DEATS with Deanna: Discussions around Food & Entrepreneurship

Deanna Wolfe
  • 4.8 (223)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Hey my name is Deanna. I am obsessed with all things disordered eating, food, body confidence, business, and helping YOU become your most empowered self. Most women hate their body, have a broken relationship with food, have been dieting forever and aren't confident in themselves. I'm here to change that. You won't find fluff from me but you will find real life examples of both food and business growth from a girl who has overcome disordered eating and grown almost a million dollar business. This is the DEATS with Deanna podcast. Connect with me: IG: @dietitiandeanna Website: https://dietitiandeanna.com/

  1. MAY 11

    Why This Speech Therapist Stopped Trading Hours for Income

    Building a business while raising a family can feel like constantly being pulled in two directions and this conversation is such an honest look at what it takes to create something sustainable without losing yourself in the process. In this episode, I'm sitting down with Victoria Dertouzos, speech language pathologist, private practice owner, and creator of Stuttering Therapy Academy, for a powerful conversation about building a business around clarity, purpose, and impact instead of pressure and burnout. Victoria shares how she went from managing a growing private practice and new motherhood to creating an online education program that's changing the way speech therapists support children and adults who stutter. We also dive into the emotional side of entrepreneurship, navigating imposter syndrome, balancing motherhood with ambition, and why choosing a highly specific niche became one of the biggest advantages in growing her business. Victoria opens up about the deeper mission behind her work, the misconceptions surrounding stuttering, and how helping people feel seen and accepted has become the foundation of everything she teaches.   Tune in to hear: How Victoria built a successful niche private practice specializing in stuttering therapy Why becoming a mother completely shifted the way she viewed business and time The hidden challenges of running a service-based business that relies fully on you What speech therapists are often missing when it comes to supporting clients who stutter Why stuttering therapy is about connection and quality of life, not "fixing" someone How Victoria transitioned from one-on-one work into an online practitioner program The role clarity played in helping her build a more sustainable business model How imposter syndrome showed up when launching her online offer Why having a smaller, highly specific niche became her greatest advantage What changed in her content strategy that helped her grow and convert online The emotional impact of helping children and adults feel accepted exactly as they are Why "just go for it" became the mindset that changed everything for her   Connect with Victoria: Instagram: https://www.instagram.com/stutteringtherapyslp/ Website: https://www.stutteringtherapynj.com/

    38 min

  2. MAY 4

    She Built a 7-Figure Business… and Pissed People Off Doing It

    If you've ever wondered what it really looks like to build a successful business in the online nutrition space without following the "perfect" path, this episode is going to challenge everything you think you know about entrepreneurship. In this episode, I'm sitting down with Megan Hansen, registered dietician and founder of a seven-figure nutrition business built almost entirely through organic marketing and community. Megan shares her unfiltered journey from struggling with her own relationship with food to building a business that helps thousands of women approach fat loss without guilt, shame, or restriction. If you've ever felt pressure to do business a certain way, grow faster, or follow someone else's blueprint, this conversation will show you what happens when you choose alignment over expectation and why that might be the most powerful move you can make.   Tune in to hear: How Megan's personal struggles with food shaped her approach to coaching and business What most dieticians are not taught about behavior change and why it matters The difference between restrictive weight loss and sustainable fat loss Why micro habits, not "all or nothing" plans, create real lasting change How Megan niched into weight loss in a space that often avoids it Why she walked away from a large team and scaled her business back on purpose How she transitioned from one-on-one burnout to scalable programs The role mentorship played in building her seven-figure business What's working now in marketing and why she simplified her strategy Why email and Instagram stories are still her highest-converting channels The biggest lie dieticians are told about making money in the industry Why following your joy might be the most strategic decision you make   Connect with Megan: Instagram: https://www.instagram.com/megan.the.dietitian/ Instagram Community: https://www.instagram.com/mydietitian/ TikTok: https://www.tiktok.com/@megan.thee.dietitian   Instagram: @dietitiandeanna and @online.entrepreneur.academy   Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale

    40 min

  3. APR 27

    Why So Many Women Feel Dismissed in Healthcare (And What to Do About It)

    If you've ever walked out of a doctor's appointment feeling dismissed, confused, or like something was missed… this episode is going to change how you think about your healthcare. In this episode, I'm sitting down with Nikki Sapiro Vinckier, a former OB-GYN physician assistant turned reproductive health advocate and founder of Take Back Trust. Nikki pulls back the curtain on what's actually happening inside the healthcare system, why so many women feel unheard, and what it really takes to advocate for yourself in a system that wasn't built with you in mind. If you've ever felt like you needed to be a "good patient" instead of an informed one, this conversation will show you how to take your power back—and why that matters now more than ever.   Tune in to hear: Why the healthcare system is designed for emergencies—not everyday quality of life The biggest gaps in women's health (and why they're still being overlooked) How insurance models quietly impact the care you receive The difference between "good" providers, "bad" providers, and systemic issues Why you may need more than just your OB (and what other support to consider) The truth about weight stigma in healthcare—and what should happen instead What consent-based care actually looks like in practice The most overlooked stages of women's health: adolescence and perimenopause Why talking about perimenopause and miscarriage changes everything How Nikki built a platform by speaking honestly (without fear-mongering) The mindset shift from being a "good patient" to becoming your own advocate Why your healthcare should be a collaboration—not a one-size-fits-all solution The three things every woman should know about her body How empathy (not division) is the path forward in women's health   Connect with Nikki: Instagram: https://www.instagram.com/nikkivinck/ Website: https://www.nikkivinck.com/ Nikki's book: We Deserve More: Why Reproductive Healthcare Is Broken and What You Can Do About It   Instagram: @dietitiandeanna and @online.entrepreneur.academy   Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale

    37 min

  4. APR 20

    How a Dietetic Student Built a $10K/Month Coaching Business

    If you've ever felt like you need more credentials, more time, or more experience before you're "allowed" to start your business… this episode is going to challenge everything you've been telling yourself. In this episode, I'm sitting down with Alli Bollinger, who went from inconsistent, unpredictable income to building a multi–five-figure coaching business all while still in school. She shares how she stopped "posting and praying," created real structure in her business, and turned her personal story into a powerful, profitable niche. If you've been waiting for the "right time" to start, grow, or scale your business, this conversation will show you what's actually possible when you decide to go all in before you feel ready.   Tune in to hear: • Why you don't need to wait for a degree or certification to start making money • How Alli went from inconsistent $3K–$10K months to predictable $12K+ months • The shift from "posting and hoping" to having a real client acquisition strategy • What actually changed when she stopped guessing and started following a plan • How she signed 12 one-on-one clients from a single launch • Why confidence in business comes from clarity, not more content • The truth about building a business in a sensitive niche like eating disorder recovery • How sharing your story can create trust (instead of the judgment you fear) • Why one-on-one coaching was the best place for her to scale (not more offers) • The biggest misconception students have about needing to follow a "traditional" career path • How she balances school, clients, content, and still maintains flexibility • Why having a plan removes desperation and increases conversions • The mindset shift that helped her stop fearing inconsistent income   Connect with Alli: Instagram: https://www.instagram.com/your_spoonful/ TikTok: @your_spoonful   Instagram: @dietitiandeanna and @online.entrepreneur.academy   Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale

    37 min

  5. MAR 10

    3 Shifts I'm Seeing in Selling on Social Media in 2026

    If you're showing up on social media consistently but not seeing consistent sales, this episode is for you. In this episode, I'm breaking down three major shifts happening in online marketing and social media selling in 2026 and why many entrepreneurs are struggling to convert followers into paying clients. I'm sharing the exact content and marketing shifts she's teaching inside her programs that are helping entrepreneurs build authority, grow engaged audiences, and hit consistent five-figure months. If you want to stand out online, position yourself as an expert, and turn your content into clients, these strategies will help you rethink your approach to social media in 2026. Tune in to hear: • Why relatable content alone is no longer enough to grow your business • The shift from being "relatable" to becoming a thought leader in your niche • How to use trending topics and cultural moments to position yourself as an authority • Why case studies and client transformations are essential for building trust • The reason short-form content alone won't convert buyers anymore • How live trainings, workshops, podcasts, and long-form content increase sales • Why building proximity and connection with your audience matters more than ever • The biggest mistake creators make: posting broad content for everyone • Why buyers want to work with specialists, not generalists • How to structure content buckets so your audience knows exactly what you're known for • Why tips and educational posts are losing effectiveness in 2026 • The power of "calling out" content that speaks directly to your ideal client • Why followers do not equal revenue and what actually drives sales online Register for Our Free Training: Nail Your Niche to Make Your First 10k Month   Instagram: @dietitiandeanna and @online.entrepreneur.academy   Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale

    14 min

  6. MAR 2

    Is Your Niche 'Too Small'? This Certified Nutrition Specialist (CNS) Made $28K

    What shifts when you stop trying to help everyone and finally build your business around the women you are truly meant to serve?   In this episode, I sit down with Sophie Forbes-Johnson, clinical nutritionist and women's hormone specialist, to talk about niching into perimenopause, raising her prices, and building a premium one-on-one offer that actually delivers life-changing results. Sophie shares how her own journey with endometriosis, surgery, and even chemical menopause shaped her passion for women's health and how getting clear on her messaging helped her go from spinning her wheels to selling eight high-ticket packages in just a few months.   We unpack the realities of perimenopause, including the symptoms women are told are "normal," why personalized care matters more than ever, and how shifting from scattered offers to one signature six-month program completely changed her business. We also talk about comparison, pricing confidence, and the mindset shift that helped her step into her role as part of the solution in women's healthcare.   Tune in to hear: How Sophie transitioned from a 20-year media career into clinical nutrition What her experience with endometriosis and chemical menopause taught her about women's hormones The biggest gaps in perimenopause care and why personalized testing and support matter The symptoms women do not realize are hormone related Why she eliminated scattered offers and committed to one six-month signature program The pricing shift that moved her from 3K to 4.5K packages How she sold eight high-ticket clients by refining her messaging, not posting more The content strategy that actually converted, focused on pain points and real conversations The business boundary that changed everything, no more comparison, only collaboration   Connect with Sophie: Instagram: https://www.instagram.com/sophieforbesjohnson/ Website: https://www.sophisticatednutrition.com/   Instagram: @dietitiandeanna and @online.entrepreneur.academy   Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale

    44 min

  7. FEB 23

    Clients Ghosting, Growing Families & Real Talk About Business

    What do you do when brand deals fall through, clients ghost you, and you start wondering… is it me? Behind the scenes of the last few weeks, things have felt heavy. Two brand partnerships pulled out last minute. A six-year partnership ended. Clients committed and backed out. Someone said she was ready to buy… and then disappeared without a word. In this episode, I'm sharing what it really looks like to build a seven-figure brand when success and rejection coexist in the same week. This is a conversation about business resilience, brand volatility, human inconsistency, online trust, and what it means to build something sustainable in 2026 and beyond. Tune in to hear: What it feels like when brand partnerships pull out unexpectedly Clients committing, paying, and then wanting to back out The emotional impact of being ghosted after a sales call Business rejection versus personal identity Why success and disappointment can coexist in the same season The pressure of decision-making in motherhood The future of online brands in the AI era Why likes don't matter but trust does Selling on social media in 2026 and what's shifting Building resilience instead of reacting to rejection Why mentorship matters most during uncertain seasons   Instagram: @dietitiandeanna and @online.entrepreneur.academy   Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale

    14 min

  8. FEB 17

    From $6K Months to $17K Months as a Clinician

    What happens when you stop building your business the way everyone else says you should—and fully own your niche and your voice?   In this episode, I sit down with Sarah Louie, aka The Hip Doc Sarah, to talk about what it really looks like to niche down, simplify your offers, and build a profitable online practice as a physical therapist. Sarah shares how she transitioned from traditional clinic work to online coaching, let go of a draining low-ticket membership, and created consistent $15–20K months by clarifying her messaging and selling with confidence—not complexity.   We also unpack identity, comparison, and vanity metrics—especially navigating business growth while being married to an influencer—and what it means to build something that's profitable, sustainable, and fully yours.   If you've ever worried your niche is too specific or your audience is too small, this conversation will challenge that narrative in the best way.   Tune in to hear: Why Sarah chose to specialize in labral tears and hip injuries—and how niching down increased her impact What wasn't working in her membership model and why she let it go The exact shifts that helped her move from $6K months to consistent $17–20K months How simplifying her funnels and talking about her offer changed everything Why client wins and clear messaging convert better than complicated strategy What it really means to feel like a CEO instead of "just" a provider How building predictable revenue created emotional stability—not just financial growth Why a smaller audience can actually create deeper connection and stronger sales Connect with Sarah: @TheHipDocSarah Grab her free Empowered Runners Checklist—a quick, powerful breakdown of the top things she looks for in women who are truly ready to run strong:  https://legacyrehabandperformance.com/empowered-runners-checklist   Instagram: @dietitiandeanna and @online.entrepreneur.academy   Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale

    27 min
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4.8
out of 5
223 Ratings

About

Hey my name is Deanna. I am obsessed with all things disordered eating, food, body confidence, business, and helping YOU become your most empowered self. Most women hate their body, have a broken relationship with food, have been dieting forever and aren't confident in themselves. I'm here to change that. You won't find fluff from me but you will find real life examples of both food and business growth from a girl who has overcome disordered eating and grown almost a million dollar business. This is the DEATS with Deanna podcast. Connect with me: IG: @dietitiandeanna Website: https://dietitiandeanna.com/

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