Top of Mind HousingWire
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Top of Mind is the show where real estate industry insiders dive into the big trends shaping the market today.
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Growing an Iconic Real Estate Brand with Ginger Wilcox, Better Homes & Gardens Real Estate
In this episode of the Top of Mind podcast, recorded live at HousingWire’s The Gathering conference, Mike Simonsen sits down with Ginger Wilcox, President of Better Homes & Gardens Real Estate, to talk about her plans to grow the iconic international brokerage in a challenging market. Ginger shares insights into how they’re preparing their agents for what the future holds, why their size and scale helps them weather storms in the market, and the recommendations they’re giving home buyers to help them navigate and succeed. She also weighs in on AI and how technology is changing the consumer experience in real estate.
About Ginger Wilcox
Ginger Wilcox is the President of Better Homes and Gardens® Real Estate and is responsible for the strategic growth and operations for the BHGRE global network of more than 12,000 affiliated brokers and independent sales associates and approximately 420 offices across the United States, Canada, Jamaica, the Bahamas, Australia, and Turkey.
Ginger has held prominent leadership roles spanning real estate technology, brokerage, and transaction services. She has a proven track record of developing and growing unique brands in the industry, having served as Head of Industry Marketing and Relations for Trulia, an online real estate marketplace, where she focused on go-to-market strategies, marketing innovation and digital engagement.
Before stepping into her current role, Ginger served as CEO of RealSure, the joint venture between Anywhere and Home Partners of America that developed innovative solutions to reduce friction in residential real estate transactions. Before RealSure, Ginger was Chief Experience Officer at Homepoint, a leading mortgage lender that, under Ginger’s strategic direction and brand building efforts, grew into the third largest wholesale mortgage lender and the tenth largest non-bank mortgage lender in the United States with over 400,000 customers.
Resources mentioned in this episode:
Ginger Wilcox on LinkedIn
Better Homes & Gardens Real Estate
Mike Simonsen on LinkedIn
Altos Research
Featuring Mike Simonsen, President of Altos Research
A true data geek, Mike founded Altos Research in 2006 to bring data and insight on the U.S. housing market to those who need it most. The company now serves the largest Wall Street investment firms, banks, and tens of thousands of real estate professionals around the country. Mike's insights on the market have been featured in Forbes, New York Times, Bloomberg, Dallas Morning News, Seattle PI, and many other national media outlets.
Follow us on Twitter for more data analysis and insights:
Altos on Twitter
Mike on Twitter
About Altos Research
The Top of Mind Podcast is produced by Altos Research.
Each week, Altos tracks every home for sale in the country - all the pricing, and all the changes in pricing - and synthesizes those analytics to make them available before becoming visible through traditional channels.
Schedule a demo to see Altos in action. You can also get a copy of our free eBook: How To Use Market Data to Build Your Real Estate Business. -
Home price signals point to flat growth (5/6/24 Market Update)
Welcome to How’s the Market, our weekly look at what’s happening in the US housing market, powered by data from Altos Research.
If you want to see all the inventory, pricing, and supply and demand charts we reference in the show, head on over to our YouTube channel at https://youtube.com/altosresearch.
Hosted by Mike Simonsen, President of Altos Research
A true data geek, Mike founded Altos Research in 2006 to bring data and insight on the U.S. housing market to those who need it most. Altos provides national and local real estate data to financial institutions, real estate professionals, and investors across the country, and the company is now part of HW Media, publisher of HousingWire and RealTrends. Mike uses Altos data to identify trends in the real estate market well before the headlines, and his work has been featured in the New York Times, The Atlantic, Fortune, Forbes and other publications. -
Home sellers are coming back to the market (4/29/24 Market Update)
Welcome to How’s the Market, our weekly look at what’s happening in the US housing market, powered by data from Altos Research.
If you want to see all the inventory, pricing, and supply and demand charts we reference in the show, head on over to our YouTube channel at https://youtube.com/altosresearch.
Hosted by Mike Simonsen, President of Altos Research
A true data geek, Mike founded Altos Research in 2006 to bring data and insight on the U.S. housing market to those who need it most. Altos provides national and local real estate data to financial institutions, real estate professionals, and investors across the country, and the company is now part of HW Media, publisher of HousingWire and RealTrends. Mike uses Altos data to identify trends in the real estate market well before the headlines, and his work has been featured in the New York Times, The Atlantic, Fortune, Forbes and other publications. -
Pending Home Sales Prices Hit All-Time High (4/22/24 Market Update)
Welcome to How’s the Market, our weekly look at what’s happening in the US housing market, powered by data from Altos Research.
If you want to see all the inventory, pricing, and supply and demand charts we reference in the show, head on over to our YouTube channel at https://youtube.com/altosresearch.
Hosted by Mike Simonsen, President of Altos Research
A true data geek, Mike founded Altos Research in 2006 to bring data and insight on the U.S. housing market to those who need it most. Altos provides national and local real estate data to financial institutions, real estate professionals, and investors across the country, and the company is now part of HW Media, publisher of HousingWire and RealTrends. Mike uses Altos data to identify trends in the real estate market well before the headlines, and his work has been featured in the New York Times, The Atlantic, Fortune, Forbes and other publications. -
High mortgage rates are fueling strong inventory growth (4/15/24 Market Update)
Welcome to How’s the Market, our weekly look at what’s happening in the US housing market, powered by data from Altos Research.
If you want to see all the inventory, pricing, and supply and demand charts we reference in the show, head on over to our YouTube channel at https://youtube.com/altosresearch.
Hosted by Mike Simonsen, President of Altos Research
A true data geek, Mike founded Altos Research in 2006 to bring data and insight on the U.S. housing market to those who need it most. Altos provides national and local real estate data to financial institutions, real estate professionals, and investors across the country, and the company is now part of HW Media, publisher of HousingWire and RealTrends. Mike uses Altos data to identify trends in the real estate market well before the headlines, and his work has been featured in the New York Times, The Atlantic, Fortune, Forbes and other publications. -
The Lock-In Effect of Rising Mortgage Rates with FHFA’s Jonah Coste
In this episode of the Top of Mind podcast, Mike Simonsen sits down with Jonah Coste from the Federal Housing Finance Agency (FHFA) to talk about the impact of the mortgage rate “lock-in” effect: where homeowners with low mortgage rates are unwilling to sell and purchase another home at much higher rates. Jonah shares the findings from FHFA’s recent study on this phenomenon - including the fact that for every percentage point that mortgage rates exceed the origination interest rate, the probability of sale is decreased by 18.1% - and details how this impacts home prices, affordability, and mobility. He also gives his take on whether the lock-in effect has already peaked, and how quickly it may recede from here.
About Jonah Coste
Jonah Coste conducts research on housing and mortgage markets at the Federal Housing Finance Agency (FHFA) and is especially interested in topics related to household decision-making and housing supply. He also has experience working on consumer finance topics at the Federal Reserve Bank of Philadelphia. He received his Ph.D. in Economics from George Washington University and his B.S. in Computational Finance from Carnegie Mellon University.
Here’s a glimpse of what you’ll learn:
What the mortgage rate lock-in effect is, how it’s measured, and why it’s important
Key findings from the FHFA report, including how the lock-in effect decreases home sales and leads to higher prices
The impact of the lock-in effect on mobility, choice, and affordability
How California’s Prop 13 and other lock-in mechanisms prevent home sales
How low rates created $3 trillion of net benefit to homeowners, and why we only get that benefit if we stay in our homes
Whether the lock-in effect has already peaked, and how quickly it recedes from here
Reasons why 2024 and 2025 may see expanding sales rates despite this lock-in effect
Some reasons to be optimistic about affordability in the coming years
Resources mentioned in this episode:
Connect with Jonah on LinkedIn
Federal Housing Finance Agency
Working Paper 24-03: The Lock-In Effect of Rising Mortgage Rates
Mike Simonsen on LinkedIn
Altos Research
Featuring Mike Simonsen, President of Altos Research
A true data geek, Mike founded Altos Research in 2006 to bring data and insight on the U.S. housing market to those who need it most. The company now serves the largest Wall Street investment firms, banks, and tens of thousands of real estate professionals around the country. Mike's insights on the market have been featured in Forbes, New York Times, Bloomberg, Dallas Morning News, Seattle PI, and many other national media outlets.
Follow us on Twitter for more data analysis and insights:
Altos on Twitter
Mike on Twitter
About Altos Research
The Top of Mind Podcast is produced by Altos Research.
Each week, Altos tracks every home for sale in the country - all the pricing, and all the changes in pricing - and synthesizes those analytics to make them available before becoming visible through traditional channels.
Schedule a demo to see Altos in action. You can also get a copy of our free eBook: How To Use Market Data to Build Your Real Estate Business.
Customer Reviews
Great housing data and guests
Thanks for the great work Mike! Excellent guests and a thoughtful approach to economics and housing
Great data
Love the charts from Twitter too. I write about real estate personal finance strategies all the time and your stats are very helpful. Sam, FinancialSamurai.com
Fantastic Housing Information
I am a real property appraiser. I pull stats every day as part of my work. This is one of my favorite podcasts! Mike Simonsen keeps it real by not sensationalizing the data. He just reports what his research reflects, which I love! And the insights he and his guests share are always incredibly helpful to me when trying to navigate my own research and analysis. Thanks for being such a great resource!