will light a fire under you.   Tune in to hear: How Jasmine went from zero camera experience to building a six-figure business in a year The three biggest mistakes keeping women from consistent 10K months—and how to fix them Why "messaging, niche, and sales" are the holy trinity of business growth The 2026 trends every entrepreneur needs to know (including the 3 R's: Royalty, Responsiveness & Random) Jasmine's unconventional approach to burnout—and the surprising mindset shift that pulled her out of it What it really looks like to build authority online without pretending to love social media   Connect with Jasmine: Instagram: https://www.instagram.com/jasminestar/   Instagram: @dietitiandeanna and @online.entrepreneur.academy   Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale

    43 min
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4.8
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223 Ratings

About

Hey my name is Deanna. I am obsessed with all things disordered eating, food, body confidence, business, and helping YOU become your most empowered self. Most women hate their body, have a broken relationship with food, have been dieting forever and aren't confident in themselves. I'm here to change that. You won't find fluff from me but you will find real life examples of both food and business growth from a girl who has overcome disordered eating and grown almost a million dollar business. This is the DEATS with Deanna podcast. Connect with me: IG: @dietitiandeanna Website: https://dietitiandeanna.com/

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